Ramsey Outdoor Store

What Ramsey Outdoor Store does

Ramsey Outdoor Store is a family-owned specialty outdoor retailer founded in 1953 and headquartered in Ramsey, New Jersey. The company sells outdoor gear, apparel, and footwear across seven activity verticals — fishing, camping, hiking, hunting, climbing, paddling, and snowsports — to individual consumers through two physical retail locations in Northern New Jersey (Ramsey flagship and Succasunna at Roxbury Mall) and a Shopify-based e-commerce store shipping to all 50 states. The product catalog spans 16,269 SKUs across men's, women's, and kids' apparel, footwear, and activity-specific equipment including backpacks, tents, fishing rods and reels, kayaks and paddleboards, climbing hardware, hunting accessories, and travel gear. Adjacent revenue lines include gift cards, fishing lessons, local fly-fishing guide services, paddlesport rentals at Franklin Lakes, and seasonal snowshoe rentals.

The business operates a traditional direct-to-consumer retail model with no disclosed SaaS, subscription, licensing, or marketplace revenue streams. Pricing is standard unit-based retail with a $49.99 free-shipping threshold, a price-match guarantee, and a 60-day return policy. Customer acquisition is driven by the e-commerce site, email newsletter with a 10% first-order discount, and verified customer reviews on Judge.me (455+ reviews averaging 4.81 stars, Platinum Authentic Shop badge, Top 5% Trending Shop recognition). The company emphasizes expert in-store staffing as a differentiator against pure-play e-commerce competitors.

There is no evidence of external investment, parent company ownership, M&A activity, public funding rounds, or third-party capital involvement. Ownership and leadership details are not disclosed in the available materials. Operating geography is Northern New Jersey at the physical layer and nationwide at the e-commerce layer, with no international footprint or claimed global expansion. No proprietary technology platform, app, API, or AI/ML system is disclosed; the digital storefront is standard Shopify infrastructure.

Name

Ramsey Outdoor Store

Legal name

Ramsey Outdoor

Website

https://ramseyoutdoor.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

101–250 employees

Short description

Ramsey Outdoor Store is a family-owned specialty outdoor retailer founded in 1953, operating two Northern New Jersey stores and a nationwide Shopify e-commerce site selling apparel, footwear, and gear for fishing, camping, hiking, hunting, climbing, paddling, and snowsports to individual consumers.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outdoor & Adventure Multi-Category Retail (CRAMABAB)

akta.pro secondary industries

Camping & Overlanding Equipment Retail (CRAMAAAC), Hiking & Trail Accessories Retail (CRAMAAAD), Fishing & Tackle Retail (CRAMABAL)

Keywords

• Outdoor gear retail
• Fishing equipment
• Camping supplies
• Hiking apparel
• Paddle sports gear

Headquarters

HQ city

Ramsey

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Online sales through ramseyoutdoor.com featuring over 16,000 products across outdoor gear categories including apparel, footwear, fishing equipment, camping supplies, and paddlesports gear.
2. Product Sales (Retail): In-store retail sales at two physical locations in Ramsey and Succasunna, New Jersey, staffed with product experts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ramsey Outdoor Store is a family-owned specialty outdoor retailer that sells outdoor gear, apparel, and footwear for fishing, camping, paddling, climbing, hiking, and hunting through two physical store locations in Northern New Jersey (Ramsey and Succasunna) and a Shopify-based e-commerce site shipping nationwide. The product catalog spans over 16,000 SKUs across categories including men's, women's, and kids' apparel, camp and hike equipment, fishing gear, hunt and shoot accessories, paddle sports, rock and snow climbing, travel gear, and footwear, complemented by fishing lessons, guide services, equipment rentals, and gift cards.

Product overview

Ramsey Outdoor Store is a family-owned specialty outdoor retailer operating two physical store locations in Northern New Jersey since 1953. The company offers a comprehensive e-commerce platform (built on Shopify) that provides a wide range of outdoor recreation products organized into distinct categories: Men's, Women's, and Kids' clothing and apparel; Camp & Hike gear (including backpacks, tents, sleeping bags, camp furniture, cookware, lighting, and hydration systems); Fishing equipment (with rods, reels, fly fishing supplies, lures, terminal tackle, wading gear, plus fishing lessons and guide services); Hunt & Shoot equipment (archery, hunting apparel, optics, and accessories); Paddle Sports (kayaks, canoes, paddleboards, paddles, personal flotation devices, plus paddlesport rentals); Rock & Snow climbing and snowsports gear (climbing shoes, harnesses, ropes, hardware, snowshoes, plus snowshoe rentals); Travel gear (luggage, duffels, car racks); and Footwear for all outdoor activities. Additional services include gift cards, fishing lessons, and seasonal equipment rentals.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Clothing & Apparel Full range of men's outdoor apparel including tops (fleece, hoodies, shirts, sweaters, T-shirts), bottoms (pants, shorts, snow pants), outerwear (jackets, vests), underwear (base layers, briefs, boxers), and accessories (hats, gloves, socks, belts, bags, watches) for outdoor activities.
• Women's Clothing & Apparel Complete collection of women's outdoor clothing and accessories including tops (fleece, hoodies, shirts, sweaters, T-shirts), bottoms (pants, shorts, skirts, snow pants), dresses & rompers, outerwear (jackets, vests), underwear (base layers, bras & briefs), footwear, swimwear, sunglasses, and accessories.
• Kids' Clothing & Apparel Children's outdoor apparel and gear including clothing (tops, bottoms, dresses & rompers, swimwear), outerwear (jackets, vests, onesies), underwear, footwear, and accessories for kids.
• Camp & Hike Gear Camping and hiking equipment including backpacks (day packs, backpacking, hydration packs, baby carriers, stuff sacks, waist packs, waterproof), camp furniture, tents, sleeping bags, cookware, lighting, and hydration systems.
• Fishing Equipment Complete fishing gear including rods, reels, fly fishing equipment, lures, terminal tackle, wading gear, bait, and fishing apparel for anglers.
• Hunt & Shoot Gear Hunting and shooting accessories including archery equipment, hunting apparel, optics, calls, decoys, eye and hearing protection, and game cleaning supplies.
• Paddle Sports Equipment Kayak, canoe, and paddleboard gear including watercraft, paddles, personal flotation devices, and trolling motors for paddle sports enthusiasts.
• Rock & Snow Climbing Gear Climbing and winter sports equipment including climbing shoes, harnesses, ropes, hardware, snowsports gear, snowshoes, and alpine supplies.
• Travel Gear Travel and luggage products including duffels, luggage, travel packs, wheeled bags, car racks for vehicles, and travel accessories.
• Footwear Outdoor footwear for men, women, and kids including hiking boots, sandals, slippers, water shoes, work boots, and cold weather footwear.
• Ramsey Gift Card Gift cards available for purchase for giving as gifts to outdoor enthusiasts, redeemable across the product catalog at retail stores or online.
• Fishing Lessons & Guide Services Fishing instruction services including fly fishing lessons, traditional fishing lessons, and local guide services for fishing trips, offered in partnership with local guides including MIJO Fishing Trips.
• Paddlesport Rentals Rental services for kayaks, canoes, and paddleboards available at store locations and Franklin Lakes, NJ, allowing customers to try equipment before purchasing.
• Snowshoe Rentals Seasonal rental service for snowshoes at store locations for customers seeking winter outdoor equipment access without purchase commitment.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• MIJO Fishing TripsminorStrategic or Co-development PartnerMIJO Fishing Trips is offered as a local fishing guide service for customers seeking guided fishing experiences. Ramsey Outdoor partners with local guides to provide fishing trip opportunities.
• Local Guide ServicesminorStrategic or Co-development PartnerPartnership with local fly fishing guides for lessons and guided fishing experiences. Provides customers with access to local expertise and fishing experiences.
• Franklin Lakes (Paddlesport Rentals)minorChannel Partner/ Reseller/ DistributorFranklin Lakes location offers paddlesport rentals, allowing customers to rent kayaks, paddleboards, and related equipment before purchasing.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• L.L.Bean: L.L.Bean is an established multi-channel outdoor and lifestyle retailer with a strong catalog and e-commerce business. Comparable for its premium outdoor apparel, footwear, and gear assortment; L.L.Bean also appears as a brand partner on Ramsey's site, underscoring direct category overlap.
• Dick's Sporting Goods: Dick's is a large national sporting goods retailer with broad outdoor and apparel coverage including its House of Sport and Public Lands concepts. Comparable as an omnichannel competitor for hunting, fishing, camping, and outdoor footwear/apparel, though operating across much broader categories.
• Academy Sports + Outdoors: Academy is a national sporting goods and outdoor retailer with stores across the southern U.S. and a growing e-commerce presence. Comparable for hunting, fishing, camping, and outdoor footwear/apparel at value-to-mid price points overlapping Ramsey's categories.

Direct peers

• REI (Recreational Equipment, Inc.): REI is the largest U.S. consumer co-op specialty outdoor retailer, operating a national chain of stores plus a major e-commerce site. It is the most directly comparable peer given overlapping assortments in camping, hiking, climbing, paddling, fishing, and hunting apparel and gear.
• Eastern Mountain Sports (EMS): EMS is a regional specialty outdoor retailer in the Northeast offering apparel, footwear, and gear for hiking, camping, climbing, and paddling. Comparable as a smaller multi-store outdoor specialist with a similar Northeast footprint and premium-brand assortment.
• Campmor: Campmor is a long-running New Jersey-based outdoor retailer (originally a catalog business) selling camping, hiking, and outdoor gear. Comparable as a regional Northeast outdoor specialty competitor with overlapping assortment and similar family/heritage brand positioning.
• Backcountry.com: Backcountry is a leading online specialty outdoor retailer carrying premium brands across skiing, climbing, hiking, camping, and paddling. Highly comparable to Ramsey's e-commerce assortment and customer demographic, but with a national digital-only footprint.
• Moosejaw: Moosejaw is an outdoor specialty retailer (now owned by Walmart) carrying apparel, footwear, and gear from premium brands like Patagonia, Arc'teryx, and The North Face. Comparable to Ramsey for its premium-brand outdoor assortment and omnichannel model.
• Bass Pro Shops / Cabela's: Bass Pro Shops (and its Cabela's banner) is a destination outdoor and sporting goods chain specializing in fishing, hunting, camping, and boating. Directly comparable to Ramsey for its fishing, hunting, and outdoor gear assortment, though at far larger physical scale.

Others

• Patagonia (retail/wholesale): Patagonia is primarily a brand/manufacturer but operates its own direct-to-consumer retail and wholesale channels that compete for the same outdoor customer. Relevant as an adjacent DTC outdoor competitor whose brand Ramsey also carries on its shelves.

Market position

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/ramseyoutdoor
• Facebookfacebook.com/RamseyOutdoor
• LinkedInlinkedin.com/company/ramsey-outdoor-stores-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ramsey Outdoor Store