What Stadium Cups does

Stadium Cup is a UK-based manufacturer of custom printed reusable plastic cups serving sports stadiums, sports clubs, music festivals, arenas, and hospitality venues. The company operates from a manufacturing facility at Durham Lane Industrial Park in the Tees Valley area, partnering with Tees Valley Plastics Ltd for direct UK production. Its product portfolio spans full-colour IML-printed cups (pint, half pint, pint to brim, cocktail, stackable wine, hot drinks), single-colour screen-printed cups, the proprietary Stack Cup™ interlocking system, and an unbranded/plain stock range for fast dispatch.

The company's core technology is In-Mould Labelling (IML), which fuses artwork directly into food-grade polypropylene (PP) cup structures during manufacturing, producing 360-degree photo-quality branding that is fade-proof, dishwasher-safe, and BPA-free. All pint and half-pint cups carry UKCA and CE marking for legal compliance in licensed venues, and a 48-hour express production option sits alongside a 10-day standard lead time. The Stack Cup™ interlocking sub-brand provides bar-efficient stacking for high-volume matchday service, and a separate QR Code Cups offering adds interactive drinkware functionality.

Stadium Cup runs a sales-led, direct-to-buyer B2B model via its website (quote requests within 2 hours), phone (01642 434 212), and email, with next-day UK courier delivery and no intermediaries. Pricing is unit-based and ex-VAT, starting from £0.33 per cup for single-colour screen print and £0.45–£2.95 for full-colour IML across sizes, with a 50-unit minimum enabling service to both grassroots clubs and large stadium operators. Revenue is generated primarily through one-time custom cup sales supplemented by express production surcharges and premium branding options, with marquee customers including BRIT Awards, OVO Hydro, Bud Light, Coca-Cola, Birmingham FA, Green Man Festival, and Standon Calling.

Name

Stadium Cups

Legal name

Stadium Cup

Website

https://stadiumcup.co.uk

Company type

Private

Operating status

Operating

Short description

Stadium Cup is a UK-based manufacturer of custom printed reusable plastic cups for sports stadiums, clubs, music festivals, and hospitality venues, using proprietary In-Mould Labelling technology at its Tees Valley production facility.

Ownership category

akta.pro rank

Product category

Promotional reusable drinkware

NAICS

Plastics Bottle Manufacturing (326160)

akta.pro primary industry

Beverage Rigid Plastic Packaging (Water, CSD, Juice Bottles) (IMALAAAI)

akta.pro secondary industry

In-Mold Labels (IML) (IMALAKAC)

Keywords

• Custom reusable cups
• Stadium drinkware
• Promotional plastic cups
• UK cup manufacturer
• IML printed cups

Headquarters

HQ city

Darlington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Custom Printed Reusable Cups: One-time sale of custom printed reusable cups manufactured in the UK using IML technology. Orders range from 50 units minimum. Revenue varies based on cup size, print type (full-colour vs single-colour), and quantity. Additional revenue opportunities include express production surcharges and premium branding options.
2. Unbranded/Plain Stock Cups: Sale of plain unbranded reusable cups for venues that handle their own branding or prefer no customization. Available for fast dispatch with no minimum customization requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Stadium Cup manufactures and supplies custom printed reusable plastic cups for sports clubs, stadiums, venues, festivals, and events. Using In-Mould Labelling (IML) technology, the company produces full-colour 360-degree branded cups alongside single-colour screen-printed and unbranded stock options, with a minimum order of 50 units and 48-hour express production available.

Product overview

Stadium Cup is a UK-based manufacturer of reusable plastic cups for stadiums, sports clubs, and sporting events. The product portfolio consists of three core product lines: Full Colour Printing cups using 360° IML (In-Mould Labelling) technology for photo-quality fade-proof branding across pint, half pint, cocktail, wine, and hot drinks formats; Single Colour Screen-Printed cups offering sharp logo printing at budget-friendly pricing; and the Stack Cup™ interlocking system enabling bar-efficient stacking for high-volume matchday service. The company also offers Two Pint cups (1,100 ml) for reducing bar queues at scale, plus an Unbranded/Plain stock range for fast dispatch without custom printing. All products are manufactured from food-grade polypropylene (PP), are BPA-free, dishwasher-safe, UKCA/ CE marked for licensed use, and 100% recyclable.

Differentiator

Problem solved

Functional benefit

Brands

• Stack Cup™ System: Interlocking cups system for bar-efficient stacking, including half pint, pint to brim, pint to line variants and champagne flutes.

Products and services

• Full Colour Pint to Line Cup (625ml) Custom full-colour printed reusable pint cup (625 ml) with 360° IML wrap-around printing for photo-quality, fade-proof branding, suitable for sports clubs, stadiums, and venues.
• Full Colour Half Pint Cup (360ml) Custom full-colour printed reusable half pint cup (360 ml) with 360° IML wrap-around printing for photo-quality, fade-proof branding.
• Full Colour Pint to Brim Cup (568ml) Custom full-colour printed reusable pint cup (568 ml) filled to brim, with 360° IML wrap-around printing for photo-quality, fade-proof branding.
• Full Colour Cocktail Cup (400ml) Custom full-colour printed reusable cocktail cup (400 ml / 16 oz) with 360° IML wrap-around printing for premium event branding.
• Full Colour Stackable Wine Cup (350ml) World's first full-colour stackable reusable wine cup (350 ml) with IML printing, designed for space-efficient storage and elegant service.
• Full Colour Reusable Hot Drinks Cup (10-14oz) Custom full-colour printed reusable hot drinks cup (10 oz – 14 oz) with IML branding, ribbed exterior for grip and insulation, and compatible with standard takeaway lids.
• Single Colour Pint to Line Cup (625ml) Screen-printed reusable pint cup (625 ml) with sharp single-colour logo printing at budget-friendly pricing.
• Single Colour Pint to Brim Cup (568ml) Screen-printed reusable pint cup (568 ml) filled to brim with sharp single-colour logo printing at budget-friendly pricing.
• Single Colour Half Pint Cup (330ml) Screen-printed reusable half pint cup (330 ml) with sharp single-colour logo printing at budget-friendly pricing.
• Stack Cup™ Half Pint Interlocking reusable half pint cup system enabling bar-efficient stacking for high-volume matchday service.
• Stack Cup™ Pint to Brim (568ml) Interlocking reusable pint cup (568 ml) system enabling bar-efficient stacking for high-volume matchday service.
• Stack Cup™ Pint to Line (625ml) Interlocking reusable pint cup (625 ml) system with interlocking design for bar-efficient stacking at high-volume events.
• Stack Flute Champagne Cup Unbranded stackable champagne flute cup for events, designed to nest without distorting branding on stacked units.
• Two Pint Full Colour Cup (1,100ml) Custom full-colour branded reusable two-pint cup (1,100 ml) designed to reduce bar queues at scale for high-volume events.
• Two Pint Plain Stock Cup (1,100ml) Unbranded reusable two-pint cup (1,100 ml) available from stock for fast dispatch with no minimum print requirements.
• Unbranded Plain Stock Cups Plain unbranded reusable cups (pint 600ml, half pint 330ml, stackable wine 350ml, hot drinks 10-14oz, cocktail 400ml) for fast dispatch with no print required, available from stock.

Quantifiable outcome

• Cups can be reused hundreds of times before recycling
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Berry Global Group: Global plastic packaging manufacturer producing rigid containers, cups, and bottles across consumer and foodservice end markets. Comparable as a large-scale plastics producer whose cup and container products directly overlap with Stadium Cup's polypropylene reusable cup offering.
• Graphic Packaging Holding Company: Global paperboard-based packaging manufacturer with foodservice and beverage packaging products. Comparable as a beverage/food packaging incumbent whose cup and carton products overlap with Stadium Cup's packaging category, especially for licensed venues.
• Huhtamaki: Global foodservice and consumer packaging manufacturer producing paper and plastic cups, plates and containers. Comparable because it serves the same beverage/foodservice packaging category that Stadium Cup targets, including branded and reusable cup formats for stadiums and venues.
• Plastipak Holdings: Privately held global manufacturer of rigid plastic containers and bottles, including beverage packaging. Comparable as a large-scale producer of polypropylene and PET rigid plastic containers using similar molding processes to those used for Stadium Cup's cups.
• Dart Container Corporation: US-headquartered foodservice packaging company famous for foam and plastic cups. Comparable as a high-volume rigid cup manufacturer serving sports venues, concessions, and event-based foodservice with similar customer profiles.
• Solo Cup Company: Iconic US foodservice cup and container brand (Dart Solo). Comparable as a recognized branded cup producer supplying stadiums, events and foodservice operators, and competing in the same beverage-packaging category as Stadium Cup.
• Pactiv International: Large North American foodservice packaging manufacturer with a broad cup, container and foodservice products portfolio. Comparable as a producer of rigid plastic and paper cups used at stadiums, arenas, and large events with similar beverage-service end-uses.

Emerging players

• BioPak: Australia-headquartered sustainable foodservice packaging company specialising in compostable and reusable cups and containers. Comparable as a sustainability-positioned cup supplier competing in the same reusable/eco-cup niche that Stadium Cup occupies, especially for venues and events.
• Vegware: UK-based manufacturer of compostable foodservice packaging including cups and containers. Comparable as a UK-headquartered sustainability-focused cup supplier competing for the same stadium, festival, and venue customers with plant-based materials.
• rPlanet Earth: US-based manufacturer of certified compostable reusable and single-use cups for foodservice and events. Comparable as a niche, sustainability-positioned reusable cup competitor addressing stadium, festival, and venue customers with comparable messaging to Stadium Cup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadium Cups