Africa People Advisory Group

What Africa People Advisory Group does

Africa People Advisory Group (APAG) is a privately held pan-African HR advisory firm headquartered in Cape Town, South Africa, with offices in four African countries and active consulting engagements in at least 11 countries including South Africa, Zimbabwe, Rwanda, Kenya, Nigeria, Ghana, Mozambique, Malawi, Uganda, Zambia, and the DRC. Founded in 2008 and operated by a small team of 1-10 employees led by three Managing Partners (Deon de Swardt, Janene Schwartz, Nicol Mullins), the firm delivers enterprise HR consulting organized around five core solution areas: Talent and Performance Management, HR Technology and Applications, Organisation Effectiveness, Reward and Recognition, and Learning Solutions. Adjacent services include psychometric assessments, employee engagement surveys, bespoke salary surveys, and leadership 360-degree assessments.

The firm generates revenue primarily through direct enterprise consulting engagements, supplemented by a self-service e-commerce channel selling individual online courses and workshops (such as HR Metrics and Analytics and Career 2.0 Workshop) at R825 per unit. Its enterprise client base spans African banking, insurance, mining, logistics, and technology organizations including Standard Bank, Nedbank, Ecobank, Stanbic Bank, Old Mutual, Sanlam, Liberty, Exxaro, ArcelorMittal, Jumia, and Transnet. The firm also publishes proprietary annual research, notably the New Ways of Working in Africa study (2021, 2022) and the Employee Experience in Africa report (2023), which serve as thought-leadership assets. The go-to-market combines sales-led enterprise consulting with content marketing, webinars, podcasts, and a self-serve training shop, and the firm reports a 72 Net Promoter Score and over 200 delivered projects across Africa.

Name

Africa People Advisory Group

Legal name

Africa People Advisory Group

Website

https://africapeopleadvisory.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Africa People Advisory Group is a pan-African HR consulting firm, founded in 2008 and based in Cape Town, that delivers talent management, organization effectiveness, reward, HR technology, and learning solutions to enterprise clients across 11+ African countries, supplemented by online training courses.

Ownership category

akta.pro rank

Product category

HR / People Advisory Consulting

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

Keywords

• HR advisory services
• People analytics consulting
• Organizational effectiveness consulting
• Reward and compensation consulting
• HR training and workshops

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Consulting engagements for talent management, organization effectiveness, reward and recognition, and HR technology solutions delivered across Africa.
2. Training Courses and Workshops: Online courses and workshops sold individually at R825 per course, including HR Metrics and Analytics and Career 2.0 Workshop.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Africa People Advisory Group is a pan-African advisory firm providing HR consulting across talent management, organization effectiveness, reward and recognition, HR technology deployment, and learning solutions. The firm delivers bespoke consulting projects, assessment services, employee engagement surveys, salary surveys, and HR training courses/workshops to enterprise clients across 11+ African countries.

Product overview

Africa People Advisory Group offers a portfolio of HR advisory and consulting services across the African continent. The core offerings include five main solution areas: Talent and Performance Management, HR Technology and Applications, Organisation Effectiveness, Reward and Recognition, and Learning Solutions. These are complemented by online courses (HR Metrics and Analytics, Career 2.0 Workshop) available through their e-commerce shop, as well as specialized services such as Human Resources Academy, Psychometric Assessments, Employee Engagement Surveys, Salary Surveys, Leadership 360-degree Assessments, and various Workshop Programs. The company also publishes research insights through reports like the Employee Experience in Africa and New Ways of Working studies.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent and Performance Management Advisory service facilitating the development of talent management strategies and performance management frameworks to help organisations attract and retain top talent.
• HR Technology and Applications Technology-enabled advisory service enabling automation of people processes through deployment of HR technology solutions and providing a diagnostic view of the HR function through a benchmark HR audit methodology.
• Organisation Effectiveness Advisory service developing and deploying people practices and processes to increase organisational efficiency and drive a constructive culture led by competent leaders.
• Reward and Recognition Advisory service enabling clients to make sound reward decisions by deploying deep technical skill and tools to drive a seamless reward and recognition experience, including bespoke salary surveys and incentive scheme design.
• Learning Solutions Skills development solution enabling development of HR, leadership, and entrepreneurship skills through a range of learning solutions including the Human Resources Academy and partner workshops.
• HR Metrics and Analytics Online workshop course covering fundamentals of HR metrics and analytics, sold individually at R825 per course through the firm's e-commerce shop.
• Career 2.0 Workshop Online workshop course focused on career development and advancement strategies, sold individually at R825 per course through the firm's e-commerce shop.
• Psychometric Assessments Psychometric assessment services for talent evaluation and development.
• Employee Engagement Survey Employee engagement measurement and analysis services delivered across African country markets.
• Salary Survey Bespoke salary survey services including executive and market-specific compensation benchmarking.
• Leadership 360-degree Assessment Multi-source feedback assessment for leadership development.
• Workshop Programs Various workshop offerings including Business Skills, Foundational Skills-Based, HR, Leadership Development, Partner Workshops on Change & Leadership, and In-house Organisation workshops.

Quantifiable outcome

• 72 Net Promoter Score indicating high client satisfaction
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Aon: Global professional services firm with a dedicated Human Capital practice operating across Africa, covering talent, rewards, and organizational effectiveness. Overlaps with APAG on reward benchmarking and HR advisory for enterprise clients.
• Mercer: Global HR consulting, health, wealth, and career advisory firm with a strong African presence across talent, rewards, and workforce strategy. Competes with APAG on pan-African enterprise reward and talent mandates but operates at much larger scale.
• Deloitte (Human Capital): Big 4 firm with a Human Capital practice covering organization transformation, workforce analytics, and reward across Africa. Competes for the same senior HR audience and large-scale transformation work as APAG.
• PwC People & Organisation: Big 4 People & Organisation practice advising African enterprises on HR strategy, organization design, and workforce transformation. Overlaps with APAG's organization effectiveness and HR transformation advisory work.
• Willis Towers Watson: Global advisory firm with a Human Capital and Benefits practice active in Africa, providing reward, talent, and organizational transformation services. Comparable to APAG at the enterprise reward and people-analytics level.
• EY People Advisory Services: EY's global HR consulting practice covering workforce analytics, talent, and reward across African markets. Comparable in solution areas to APAG but with global delivery capability and broader technology alliances.
• Korn Ferry: Global organizational consulting firm specializing in talent management, leadership development, and reward. Comparable to APAG's talent and performance management and organization effectiveness offerings, with broader geographic reach.

Direct peers

• Remchannel: Africa-focused salary survey and compensation data provider offering bespoke and standard remuneration data across multiple African markets. Most directly comparable to APAG's Reward & Recognition and bespoke salary survey offerings.
• 21st Century Pay Solutions: South African reward and remuneration specialist offering job evaluation, salary surveys, and pay design services. Directly comparable to APAG's Reward & Recognition solution and competes for the same African enterprise reward mandates.

Emerging players

• Career Intelligence: South Africa-based HR and talent advisory firm offering psychometric assessments, career coaching, and HR consulting. Comparable to APAG's psychometric assessment and learning solutions, focused primarily on the South African market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/africapeopleadvisory

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Africa People Advisory Group