What Winmar Holding does

Winmar Holding, legally PT. Winmar Jaya Utama, is an Indonesia-domiciled resource investment company founded in 2018 that began commercial operations in 2019. The company is led by Chairman E.A. Syautra and operates from a head office in South Jakarta (Park Building, Pasar Minggu) with a regional office in Singapore. Its business spans six core commodity categories — coal, crude oil, LNG, gold, petrochemicals, and carbon credits — alongside a business consulting service line for the energy sector.

The company's offering is built around physical commodity supply sourced from Indonesian natural resources, with stated commitments to responsible mining, ethical extraction, and international quality standards in parts of Asia. Product positioning emphasizes high-quality coal (high carbon, low sulfur), responsibly sourced gold, full-value-chain LNG consulting, and participation in carbon credit programs via energy efficiency and renewable energy initiatives. No proprietary technology platform, patents, certifications, or AI/ML capabilities are disclosed. Marketing and customer engagement are handled through a company website, blog, and earned media coverage in Indonesian business outlets.

Winmar generates revenue through commodity trading (transaction-based), carbon credit sales on international markets, and quote-based business consulting engagements. Distribution is direct B2B, targeting power plants, large-scale industrial facilities, and energy sector businesses. The company claims products are priced below market and that its Indonesian sourcing base provides a distribution advantage. In July 2024 it announced a partnership with Beca SCI Tech Ltd covering three sectors, and in 2022 it restructured its board via a General Meeting of Shareholders (RUPS). No headcount, funding rounds, revenue figures, or institutional investor relationships are publicly disclosed.

Name

Winmar Holding

Legal name

PT. Winmar Jaya Utama

Website

https://winmarholding.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Winmar Holding (PT. Winmar Jaya Utama) is an Indonesia-based resource investment company trading coal, crude oil, LNG, gold, petrochemicals, and carbon credits, and providing business consulting to industrial clients, power plants, and energy sector businesses across Southeast Asia.

Ownership category

akta.pro rank

Product category

Commodity Trading and Energy Consulting

akta.pro primary industry

Coal & Petcoke Trading & Marketing (EUAGAAAF)

akta.pro secondary industry

Carbon Credit Portfolio & Inventory Management (Banking, Hedging, Optimization) (EUAGAIAG)

Keywords

• Commodity trading
• Oil and gas consulting
• Coal supply services
• Carbon credit trading
• Energy sector consulting

Headquarters

HQ city

Pasar Minggu

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Commodity Trading: Winmar Holding generates revenue through the sale of physical commodities including coal, crude oil, LNG, gold, and petrochemical products sourced from Indonesian natural resources.
2. Business Consulting Services: The company provides consulting services to organizations to improve performance and achieve organizational objectives across energy and resource sectors.
3. Carbon Credit Trading: PT. Winmar Jaya Utama participates in carbon credit programs, generating tradable carbon credits through energy efficiency initiatives and renewable energy adoption, which are sold on international carbon markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Winmar Holding is a resource investment company that trades physical commodities — crude oil, LNG, coal, gold, petrochemicals, and carbon credits — sourced primarily from Indonesian natural resources, and provides business consulting services to organizations in the energy sector. The company emphasizes high-quality products meeting international standards, below-market pricing, and sustainable mining and extraction practices, while also generating tradable carbon credits through energy efficiency and renewable energy initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Crude Oil

Quantifiable outcome

• Products of high quality with selling prices below market prices

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Beca SCI Tech LtdstrategicStrategic or Co-development Partner · 31 July 2024Winmar Holding announced plans to partner with Beca SCI Tech Ltd covering 3 business sectors. The partnership aims to collaborate across multiple industry segments as part of Winmar Holding's diversification strategy.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Cargill: Cargill's commodity trading and origination business spans energy, metals, and agricultural products globally. It is a broad incumbent with overlapping capabilities to Winmar in physical commodity supply and risk management, particularly relevant for Asian industrial and energy customers.
• Vitol: Vitol is the world's largest independent energy trader, active across crude oil, refined products, LNG, coal, and increasingly carbon. It directly competes with Winmar for energy-sector clients in Asia and provides a relevant benchmark for what scaled energy-commodity trading looks like.
• Glencore: Glencore is the world's largest diversified commodity trader, active across coal, oil, gas, metals, and increasingly carbon products. It is comparable to Winmar as a broad incumbent operating across many of the same commodity categories Winmar serves, but at vastly greater scale and geographic reach.
• Trafigura: Trafigura is a top-tier global commodity trader with significant presence in Asia across metals, minerals, and energy. It competes with Winmar for regional industrial buyers and energy-sector clients, and offers overlapping capabilities across most of Winmar's commodity verticals, albeit at much larger scale.
• Mercuria Energy Group: Mercuria is one of the world's largest independent energy traders, with significant activity in coal, crude oil, LNG, and environmental products including carbon credits. It is a directly analogous commodity-trading peer to Winmar in terms of business model and product mix, though it operates globally and at far larger scale.

Direct peers

• PT Bayan Resources: Bayan Resources is a major Indonesian coal producer and exporter with integrated mining and logistics operations. It is a direct comparable to Winmar in Indonesian coal trading, supplying similar regional power and industrial buyers across Asia.
• PT Adaro Energy Indonesia: Adaro is one of Indonesia's largest coal producers and exporters, with vertical integration into logistics and trading. It is a direct comparable for Winmar's coal trading and Indonesian sourcing strategy, and is a key regional competitor for Indonesian coal offtake.
• PT Bukit Asam: Bukit Asam is a major Indonesian state-owned coal miner with significant domestic and export trading operations. It directly competes with Winmar in Indonesian thermal coal supply to Asian power and industrial buyers.

Regional players

• PT Aneka Tambang (Antam): Antam is an Indonesian state-owned mining company active in gold, nickel, coal, and bauxite. It is a regional comparable for Winmar's gold and coal trading operations, with overlapping access to Indonesian mineral supply and similar B2B client profiles.

Emerging players

• South Pole Group: South Pole is a leading carbon project developer and climate solutions provider with a global portfolio of credits and advisory services. It is an emerging peer for Winmar's carbon credit vertical, with a similar focus on monetizing emissions reduction activities, though with deeper climate advisory capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winmar Holding