What Cricket-Hockey.com does

Cricket-Hockey.com, operated by UK private limited company Sports Online Limited (founded 1999), is a direct-to-consumer e-commerce retailer specializing in cricket and field hockey equipment. The company self-describes as the UK's largest specialist cricket and hockey retailer and operates a 2,600 sq ft showroom at Downton Industrial Estate near Salisbury alongside its online storefront at cricket-hockey.com. The product catalog spans full cricket equipment (bats, pads, gloves, helmets, shoes, bags, balls, protection gear, clothing, wicket keeping, ground equipment, bowling machines) and field hockey equipment (sticks, shoes, bags, balls, protection, clothing, accessories, goalkeeper gear), plus adjacent verticals in Padel and Snooker, sourced from 60+ brands including Gray-Nicolls, Gunn & Moore, Kookaburra, GM, Adidas, New Balance, DSC, Shrey, Masuri, and OBO.

The business runs on a standard e-commerce platform with live inventory management, selling one-off retail transactions at unit prices ranging from approximately $2 to $1,688, with clearance discounts of 10–70%. The DTC storefront ships worldwide with import taxes and duties included in the listed price and supports six currencies (USD, GBP, EUR, AUD, CAD, NZD). Customer segments are split between Individual Players (primary, long-tail consumer buyers from beginners to professionals) and Schools/Clubs (secondary, institutional buyers using invoice-based payment for teamwear and bulk equipment). Supporting services include a Brand Kit Builder, a Loyalty & Affiliate Program, gift cards, and WhatsApp-based expert advisory support.

The go-to-market combines content marketing (cricket and hockey buying guides, size charts, blog content), email and SMS/WhatsApp marketing with a £5 newsletter credit incentive, and a verified reputation of 7,192 Trustpilot reviews (6,863 five-star) with an "Excellent" rating. There are no disclosed funding rounds, acquisitions, executive team details, patents, or partnerships in the source material, and the company appears independently operated under its founding UK entity with no parent company.

Name

Cricket-Hockey.com

Legal name

Sports Online Limited

Website

https://cricket-hockey.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Cricket-Hockey.com (Sports Online Limited) is a UK-based, privately held e-commerce retailer founded in 1999 that sells cricket and field hockey equipment worldwide from 60+ leading brands. It serves individual players, schools, and clubs via a DTC storefront, Salisbury showroom, and institutional invoice accounts.

Ownership category

akta.pro rank

Headquarters

HQ city

Salisbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of cricket and hockey equipment. One-time product purchases at listed prices with options for standard and clearance items. No subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cricket-Hockey.com is the UK's largest specialist online retailer of cricket and field hockey equipment, offering bats, pads, gloves, helmets, shoes, bags, balls, protection, clothing, wicket keeping, goalkeeping, and ground equipment from leading brands alongside a physical showroom in Salisbury and worldwide inclusive-pricing delivery. The site also stocks Padel and Snooker equipment, runs clearance sales, and supports schools and clubs via invoice-based accounts and a brand kit builder.

Product overview

Cricket-Hockey.com is an e-commerce retailer specializing in premium cricket and field hockey equipment, operating as the UK's largest specialist retailer in these sports. The company sells a comprehensive range of products across two main categories: cricket equipment (including bats, pads, gloves, helmets, shoes, bags, balls, protection gear, clothing, ground equipment, bowling machines, and wicket keeping supplies) and hockey equipment (including sticks, shoes, bags, balls, protection, clothing, accessories, and goalkeeper gear). Additionally, the company offers Padel and Snooker equipment, a clearance sale section, and services including a brand kit builder, school/club accounts with invoice payment options, a loyalty and affiliate program, gift cards, and expert buying guides for sizing. The business sells products from over 60 brands including Gray-Nicolls, Gunn & Moore, Kookaburra, GM, Adidas, New Balance, DSC, Shrey, Masuri, and many others, shipping worldwide with prices including import taxes and duties.

Differentiator

Problem solved

Functional benefit

Products and services

• Cricket Equipment
• Hockey Equipment
• Padel Equipment
• Snooker Equipment
• Clearance Sale
• Brand Kit Builder
• School/Club Accounts
• Loyalty & Affiliate Program
• Gift Cards

Quantifiable outcome

• Same day dispatch on orders placed before 3pm (UK time) on weekdays
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/Cricket_Hockey
• LinkedInlinkedin.com/company/cricket-hockey

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cricket-Hockey.com