Vendome
Vendôme is a Sydney-based authorised Australian representative for luxury maisons Boucheron, Fabergé, and Charriol, selling high jewellery, fine watches, and horological rarities to HNW individuals via by-appointment private sales and an online eBoutique.
- Company typePrivate
- Founded2009
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Vendome does
Vendôme Australia Pty Ltd is a Sydney-based, privately held luxury jewellery and timepiece retailer established in 2009. The company operates as Australia's authorised representative for three flagship international maisons — Boucheron (since 2009), Fabergé (since 2012), and Charriol (since 2014) — and additionally retails Blackout Concept, Philip Stein, and a curated Horological Rarities collection of independent Swiss watchmakers. The business serves High-Net-Worth Individuals and luxury collectors through two parallel channels: an appointment-only private sales channel for high-jewellery maisons (Boucheron, Fabergé, Blackout) at a discreet Sydney CBD salon, and a direct-to-consumer eBoutique for Charriol and Philip Stein with free Australia-wide delivery, Afterpay, and PayPal Pay in 4 options.
The technology stack is intentionally lean: a Shopify-powered e-commerce platform with an integrated appointment booking system and email-based customer support. The eBoutique lists 152 Charriol products spanning A$178–A$12,990 across bangles, rings, necklaces, earrings, watches, and Apple Watch bands; Blackout Concept watches range from A$1,200 to A$4,995+ for tourbillon models. Boucheron and Fabergé pricing is quote-based and not publicly disclosed, with a 20% deposit confirming special orders and the balance payable prior to delivery. The company also operates an authorised after-sales service centre for all represented brands, providing recurring service revenue and post-purchase customer lock-in.
Vendome firmographics
Firmographics- Name
- Vendome
- Legal name
- Vendôme Australia Pty Ltd
- Website
- https://vendome.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vendôme is a Sydney-based authorised Australian representative for luxury maisons Boucheron, Fabergé, and Charriol, selling high jewellery, fine watches, and horological rarities to HNW individuals via by-appointment private sales and an online eBoutique.
- Ownership category
- akta.pro rank
Vendome industry classification
Industry- Product category
- Luxury Jewellery & Timepieces
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL)
- akta.pro secondary industry
- Jewelry & Watch Care Products (Tools, Cleaners, Storage) (CRAKALAK)
Keywords
Where Vendome is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Vendome business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Luxury Jewellery Retail: Retail sale of luxury jewellery and timepieces. Boucheron and Fabergé are ordered directly from the maisons on behalf of clients; Charriol and Philip Stein are held in local Sydney stock for immediate dispatch. A 20% deposit confirms special orders, with balance payable prior to collection or delivery.
- Luxury Watch Retail: Sale of luxury watches including Blackout Concept, Charriol, and rare independent watchmakers (DeWitt, Hautlence, Romain Jerome, Roland Iten, Devon, Blaken, Franc Vila). Blackout pieces are sourced from Geneva atelier; in-stock items ship within 48 business hours from Sydney.
- After-Sales Service & Servicing: Authorised service centre for Boucheron, Fabergé, Charriol and Philip Stein. Watch servicing, battery replacement, jewellery repairs, bracelet/strap service. Boucheron and Fabergé pieces are returned to their respective ateliers; Charriol and Philip Stein are typically serviced locally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Charriol Swiss cable jewellery and timepieces — entry to mid-range pricing |
| Unit Pricing | Pay-as-you-go | Blackout Concept Swiss-assembled watches — accessible Swiss tourbillon pricing |
| Unit Pricing | Multi-year contract | Boucheron fine jewellery and timepieces — high jewellery |
| Unit Pricing | Multi-year contract | Fabergé fine jewellery, egg pendants, and timepieces — high jewellery |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Vendome product offering
Product offeringCore offering
Vendôme is a Sydney-based authorised luxury jewellery and timepiece retailer representing Boucheron, Fabergé, Charriol, Blackout Concept and Philip Stein in Australia. Boucheron and Fabergé pieces and high jewellery are sold exclusively through private appointments in a discreet Sydney CBD salon, with 20% deposits and special orders fulfilled directly from the maisons. Charriol and Philip Stein are held in local Sydney stock and sold through an eBoutique with free Australia-wide shipping, Afterpay and PayPal Pay in 4, and 14-day size exchanges. The firm also retails Blackout Concept Swiss watches and a Horological Rarities collection of independent timepieces, and provides authorised servicing for the represented brands.
Product overview
Vendôme is Australia’s private gateway to maison-level luxury, operating as a curated multi-brand jewellery and timepiece retailer. The core offering spans four main brands: Boucheron (Parisian fine jewellery and watches by private appointment since 2009), Charriol (Swiss cable jewellery and timepieces with immediate online availability), Fabergé (Russian Imperial heritage jewellery including iconic egg pendants by private appointment), and Blackout Concept (Swiss avant-garde watches). Additional offerings include Philip Stein wellness watches, a Horological Rarities collection of exceptional independent timepieces, wedding bands, High Jewellery collections, and care/servicing for all represented brands. The business operates on an appointment-only model for high-end maisons and an e-commerce model for Charriol and Philip Stein.
Differentiator
Problem solved
Functional benefit
Products and services
- Boucheron Collection Authorised retail of Boucheron's fine jewellery and timepieces, including the Quatre, Serpent Bohème, High Jewellery, engagement rings and wedding bands collections. Sold exclusively through private appointments in a discreet Sydney CBD salon, with virtual consultations for interstate clients. Orders are placed directly with the Maison in Paris on a quote-based, 20%-deposit model with the balance payable prior to collection or delivery.
- Charriol Collection Authorised retail of Charriol's signature Swiss twisted-cable jewellery and timepieces, including cable bangles, rings, necklaces, earrings, watches and Apple Watch bands. Held in extensive local Sydney stock for immediate online purchase and free Australia-wide delivery via the eBoutique, with Afterpay and PayPal Pay in 4 available and 14-day size exchanges. In-person appointments available at the Paddington showroom on weekdays.
- Fabergé Collection Authorised retail of Fabergé fine jewellery, egg pendants, timepieces and objets d'art, including the Heritage, Love, Code, Crown, Colours of Life and No.1 High Jewellery collections. Available exclusively by private appointment in the Sydney CBD salon with complimentary insured express courier delivery across Australia. Bespoke commissions available by special order through the House in London.
- Blackout Concept Watches Authorised retail of Blackout Concept Swiss-assembled avant-garde watches with forged carbon cases, including the FL-One (from A$1,200), XPW Aurora (A$2,375), and XP1/XPE Tourbillon flying tourbillon models (from A$4,995). In-stock items ship within 1–2 business days from Sydney; special orders sourced from the Geneva atelier carry a 36-month international warranty serviced through Vendôme Sydney.
- Philip Stein Watches & Wellness Bracelets
Quantifiable outcome
- In-stock Charriol pieces ship within 1–2 business days from Sydney
- +3 more outcomes
Companies that use Vendome
Customer profileSegments3 records
Ideal customer profiles3 records
Vendome technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Vendome partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- CharriolcoreVendôme has been Charriol's authorised Australian representative since 2014, offering the complete Swiss cable jewellery and timepiece collection. Vendôme holds extensive local stock of Charriol pieces for immediate online purchase and delivery across Australia.
- FabergéflagshipVendôme has been Fabergé's authorised Australian representative since 2012, offering fine jewellery, egg pendants, timepieces, and objets d'art. Fabergé was founded in 1842 in St Petersburg and became renowned as jeweller to the Russian Imperial Court. Vendôme is the exclusive Australian partner for private appointments with the House.
- BoucheronflagshipVendôme has been Boucheron's authorised Australian representative since 2009, providing access to the complete Boucheron collection including Quatre, Serpent Bohème, High Jewellery, engagement rings, and wedding bands. Boucheron is described as the first jeweller on Place Vendôme in Paris, founded in 1858.
- Blackout ConceptcoreBlackout Concept is a Geneva-based independent watchmaker founded in 2006. Vendôme is the authorised Australian retailer for Blackout, offering the complete collection including XP1 Tourbillon, XPE Tourbillon, XPW Aurora, and FL-One. All pieces are assembled in Geneva and serviced through Vendôme Sydney.
- Philip SteinminorPhilip Stein is a Swiss watchmaker pioneering Natural Frequency Technology in watches and wellness bracelets. Vendôme offers the Philip Stein collection online with free shipping across Australia and personal support from the Sydney team.
- DeWittminorDeWitt is a prestigious Swiss watchmaker. Vendôme's Rarities Boutique offers select DeWitt timepieces including the Academia Chronographe Sequentiel and DeWitt Academia Blackstream Chronograph. Available by enquiry only.
- HautlenceminorHautlence is an independent Swiss watchmaker known for avant-garde horology. Vendôme's Rarities Boutique offers select Hautlence pieces. Available by enquiry and private appointment.
- Romain JeromeminorRomain Jerome is an independent Swiss watchmaker known for extraordinary themed timepieces including the Moon-DNA and Titanic-DNA collections. Vendôme offers select Romain Jerome pieces in its Rarities Boutique. Available by enquiry only.
- Roland ItenminorRoland Iten is a Swiss maker of precision mechanical luxuries including belt buckles and objets with watchmaking finishes. Vendôme offers select Roland Iten pieces in its Rarities Boutique including the RCD 82 Recoil Edition Credit Card Holder.
- DevonminorDevon is an American watchmaker known for radical, kinetic Time Belt designs. Vendôme's Rarities Boutique offers Devon timepieces including the Tread 1-E and Tread 2. Available by enquiry only.
- BlakenminorBlaken is a Swiss watchmaker. Vendôme's Rarities Boutique offers select Blaken timepieces. Available by enquiry and private appointment.
- Franc VilaminorFranc Vila is a Swiss watchmaker. Vendôme's Rarities Boutique offers select Franc Vila timepieces including the Grand Sport World Timer. Available by enquiry only.
- SchaffrathminorGerman diamond atelier famed for floating-diamond settings like Liberté and Calla — sculptural, precise, luminous. Vendôme continues to service clients for this heritage brand.
- Paul ForrestminorComplications for jewellery — kinetic 'heartbeat' pendants housing miniature mechanical movements. Vendôme continues to service clients for this heritage brand.
- ShopifycoreThe Vendôme e-commerce website is powered by Shopify, which enables the Services including product display, checkout, payment processing, order management, and customer data handling. Shopify collects and processes personal information about access to and use of the Services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Vendome competitors and assessment
Company assessmentDirect peers
- Hardy Brothers: Australia's established authorised multi-brand luxury watch and jewellery retailer with showrooms across major cities. Directly comparable given its shared authorised-dealer model for premium maisons and overlapping Australian luxury customer base.
- J Farren-Price: Sydney-based authorised retailer of luxury watches (notably Rolex) and fine jewellery. Closely comparable as a Sydney-centric authorised multi-brand luxury retailer serving HNW Australian clients.
- Kennedy: Sydney luxury multi-brand retailer carrying prestigious Swiss watches and fine jewellery. Comparable authorised-retailer model and customer base in the same Australian luxury market as Vendôme.
- Swiss Watch Gallery: Australian authorised retailer of luxury Swiss timepieces with multiple locations. Direct peer given shared focus on authorised luxury watch retail and similar mid-to-high price positioning to Vendôme's Charriol and Blackout segments.
- Wallace Bishop: Heritage Australian fine jewellery retailer with a Sydney presence, offering engagement rings, wedding bands and luxury timepieces. Comparable as a long-established Australian multi-brand fine jewellery retailer.
Broad incumbents
- Watches of Switzerland Group: Global multi-brand authorised luxury watch and jewellery retailer (owns Watches of Switzerland, Mappin & Webb, Goldsmiths, Mayors). Broad incumbent operating authorised retail at scale across multiple geographies.
- The Hour Glass: Asia-Pacific authorised luxury watch retailer group with showrooms across the region. Comparable as a multi-brand authorised retailer of premium Swiss maisons, though at much larger scale and regional footprint.
Regional players
- Goldsmiths: UK authorised luxury watch and fine jewellery retailer, part of Watches of Switzerland Group. Comparable authorised-retailer model for premium maisons, but operating in the UK rather than Australia.
- Mayors: US authorised luxury watch and jewellery retailer, part of Watches of Switzerland Group. Comparable authorised multi-brand model for premium Swiss timepieces and jewellery, but operating in the US rather than Australia.
- Royal de Versailles: Canadian authorised luxury watch retailer specialising in rare independent and high-end Swiss timepieces. Comparable focus on independent watchmakers and authorised-dealer model for ultra-luxury maisons, but operating in Canada rather than Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vendome social profiles
Digital presenceVendome financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vendome leadership team
Management profileNumber of profiles
Vendome funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vendome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vendome
What does Vendome do?
Vendôme is a Sydney-based authorised luxury jewellery and timepiece retailer representing Boucheron, Fabergé, Charriol, Blackout Concept and Philip Stein in Australia. Boucheron and Fabergé pieces and high jewellery are sold exclusively through private appointments in a discreet Sydney CBD salon, with 20% deposits and special orders fulfilled directly from the maisons. Charriol and Philip Stein are held in local Sydney stock and sold through an eBoutique with free Australia-wide shipping, Afterpay and PayPal Pay in 4, and 14-day size exchanges. The firm also retails Blackout Concept Swiss watches and a Horological Rarities collection of independent timepieces, and provides authorised servicing for the represented brands.
Is Vendome a public or private company?
Vendome is a private company. It is classified as unknown and is currently operating.
When was Vendome founded?
Vendome was founded in 2009. It employs 1 to 10 people.
Where is Vendome based?
Vendome is headquartered in Sydney, Australia, in the Oceania region.
How does Vendome make money?
Three revenue lines are on record. Luxury Jewellery Retail is the primary driver. The others are luxury Watch Retail and after-Sales Service & Servicing.
Who are Vendome's main competitors?
Direct peers on record are Hardy Brothers, J Farren-Price, Kennedy, Swiss Watch Gallery and Wallace Bishop. Broad incumbents are Watches of Switzerland Group and The Hour Glass. Regional players are Goldsmiths, Mayors and Royal de Versailles.
Does Vendome have an API?
No public API is recorded for Vendome.
What industry is Vendome in?
Vendome's product category is Luxury Jewellery & Timepieces. Its primary akta.pro industry code is CRAKADAL, Watch Retail (Authorized Dealers, Boutiques, Omnichannel), with a secondary code of CRAKALAK, Jewelry & Watch Care Products (Tools, Cleaners, Storage). Its NAICS code is 458310 and its SIC code is 5944.