Indian Beverage Association
The Indian Beverage Association (IBA) is a New Delhi-based non-profit industry association founded in 2010, representing India's non-alcoholic beverage producers, bottlers, and suppliers through policy advocacy, regulatory engagement, research, and convening events across the sector.
- Company typePrivate
- Founded2010
- HeadquartersNew Delhi, India
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Indian Beverage Association does
The Indian Beverage Association (IBA) is a non-profit industry association registered under the Societies Registration Act, 1860, founded in 2010 (succeeding the erstwhile Indian Soft Drink Manufacturers Association) and headquartered at PHD House on August Kranti Marg, New Delhi. It operates as the unified national voice for the non-alcoholic beverage sector in India, representing beverage producers, manufacturers, bottlers, franchisees, and an ecosystem of packaging, equipment, logistics, and service suppliers across categories including carbonated soft drinks, fruit juices, packaged drinking water, sports and energy drinks, tea, coffee, and dairy-based beverages. Membership is structured in two tiers: 10 Subscriber Members (Coca-Cola India, PepsiCo India, Bisleri, Varun Beverages, ITC, Reliance Industries, Dabur, Red Bull, Bengal Beverages, Pearl Drinks) and 17 Associate Members (equipment, packaging, and service providers).
IBA's core activities are advocacy and policy coordination rather than product delivery. It engages directly with the GST Council, FSSAI, and the Ministry of Commerce & Industry on tax, labelling, and sustainability issues; produces policy-grade research via partnerships such as the September 2024 ICRIER brief on a layered sugar-tax framework; convenes industry through the annual National Beverage Conclave and international counterparts via the International Council of Beverage Association (ICBA); co-ordinates cross-chamber alliances with CII, FICCI, Assocham, PHDCCI, Nasscom, and the WHO; and maintains a knowledge hub of notifications, government schemes, and FAQs. Member-led instruments such as the 2026 Energy Drinks Pledge reflect a shift toward proactive self-regulation.
IBA is governed by a Managing Committee (President, Vice President, Treasurer elected annually by Subscriber Members) and run by a small secretariat of approximately 10 staff covering policy, technical, finance, and administrative functions. Its revenue is generated from recurring membership subscriptions (pricing not publicly disclosed), augmented by event-related income from partnerships such as the one with Consocia Advisory for the National Beverage Conclave. As a member-driven association without external ownership, IBA's strategic position rests on its unique ability to convene every major beverage principal in India onto a single advocacy platform.
Indian Beverage Association firmographics
Firmographics- Name
- Indian Beverage Association
- Legal name
- Indian Beverage Association
- Website
- https://in-beverage.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Indian Beverage Association (IBA) is a New Delhi-based non-profit industry association founded in 2010, representing India's non-alcoholic beverage producers, bottlers, and suppliers through policy advocacy, regulatory engagement, research, and convening events across the sector.
- Ownership category
- akta.pro rank
Where Indian Beverage Association is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Indian Beverage Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership dues: IBA generates revenue through membership subscriptions from subscriber members (beverage producers/manufacturers/bottlers) and associate members (vendors, suppliers, service providers to the sector). Membership forms and fees are managed by the Managing Committee.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Indian Beverage Association product offering
Product offeringCore offering
The Indian Beverage Association (IBA) is a not-for-profit industry association that represents Indian companies with direct and allied interests in the non-alcoholic beverage industry. It provides a collaborative platform for beverage producers, bottlers, franchisees, and suppliers, advocating for regulatory and legislative advancements, promoting best practices in quality and safety, and facilitating dialogue between industry, government, and the public.
Product overview
The Indian Beverage Association (IBA) is an industry association representing the non-alcoholic beverage sector in India. Founded in 2010 and registered under the Societies Registration Act, 1860, IBA serves as the unified national voice for the non-alcoholic beverage industry. The association does not offer products or services in the traditional sense but rather provides a collaborative platform for industry stakeholders including manufacturers, bottlers, and franchisees of beverages such as carbonated soft drinks, fruit juices, packaged drinking water, sports drinks, energy drinks, and dairy-based beverages. IBA's activities focus on advocacy, policy collaboration with government bodies, knowledge exchange, and promoting best practices in quality, safety, and sustainability across the beverage industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Industry Association Membership (Subscriber and Associate) Recurring membership program for companies in the non-alcoholic beverage ecosystem. Subscriber Members are beverage producers, manufacturers, and bottlers (e.g., Coca-Cola India, PepsiCo India, Bisleri, Varun Beverages, ITC, Dabur, Red Bull, Reliance Industries). Associate Members are vendors, suppliers, and service providers (packaging, equipment, logistics). Members gain access to policy advocacy, regulatory representation, industry research, networking events, and the National Beverage Conclave.
Quantifiable outcome
- Positioning India as a global beverage processing hub
- +1 more outcomes
Companies that use Indian Beverage Association
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Indian Beverage Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Indian Beverage Association partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- ICRIER (Indian Council for Research on International Economic Relations)coreICRIER conducted research on India's carbonated beverage industry taxation, releasing a comprehensive policy brief in September 2024. The study proposes a layered-sugar tax framework.
- International Council of Beverage Association (ICBA)coreICBA is IBA's international counterpart providing global networking, best practice sharing, and international conference participation. IBA participates in ICBA meetings and annual conferences.
- Confederation of Indian Industry (CII)coreCII is one of India's premier industry associations. IBA collaborates on policy advocacy and industry representation.
- Federation of Indian Chambers of Commerce and Industry (FICCI)coreFICCI is a major Indian industry chamber. IBA works with FICCI on policy dialogue and industry-government engagement.
- PHD Chamber of Commerce and Industry (PHDCCI)supportingPHDCCI is a regional industry association that collaborates with IBA on industry initiatives.
- National Association of Software and Service Companies (Nasscom)supportingIT industry association that works with IBA on technology and digital transformation aspects of the beverage industry.
- Associated Chambers of Commerce and Industry of India (Assocham)supportingIndustry association collaborating with IBA on policy advocacy and research.
- World Health Organisation (WHO)supportingWHO engagement relates to health policies, sugar taxation discussions, and public health considerations affecting the beverage industry.
- Consocia AdvisorysupportingCollaboration on the National Beverage Conclave, providing event management and industry engagement expertise.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Indian Beverage Association competitors and assessment
Company assessmentEmerging players
- All India Food Processors' Association (AIFPA): Indian industry body for the broader food processing sector – adjacent to IBA's mandate and overlapping on regulatory/technical issues (FSSAI, food technology).
Direct peers
- International Council of Beverage Associations (ICBA): ICBA is the global counterpart industry body for non-alcoholic beverages; IBA is an active member and partner, participating in ICBA's annual meetings and conferences.
- UNESDA (Union of European Soft Drinks Associations): Represents non-alcoholic soft drinks producers across the EU; provides policy advocacy and best-practice sharing on issues (e.g., sugar, packaging) that closely parallel IBA's mandate in India.
- Australian Beverages Council: Australian peak body for the non-alcoholic beverage industry, providing policy advocacy, research, and member services – structurally analogous to IBA.
- American Beverage Association: The national trade association for the non-alcoholic beverage industry in the United States, serving an analogous advocacy, policy, and member-services role as IBA does in India.
- Beverage Association of South Africa: National industry body representing non-alcoholic beverage producers in South Africa; comparable mandate to IBA across manufacturers, bottlers, and adjacent suppliers.
Broad incumbents
- Associated Chambers of Commerce and Industry of India (Assocham): Indian industry chamber collaborating with IBA on policy advocacy; similar broad-based representation but not beverage-specialized.
- Confederation of Indian Industry (CII): India's premier broad-based industry chamber and an explicit IBA partner; offers overlapping industry-advocacy infrastructure but without beverage specialization.
- Federation of Indian Chambers of Commerce and Industry (FICCI): Major Indian industry chamber and IBA partner; provides cross-sectoral policy engagement – related but materially broader than beverage focus.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Indian Beverage Association social profiles
Digital presenceIndian Beverage Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indian Beverage Association leadership team
Management profileNumber of profiles
Profiles5 records
Indian Beverage Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indian Beverage Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indian Beverage Association
What does Indian Beverage Association do?
The Indian Beverage Association (IBA) is a not-for-profit industry association that represents Indian companies with direct and allied interests in the non-alcoholic beverage industry. It provides a collaborative platform for beverage producers, bottlers, franchisees, and suppliers, advocating for regulatory and legislative advancements, promoting best practices in quality and safety, and facilitating dialogue between industry, government, and the public.
Is Indian Beverage Association a public or private company?
Indian Beverage Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Indian Beverage Association founded?
Indian Beverage Association was founded in 2010. It employs 1 to 10 people.
Where is Indian Beverage Association based?
Indian Beverage Association is headquartered in New Delhi, India, in the Asia region.
How does Indian Beverage Association make money?
One revenue line is on record: membership dues.
Who are Indian Beverage Association's main competitors?
All India Food Processors' Association (AIFPA) is listed as an emerging player. Direct peers are International Council of Beverage Associations (ICBA), UNESDA (Union of European Soft Drinks Associations), Australian Beverages Council, American Beverage Association and Beverage Association of South Africa. Broad incumbents are Associated Chambers of Commerce and Industry of India (Assocham), Confederation of Indian Industry (CII) and Federation of Indian Chambers of Commerce and Industry (FICCI).
Does Indian Beverage Association have an API?
No public API is recorded for Indian Beverage Association.