AmLactin
AmLactin is the dermatologist-recommended skincare brand of privately held Advantice Health, LLC, selling ammonium lactate exfoliating lotions, creams, and serums (2%-15% AHA concentrations) for dry, rough, keratosis pilaris, sensitive, mature, and brightening skin concerns through major U.S. retailers and direct e-commerce.
- Company typePrivate
- Founded1994
- HeadquartersBridgewater, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What AmLactin does
AmLactin is the dermatological skincare brand of Advantice Health, LLC, a privately held New Jersey company based in Bridgewater. Founded in 1994, AmLactin develops and markets exfoliating skincare formulations built around ammonium lactate, a lactic acid AHA, in concentrations ranging from 2% to 15%. The portfolio of nine core SKUs targets distinct use cases: dry or rough skin (Daily Nourish Lotion at 12% lactic acid), very dry or cracked skin (Intensive Healing Lotion and Cream at 15%), keratosis pilaris (KP Bumps Be Gone Cream at 15%), sensitive or reactive skin (Calm and Renew Lotion and Butter at 2% lactic acid with ginger root), mature skin (Crepe Firming Cream at 15%), rough feet (Foot Repair Cream at 15%), and brightening (Bright and Smooth Serum at 5% AHA with niacinamide and vitamin C, launched February 2026). All products are fragrance-free, paraben-free, and cruelty-free, with pH-balanced formulations positioned for daily use.
The business operates a consumer packaged goods model: revenue is generated through one-time product purchases at unit prices in the $15-$30 range. Go-to-market combines a broad U.S. retail footprint — Amazon, Target, Walmart, Ulta Beauty, CVS, Walgreens, Rite Aid, Costco, and iHerb — with direct-to-consumer sales through amlactin.com. Marketing is multi-channel: educational content on the brand blog, organic social on Facebook, Instagram, YouTube, and TikTok, an email newsletter, a rules-based product finder quiz, PR around product launches, and a healthcare professional outreach program with sampling that supports dermatologist recommendations. The brand claims #1 dermatologist-recommended status for lactic-acid moisturizers (data on file 2023) and reports 75,000+ five-star reviews across its product line. The company is the primary commercial identity under the privately held Advantice Health, LLC umbrella with no disclosed venture funding, institutional ownership, or public listing.
AmLactin firmographics
Firmographics- Name
- AmLactin
- Legal name
- Advantice Health, LLC
- Website
- https://amlactin.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Short description
- AmLactin is the dermatologist-recommended skincare brand of privately held Advantice Health, LLC, selling ammonium lactate exfoliating lotions, creams, and serums (2%-15% AHA concentrations) for dry, rough, keratosis pilaris, sensitive, mature, and brightening skin concerns through major U.S. retailers and direct e-commerce.
- Ownership category
- akta.pro rank
AmLactin industry classification
Industry- Product category
- Dermatological Skincare Products
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)
- akta.pro secondary industries
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF), Sensitive Skin & Barrier Repair (CRABAAAG)
Keywords
Where AmLactin is headquartered
LocationHeadquarters
- HQ city
- Bridgewater
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AmLactin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Product Sales: AmLactin generates revenue through the sale of its dermatological exfoliating skincare products. The brand sells directly to consumers via its e-commerce platform and through major retail partners including Amazon, Target, Walmart, Ulta Beauty, CVS, Walgreens, Rite Aid, Costco, and iHerb. Revenue is derived from one-time product purchases at various price points ranging from approximately $15-$30 for lotions and creams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bright & Smooth Serum - New exfoliation-first brightening product for face and body |
Go-to-market motion1 record
Distribution channels10 records
Marketing channels6 records
AmLactin product offering
Product offeringCore offering
AmLactin manufactures and sells dermatological exfoliating skincare products formulated with ammonium lactate (lactic acid AHA) in concentrations ranging from 2% to 15%. The product line includes body lotions, creams, serums, and targeted treatments for dry/rough skin, keratosis pilaris, sensitive skin, crepey/aging skin, and facial brightening. Products combine gentle chemical exfoliation with deep hydration and are sold directly to consumers via the brand's e-commerce site and through major U.S. retailers.
Product overview
AmLactin is a dermatological exfoliating skincare brand offering a portfolio of AHA-powered skincare products. The core product line includes Daily Nourish Lotion (12% lactic acid) for everyday hydration, Intensive Healing Lotion and Cream (15% lactic acid) for very dry skin, KP Bumps Be Gone Cream (15% lactic acid) for keratosis pilaris, Bright & Smooth Serum (5% AHA blend with niacinamide and Vitamin C) for brightening, Calm & Renew Lotion and Butter (2% lactic acid with ginger root) for sensitive skin, Crepe Firming Cream (15% lactic acid) for crepey skin, and Foot Repair Cream (15% lactic acid) for rough feet. All products are powered by ammonium lactate (a form of lactic acid) and feature an exfoliation-first approach that combines gentle exfoliation with deep hydration. The products are fragrance-free, cruelty-free, and dermatologist-recommended.
Differentiator
Problem solved
Functional benefit
Products and services
- Daily Nourish Lotion with 12% Lactic Acid A daily exfoliating moisturizer for normal to dry skin that smooths texture, deeply hydrates, and visibly improves skin over time. Powered by 12% lactic acid with gentle exfoliation and lasting hydration. Targeted at consumers with everyday skin maintenance needs.
- Intensive Healing Lotion with 15% Lactic Acid AHA An advanced exfoliating moisturizer for very dry, rough, or cracked skin that smooths texture, deeply hydrates, and helps heal dry skin. Enriched with 15% lactic acid, Ceramide 3, and Vitamin E. Targeted at consumers with very dry skin concerns.
- Intensive Healing Cream with 15% Lactic Acid AHA A rich-feeling, advanced exfoliating moisturizer for very dry, rough, or cracked skin that deeply hydrates, smooths texture, and helps heal very dry skin. Enriched with 15% lactic acid, Ceramide 3, and Vitamin E. Previously known as Rapid Relief Cream.
- KP Bumps Be Gone Cream with 15% Lactic Acid AHA A targeted exfoliating moisturizer for keratosis pilaris (KP) that smooths texture and helps visibly improve stubborn dry bumps over time. Powered by 15% lactic acid. Targeted at consumers with KP/chicken skin on arms, thighs, buttocks, and cheeks.
- Bright & Smooth Serum A lightweight exfoliating serum that helps brighten dull, uneven skin and improve the look of dark spots. Powered by a 5% AHA blend with niacinamide and Vitamin C for a smoother, more radiant complexion. Targeted at consumers seeking facial brightening and dark spot improvement; clinical study showed 90% reported visibly brighter skin immediately and 97% reported visibly smoother skin immediately.
- Calm & Renew Lotion A lightweight, ultra-gentle exfoliating lotion designed for sensitive or reactive skin. Clinically proven to smooth texture, visibly reduce redness, and hydrate without irritation. Contains 2% lactic acid with ginger root extract. Clinical study: 100% saw visible redness reduction after one use; 100% reported more comfortable-feeling skin; 90% reported immediate soothing.
Quantifiable outcome
- 90% reported visibly brighter skin immediately; 90% reported visibly more radiant skin immediately; 97% reported visibly smoother skin immediately (Bright & Smooth Serum, clinical study of 30 people)
- +2 more outcomes
Companies that use AmLactin
Customer profileSegments6 records
Ideal customer profiles4 records
AmLactin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AmLactin partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
AmLactin competitors and assessment
Company assessmentBroad incumbents
- Aveeno: Aveeno is a Johnson & Johnson-owned body and facial skincare brand with dermatologist-recommended positioning and natural-ingredient (colloidal oatmeal) focus. Broader portfolio than AmLactin but directly competes in the dry/rough skin body care category.
- Cetaphil: Cetaphil is a Galderma-owned dermatologist-recommended brand spanning cleansers, moisturizers, and sensitive-skin care. Direct overlap with AmLactin's Calm & Renew line and broad availability across the same pharmacy retail channels.
Direct peers
- CeraVe: CeraVe is the leading dermatologist-recommended body and facial skincare brand, owned by L'Oréal. It directly competes with AmLactin in the AHA/ceramide-based body moisturizer category and is the dominant shelf-share competitor at pharmacies, mass, and beauty retailers.
- Eucerin: Eucerin is a Beiersdorf-owned dermatologist-recommended skincare brand with strong overlap in body care (Aquaphor, urea-based moisturizers) and KP treatment. Comparable to AmLactin in clinical positioning, AHA/Urea chemistry, and pharmacy retail distribution.
- La Roche-Posay: La Roche-Posay is an L'Oréal-owned dermatologist-recommended skincare brand with strong face/body overlap, including KP and sensitive skin lines. Comparable to AmLactin in clinical credibility, dermatologist endorsement, and pharmacy/Ulta retail presence.
- Gold Bond: Gold Bond is a Sanofi-owned body care brand with lactic acid and salicylic acid formulations targeting the same dry, rough, bumpy skin concerns as AmLactin. Direct competitor in mass and pharmacy retail channels with similar price points.
Emerging players
- Vanicream: Vanicream is a privately held, dermatologist-recommended brand focused on sensitive skin with fragrance-free, paraben-free formulations. Closely comparable to AmLactin's ingredient philosophy and shared pharmacy retail distribution.
- First Aid Beauty: First Aid Beauty is a P&G-owned dermatologist-tested skincare brand with sensitive-skin and exfoliating product lines. Comparable to AmLactin's sensitive skin (Calm & Renew) and exfoliating position, with similar Ulta and Sephora presence.
- Paula's Choice: Paula's Choice is a Unilever-owned actives-based skincare brand heavily focused on AHA/BHA exfoliation. Directly comparable to AmLactin's lactic acid/AHA technology platform and similar digitally-savvy DTC-led brand model.
- SkinMedica: SkinMedica is an Allergan Aesthetics (AbbVie) professional skincare brand with clinical AHA/retinol formulations. Comparable to AmLactin's clinical, dermatologist-driven positioning and Bright & Smooth-type brightening treatment category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AmLactin social profiles
Digital presenceAmLactin financial estimates
Financial estimateRevenue estimate
Valuation estimate
AmLactin leadership team
Management profileNumber of profiles
AmLactin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AmLactin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AmLactin
What does AmLactin do?
AmLactin manufactures and sells dermatological exfoliating skincare products formulated with ammonium lactate (lactic acid AHA) in concentrations ranging from 2% to 15%. The product line includes body lotions, creams, serums, and targeted treatments for dry/rough skin, keratosis pilaris, sensitive skin, crepey/aging skin, and facial brightening. Products combine gentle chemical exfoliation with deep hydration and are sold directly to consumers via the brand's e-commerce site and through major U.S. retailers.
When was AmLactin founded?
AmLactin was founded in 1994.
Where is AmLactin based?
AmLactin is headquartered in Bridgewater, United States, in the North America region.
How does AmLactin make money?
One revenue line is on record: product Sales.
Who are AmLactin's main competitors?
Broad incumbents on record are Aveeno and Cetaphil. Direct peers are CeraVe, Eucerin, La Roche-Posay and Gold Bond. Emerging players are Vanicream, First Aid Beauty, Paula's Choice and SkinMedica.
Does AmLactin have an API?
No public API is recorded for AmLactin.
What industry is AmLactin in?
AmLactin's product category is Dermatological Skincare Products. Its primary akta.pro industry code is CRABAAAB, Treatment Skincare (Serums, Actives, Acne & Anti-aging), with a secondary code of CRABAAAF, Dermocosmetics & Medical-Grade Skincare. Its NAICS code is 3256 and its SIC code is 2844.