Quoi Faire À Québec

What Quoi Faire À Québec does

Quoi Faire À Québec, operating as Quoifaire, is a privately held Quebec-based digital media company founded in 2009 that operates the regional tourism and event discovery platform quoifaire.com. The platform serves Quebec residents and visitors seeking to discover events, activities, restaurants, accommodations, and attractions across all 17 administrative regions of the province, organized through dedicated regional pages and category-based filtering. The technical foundation is a web-based application with user account management, favorites functionality, and a self-serve event submission portal (Espace Promoteurs) that allows event promoters to list and manage events for free. The platform is bilingual (French and English) and supplements its digital presence with seasonal print products: the Guide Quoifaire tourist guide (50,000 copies per edition) and Carte Concierge (60,000 copies per edition) distributed through partner accommodations in the Quebec City region.

The business model is advertising-driven across three complementary channels: web advertising placements (mega-headers, banners, sponsored events), content creation services (sponsored social media posts, newsletter integrations, blog articles), and print solutions (tourist guides, maps, concierge cards). Quoifaire reports reaching approximately 70,000 monthly active users on its web platform, with 25,000 weekly page views, 15,300+ newsletter subscribers at a 39% open rate, and a combined social media following exceeding 125,000 across Instagram, Facebook, and TikTok. The go-to-market is dual: a product-led growth motion where promoters submit listings free and consumers discover content organically through SEO and regional pages, and a sales-led motion where direct advertising sales are made to tourism businesses, event organizers, restaurants, and accommodations. Free event submission is paired with paid featured event upgrades and quoted advertising rates for non-public pricing.

The company is published by L'Antidote Médias, a strategic operating parent entity headquartered in Quebec City, and is led by Micaël Minguy-Bédard as Director General. Quoifaire serves enterprise tourism clients such as Fairmont Le Château Frontenac, Fairmont Le Manoir Richelieu, Hôtel Nelligan, Dômes Charlevoix, and AX Hôtel Mont-Tremblant, alongside SMB restaurants and local attractions. The company has 51-100 employees, no external institutional investment disclosed, and operates exclusively within Quebec without any documented geographic expansion beyond the province. No AI/ML capabilities, mobile app, or public API are indicated in the available data.

Name

Quoi Faire À Québec

Legal name

Quoifaire

Website

https://quoifaire.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Quoi Faire À Québec (Quoifaire) is a Quebec-based digital media company that operates quoifaire.com, a bilingual event and tourism discovery platform covering all 17 Quebec regions, serving both consumers seeking outings and tourism businesses purchasing multi-channel advertising placements.

Ownership category

akta.pro rank

Product category

Regional Tourism & Event Discovery Platform

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Indoor and Outdoor Display Advertising (54185), Broadcasting and Content Providers (516)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local & City Guide Content Aggregators (MPACAKAJ)

Keywords

• Quebec tourism platform
• Event discovery listings
• Digital advertising solutions
• Regional tourist guides
• Local activities directory

Headquarters

HQ city

Québec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Web Advertising Placements: Revenue from web advertising including mega-headers, web banners, and featured/sponsored events targeting 70,000 monthly active users with approximately 25,000 weekly page views.
2. Content Creation Services: Sponsored social media posts (Reels, publications), newsletter integrations (15.3K+ subscribers, 39% open rate, 2.6% click rate), and blog article features (12K monthly views, 83.19% engagement rate).
3. Print Solutions: Seasonal tourist guides (50K copies per edition for Quebec City region), tourist maps, and concierge cards (60K copies per edition for Quebec City region) distributed through partner accommodations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Quoifaire operates an online tourism and event discovery platform covering all 17 regions of Quebec, where consumers can browse events, restaurants, accommodations, and attractions, and event promoters can submit listings for free. The company monetizes this audience by selling multi-channel advertising solutions (web placements, social media content, newsletter features, blog articles, and print tourist guides/maps) to tourism operators and event organizers.

Product overview

Quoifaire is a unified event discovery and local tourism platform organized as a core platform with integrated modules. The main Quoifaire Platform serves as the central hub for discovering events, activities, restaurants, accommodations, and attractions across 17 regions of Quebec. Supporting the platform are the Promoter Portal enabling free event submissions, the seasonal Guide Quoifaire (50K copies), Tourist Map, and Carte Concierge (60K copies) as print solutions. The digital ecosystem includes the Blog for editorial content, the Newsletter service (15.3K subscribers), and User Accounts with favorites functionality. Advertising solutions encompass Web placements, Social Media publications, and Blog articles as integrated marketing modules. Published by L'Antidote Médias, the platform also supports content creator collaborations and regional blog sections.

Differentiator

Problem solved

Functional benefit

Brands

• Guide Quoifaire: Seasonal tourist guide published by L'Antidote Médias featuring events, activities, and attractions across Quebec regions

Products and services

• Quoifaire Platform Core online discovery platform covering events, restaurants, accommodations, and attractions across all 17 Quebec regions, designed for Quebec residents and visitors planning outings.
• Espace Promoteurs (Promoter Portal) Free self-serve portal enabling event organizers and tourism operators to submit, modify, and manage event and business listings on the platform.
• Guide Quoifaire (Seasonal Tourist Guide) Printed seasonal tourist guide published by L'Antidote Médias featuring events, activities, and attractions across Quebec regions, with 50,000 copies per edition in the Quebec City region.
• Carte Concierge Premium curated concierge card featuring selected experiences and recommended addresses, distributed in partner accommodations at 60,000 copies per edition in Quebec City region.
• Solutions Web (Web Advertising Solutions) Web advertising placements including mega-headers, banners, and sponsored event features sold to tourism operators and event promoters, reaching approximately 70,000 monthly active users and 25,000 weekly page views.
• Social Media Publications Sponsored social media content creation service for advertisers, including dynamic Reels and polished posts across Instagram, Facebook, and TikTok.
• Articles de Blogue (Sponsored Blog Articles) Sponsored editorial blog content telling brand stories, generating 12,000 monthly views with an 83.19% engagement rate.
• Infolettre (Newsletter) Monthly email newsletter delivering exclusive events, inspiring outings, and local adventures to 15,300+ subscribers, with a 39% average open rate and 2.6% click rate, also available as sponsored placements for advertisers.

Quantifiable outcome

• 70,000 monthly active users for advertisers to reach
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Atlas Obscura: Curated attractions and experiences discovery platform with editorial content, community submissions and experiences marketplace. Comparable in curated local-discovery content plus experience monetization.
• The Culture Trip: Regional/city discovery content platform with editorial articles, things-to-do guides and advertising. Directly comparable to Quoifaire's regional blog content and discovery experience.
• Eventbrite: Self-serve event listing and ticketing platform with both consumer discovery and organizer tools. Direct functional peer for Quoifaire's promoter portal and event discovery flow.
• Time Out: City guide and events discovery platform with advertising, print magazines and newsletters across major global cities. Closest comparable to Quoifaire's blend of local content aggregation, multi-channel ad sales, and print guides.
• AFAR Media: Travel content and discovery platform with editorial coverage of destinations, restaurants and experiences. Comparable editorial-led travel discovery plus events/attractions content.

Broad incumbents

• Tripadvisor: Global tourism discovery platform with attractions, restaurants and experiences listings monetized via advertising. Larger incumbent operating at global scale in the same local-discovery category as Quoifaire.
• Yelp: Local business discovery platform with restaurants, attractions and events listings sold primarily through advertising. Comparable business model in local listings + ad monetization, though broader scope.
• Thrillist: Food, travel and entertainment content brand covering events, restaurants and activities. Comparable content aggregation + sponsored editorial model in the local-discovery category.
• Lonely Planet: Travel guide and content platform spanning destinations worldwide with editorial articles and things-to-do listings. Comparable content-plus-discovery model but operates at global scale.

Emerging players

• Fever: Events and experiences marketplace focused on local leisure activities. Adjacent business model to Quoifaire's event discovery, with stronger emphasis on transactional ticketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/quoifairequebec
• Instagraminstagram.com/quoifaire
• TikToktiktok.com/@quoifaire
• LinkedInlinkedin.com/company/quoifairequebec

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quoi Faire À Québec