Seniornicity

What Seniornicity does

Seniornicity, operated by the California corporation Jantsons, Inc., is a referral and directory platform founded in 2024 and headquartered in Newport Beach, California. The platform connects seniors and their families with vetted "Senior Transition Specialists" — a category spanning Realtors, residential mortgage professionals, property managers, in-home caregivers, senior placement advisors, and estate sale professionals — across both the United States and Canada. The consumer side is free; service providers subscribe to access leads, the referral network, and chapter-level community benefits.

The product is built on a web directory (seniornicity.com) and a mobile-accessible app (app.seniornicity.com), with a parallel Canadian deployment (app.seniornicity.ca). Core technical components include a verified, background-checked provider directory with category-based search; a Video Biography feature (launched December 2025) enabling video introductions on provider profiles; AI-assisted social media posting and an AI bio generator bundled into the top membership tier; and a franchise-style chapter system (e.g., the Beach Cities chapter in Coastal Orange County) under which independent local directors manage community meetings, member verification, and enforcement of a published Code of Ethics that prohibits paid referral arrangements.

The business model is subscription-based on the provider side. Pricing runs from a free basic listing up through $11.99/month and $19.99/month enhanced listings, then a $39.99/month (or $399/year) Provider Network tier and a $49.99/month (or $499/year) Chapter Member tier that adds a verified badge, priority placement, monthly proprietary meetings, referral network access, and AI tooling. Distribution combines direct-to-consumer directory access, community-led growth via chapter events and webinars, and a channel-partner model in which paid providers participate in a non-paid referral network. The company is bootstrapped, with no external funding disclosed and a small (1–10) employee base.

Name

Seniornicity

Legal name

Jantsons, Inc.

Website

https://seniornicity.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Senior Care Services Marketplace

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Senior Living & 55+ Community Brokerage (BPAJAAAH), Senior Move Management (HSAFAFAD)

Keywords

• Senior care directory
• Senior transition services
• Caregiver referral platform
• Senior placement marketplace
• Aging services network

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Provider Membership Fees: Service providers pay monthly or annual membership fees to be listed on the Seniornicity directory. Three tiers available: Basic (free), 2nd Tier ($11.99/month), and 3rd Tier ($19.99/month). Chapter membership offers enhanced features including verified badge, priority placement, and referral network access at $49.99/month or $499/year.
2. Chapter Membership Fees: Additional membership tiers for chapter-based local networks. Provider Network at $39.99/month or $399/year, and Chapter Member at $49.99/month or $499/year with background check included and enhanced referral network access.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Seniornicity operates an online directory and referral platform that connects seniors and their families with a vetted network of Senior Transition Specialists — including Realtors, Lenders, Property Managers, Caregivers, Estate Sale Professionals, Senior Placement Advisors, and Home Service Providers. The service is free for seniors and families, while service providers pay tiered recurring membership fees (from free Basic listings up to $49.99/month or $499/year for Chapter Membership with verified badge, AI-assisted social media tools, and referral network access). The company also operates a chapter-based franchise community model (e.g., Beach Cities chapter in Coastal Orange County) with background-checked members and a families-first Code of Ethics that prohibits paid referral arrangements.

Product overview

Seniornicity is a B2B referral listing platform that connects seniors and their families with verified senior transition specialists and home service providers. The platform operates through two membership tiers: Provider Network ($39.99/month or $399/year) for basic directory listing and community access, and Chapter Membership ($49.99/month or $499/year) for enhanced features including verified badge, AI-powered bio generator, AI-assisted social media posting, and referral network access. The platform also includes local chapter communities like the Beach Cities Chapter serving Coastal Orange County, the Video Biography feature for provider profiles, and The Senior Advisors Podcast for educational content.

Differentiator

Problem solved

Functional benefit

Products and services

• Seniornicity Platform Core directory and referral platform that aggregates vetted Senior Transition Specialists (Realtors, Lenders, Property Managers, Caregivers, Estate Sale Professionals, Senior Placement Advisors) and Home Service Providers into a searchable directory for seniors and families. Free for seniors and families; accessible via web (seniornicity.com) and mobile app (app.seniornicity.com) with separate United States and Canada platforms.
• Provider Network Membership Paid entry-level membership for service providers at $39.99/month or $399/year (annual saves 17%). Includes directory listing, community access, profile with bio and photo, up to 10 service cities, access to chapter events and webinars ($50 per event if space available), and optional background check add-on at $99. Target user: solo practitioners and small businesses serving the senior demographic who want a baseline presence on the directory.
• Chapter Membership Premium paid membership for service providers at $49.99/month or $499/year (annual saves 17%). Includes everything in Provider Network plus a Verified badge (background check included with yearly subscription), priority placement in directory, chapter meetings, monthly proprietary meetings with providers and seniors/families, referral network access, local events, contact links, up to 20 service cities, featured video biography, AI bio generator, AI-assisted social media posting, and one-click crossposting. Target user: established providers seeking trust signals, lead conversion, and community referrals.

Quantifiable outcome

• Surpassed 3,000 providers milestone
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• ESNM (Estate Sale Network)coreStrategic or Co-development Partner · 8 May 2026Partnership between ESNM and Seniornicity creates the only network that lists once and reaches over 4,000 senior professionals. This collaboration allows estate sale professionals to access an expanded network of senior service providers.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• A Place for Mom: A Place for Mom is the largest US senior living advisory service, connecting families with assisted living, memory care, and senior living communities. It is the most direct comparator to Seniornicity's senior placement and transition directory, with similar B2C family-facing funnel and provider partnerships.
• Caring.com: Caring.com is a leading senior care resource platform offering directories of senior living, home care, and related services, plus consumer reviews and advisory content. It directly competes with Seniornicity's family-facing directory model across multiple senior service categories.
• CarePatrol: CarePatrol is a senior placement franchise that helps families find assisted living, memory care, and in-home care. It is a current Seniornicity partner and the closest direct competitor in the senior placement/transition specialist category.
• Assisted Living Locators: Assisted Living Locators is a senior placement advisory franchise helping families find assisted living and care options. As a Seniornicity partner, it operates in the same placement/transition niche and competes for the same family referral demand.
• SeniorLiving.org: SeniorLiving.org is a senior living directory and review platform covering assisted living, independent living, and memory care communities. It competes with Seniornicity for consumer search traffic on senior housing and care transitions.
• Senior Helpers: Senior Helpers is a senior-focused home care franchise providing in-home care, Alzheimer's and dementia care, and companion services. It competes directly in the senior in-home caregiving segment that Seniornicity's directory aggregates.

Broad incumbents

• Care.com: Care.com is a large online marketplace for senior care, child care, and home care services connecting families with caregivers. It is a broader incumbent that overlaps with Seniornicity's caregiver directory functionality at greater scale.
• Visiting Angels: Visiting Angels is a national home care franchise providing in-home senior care services. As a Seniornicity partner, it competes and cooperates simultaneously in the senior caregiving category.
• Home Instead: Home Instead is a large franchise network providing in-home care services for seniors, including personal care, memory care, and companionship. It overlaps with Seniornicity's caregiver and home service verticals and is a recognized brand in the same category.
• ComForCare: ComForCare is a home care franchise offering personal care, companionship, and specialized senior services. It is both a Seniornicity partner and a competing home-care referral brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/seniornicity
• Xx.com/seniornicity
• LinkedInlinkedin.com/company/seniornicity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seniornicity