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WhatNext

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uuid00s61ki

Namestring
WhatNext
Legal namestring
WhatNext, LLC
Websiteurl
whatnext.com
Company typeenum
Private
Founded yearint
2011
Descriptiontext

WhatNext operates a free, web-based online community and content platform serving individuals affected by cancer in the United States. The platform aggregates cancer news across 25+ cancer types, hosts first-person patient and caregiver stories, publishes video testimonials, and provides community discussion forums for peer-to-peer support. Founded in 2011 and headquartered in Williamsburg, Virginia, the company operates as WhatNext, LLC, with the WHAT NEXT™ trademark held by a related entity, MyPatientStory.com, LLC. The site is organized into navigable cancer-type categories (e.g., Breast, Lung, Leukemia, Lymphoma, Pancreatic, Glioblastoma, CAR T-Cell Therapy) and surfaces a weekly email newsletter, social media channels (Facebook, Twitter/X, Instagram), and a dedicated forum subdomain (community.whatnext.com). The Terms of Use restrict use to persons located in the United States.

The underlying technology is a content management system with newsletter distribution via Mailchimp, a separate community-forums subdomain, and standard web publishing infrastructure. There is no disclosed mobile application, no API, no SDK integrations, and no documented AI/ML capabilities. Editorial cadence remains active, with articles published through mid-2025, indicating an operationally maintained rather than dormant platform. Content partnerships with Elephants & Tea (adolescent and young adult cancer community) and Patient Worthy (rare and chronic disease media) extend the platform's reach into adjacent oncology sub-segments.

WhatNext's revenue model is advertising and sponsored content, generated through partnerships with healthcare organizations, pharmaceutical companies, and patient advocacy groups. The platform is free for end users with no publicly disclosed pricing or subscription tiers. The company is privately held with no disclosed funding rounds, no parent company, and no subsidiary structure evident in the available data. Headcount is reported at 1–10 employees, consistent with a small founder/owner-operated operation. No select customers, named enterprise accounts, or management team details are disclosed in the source material.

Short descriptiontext

WhatNext operates a free, US-based online community and content platform for cancer patients, caregivers, and survivors, offering news across 25+ cancer types, patient stories, video testimonials, and peer-support forums, monetized through healthcare and pharma-sponsored content partnerships.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersAtlanta, United States
HQ citystring
Atlanta
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
cancer community platform, patient support network, health social network, online patient community, cancer survivor resources
Industry1 code
1Patient Engagement, Education & Messaging Platforms (portal/CRM integrated)
CodeHLALABAJPrimaryYes
NAICS code1 code
  • Other Individual and Family Services624190
SIC code1 code
  • Services-Health Services8000
Product category
Patient Community Platform
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Content Partnership and Sponsorships
TypeAdvertising
Description

WhatNext partners with healthcare organizations, pharmaceutical companies, and patient advocacy groups to distribute cancer-related content and educational materials. The platform generates revenue through sponsored content partnerships and referrals to cancer-related resources and services.

whatnext.com
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

WhatNext is a free online community platform for people affected by cancer, offering forums organized by cancer type and treatment side effects, patient-submitted stories, video testimonials, cancer news, and a directory of doctors and treatment centers with reviews. It also publishes a weekly newsletter and aggregates resources for patients, survivors, and caregivers. The service is offered at no cost to users and is operated by MyPatientStory.com, LLC.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • 42,754+ visits to the platform
Product overview1 text field

WhatNext is a single-platform online cancer patient support community (not a multi-module architecture). The core WhatNext Cancer Community Platform serves as the central hub offering cancer news, patient stories, community forums, video testimonials, and newsletter subscription. The platform organizes content across multiple cancer types including breast cancer, lung cancer, leukemia, lymphoma, bladder cancer, colorectal cancer, pancreatic cancer, ovarian cancer, prostate cancer, and 20+ other cancer categories. Key sub-products include the Community Forums for peer-to-peer discussions, the Patient Stories section for first-person narratives, Share Your Story for community contributions, and specialty content sections like Ringing the Bell (treatment milestones) and Video Testimonials.

Product and service1 record
1WhatNext Cancer Community Platform
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Macmillan Cancer Support
TypeRegional player
Description

Major UK-based cancer support charity providing information, community, and peer support. Comparable in mission and audience, but geographically separate from WhatNext's US-only operations.

2Inspire
TypeDirect peer
Description

Patient community platform hosting condition-specific communities including oncology. Directly comparable as a peer-to-peer support forum platform monetized via healthcare/pharma partnerships.

3HealthUnlocked
TypeDirect peer
Description

Online patient community platform offering condition-specific support groups and health content. Comparable in business model (community + content) and target audience of patients/caregivers seeking peer support.

4Cancer Support Community
TypeBroad incumbent
Description

Large nonprofit network providing cancer patient support, education, and community programs across the US. Comparable in audience and mission, but operates as an established institution with broader program offerings.

5Patient Worthy
TypeEmerging player
Description

Rare and chronic disease media platform that is a content partner of WhatNext. Comparable as a niche patient-focused content/community destination targeting similar sponsorship segments.

6Smart Patients
TypeDirect peer
Description

Cancer-focused patient community platform with discussion forums and educational content. Highly comparable given overlapping oncology patient audience and similar community-led model.

7MyPatientStory.com
TypeOthers
Description

Related entity that holds the WHAT NEXT trademark per the website footer. Adjacent participant in the patient-storytelling ecosystem with potential overlap in patient narrative content.

8Elephants & Tea
TypeEmerging player
Description

AYA (adolescent and young adult) cancer community platform and media outlet that is an active content partner of WhatNext. Comparable as a niche cancer community with storytelling and peer-support content.

9American Cancer Society (Cancer Survivors Network)
TypeBroad incumbent
Description

Cancer-focused community platform run by the American Cancer Society, offering forums and survivor stories. Directly comparable audience and purpose, but backed by a much larger, well-funded national nonprofit.

10WebMD
TypeBroad incumbent
Description

Large-scale consumer health information and content platform. Comparable as a health-content destination monetized via advertising, but with vastly broader scope beyond oncology.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

WhatNext

Patient Community Platformwhatnext.com

WhatNext operates a free, US-based online community and content platform for cancer patients, caregivers, and survivors, offering news across 25+ cancer types, patient stories, video testimonials, and peer-support forums, monetized through healthcare and pharma-sponsored content partnerships.

What WhatNext does

WhatNext operates a free, web-based online community and content platform serving individuals affected by cancer in the United States. The platform aggregates cancer news across 25+ cancer types, hosts first-person patient and caregiver stories, publishes video testimonials, and provides community discussion forums for peer-to-peer support. Founded in 2011 and headquartered in Williamsburg, Virginia, the company operates as WhatNext, LLC, with the WHAT NEXT™ trademark held by a related entity, MyPatientStory.com, LLC. The site is organized into navigable cancer-type categories (e.g., Breast, Lung, Leukemia, Lymphoma, Pancreatic, Glioblastoma, CAR T-Cell Therapy) and surfaces a weekly email newsletter, social media channels (Facebook, Twitter/X, Instagram), and a dedicated forum subdomain (community.whatnext.com). The Terms of Use restrict use to persons located in the United States.

The underlying technology is a content management system with newsletter distribution via Mailchimp, a separate community-forums subdomain, and standard web publishing infrastructure. There is no disclosed mobile application, no API, no SDK integrations, and no documented AI/ML capabilities. Editorial cadence remains active, with articles published through mid-2025, indicating an operationally maintained rather than dormant platform. Content partnerships with Elephants & Tea (adolescent and young adult cancer community) and Patient Worthy (rare and chronic disease media) extend the platform's reach into adjacent oncology sub-segments.

WhatNext's revenue model is advertising and sponsored content, generated through partnerships with healthcare organizations, pharmaceutical companies, and patient advocacy groups. The platform is free for end users with no publicly disclosed pricing or subscription tiers. The company is privately held with no disclosed funding rounds, no parent company, and no subsidiary structure evident in the available data. Headcount is reported at 1–10 employees, consistent with a small founder/owner-operated operation. No select customers, named enterprise accounts, or management team details are disclosed in the source material.

WhatNext firmographics

Firmographics
Name
WhatNext
Legal name
WhatNext, LLC
Website
https://whatnext.com
Company type
Private
Founded year
2011
Operating status
Operating
Headcount range
1–10 employees
Short description
WhatNext operates a free, US-based online community and content platform for cancer patients, caregivers, and survivors, offering news across 25+ cancer types, patient stories, video testimonials, and peer-support forums, monetized through healthcare and pharma-sponsored content partnerships.
Ownership category
akta.pro rank

WhatNext industry classification

Industry
Product category
Patient Community Platform
NAICS
Other Individual and Family Services (624190)
SIC
Services-Health Services (8000)
akta.pro primary industry
Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

  • Cancer community platform
  • Patient support network
  • Health social network
  • Online patient community
  • Cancer survivor resources

Where WhatNext is headquartered

Location

Headquarters

HQ city
Atlanta
HQ country
United States
HQ region
North America

Offices1 record

Markets served

WhatNext business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

  1. Content Partnership and Sponsorships: WhatNext partners with healthcare organizations, pharmaceutical companies, and patient advocacy groups to distribute cancer-related content and educational materials. The platform generates revenue through sponsored content partnerships and referrals to cancer-related resources and services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

WhatNext product offering

Product offering

Core offering

WhatNext is a free online community platform for people affected by cancer, offering forums organized by cancer type and treatment side effects, patient-submitted stories, video testimonials, cancer news, and a directory of doctors and treatment centers with reviews. It also publishes a weekly newsletter and aggregates resources for patients, survivors, and caregivers. The service is offered at no cost to users and is operated by MyPatientStory.com, LLC.

Product overview

WhatNext is a single-platform online cancer patient support community (not a multi-module architecture). The core WhatNext Cancer Community Platform serves as the central hub offering cancer news, patient stories, community forums, video testimonials, and newsletter subscription. The platform organizes content across multiple cancer types including breast cancer, lung cancer, leukemia, lymphoma, bladder cancer, colorectal cancer, pancreatic cancer, ovarian cancer, prostate cancer, and 20+ other cancer categories. Key sub-products include the Community Forums for peer-to-peer discussions, the Patient Stories section for first-person narratives, Share Your Story for community contributions, and specialty content sections like Ringing the Bell (treatment milestones) and Video Testimonials.

Differentiator

Problem solved

Functional benefit

Products and services

  • WhatNext Cancer Community Platform

Quantifiable outcome

  • 42,754+ visits to the platform

Companies that use WhatNext

Customer profile

Segments3 records

Ideal customer profiles2 records

WhatNext technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

WhatNext partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

WhatNext competitors and assessment

Company assessment

Regional players

  • Macmillan Cancer Support: Major UK-based cancer support charity providing information, community, and peer support. Comparable in mission and audience, but geographically separate from WhatNext's US-only operations.

Direct peers

  • Inspire: Patient community platform hosting condition-specific communities including oncology. Directly comparable as a peer-to-peer support forum platform monetized via healthcare/pharma partnerships.
  • HealthUnlocked: Online patient community platform offering condition-specific support groups and health content. Comparable in business model (community + content) and target audience of patients/caregivers seeking peer support.
  • Smart Patients: Cancer-focused patient community platform with discussion forums and educational content. Highly comparable given overlapping oncology patient audience and similar community-led model.

Broad incumbents

  • Cancer Support Community: Large nonprofit network providing cancer patient support, education, and community programs across the US. Comparable in audience and mission, but operates as an established institution with broader program offerings.
  • American Cancer Society (Cancer Survivors Network): Cancer-focused community platform run by the American Cancer Society, offering forums and survivor stories. Directly comparable audience and purpose, but backed by a much larger, well-funded national nonprofit.
  • WebMD: Large-scale consumer health information and content platform. Comparable as a health-content destination monetized via advertising, but with vastly broader scope beyond oncology.

Emerging players

  • Patient Worthy: Rare and chronic disease media platform that is a content partner of WhatNext. Comparable as a niche patient-focused content/community destination targeting similar sponsorship segments.
  • Elephants & Tea: AYA (adolescent and young adult) cancer community platform and media outlet that is an active content partner of WhatNext. Comparable as a niche cancer community with storytelling and peer-support content.

Others

  • MyPatientStory.com: Related entity that holds the WHAT NEXT trademark per the website footer. Adjacent participant in the patient-storytelling ecosystem with potential overlap in patient narrative content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

WhatNext social profiles

Digital presence

WhatNext financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WhatNext leadership team

Management profile

Number of profiles

WhatNext funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WhatNext M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WhatNext

What does WhatNext do?

WhatNext is a free online community platform for people affected by cancer, offering forums organized by cancer type and treatment side effects, patient-submitted stories, video testimonials, cancer news, and a directory of doctors and treatment centers with reviews. It also publishes a weekly newsletter and aggregates resources for patients, survivors, and caregivers. The service is offered at no cost to users and is operated by MyPatientStory.com, LLC.

Is WhatNext a public or private company?

WhatNext is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was WhatNext founded?

WhatNext was founded in 2011. It employs 1 to 10 people.

Where is WhatNext based?

WhatNext is headquartered in Atlanta, United States, in the North America region.

How does WhatNext make money?

One revenue line is on record: content Partnership and Sponsorships.

Who are WhatNext's main competitors?

Macmillan Cancer Support is listed as a regional player. Direct peers are Inspire, HealthUnlocked and Smart Patients. Broad incumbents are Cancer Support Community, American Cancer Society (Cancer Survivors Network) and WebMD. Emerging players are Patient Worthy and Elephants & Tea. MyPatientStory.com is listed as an others.

Does WhatNext have an API?

No public API is recorded for WhatNext.

What industry is WhatNext in?

WhatNext's product category is Patient Community Platform. Its primary akta.pro industry code is HLALABAJ, Patient Engagement, Education & Messaging Platforms (portal/CRM integrated). Its NAICS code is 624190 and its SIC code is 8000.

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