What Bovingdon Airfield Studios does

Bovingdon Airfield Studios operates a 100-acre film and television production facility on a former World War II airfield in Bovingdon, Hertfordshire, within an hour of Central London. The company (legally W.J.&M.Mash Limited) is family-owned by the Mash farming family, with fifth-generation Harvey Mash serving as Managing Director; it employs a small team of 1–10 led by a sales and marketing director (Jo Lawlor) and studio operations director (Kirstie Evans). The core product set comprises five sound stages totalling 112,483ft² (Stages A–D plus the purpose-built ITV Studios), over 60 acres of multi-surface backlot including three runways (longest 950m), twelve workshops across three size configurations (72,000ft² total), and an 86,111ft² production pad — all supported by pre-approved planning permissions on hardstanding areas for set construction.

Revenue is generated through quote-based, project-by-project rental of stages, backlots, workshops, and production facilities to feature film productions, high-end television, prime-time entertainment, commercials, and music videos. The go-to-market is direct relationship-based sales with a dedicated sales director managing enquiries from a globally distributed customer base that includes Netflix, Paramount+, Disney/Marvel, Warner Bros., Universal, Apple TV+, ITV Studios, Eon/MGM, Lucasfilm, and DNA Films/A24. The studio serves as the embedded site for ITV Studios Bovingdon, which has hosted Dancing on Ice since 2018, providing an anchor tenancy relationship within the broader complex. Operations run on 100% renewable energy with EPC A-rated stages and active pursuit of the Albert Studio Sustainability Standard.

The company is mid-execution of a £100M-plus, three-phase, ten-year master plan announced around 2020 to expand capacity to 240,000ft² of sound stages, 200,000ft² of production offices, and 100,000ft² of workshops. Phase One completed in 2022 delivered the current permanent stage capacity and North Hub; Phase Two (Central Hub) commenced in 2025, adding offices, shared amenities, multi-storey car park, and post-production/screening space. In 2026 Bovingdon was shortlisted for Studio of the Year at the Global Production Awards at Cannes, reflecting growing industry recognition alongside its existing marquee credits including 1917, Rogue One, Deadpool & Wolverine, and Warfare.

Name

Bovingdon Airfield Studios

Legal name

W.J.&M.Mash Limited

Website

https://bovingdonairfieldstudios.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Bovingdon Airfield Studios is a family-owned UK film and TV production facility on a 100-acre former WWII airfield near London, offering five sound stages, 60+ acres of backlot, and workshops to major feature film, high-end television, and commercial productions.

Ownership category

akta.pro rank

Product category

Film and TV Production Studio Facilities

NAICS

Motion Picture and Video Production (51211)

akta.pro primary industry

Studio Campus / Production Facility Operators (MPADAIAC)

akta.pro secondary industries

Soundstage & Stage Rental (Film/TV) (MPADAIAA), Backlot & Exterior Lot Rental (MPADAIAB), Production Office Space & Support Facilities (MPADAIAD)

Keywords

• Film production facilities
• Sound stage rental
• Exterior backlot filming
• TV studio facilities
• Production workshops

Headquarters

HQ city

Bovingdon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Sound Stage Rental: Rental of state-of-the-art sound stages (Stages A-D plus ITV Studios) to film and TV productions. Facilities include acoustic stages with rigging, HVAC, and electrical infrastructure. Bookings are handled directly through the studio's contact system.
2. Backlot and Runway Rental: Rental of exterior backlot spaces including Control Tower Backlot, Main Runway, Market Runway, Triangle Backlot, Radar Backlot, Corner Backlot, and Perimeter Backlot. These are hired for exterior set builds, vehicle sequences, and large-scale filming requiring outdoor space.
3. Workshop and Production Facility Rental: Rental of workshop spaces (40m, 30m, and 20m partition workshops), production pad (86,111ft²), and associated production facilities for set building, prop storage, and crew operations.
4. ITV Studios Bovingdon: Purpose-built ITV studio space operated by ITV Studios, which is a tenant within the Bovingdon complex. This 27,000 sq ft (approximately) facility is ITV's largest UK production facility and hosts Dancing on Ice, The Masked Singer, and other productions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Bovingdon Airfield Studios provides premium sound stages, over 60 acres of multi-surface exterior backlots, and workshops for film, high-end TV (HETV), commercials, and prime-time entertainment productions. The 100-acre site combines state-of-the-art interior acoustic stages with vast outdoor filming space, pre-approved planning permissions on hardstanding areas, and ancillary production facilities including workshops, a production pad, parking, and the embedded ITV Studios Bovingdon.

Product overview

Bovingdon Airfield Studios is a unified film and TV production platform offering multiple interconnected facilities on a 100-acre site. The core offering combines premium sound stages (Stages A-D totaling 92,475ft² plus ITV Studios), over 60 acres of multi-surface backlots (7 distinct areas), and 12 workshops (72,000ft²) across three size configurations. Additional facilities include a production pad, multiple runways, and the recently established ITV Studios Bovingdon partnership studio. Phase Two development includes a planned Central Hub connecting North and South Studios. The studio operates 100% renewable energy with EPC Rating A on all stages.

Differentiator

Problem solved

Functional benefit

Products and services

• Sound Stages (A, B, C, D) State-of-the-art purpose-built sound stages with acoustic cladding and mechanically operated sound-proofed dock doors. Combined footprint of 92,475ft² with heights ranging from 36-40 ft, equipped with individual HVAC systems, powerlock electrical connections, and rigging infrastructure. Available for rental by film, TV, and commercial productions.
• Backlots and Runways Over 60 acres of blank canvas studio backlot including Control Tower Backlot (3.0 acres), Corner Backlot (6.9 acres), Main Runway (10.5 acres), Market Runway (5.5 acres), Perimeter Backlot (3.3 acres), Radar Backlot (16.2 acres), and Triangle Backlot (15.3 acres). Features multiple surfaces including tarmac, concrete, and grass with pre-approved planning permissions for set builds. Three runways including Main Runway (950m long) and Market Runway (470m long).
• Workshops Twelve workshops available in three sizes: 40m workshops (40m x 40m), 30m workshops (30m x 20m), and 20m partition workshops (20m x 20m). Total workshop space of 72,000ft² for set building and prop storage. Available for rental by film and TV productions.
• ITV Studios Bovingdon Purpose-built sound stage and ITV's largest production facility in the UK, established in 2017. Features a generous sound stage (114ft wide x 229ft long x 60ft height), production facilities, studio backlot areas, office space and parking. Home to Dancing on Ice and The Masked Singer. ITV Studios manages its own productions and bookings directly within the Bovingdon complex.
• Production Pad Spacious 86,111ft² production pad with ample parking available across the site for crew basing, equipment storage, and production operations support.

Quantifiable outcome

• Completed 100,000+ sq ft of sound stages and 60+ acres of backlot development
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ITV StudioscoreOEM/ Whitelabel/ Licensing Partner · 1 January 2017ITV Studios Bovingdon is a purpose-built sound stage and ITV's largest production facility in the UK, established in 2017. ITV invested in constructing a custom facility within the Bovingdon complex, providing ITV with dedicated studio space while Bovingdon retains the broader site infrastructure. ITV Studios manages its own productions including Dancing on Ice, The Masked Singer, and The Wheel.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Pinewood Studios: The UK's flagship film studio complex with 30+ sound stages, located 20 miles west of London. Pinewood is the most established UK studio and operates its own production services, making it the broadest incumbent peer to Bovingdon and the dominant competitor for Hollywood productions seeking large-scale stage capacity near London.
• Shepperton Studios: Major UK film studio with 30+ sound stages on a 100+ acre site west of London, owned by Pinewood/Sungate. Shepperton competes directly with Bovingdon for Hollywood tentpole productions (Bond, Marvel, Mission Impossible) and offers comparable scale and infrastructure but with corporate ownership.
• Sunset Studios Walthamstow (Blackstone/Hudson Pacific): Major US-backed studio operator's 13-stage London complex opened in the mid-2020s. Operates globally (Sunset Studios in Hollywood, Atlanta, etc.) and represents institutional capital entering the UK studio market - a structural competitor to family-owned Bovingdon for premium productions.

Direct peers

• Warner Bros. Studios Leavesden: Warner Bros.-owned studio complex in Hertfordshire (same county as Bovingdon) with 10+ sound stages including some of the UK's largest. Hosts Harry Potter, DC and other Warner Bros. productions. Directly competes with Bovingdon for Hertfordshire-based feature film shoots and shares the same geographic catchment.
• Sky Studios Elstree: Comcast/Sky's 13-stage purpose-built studio in Borehamwood, Hertfordshire, opened 2022. Directly competes with Bovingdon for premium HETV and streaming commissions near London with comparable modern infrastructure and is one of the newest entrants competing for the same Hollywood/streamer productions.
• Elstree Studios: Historic Hertfordshire studio with 9 sound stages that has hosted Star Wars, Indiana Jones, The Crown and other major productions. Long-established competitor to Bovingdon in the same county, with similar Hertfordshire location benefits and overlapping customer base in feature film and HETV.
• Longcross Studios: Surrey-based studio complex with multiple sound stages and exterior backlots, recently acquired by Blackbird Film Studios. Competes with Bovingdon for productions needing large outdoor spaces (vehicle work, period sets) and was historically used by the same Bond and Marvel productions.

Emerging players

• Eastbrook Studios: Newer UK film studio development with multiple stages targeting Hollywood tentpole productions. Represents the emerging supply wave competing with Bovingdon for new contracts and demonstrates the broader UK capacity expansion narrative.
• Trilogy Films / Marlow Film Studios: Proposed/planned UK film studio complex. Represents the next generation of UK studio developments competing for the same Hollywood streaming production budgets and the same London-catchment market as Bovingdon.
• Stagecoach Performing Arts / Elstree/Granite Studios: Smaller newer UK studio entrant providing sound stage and production facility rental. Competes at the mid-market level with Bovingdon for commercials, music videos and mid-budget productions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BovAirStudios
• Facebookfacebook.com/bovingdonairfieldstudios
• LinkedInlinkedin.com/company/bovingdon-airfield-studios
• Instagraminstagram.com/bovingdonairfieldstudios

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bovingdon Airfield Studios