What Installatörsföretagen does

Installatörsföretagen is a Stockholm-headquartered Swedish trade association serving installation companies across electrical, HVAC/plumbing, ventilation, security technology, and communication technology verticals. Operating as Installatörsföretagen Service i Sverige AB and affiliated with Svenskt Näringsliv (Confederation of Swedish Enterprise), the organization provides sector-specific collective bargaining agreements, expert advisory services (legal, business, technical), and a portfolio of digital compliance tools including Saker El (electrical safety verification with public API), Saker Sol (solar installation branch rules), Fastighetslogg (security installation logging), IN Dokumentmallar (document templates), and IN Ledningssystem (ISO-aligned management system). It operates 13 regional offices providing direct member service across Sweden.

The business model is multi-stream: membership dues form the revenue core, tiered annual subscriptions monetize digital tools (with member discounts of up to 50%), IN Förlag sells industry publications, and IN Rabatt generates affiliate-style revenue from collective purchasing agreements negotiated at scale. Additional revenue and engagement layers include INSU training, IN Garanti warranty service, and IN Eltest+ electrical testing. Distribution combines a regional field-sales force of business advisors with self-serve digital channels through the in.se portal and the inforlag.se e-commerce platform.

The association maintains a strong regulatory footprint through participatory seats on SEK technical committees (TK 79, TK 100, TK 215, TK IoT), Svenska Brandskyddsföreningen (SBF) rule-making bodies, EL-AMA via Svensk Byggtjänst, and EuropeOn at the EU level. This regulatory positioning, combined with its content library (IN Förlag, IN Dokumentmallar) and Svenskt Näringsliv affiliation, constitutes the primary competitive moat. Revenue is not publicly disclosed, and the organization is a privately held limited company rather than a typical VC-backed entity.

Name

Installatörsföretagen

Legal name

Installatörsföretagen Service i Sverige AB

Website

https://in.se

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Installatörsföretagen is a Stockholm-based Swedish trade association serving electrical, HVAC, plumbing, ventilation, security, and communication-technology installation companies through collective agreements, advisory services, digital compliance tools, training, and regulatory standards participation.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Engineering & Technical Standards (Civil, Mechanical, Electrical; Codes & Standards) (EDAGAGAC)

akta.pro secondary industries

Skilled Trades, Safety & Compliance Certification Prep (OSHA, HAZMAT, welding, electrical, HVAC) (EDANAIAM), Certification Support (Stage 1/2) & External Audit сопровождение (EUAHAIAF)

Keywords

• Trade association services
• Installation industry collective agreements
• Electrical safety compliance
• Member digital services
• Industry standards publishing

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Installatörsföretagen generates revenue primarily through membership fees from installation companies. Members pay a subscription fee (calculated via an online 'räknesnurra') that provides access to collective agreements, advisory services, IN Rabatt purchasing agreements, document templates, and member publications. The membership fee varies based on company size and type.
2. Digital Tools and Services (IN Dokumentmallar, IN Ledningssystem): Subscription-based digital services for document management, property logging, and management systems, available as tiered subscriptions (Bas, Branschmedlem, Medlem, Plus) with discounted pricing for members.
3. IN Förlag Publication Sales: Sales of industry-specific books, standards, handbooks, and norms through the IN Förlag publishing arm. Discounted prices are available for members. Titles cover technical areas including electrical safety, alarm systems, and teledocumentation.
4. IN Rabatt Purchasing Agreements: Collective purchasing agreements negotiated on behalf of members, providing access to discounted goods and services. The service is free for members, with revenue generated through supplier/partnership agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Installatörsföretagen is a Swedish trade association that provides member installation companies with sector-specific collective bargaining agreements, expert legal and business advisory services, and a suite of digital tools including Säker El (electrical safety), Säker Sol (solar installation safety), Fastighetslogg (security system logging), and IN Dokumentmallar (document templates). It also runs IN Rabatt collective purchasing agreements, IN Förlag publishing of industry standards, INSU training, and IN Garanti warranty service. Revenue comes primarily from membership dues, subscription fees for digital tools, and publication sales.

Product overview

Installatörsföretagen offers a platform-plus-services model centered on industry compliance and professional tools for electrical, plumbing/HVAC, ventilation, communication, and security technology installation companies. The core offerings include Säker El and Säker Sol web-based safety verification tools, Fastighetslogg for digital security system logging, and IN Dokumentmallar (document templates) covering electrical, VVS, and security project documentation. Supporting services include IN Ledningssystem (management system for ISO certifications), IN Kompetensverktyg (competency tools), IN Förlag (publishing for standards and handbooks), IN Rabatt (member discounts on supplies and certifications), IN Eltest+ (electrical testing), IN Garanti (guarantee service), and IN Grossistprisfil (wholesaler pricing). The Säker El API provides programmatic access to electrical safety verification. All services are primarily offered to member companies of Installatörsföretagen, with varying discount levels for members.

Differentiator

Problem solved

Functional benefit

Brands

• IN Förlag: Publishing arm of Installatörsföretagen offering industry publications, standards, and technical handbooks
• INSU
• IN Rabatt
• IN Garanti
• Säker El
• Säker Sol
• Fastighetslogg
• IN Ledningssystem
• IN Dokumentmallar
• Installatörspodden

Products and services

• Säker El Web-based electrical safety verification and compliance tool providing self-control programs (egenkontrollprogram) for electrical installers. Helps electricians ensure installations meet Swedish electrical safety standards. Accessible as a web service and through the Säker El API.
• Säker Sol Branch rules (branschregler) and digital compliance tool for safe installation of solar panel systems. Part of the Branschregler Säker Sol industry rules program, supporting installation companies in meeting solar energy installation standards.
• Fastighetslogg Digital service for maintaining logs and control journals for security installations including fire alarms (brandlarm), intrusion alarms (inbrottslarm), and access control systems (passagesystem). Provides better control and overview of property technology systems for security installers.
• IN Dokumentmallar Subscription-based document template service providing electronic forms, checklists, and templates for electrical, VVS (HVAC/plumbing), and security projects. Includes templates for risk analysis, completion control, battery sizing, execution specifications per SS 455 12 01 standard, employment contracts, and safety checklists. Offered in tiers (Bas, Branschmedlem, Medlem, Plus) with member discounts.
• IN Ledningssystem Industry-adapted management system providing digital support for building and developing quality, environmental, occupational health and safety, and electrical safety systems. Offers certification pathways to ISO 9001, ISO 14001, ISO 45001, with upcoming ISO 27000 compatibility. Member-exclusive service.
• IN Rabatt Digital purchasing agreement platform offering discounted goods and services for member companies through collective buying volume. Provides discounts on vehicles, fuel, insurance, clothing, equipment rental, training, ID06, and certifications like Behörig Installatör and Anläggarfirma brandlarm. Free with membership.
• IN Förlag Publishing arm producing and selling industry-specific branch rules, standards, norms, and technical handbooks for the installation industry. Titles cover Teknikhandboken el och tele, SSF standards, SEK publications, evacuation alarm systems, camera surveillance, intrusion alarms, and access control. Discounted for members.
• IN Garanti Guarantee/warranty service for member installation companies providing added customer confidence. Includes decals, terms, and application process that members can use to signal quality assurance to their own customers.
• IN Grossistprisfil Wholesaler price file service providing members access to distributor pricing data for installation supplies and equipment.
• Säker El API Public-facing application programming interface providing programmatic access to the Säker El electrical safety verification service, allowing integration of compliance checks into third-party software workflows.
• IN Kompetensverktyg Competency management tool for tracking and developing employee skills and qualifications within member organizations in the installation industry.
• IN Eltest+ Electrical testing service for member companies, providing testing resources and capabilities to support electrical installation compliance. Available through external partner at in-eltest.se.
• INSU Utbildningscenter (Training Center) Quality-assured training center covering electrical, HVAC, ventilation, safety, and communication technology areas for professionals in the installation industry. Operated by Installatörsföretagen and other industry bodies.

Quantifiable outcome

• 33% discount on Fastighetslogg service for members
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature8 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• SEK Svensk ElstandardcoreTechnology or IntegrationInstallatörsföretagen participates in SEK technical committees as the most significant body for members: SEK TK 79 (Larmsystem/alarm systems), SEK TK 100 (Multimedia), SEK TK 215 (Electrotechnical aspects of telecom networks), and SEK TK IoT (Internet of Things). This participation enables influence over national standards within electrical and telecom areas.
• Svenska Brandskyddsföreningen (SBF)coreTechnology or IntegrationInstallatörsföretagen participates in SBF working groups for development of fire safety rules and in their rule interpretation group and working groups. This provides direct influence over fire and safety system standards affecting member companies.
• EuropeOnstrategicStrategic or Co-development PartnerEuropeOn is the European industry organization for electrotechnical companies. Installatörsföretagen is a member and participates in several working groups for influence at the European level and EU policy.
• Svensk ByggtjänstcoreTechnology or IntegrationInstallatörsföretagen participates in Svensk Byggtjänst's AMA group for development of EL-AMA (construction descriptions), contributes to AMA-nytt, and responds to consultations for upcoming EL-AMA.
• INSU (Installatörernas Numeriska Utbildning)coreStrategic or Co-development PartnerINSU is the training center operated by Installatörsföretagen and other industry bodies, providing quality-assured training for professionals in the installation industry. INSU offers courses covering electrical, HVAC, ventilation, safety systems, and communication technology areas.
• Svenskt NäringslivstrategicStrategic or Co-development PartnerInstallatörsföretagen is part of Svenskt Näringsliv (Confederation of Swedish Enterprise), the largest organization for Swedish employers. This affiliation provides representation at national policy level, collective purchasing advantages, and brand credibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Svenskt Näringsliv: Parent confederation and Sweden's largest employer federation. Comparable at the trade association level but operates at national policy and cross-industry scope rather than vertical installation focus.

Direct peers

• Byggföretagen: Swedish association for construction and civil engineering firms. Overlaps on collective agreements, technical training, and policy advocacy for firms working in the building envelope — including installer members.
• Almega: Swedish employer and trade association for the service sector, also part of Svenskt Näringsliv. Comparable in structure (membership-based, collective bargaining, advisory services) but focused on broader services rather than installation.
• Sveriges Byggindustrier: Swedish construction industry employers' association covering building contractors. Adjacent member base with overlapping collective agreements and serves as a counterpart for joint lobbying on construction-related regulation.
• EuropeOn: European federation representing electrotechnical installation companies. Direct counterpart at the EU level, with whom IN partners on pan-European policy and standards influence.

Emerging players

• Säk Bransch: Swedish security installation trade association focused on certified security installers. Overlaps with IN's security technology segment and SBF standards engagement.
• Svensk Solenergi: Swedish solar energy industry association. Comparable membership-based trade body but narrower scope; partially overlaps with IN's solar installer segment (Säker Sol) and renewable energy committee.

Regional players

• ZVEH: German electrical trade association. Comparable in mission (collective bargaining, training, technical standards for electricians) but operates in a different national market — useful proxy for productized offerings (e.g., Meister, E-Handwerk).
• ECA (Electrical Contractors' Association): UK trade association for electrotechnical and building services contractors. Comparable in offering mix (technical standards, training, member benefits) but UK-based — a non-competing international counterpart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Installatorsftg
• Facebookfacebook.com/installatorsforetagen
• LinkedInlinkedin.com/company/installatorsforetagen

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Installatörsföretagen