Boutique Fitness Studios
- Company typePrivate
- Founded2019
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Boutique Fitness Studios firmographics
Firmographics- Name
- Boutique Fitness Studios
- Legal name
- Boutique Fitness Studios Pty Ltd
- Website
- https://boutiquefitnessstudios.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Boutique Fitness Studios industry classification
Industry- Product category
- Fitness Franchising
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Specialty Membership Clubs (Category-Focused) (CRAEADAI)
- akta.pro secondary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where Boutique Fitness Studios is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Boutique Fitness Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Franchise Fees and Royalty Revenue: Boutique Fitness Studios generates revenue as the exclusive master franchise partner for Club Pilates, CycleBar, StretchLab, and Rumble in Australia and New Zealand. Revenue is derived from franchise fees, ongoing royalties, and support services provided to franchisees including real estate, construction, marketing, and operational guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Franchise opportunity pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Boutique Fitness Studios product offering
Product offeringCore offering
Boutique Fitness Studios operates as the exclusive master franchise partner for four international wellness brands — Club Pilates, CycleBar, StretchLab, and Rumble — across Australia and New Zealand. The company recruits franchisees and provides end-to-end franchise support including real estate site selection, construction and design, membership sales training, studio recruitment, national marketing campaigns, and ongoing operational guidance.
Product overview
Boutique Fitness Studios is an exclusive master franchise partner operating four distinct boutique fitness sub-brands across Australia and New Zealand. The portfolio includes Club Pilates (reformer-based Pilates), CycleBar (premium indoor cycling), StretchLab (assisted stretching), and Rumble (boxing-inspired fitness). The company provides franchise opportunities for each brand, offering comprehensive support including real estate, construction, marketing, and recruitment services to franchisees. Each brand operates as a separate concept within the unified portfolio, targeting different aspects of the wellness and fitness market while sharing common infrastructure and franchise support systems.
Differentiator
Problem solved
Functional benefit
Brands
- Club Pilates: Low-impact functional movement and reformer-based Pilates workouts.
- CycleBar
- StretchLab
- Rumble
Products and services
- Club Pilates Franchise Modern Pilates franchise offering inclusive, group reformer-based workouts. Low-impact yet challenging sessions that strengthen the body, improve mobility, and enhance mental clarity through a supportive studio community. Marketed to aspiring entrepreneurs and business owners seeking scalable franchise opportunities in Australia and New Zealand.
- CycleBar Franchise
Companies that use Boutique Fitness Studios
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles1 record
Boutique Fitness Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Boutique Fitness Studios partnerships and signals
Strategic signalScale indicators3 records
Recent moves9 records
Expansion highlights5 records
Boutique Fitness Studios competitors and assessment
Company assessmentDirect peers
- SoulCycle: Premium indoor cycling brand. Directly comparable to BFS's CycleBar sub-brand in concept, target demographic, and premium positioning.
- Barry's: Global premium boutique fitness brand combining indoor cycling and strength training. Directly comparable to BFS's premium positioning and overlapping category with CycleBar and Rumble.
- F45 Training: Globally franchised functional training boutique fitness brand, also owned by Xponential and Australian-origin. Most directly comparable to BFS as a franchise-based boutique fitness network with significant ANZ presence.
Broad incumbents
- Xponential Fitness: US-listed parent franchisor of Club Pilates, CycleBar, StretchLab, Rumble, and other boutique fitness brands. The upstream licensor of BFS's portfolio; structurally comparable as a multi-brand boutique fitness franchisor with global footprint.
- Anytime Fitness: One of the largest 24/7 franchise fitness networks globally with strong ANZ penetration. Comparable as a franchise-led fitness platform, though operating in a broader, lower-price-point segment than BFS's premium boutique concepts.
- Orangetheory Fitness: US-origin franchise-based boutique fitness brand with global studio network. Comparable to BFS as a multi-territory franchisor of a premium group-training concept with structured workout programming.
Emerging players
- Rush Cycle: US-based franchise indoor cycling brand. Comparable to BFS's CycleBar sub-brand as a franchised premium indoor cycling concept targeting similar demographics.
- 9Round Fitness: Franchised kickboxing-themed circuit training concept. Comparable to BFS's Rumble sub-brand in offering boxing-inspired group training through a franchise model.
Regional players
- Body Fit Training (BFT): Australian-origin franchise-based group training brand with strong ANZ footprint. Comparable to BFS as a regional boutique fitness franchisor competing for similar franchisee and member pools.
- Viva Leisure: ASX-listed ANZ fitness and wellness operator and BFS's strategic investor. Operates multiple gym and fitness brands across Australia; directly comparable as an ANZ-based multi-brand fitness platform with franchised and corporate studios.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Boutique Fitness Studios social profiles
Digital presenceBoutique Fitness Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boutique Fitness Studios leadership team
Management profileNumber of profiles
Profiles11 records
Boutique Fitness Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boutique Fitness Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boutique Fitness Studios
What does Boutique Fitness Studios do?
Boutique Fitness Studios operates as the exclusive master franchise partner for four international wellness brands — Club Pilates, CycleBar, StretchLab, and Rumble — across Australia and New Zealand. The company recruits franchisees and provides end-to-end franchise support including real estate site selection, construction and design, membership sales training, studio recruitment, national marketing campaigns, and ongoing operational guidance.
Is Boutique Fitness Studios a public or private company?
Boutique Fitness Studios is a private company. It is classified as venture growth investor backed and is currently operating.
When was Boutique Fitness Studios founded?
Boutique Fitness Studios was founded in 2019. It employs 11 to 50 people.
Where is Boutique Fitness Studios based?
Boutique Fitness Studios is headquartered in Perth, Australia, in the Oceania region.
How does Boutique Fitness Studios make money?
One revenue line is on record: franchise Fees and Royalty Revenue.
Who are Boutique Fitness Studios's main competitors?
Direct peers on record are SoulCycle, Barry's and F45 Training. Broad incumbents are Xponential Fitness, Anytime Fitness and Orangetheory Fitness. Emerging players are Rush Cycle and 9Round Fitness. Regional players are Body Fit Training (BFT) and Viva Leisure.
Does Boutique Fitness Studios have an API?
No public API is recorded for Boutique Fitness Studios.
What industry is Boutique Fitness Studios in?
Boutique Fitness Studios's product category is Fitness Franchising. Its primary akta.pro industry code is CRAEADAI, Specialty Membership Clubs (Category-Focused), with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 713940 and its SIC code is 7997.