UnternehmensGut
UnternehmensGut Asset Management GmbH is a Frankfurt-based, owner-managed private equity firm that takes minority and majority stakes in German Mittelstand companies through an evergreen fund, supporting succession and growth.
- Company typePrivate
- Founded-
- HeadquartersHessen, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What UnternehmensGut does
UnternehmensGut Asset Management GmbH is an owner-managed, independent German private equity and asset management firm headquartered in Frankfurt am Main (Neue Mainzer Straße 66-68, Eurotheum). The firm operates an evergreen fund that invests exclusively in German mid-sized companies (the Mittelstand), taking both minority and majority equity participations. It positions itself as a long-term partner on equal footing, with no predefined exit strategy, and targets companies requiring succession solutions, management buyouts, shareholder restructuring, growth financing, or buy-and-build strategies.
The firm's core offerings are capital and strategic advisory — not software or technology products. Services span the full lifecycle from strategy development to operational execution, with a stated emphasis on supporting internationalization, digitalization, innovation, and new business field development at portfolio companies. Distribution is purely direct relationship-based: senior partners engage Mittelstand owners, management, and boards through personal networks and referrals, with no intermediaries, retail channels, or product-led sales motion.
Revenue is generated through equity investment returns from the evergreen fund, including value appreciation, dividends, and eventual exits. The firm has disclosed four portfolio investments to date: Image Access GmbH (scanning/digitalization, 2025-03-17, majority), Celltherm Isolierung GmbH (refrigeration cells, 2024-06-04), Schmidt + Bartl GmbH (technical plastics, 2023), and Heizungsdiscount24 GmbH (heating equipment discount, 2024, co-invested with VR Equitypartner). The team is small (1-10 employees) and led by founders Jens Fürbeth (Managing Partner) and Jochen Ahl (Senior Partner), with Steffen Hensel (Partner, Head of Investments).
UnternehmensGut firmographics
Firmographics- Name
- UnternehmensGut
- Legal name
- UnternehmensGut Asset Management GmbH
- Website
- https://unternehmensgut.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UnternehmensGut Asset Management GmbH is a Frankfurt-based, owner-managed private equity firm that takes minority and majority stakes in German Mittelstand companies through an evergreen fund, supporting succession and growth.
- Ownership category
- akta.pro rank
UnternehmensGut industry classification
Industry- Product category
- Private Equity / Asset Management
- NAICS
- All Other Financial Investment Activities (52399), Portfolio Management and Investment Advice (523940)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Managed Account / SMA Multi-Manager Platforms (FSANAGAL)
Keywords
Where UnternehmensGut is headquartered
LocationHeadquarters
- HQ city
- Hessen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
UnternehmensGut business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Others
Revenue model
- Equity Investment Returns: Generates returns through equity participations in Mittelstand companies. Invests via an evergreen fund structure, providing long-term capital to portfolio companies in exchange for ownership stakes. Returns derived from value appreciation, dividends, and eventual exits.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
UnternehmensGut product offering
Product offeringCore offering
UnternehmensGut Asset Management GmbH is an owner-managed, independent German private equity firm that invests in mid-sized companies (Mittelstand) through an evergreen fund. It provides minority and majority equity participations, succession solutions, management buy-out/buy-in transactions, shareholder structure adjustments, growth financing, and buy-and-build acquisition strategies, acting as a long-term strategic partner without a predefined exit strategy.
Product overview
UnternehmensGut Asset Management GmbH is a Private Equity firm offering investment services through an Evergreen Fonds that provides long-term capital to German Mittelstand (mid-sized) companies. Their core offerings include succession solutions (Nachfolgelösungen), Management Buy-out/Buy-in transactions, and Buy-and-build acquisition strategies. The firm takes minority and majority stakes in portfolio companies across various sectors including technology (Image Access - scanning/digitalization solutions), industrial manufacturing (Schmidt + Bartl - technical plastics), cold storage (Celltherm - refrigeration cells), and e-commerce (Heizungsdiscount24 - heating products). As an asset management company, their product is capital investment and strategic partnership rather than a software platform or technology product.
Differentiator
Problem solved
Functional benefit
Products and services
- Evergreen Fund (Mittelstand Equity Investments)
- Succession Solutions (Nachfolgelösungen)
- Management Buy-out / Buy-in / Family Buy-out
- Buy-and-Build Acquisition Financing
- Strategic Partnership & Advisory
Companies that use UnternehmensGut
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
UnternehmensGut technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
UnternehmensGut partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
UnternehmensGut competitors and assessment
Company assessmentDirect peers
- Bencis Capital Partners: Dutch-German private equity firm investing in mid-market companies in the DACH and Benelux regions. Comparable in equity-participation style, target segment and partnership approach with management teams.
- capiton AG: Berlin-based, owner-managed private equity firm investing in established German Mittelstand companies via majority and minority equity. Operates with a similar long-term, partnership-oriented approach to UnternehmensGut.
- Halder: Frankfurt-based private equity firm focused on German Mittelstand succession and growth financings. Directly comparable in equity-participation strategy, Mittelstand target segment and Frankfurt location.
- Deutsche Beteiligungs AG (DBAG): Frankfurt-listed, Germany-focused private equity firm investing in mid-market Mittelstand companies through majority and minority equity participations. Closest publicly-traded comparable to UnternehmensGut in terms of target market, deal size and equity-participation strategy.
- Auctus Capital Partners: German Mittelstand-focused private equity investor pursuing majority and minority participations in mid-sized companies. Comparable to UnternehmensGut in deal sourcing approach, sector-agnostic industrial focus and German-only mandate.
- Waterland Private Equity: European private equity firm with significant German Mittelstand investment activity. Comparable to UnternehmensGut in buy-and-build strategy, mid-market focus and long-term investment horizon.
- VR Equitypartner: Frankfurt-based equity investor associated with the Volksbanken Raiffeisenbanken cooperative financial network, focused on German mid-market companies. Already a co-investment partner of UnternehmensGut in Heizungsdiscount24, making it a direct peer and repeat counterparty.
- Equita: German private equity firm advising on and executing MBO, succession and growth financings for German mid-market companies. Comparable to UnternehmensGut in target customer (German SME owner-founders) and transaction type.
- Nord Holding: Hanover-based private equity firm investing in German Mittelstand mid-market companies via majority and minority equity. Closely comparable in deal size, geographic focus and partnership-led approach.
- IK Investment Partners: European mid-market private equity firm with significant German activity and a long-term partnership orientation. Comparable in deal size, mid-market focus and DACH investment footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
UnternehmensGut social profiles
Digital presenceUnternehmensGut financial estimates
Financial estimateRevenue estimate
Valuation estimate
UnternehmensGut leadership team
Management profileNumber of profiles
Profiles3 records
UnternehmensGut subsidiaries and ownership
Company hierarchySubsidiaries4 records
UnternehmensGut funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UnternehmensGut M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UnternehmensGut
What does UnternehmensGut do?
UnternehmensGut Asset Management GmbH is an owner-managed, independent German private equity firm that invests in mid-sized companies (Mittelstand) through an evergreen fund. It provides minority and majority equity participations, succession solutions, management buy-out/buy-in transactions, shareholder structure adjustments, growth financing, and buy-and-build acquisition strategies, acting as a long-term strategic partner without a predefined exit strategy.
Is UnternehmensGut a public or private company?
UnternehmensGut is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UnternehmensGut founded?
UnternehmensGut was founded in -1. It employs 1 to 10 people.
Where is UnternehmensGut based?
UnternehmensGut is headquartered in Hessen, Germany, in the Europe region.
How does UnternehmensGut make money?
One revenue line is on record: equity Investment Returns.
Who are UnternehmensGut's main competitors?
Direct peers on record are Bencis Capital Partners, capiton AG, Halder, Deutsche Beteiligungs AG (DBAG), Auctus Capital Partners, Waterland Private Equity, VR Equitypartner, Equita, Nord Holding and IK Investment Partners.
Does UnternehmensGut have an API?
No public API is recorded for UnternehmensGut.
What industry is UnternehmensGut in?
UnternehmensGut's product category is Private Equity / Asset Management. Its primary akta.pro industry code is FSANAGAL, Managed Account / SMA Multi-Manager Platforms. Its NAICS code is 52399 and its SIC code is 6211.