SoRite
SoRite, LLC is a Nashville-based chemical technology company that manufactures patented sodium chlorite-based protective sprays for disinfection, narcotics decontamination, and pepper spray recovery, selling to law enforcement, correctional, healthcare, and consumer customers via e-commerce and a U.S./Canadian distributor network.
- Company typePrivate
- Founded2015
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What SoRite does
SoRite, LLC is a Nashville-based chemical technology company that develops, manufactures, and distributes a portfolio of protective sprays built on a patented sodium chlorite (NaClO2) oxidation platform protected by U.S. Patent #11,944,097 and EPA Registration #91603-3. The company's product line spans four primary categories: SoRite Disinfectant (hospital-grade multi-surface sanitizer claiming 99.9% pathogen kill in 15 seconds), SoRite DECON (narcotics decontamination that oxidizes fentanyl, heroin, meth, and xylazine in 60 seconds), SoRite Defense Cleanse (pepper spray and chemical irritant aftercare based on the W.A.R.P. protocol), and the PISS OFF+ pet odor and stain sub-brand. The portfolio also includes OC Defense pepper gel sprays, the Fire & Ice bundled safety pack, and a K9 decontamination protocol. All products share the same proprietary sodium chlorite active base and are positioned as non-toxic, non-corrosive alternatives to bleach, ammonia, and traditional disinfectants.
The company serves seven primary customer segments: law enforcement and public safety agencies, correctional facilities, healthcare providers, remediation services, agriculture operations, K9 units, and household consumers. SoRite operates a hybrid go-to-market model combining direct-to-consumer e-commerce at sorite.com with an enterprise field sales motion targeting law enforcement, correctional, healthcare, and first-responder organizations, complemented by a network of more than 12 specialized U.S. and Canadian distributors and placement with Grainger. Pricing is unit-based (one-time purchases) ranging from approximately $5.49 for a 3 oz disinfectant canister to $89.70 for Defense Cleanse towelettes, with volume case discounts. Revenue is generated through product sales (both B2B and D2C) plus training and protocol education services such as the "Cloak It. Soak It. Bag It." and W.A.R.P. programs.
SoRite is a privately held, woman-owned limited liability company founded in 2015 by Autumn Ryan and bootstrapped through personal investment. The company maintains a management and advisory bench with deep public-safety credentials, including former DEA, FBI, HSI, and senior law enforcement personnel, supporting credibility with its core institutional buyers. Operations are run from a single Nashville headquarters with 11-50 employees and the company is currently active and growing through new agency deployments, partnership integrations, and channel expansion.
SoRite firmographics
Firmographics- Name
- SoRite
- Legal name
- SoRite, LLC
- Website
- https://sorite.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SoRite, LLC is a Nashville-based chemical technology company that manufactures patented sodium chlorite-based protective sprays for disinfection, narcotics decontamination, and pepper spray recovery, selling to law enforcement, correctional, healthcare, and consumer customers via e-commerce and a U.S./Canadian distributor network.
- Ownership category
- akta.pro rank
SoRite industry classification
Industry- Product category
- Specialty Decontamination and Disinfection Chemicals
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Chemical Manufacturing (325)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842), Industrial Inorganic Chemicals (2810)
- akta.pro primary industry
- Biocides & Disinfection Chemicals (Non-Agricultural) (IMAEAJAL)
- akta.pro secondary industry
- Alkaline Cleaners & Heavy-Duty Degreasers (Caustic/Soda Ash) (CRAJAKAE)
Keywords
Where SoRite is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SoRite business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales (B2B): Direct sales of decontamination and disinfectant products to law enforcement agencies, correctional facilities, healthcare organizations, and first responder departments through enterprise sales and distributor network.
- Product Sales (D2C): E-commerce sales of consumer products including disinfectant, Defense Cleanse, and Piss Off+ pet odor eliminator to households and individual consumers through sorite.com.
- Training & Protocol Services: Education and training programs for law enforcement, corrections, and tactical teams on decontamination protocols including 'Cloak It. Soak It. Bag It.' and W.A.R.P. protocols.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Disinfectant 1-Gallon Jug |
| Unit Pricing | Pay-as-you-go | Disinfectant 32 oz Spray Bottle |
| Unit Pricing | Pay-as-you-go | Disinfectant 3 oz Pump Spray Canister |
| Unit Pricing | Pay-as-you-go | DECON 1-Gallon Jug |
| Unit Pricing | Pay-as-you-go | DECON 32 oz Spray Bottle |
| Unit Pricing | Pay-as-you-go | DECON Towelettes |
| Unit Pricing | Pay-as-you-go | Defense Cleanse 3 oz BOV Can |
| Unit Pricing | Pay-as-you-go | Defense Cleanse Towelettes |
| Unit Pricing | Pay-as-you-go | Defense Cleanse 1-Gallon Jug |
| Unit Pricing | Pay-as-you-go | Defense Cleanse 100 ct Wipe Canister |
| Unit Pricing | Pay-as-you-go | Defense Cleanse 1.5 oz BOV Can |
| Unit Pricing | Pay-as-you-go | SoRite Keychain OC Pepper Gel |
| Unit Pricing | Pay-as-you-go | SoRite 2.0 oz OC Pepper Gel |
| Unit Pricing | Pay-as-you-go | Fire & Ice Safety Pack |
Go-to-market motion2 records
Distribution channels13 records
Marketing channels8 records
SoRite product offering
Product offeringCore offering
SoRite manufactures and distributes patented sodium chlorite-based spray and wipe products for rapid decontamination, disinfection, and personal protection. The portfolio serves law enforcement, corrections, healthcare, first responders, agriculture, and household consumers with hospital-grade disinfectants, narcotics decontamination, pepper spray recovery, pet odor elimination, and OC pepper gel self-defense sprays. All offerings are built on a single proprietary oxidation platform protected by U.S. Patent #11,944,097 and EPA Reg. #91603-3, achieving 15-second pathogen kill times and 60-second narcotics oxidation.
Product overview
SoRite is a chemical technology company offering a portfolio of four distinct product lines built on a patented sodium chlorite oxidation platform: SoRite Disinfectant (hospital-grade multi-surface cleaner killing 99.9% of pathogens in 15 seconds), SoRite DECON (narcotics decontamination oxidizing fentanyl, meth, heroin, and xylazine in 60 seconds), SoRite Defense Cleanse (pepper spray/chemical irritant aftercare enabling 3-minute eye recovery), and PISS OFF+ (pet odor/stain eliminator). The product line also includes OC Defense Spray for personal protection, the Fire & Ice Safety Pack bundling pepper gel with Defense Cleanse, and the K9 DECON Protocol providing specialized training for K9 handler decontamination. All products share the company's core sodium chlorite technology and are EPA-registered and third-party lab verified.
Differentiator
Problem solved
Functional benefit
Brands
- PISS OFF+: Professional strength pet odor and stain eliminator product line, powered by sodium chlorite oxidation technology. Includes fogging products, sprays, and UV LeoLight detection tool. Operated atpissoffplus.com.
Products and services
- SoRite Disinfectant Hospital-grade, ready-to-use disinfectant that kills 99.9% of bacteria and viruses in 15 seconds on hard and soft surfaces, functioning as a multi-purpose cleaner, sanitizer, fungicide, mold remover, and odor eliminator, sold to healthcare facilities, law enforcement agencies, first responders, and household consumers.
- SoRite DECON Ready-to-use narcotics decontamination solution that oxidizes fentanyl, heroin, meth, xylazine, and other dangerous narcotics in 60 seconds without requiring PPE, validated by DEA-accredited laboratory testing using LCMS and H1NMR, designed for law enforcement, first responders, healthcare, and remediation buyers.
- SoRite Defense Cleanse Science-backed after-spray solution that breaks down capsaicin oil from OC pepper spray, CS tear gas, CN riot-control agents, and bear spray, enabling eyes-open recovery in 3–10 minutes via the W.A.R.P. protocol, sold to law enforcement officers, corrections staff, and self-defense consumers.
- PISS OFF+ Professional-strength pet odor and stain eliminator that oxidizes urine odors and stains at the molecular level using SoRite's sodium chlorite technology, including fogging products, sprays, and the UV LeoLight detection tool, certified by the Carpet and Rug Institute and sold to pet owners and households.
- SoRite OC Pepper Gel Premium 1.40% MC (7% OC rated at 3 million SHU) non-flammable pepper gel stream spray with a 10-foot range, UV dye, and twist-top safety, sold to law enforcement officers, first responders, and everyday-carry consumers in keychain, 2.0 oz, and 4 oz canister formats.
- K9 SoRite DECON Protocol Specialized decontamination protocol (Cloak It, Soak It, Bag It) and SoRite DECON products designed for police K9 handlers to decontaminate working dogs after narcotics detection operations, preventing secondary contamination transfer to vehicles, stations, kennels, and homes.
- SoRite Fire & Ice Safety Pack Bundled personal-safety kit that pairs SoRite OC Pepper Gel (Fire) with Defense Cleanse wipes (Ice) to deliver immediate threat-stopping power and rapid post-exposure pepper-spray recovery in a single carry package for everyday-carry consumers.
Quantifiable outcome
- Kills 99.9% of bacteria and viruses in 15 seconds (including COVID-19, MRSA, E. coli, Listeria)
- +4 more outcomes
Companies that use SoRite
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles4 records
SoRite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SoRite partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Yavapai County Sheriff's OfficecoreAgency-wide rollout of SoRite DECON and Defense Cleanse products covering over 200 sworn personnel for narcotics decontamination and chemical agent exposure response during drug investigations, enforcement operations, jail incidents, and tactical deployments.
- Rapid Risk Reduction (R3)coreStrategic partnership making SoRite DECON available for inclusion in R3's ONEbox emergency response solutions. ONEbox is a video-guided opioid emergency response station deployed in schools, universities, factories, hospitality venues, and government agencies. R3 has also started implementing a post-jail take-home program with Oldham County, Kentucky using SoRite DECON towelettes and 3oz canister to protect inmates and first responders from accidental overdose exposure.
- Oldham County Sheriff's Office (Kentucky)corePost-jail take-home program implementing ONEbox solutions containing SoRite DECON towelettes and 3oz canister. Program targets inmates who are 10-12 times more likely to experience accidental overdose upon release, providing protection for addicts, first responders, and the public.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
SoRite competitors and assessment
Company assessmentBroad incumbents
- Stericycle: Stericycle provides regulated waste management and biohazard/decontamination services, including narcotic and hazardous-drug cleanup, to hospitals, law enforcement, and industrial customers. Comparable in serving the decon and remediation customer base, though via services rather than proprietary chemistry.
- Ecolab: Ecolab (including the Bioquell hydrogen peroxide vapor decon portfolio) sells hospital-grade disinfectants, sterilization, and bio-decontamination systems globally. Most significant incumbent in the healthcare/facility decontamination category where SoRite is competing for institutional contracts.
- Clorox Company: Clorox is the dominant retail and institutional disinfectant brand (bleach, disinfecting wipes, EPA-registered sanitizers) and the principal scale competitor in the surface-disinfection category where SoRite Disinfectant also plays. Sets the price/perf
Direct peers
- Decon7 Systems: Decon7 manufactures Decon7 Systems (D7), a similar multi-purpose decontamination chemistry used by first responders, law enforcement, and the military to neutralize chemical, biological, and narcotic threats. Most direct competitor to SoRite DECON in the fentanyl/fentanyl-analog decon category.
- TOMI Environmental Solutions: TOMI's SteraMist binary ionization technology (hydrogen peroxide-based) is a competing room-surface and equipment disinfection/decontamination platform sold into healthcare, public safety, and life sciences. Directly comparable in the decontamination chemistry category, with a broader product/market footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SoRite social profiles
Digital presenceSoRite compliance and trust
Trust signalCompliance3 records
SoRite financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoRite leadership team
Management profileNumber of profiles
Profiles14 records
SoRite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoRite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoRite
What does SoRite do?
SoRite manufactures and distributes patented sodium chlorite-based spray and wipe products for rapid decontamination, disinfection, and personal protection. The portfolio serves law enforcement, corrections, healthcare, first responders, agriculture, and household consumers with hospital-grade disinfectants, narcotics decontamination, pepper spray recovery, pet odor elimination, and OC pepper gel self-defense sprays. All offerings are built on a single proprietary oxidation platform protected by U.S. Patent #11,944,097 and EPA Reg. #91603-3, achieving 15-second pathogen kill times and 60-second narcotics oxidation.
Is SoRite a public or private company?
SoRite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SoRite founded?
SoRite was founded in 2015. It employs 11 to 50 people.
Where is SoRite based?
SoRite is headquartered in Nashville, United States, in the North America region.
How does SoRite make money?
Three revenue lines are on record. Product Sales (B2B) is the primary driver. The others are product Sales (D2C) and training & Protocol Services.
Who are SoRite's main competitors?
Broad incumbents on record are Stericycle, Ecolab and Clorox Company. Direct peers are Decon7 Systems and TOMI Environmental Solutions.
Does SoRite have an API?
No public API is recorded for SoRite.
What industry is SoRite in?
SoRite's product category is Specialty Decontamination and Disinfection Chemicals. Its primary akta.pro industry code is IMAEAJAL, Biocides & Disinfection Chemicals (Non-Agricultural), with a secondary code of CRAJAKAE, Alkaline Cleaners & Heavy-Duty Degreasers (Caustic/Soda Ash). Its NAICS code is 32561 and its SIC code is 2842.