Mitsubishi Fuso Truck of America

What Mitsubishi Fuso Truck of America does

Mitsubishi Fuso Truck of America, Inc. is a wholly-owned subsidiary of Daimler AG, incorporated in New Jersey and operating since 1985 as the regional distributor for Mitsubishi Fuso brand commercial trucks in the North American market. The company distributes a narrow portfolio of medium-duty trucks (Class 4-7) under the FE and FG series across diesel and gas powertrains, with the FE130, FE160, FE180 diesel variants and FE140 gas variant forming the core product lineup, supplemented by the battery-electric eCANTER targeting urban distribution. Technical differentiation is anchored by Duonic®, a trademarked dual-clutch automated manual transmission available on automatic transmission FE and FG models. The company is not a manufacturer; trucks are sourced from the parent group's manufacturing operations and distributed exclusively through an authorized dealer network of over 150 dealers in the US and Canada.

The business operates three principal revenue streams: one-time truck sales through authorized dealers, parts and accessories (including the Fuso Value Parts cost-conscious line and the All Makes multi-brand program covering Exide, Baldwin, Yokohama, Mobil Delvac, Grote, and other third-party brands), and warranty/service programs including the FusoFirst mobile-accessible customer support program with 24-hour roadside assistance. The go-to-market model is indirect and dealer-mediated; the company does not sell directly to end customers. Pricing for trucks and parts is set at the dealer level and is not publicly disclosed. Customer segments are concentrated in commercial fleet operators across use cases including delivery, distribution, and body builder upfitting applications.

The company's value proposition centers on a warranty package that is positioned as industry-leading in the medium-duty segment: 3-year bumper-to-bumper, 4-year corrosion perforation, and 5-year/280,000 km powertrain coverage, with complementary emissions and chassis warranties extending to 60 months in CARB-compliant configurations. The All Makes program and FusoFirst support infrastructure generate aftermarket revenue and lock-in fleet operators beyond the initial truck sale. All customer touchpoints funnel through the dealer network, supported by corporate marketing via the mitfuso.com website, social media channels, and email/newsletter communications. Corporate IT is integrated with Daimler AG systems, and the company operates from its headquarters in Logan Township, New Jersey.

Name

Mitsubishi Fuso Truck of America

Legal name

Mitsubishi Fuso Truck of America, Inc.

Website

https://mitfuso.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Mitsubishi Fuso Truck of America is a wholly-owned Daimler AG subsidiary that distributes medium-duty Class 4-7 commercial trucks (FE and FG series plus the eCANTER electric truck), parts, and warranty services to commercial fleet operators across the US and Canada through a network of over 150 authorized dealers.

Ownership category

akta.pro rank

Product category

Medium-duty commercial trucks

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle Manufacturing (3361), Other Motor Vehicle Parts Manufacturing (33639)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB)

akta.pro secondary industries

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ), Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)

Keywords

• Medium-duty trucks
• Commercial truck sales
• Diesel trucks
• Electric trucks
• Truck parts distribution

Headquarters

HQ city

Logan Twp.

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Truck Sales: Sale of new Mitsubishi Fuso commercial trucks (diesel and gas FE/FG series, eCANTER electric truck) through authorized dealer network in the US and Canada.
2. Parts & Accessories: Sale of genuine FUSO parts and accessories, FUSO Value Parts (cost-conscious alternative), and All Makes program products (Exide batteries, Baldwin Filters, Yokohama tires, Mobil Delvac oil, and other third-party brands) through the dealer network.
3. Warranty & Service Programs: FusoFirst roadside assistance and customer support program, warranty services, and technical support services provided through dealers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mitsubishi Fuso Truck of America manufactures, distributes, and supports medium-duty Class 4-7 commercial trucks (FE and FG series in diesel and gasoline variants, plus the all-electric eCANTER) for fleet operators in the US and Canada through an authorized dealer network of over 150 locations. The company also distributes genuine Fuso parts and accessories, cost-conscious Fuso Value Parts, multi-brand All Makes parts (batteries, filters, tires, oils), warranty services, roadside assistance, and dealer-grade diagnostic equipment.

Product overview

Mitsubishi Fuso Truck of America distributes a unified portfolio of medium-duty commercial trucks (Class 5-6) under the FE and FG series, available in diesel and gasoline powertrains, plus the electric eCANTER. The product line includes the core truck platforms (FE130, FE160, FE180 diesel; FE140 gas) plus the FusoFirst support program delivering 24-hour roadside assistance, a mobile app, and dealer network access. Warranty coverage spans 3-5 years across powertrain, emissions, chassis, and corrosion. Parts and accessories are offered through the FUSO Value Parts cost-conscious line, the All Makes multi-brand parts program (batteries, filters, tires, oils, DEF, etc.), and genuine FUSO accessories. Supporting services include OBD-II technical information access, dealer-grade Xentry/M.U.T.-III diagnostics, and the Mobileye collision avoidance system as a safety add-on.

Differentiator

Problem solved

Functional benefit

Brands

• FusoFirst: Customer service and support program for FUSO truck owners, featuring mobile-accessible support, roadside assistance, and technical resources.

Products and services

• FE130 Diesel Class 5-6 medium-duty diesel truck with 12,500-15,000 lb GVWR, designed for urban and regional commercial delivery applications. Sold to fleet operators and owner-operators through authorized Mitsubishi Fuso dealers in the US and Canada.
• FE160 Diesel Class 5-6 medium-duty diesel truck with higher payload capacity, available in standard and crew cab configurations. Targeted at commercial fleet operators needing greater hauling capacity than the FE130.
• FE180 Diesel Class 6 medium-duty diesel truck designed for heavier commercial applications with enhanced powertrain coverage. Targeted at fleet operators requiring higher gross vehicle weight ratings for demanding duty cycles.
• FE140 Gas Class 5-6 medium-duty gas-powered truck alternative for commercial fleet customers preferring gasoline fuel systems over diesel. Sold through authorized Fuso dealers.
• FUSO eCANTER All-electric medium-duty truck designed for urban distribution and zero-emission commercial delivery operations. Marketed to commercial fleet operators seeking a battery-electric alternative to diesel and gas Class 4-7 trucks, with sales supported through authorized Fuso dealers in North America.
• FUSO Value Parts Cost-conscious aftermarket parts selection engineered specifically for Mitsubishi Fuso vehicles, featuring filtration efficiency, pressure capacity, and controlled quality. Backed by a 12-month unlimited mileage parts warranty. Sold to fleet operators and owner-operators through authorized Fuso dealers.
• All Makes Program Multi-brand parts distribution program offering Exide batteries, Baldwin filters, Yokohama tires, Mobil Delvac engine oil, Grote safety products, Old World Blue DEF, Velvac mirrors and vision systems, Adenna gloves, Northern Radiator cooling components, and Toyo Tires through over 150-200 authorized Fuso dealers. Enables dealers to service any-make fleets with consolidated purchasing.
• FUSO Genuine Accessories Genuine Fuso parts and accessories including air deflectors, chrome bumpers/grilles/corners, engine block and oil pan heaters, floor mats, mirror heads, radios with Bluetooth/CD/iPod/Sirius XM, and wheel simulators for FE and FG models. Sold to fleet owners and owner-operators through authorized dealers.
• Mobileye Collision Avoidance System Aftermarket collision avoidance and safety technology system available for installation on Fuso trucks, providing visual and audible alerts for forward collision and lane departure warnings. Sold to fleet operators as a standalone safety accessory.
• Xentry/M.U.T.-III Diagnostic Equipment Dealer-grade diagnostic hardware and software for Fuso truck troubleshooting, service, and maintenance procedures. Sold to authorized dealers and independent repair shops to enable proper servicing of Fuso vehicles.
• OBD-II Technical Information Access Subscription-based electronic access to service information and diagnostic data for 2008, 2012, and 2012-2016 model year Fuso trucks equipped with OBD-II on-board diagnostics. Sold to independent repair shops and truck owners via fusotechinfo.com to enable compliant servicing of OBD-II equipped vehicles.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered minor and core.

• ExideminorOthersExide batteries are offered through Mitsubishi Fuso's All Makes program across its dealer network, providing battery products for automotive, commercial, and industrial needs.
• Baldwin FiltersminorOthersBaldwin Filters provides oil, fuel, air, and hydraulic filters through the All Makes program at over 150 Mitsubishi Fuso dealers in the US and Canada.
• YokohamaminorOthersYokohama tires are available through Mitsubishi Fuso dealers for automotive and commercial truck tire needs.
• Exxon Mobil (Mobil Delvac)minorOthersMobil Delvac engine oil, transmission fluid, hydraulic oil, grease, and antifreeze products are offered through the All Makes program, including synthetic options.
• GroteminorOthersGrote provides commercial vehicle safety systems products including universal clearance/marker/utilitarian lights, replacement lenses, and warning/hazard lights through the All Makes program.
• Old World BlueminorOthersOld World Blue diesel exhaust fluid (DEF) is available in 1-gallon, 2.5-gallon, or 55-gallon drum containers through the All Makes program, with some dealers having on-site filling stations.
• VelvacminorOthersVelvac provides commercial truck, bus, RV, and specialty vehicle products including mirrors, vision systems, pneumatic products, electrical cables and connectors, and fuel system products through the All Makes program.
• AdennaminorOthersAdenna disposable mechanical and industrial gloves in latex and synthetic materials are available through the All Makes program for hand protection during maintenance and repair.
• Northern RadiatorminorOthersNorthern Radiator supplies heavy-duty, medium-duty, and light-duty cooling system products including radiators, condensers, and charge air coolers through the All Makes program.
• Toyo TiresminorOthersToyo Tires are available through Mitsubishi Fuso dealers for automotive and commercial truck tire needs, with commercial specifications available through toyotires.com/commercial.
• Johnsen's / Blue MagicminorOthersJohnsen's and Blue Magic chemical products including spray cleaners, starting fluid, and odor eliminators are offered through the All Makes program.
• Daimler AGcoreOthersMitsubishi Fuso Truck of America is an affiliate of Daimler AG. The Privacy Statement notes compliance with Daimler AG Data Protection policies applicable company-wide. FUSO is a brand under the Daimler truck division.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mack Trucks: Mack (Volvo Group) offers Class 6-8 trucks and the new Mack MD Class 6-7 medium-duty, a direct competitor to Fuso FE/FG in fleet and regional haul applications.
• Chevrolet / GMC Commercial (GM BrightDrop): General Motors' commercial vehicle arm covers Class 4-6 trucks, with BrightDrop targeting electric last-mile delivery. It is a broad incumbent with significantly larger scale and BEV investment than Fuso.
• Peterbilt Motors: Peterbilt (PACCAR) sells Class 5-8 trucks including the medium-duty 220/537 series. It competes with Fuso in fleet and dealer-driven medium-duty sales channels.
• Kenworth Truck Company: Kenworth (PACCAR) sells Class 5-8 trucks including medium-duty T180/T280 series. It overlaps with Fuso in commercial fleet applications and dealer-based distribution.
• Freightliner Trucks: Freightliner is Daimler's own North American medium- and heavy-duty brand and the market-share leader. It is the most comparable broad incumbent — same parent, overlapping distribution, but at much larger scale across all commercial vehicle classes.
• Ford Pro / Ford Commercial Vehicles: Ford sells a large volume of Class 5-6 medium-duty trucks (F-650/F-750) and is scaling the E-Transit BEV. It competes with Fuso across commercial fleet sales and increasingly in Class 5-6 BEV.
• Volvo Trucks North America: Volvo sells heavy-duty trucks in North America and is expanding into Class 5-6 BEV through Volvo medium-duty and Mack MD. It competes in adjacent electric and safety-technology segments with Fuso.

Direct peers

• Hino Trucks: Hino (a Toyota Group company) sells Class 4-7 medium-duty trucks in North America with a comparable dealer model and overlapping fleet customers. It competes head-to-head with Fuso on Class 5-6 specifications, warranty, and total cost of ownership.
• Isuzu Commercial Truck of America: Isuzu is the dominant Class 3-5 medium-duty truck importer in North America, with a strong dealer network and overlapping fleet customer base. It is the closest direct competitor to Mitsubishi Fuso in Class 5-6 diesel and electrified trucks.

Emerging players

• Rivian Commercial (EDV): Rivian's Electric Delivery Van (EDV) targets last-mile and medium-duty commercial delivery, directly competing with the FUSO eCANTER in the Class 5-6 BEV segment with Amazon as a major fleet customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/FusoTruck
• YouTubeyoutube.com/user/FusoTruck
• Facebookfacebook.com/FusoTruck
• LinkedInlinkedin.com/company/fusotruck

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitsubishi Fuso Truck of America