CASSI

What CASSI does

CASSI (legal entity CASSI AI, headquartered in Hamburg, Germany) operates an AI-powered social media content creation platform aimed at small businesses, founders, creators, and agencies. The platform ingests a user's existing LinkedIn or Instagram posts to learn tone and writing patterns, then generates on-brand text and image social media posts, edits them via a chat interface, and schedules/publishes them to LinkedIn, Instagram, TikTok, and YouTube from a single workspace. The technical stack is a thin generative-AI layer on top of third-party foundation models — Anthropic's Sonnet 4.5 for text and Nano Banana plus Black Forest Labs' FLUX for image generation — combined with a proprietary orchestration layer that handles brand voice modelling, multi-modal post assembly, post analysis/scoring, and direct platform publishing through native integrations. A beta API exposes the engine to enterprise customers for custom integrations and bulk content generation.

Revenue is generated through three streams. Self-serve SaaS uses a freemium model with a Free tier (€0), a Standard tier at €29.99/user/month (annual at €23.99), and an Enterprise tier at €499.99+/month billed via sales contact. A Done-For-You managed service layers a high-touch, human-powered offering on top of the platform at €1,800–€9,500/month with a 90-day minimum. The API is sold separately to enterprise customers. The go-to-market is primarily product-led growth via a 60-day free trial and a content-first marketing strategy (blog, LinkedIn, Instagram, TikTok, YouTube, Product Hunt), with a sales-led overlay for the Done-For-You and Enterprise/API deals. The company was founded in 2024 by Alex Griffiths, building on five years of prior experience running a social media agency called magig, and operates with a small team of roughly six to seven people with no disclosed institutional funding.

Name

CASSI

Legal name

CASSI AI

Website

https://getcassi.ai

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CASSI is a Hamburg-based AI platform that generates on-brand text and image social media posts for small businesses, founders, and creators, publishing to LinkedIn, Instagram, TikTok, and YouTube, with a paid Done-For-You managed service.

Ownership category

akta.pro rank

Product category

Social Media Marketing Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

Social, Community & Creator Platform Feeds (HDAAAGAD)

Keywords

• AI content generation
• Social media management
• Brand voice AI
• Multi-platform publishing
• Content automation

Headquarters

HQ city

Barlin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. API Access (Enterprise): Enterprise-scale API access allowing customers to plug CASSI's brain into their own products or workflows for bulk content generation, automated social flows, and custom integrations.
2. SaaS Subscription - Self-Serve: Monthly or annual subscriptions for access to the AI content generation platform. Free tier provides limited access (5 posts/month, 1 brand) to drive acquisition. Standard tier at €29.99/user/month (or €23.99/user/month billed annually) unlocks unlimited posts, brands, and Auto-Designs. Enterprise tier at €499.99+/month offers custom setup for larger organizations. The primary revenue driver with clear land-and-expand potential.
3. Done-For-You Managed Social Media Service: Full-service social media management priced at €1,800/mo (Starter, 8 posts/month, 1 channel), €5,250/mo (Standard, 16 posts/month, 2 channels), or €9,500/mo (Pro, 22 posts/month, 3 channels). Includes strategy, content production, posting, replies, analytics dashboard, and monthly strategist calls. 90-day minimum, then month-to-month. Human-powered service upsold alongside the SaaS product.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

CASSI is an AI-powered social media assistant that generates ready-to-post text and image content in seconds by learning a user's brand voice from existing posts. The platform combines AI text and image generation, brand voice learning, and direct publishing to LinkedIn, Instagram, TikTok, and YouTube from a unified workspace.

Product overview

CASSI is an AI-powered social media content creation platform organized around a core SaaS product with tiered pricing (Free, Standard at €29.99, Enterprise at €499.99+) plus a managed service called Done-For-You. The core CASSI platform generates text and image social media posts using AI, learns brand voice automatically, and publishes to LinkedIn, Instagram, TikTok, and YouTube. CASSI Pro serves enterprise clients needing bulk content generation. The Done-For-You managed service (€1,800-€9,500/month) provides full-service social media management including strategy, content production, posting, and community management.

Differentiator

Problem solved

Functional benefit

Products and services

• CASSI AI-powered SaaS platform for small businesses, founders, and creators that generates on-brand text and image social media posts, learns brand voice from existing posts, and publishes to LinkedIn, Instagram, TikTok, and YouTube.
• CASSI Pro Rebranded enterprise version of the original CASSI platform for clients needing to generate thousands of pieces of individualized content, custom AI workflows, and enterprise-scale operations.
• CASSI API Beta API allowing developers to plug CASSI's content generation engine into their own products or workflows for bulk post generation, automated social flows, and custom enterprise integrations.
• Done-For-You Managed Service Full-service social media management where the CASSI team runs the entire channel for clients, including strategy, content production, posting, replies, analytics, and monthly strategist calls. Priced at €1,800-€9,500/month across three tiers.

Quantifiable outcome

• 80% faster workflow according to customer testimonials
• +6 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature13 records

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Buffer: Buffer is a leading social media management platform offering scheduling, publishing, and analytics across multiple social networks. It directly competes with CASSI on multi-platform social media publishing for SMBs and creators, and has introduced AI Assistant features that overlap with CASSI's content-generation value proposition.
• Hootsuite: Hootsuite is an established social media management platform serving businesses of all sizes with publishing, scheduling, and analytics tools. It overlaps with CASSI on multi-platform publishing and has launched OwlyWriter AI for content generation, making it a direct competitor in the AI-augmented social media management space.
• Jasper AI: Jasper is an AI content generation platform focused on marketing copy, brand voice, and multi-channel content creation. It is directly comparable to CASSI on AI text generation, brand-voice personalization, and multi-platform content workflows, though Jasper targets marketing teams more than individual SMBs.
• Ocoya: Ocoya is an AI-powered social media content platform combining copywriting, graphic design, and multi-platform scheduling in one workspace. It is a direct competitor to CASSI with similar feature scope including AI-generated posts, brand templates, and scheduling to multiple social networks.
• Predis.ai: Predis.ai is an AI social media post generator that creates text and visual content and schedules to multiple platforms. It is directly comparable to CASSI on AI-driven post generation, image creation, and multi-platform publishing for SMBs and marketers.
• Copy.ai: Copy.ai is an AI content generation platform offering copywriting workflows, brand voice features, and workflow automation for marketing teams. It overlaps with CASSI on AI text generation and brand-voice personalization, targeting a similar SMB and marketer audience.
• ContentStudio: ContentStudio is a social media management and content marketing platform with AI-powered post generation, scheduling, and analytics. It is a direct peer to CASSI, particularly on AI-augmented content creation and multi-channel publishing for agencies and SMBs.

Emerging players

• Lately.ai: Lately.ai is an AI social media content tool focused on repurposing long-form content into social posts and learning brand voice. It overlaps with CASSI on AI content generation and brand voice learning, with a narrower focus on content repurposing.

Broad incumbents

• Sprout Social: Sprout Social is an established social media management platform serving mid-market and enterprise customers with publishing, analytics, and engagement tools. It overlaps with CASSI on multi-platform publishing but is a broader incumbent operating in a wider portfolio of social media management capabilities.
• HubSpot: HubSpot is a leading CRM and marketing automation platform with a Social Media Management tool and AI content assistant capabilities. It is a broad incumbent that overlaps with CASSI on social media content creation and publishing, but operates at much larger scale and serves a different buyer (marketing teams rather than individual SMBs).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CASSI-23
• LinkedInlinkedin.com/company/getcassi
• Instagraminstagram.com/get_cassi
• TikToktiktok.com/@getcassi.ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CASSI