Agence d'Urbanisme de Rouen et des Boucles de Seine et Eure

What Agence d'Urbanisme de Rouen et des Boucles de Seine et Eure does

AURBSE (Agence d'Urbanisme de Rouen et des Boucles de Seine et Eure) is a French public-interest urban planning agency founded in 2009 and headquartered in Rouen, Normandy. It provides territorial intelligence, observation, and strategic planning services to six intercommunalities in the Seine Valley — Métropole Rouen Normandie, Communauté d'Agglomération Seine-Eure, and the Communautés de Communes de Caux Austreberthe, Inter-Caux-Vexin, Roumois-Seine, and Lyons Andelle — collectively covering approximately 750,000–800,000 inhabitants. As a "tiers de confiance" affiliated with the national FNAU federation, the agency produces independent analysis on demographic, economic, ecological, and well-being dynamics to support public-action decision-making.

The agency's core products include the OMMeR mobility observatory, comprehensive territorial studies and key-figure datasets, annual activity reports, and annual partnership work programs (Programmes partenariaux de travail). Its technology is centered on territorial observation and analysis tools rather than a commercial software platform; there is no API, no proprietary AI/ML stack, and no app. Output is delivered through publications, observatories, workshops, webinars, and collaborative events, including nationally-coordinated outputs such as the Observ'agglo reference publication and the FNAU n°64 renaturation dossier co-produced with ADEME and the Office Français de la Biodiversité.

AURBSE is funded almost entirely through annual partnership program contributions from its member intercommunalities, with no private investment, no parent company, and no disclosed revenue. The 11-50 person organization operates under public governance structures typical of the French FNAU agency network. Its customer base is entirely institutional (local government members), pricing is set through partnership agreements rather than commercial models, and its recent strategic emphasis has been on ecological transition (e.g., the Ferme de la Londe renaturation project under the Climate and Resilience Law's TPSF framework) and positioning the Grand territoire within the broader Seine Valley.

Name

Agence d'Urbanisme de Rouen et des Boucles de Seine et Eure

Legal name

Agence d'Urbanisme de Rouen et des Boucles de Seine et Eure

Website

https://aurbse.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

AURBSE is a French public-interest urban planning agency providing territorial observation, studies, and strategic planning support to six intercommunalities covering approximately 750,000-800,000 inhabitants in the Seine Valley region of Normandy.

Ownership category

akta.pro rank

Headquarters

HQ city

Rouen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Partnership Program Funding: The agency operates through annual partnership programs (Programme partenarial de travail) with member organizations, primarily local governments and intercommunalities in the Seine Valley region.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

AURBSE is a public urban planning agency that conducts territorial observation, produces studies and statistics, and supports local governments across 6 intercommunalities in the Seine Valley. It operates observatories including the OMMeR mobility observatory, produces comparative publications such as Observ'agglo, and runs annual partnership work programs covering demographics, economy, ecology, and territorial well-being. The agency delivers independent analysis and strategic planning support to its member authorities serving nearly 750,000-800,000 inhabitants.

Product overview

AURBSE operates as a public planning agency providing territorial intelligence services rather than a commercial product company. The agency offers a unified portfolio of research, observation, and planning support services centered on territorial development across the Grand territoire of approximately 750,000 inhabitants in the Seine Valley. The core offerings include the Observatoire des mobilités (OMMeR) mobility observatory, comprehensive territory studies and statistics, annual activity reports, and collaborative publications like Observ'agglo produced through the national federation of urban planning agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Observatoire des mobilités (OMMeR)

Quantifiable outcome

• Nearly 750,000 inhabitants served across the Grand territory
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered notable and core.

• Ville de LouviersnotableStrategic or Co-development Partner · 1 January 2021Partner in the Ferme de la Londe project, part of the Territoire Pilote de Sobriété Foncière (TPSF) experiment under the Climate and Resilience Law.
• Métropole Rouen NormandiecoreStrategic or Co-development PartnerCore member of the partnership program, one of the 6 intercommunalities covered by AURBSE with approximately 800,000 inhabitants total across the territory.
• Communauté d'Agglomération Seine-EurecoreStrategic or Co-development PartnerCore member intercommunality, particularly active in projects such as the Ferme de la Londe renaturation initiative in Louviers.
• Fédération Nationale des Agences d'Urbanisme (FNAU)coreStrategic or Co-development PartnerAURBSE participates in FNAU publications and initiatives including Observ'agglo and thematic dossiers on renaturation. The federation coordinates national urban planning agency network.
• ADEMEnotableStrategic or Co-development PartnerPartner in developing the renaturation dossier (Les dossiers FNAU n°64) providing expertise on ecological transition and environmental issues.
• Office Français de la BiodiversiténotableStrategic or Co-development PartnerCollaborated on the FNAU dossier on renaturation, bringing biodiversity expertise to territorial transformation initiatives.
• Intercommunalités de FrancenotableStrategic or Co-development PartnerPartner in Observ'agglo publication, contributing to national analysis of large intercommunalities dynamics.
• France UrbainenotableStrategic or Co-development PartnerPartner organization in the Observ'agglo initiative, representing urban and metropolitan interests.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Institut Paris Region: Formerly IAU Île-de-France, this is the largest French urban planning agency, serving the Paris region as part of the FNAU network. Directly comparable mandate in territorial observation and planning support, though at substantially larger scale and budget.
• Agence de développement et d'urbanisme de Lille Métropole (ADULM): Urban planning and development agency for Lille Métropole, FNAU member. Directly comparable public-sector model, partnership-based funding, and territorial observation focus for a metropolitan territory.
• Agence d'urbanisme de l'aire métropolitaine lyonnaise (UrbaLyon): French urban planning agency serving the Lyon metropolitan area as part of the FNAU network. Directly comparable to AURBSE in mandate (territorial observation, planning studies), governance (public agency serving intercommunalities), and product set (observatories and publications).
• AUDIAR (Agence d'urbanisme de Rennes): Urban planning agency for the Rennes metropolitan area, FNAU member. Similar public planning agency model serving intercommunalities, producing territorial studies and observatories — directly comparable operational structure to AURBSE.
• Agence d'urbanisme Bordeaux Aquitaine (a'urba): Public urban planning agency covering the Bordeaux metropolitan region within the FNAU federation. Closely comparable structure to AURBSE — partnership-funded, serving intercommunalities, producing territorial studies and observatories on a similar scale.
• AGAM (Agence d'urbanisme de l'agglomération marseillaise): Public urban planning agency for the Marseille metropolitan area, part of the FNAU network. Comparable in mandate (territorial intelligence for intercommunalities) and product portfolio (observatories, studies, publications).
• Agence d'urbanisme de l'agglomération de Tours (ATU): Public urban planning agency serving the Tours agglomeration within the FNAU federation. Closely comparable in size, mandate, and partnership-based governance — regional intercommunality focus on territorial studies and planning support.
• Agence d'urbanisme et d'aménagement de Toulouse (AUAT): Urban planning agency for the Toulouse metropolitan area, FNAU member. Comparable in operating model (public agency, partnership-funded, observatories and studies for member local authorities) and in thematic focus on demographic and ecological transitions.

Others

• Fédération Nationale des Agences d'Urbanisme (FNAU): National federation of French urban planning agencies. Not a competitor but an enabling ecosystem participant — FNAU coordinates AURBSE's participation in Observ'agglo and thematic dossiers, providing national-level scale and methodological frameworks.

Broad incumbents

• Cerema: Public agency under the French Ministry of Ecological Transition supporting territorial planning, transport, and environmental policy. Comparable to AURBSE in mission overlap (territorial observation, ecological transition support) but operates at national scale as a public operator rather than a regionally-anchored planning agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInfr.linkedin.com/company/agence-d'urbanisme-de-rouen
• Instagraminstagram.com/agence_urba_rouen
• Xx.com/AURBSE
• Facebookfacebook.com/aurbse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Agence d'Urbanisme de Rouen et des Boucles de Seine et Eure