Orkla Foods

What Orkla Foods does

Orkla Foods Sverige AB is the Swedish branded consumer packaged goods subsidiary of Orkla ASA, the Norwegian-listed branded consumer goods group (Oslo Stock Exchange: ORKLA). The company manufactures and markets approximately 500 products across roughly 25 heritage and contemporary food and beverage brands—including Felix, Grandiosa, Abba, Kalles Kaviar, Anamma, Paulúns, BOB, Risifrutti, Önos, Havrefras and Ekströms—selling through three principal channels: Swedish retail grocery (where products reach all major chains including Axfood brands Willys, Hemköp and City Gross), export distribution in more than 30 countries with category-specific anchors (Felix lingonberry jam in the U.S., Abba herring in Germany, Kalles Kaviar in Spain, Felix pickles in the U.K., dressings in Japan), and B2B foodservice via the Orkla FoodSolutions division serving restaurants, schools, hospitals and institutional kitchens.\n\nOperating 8 production facilities distributed across Sweden from Eslöv in the south to Vansbro in the north, the company produces approximately 190,000 tons of food and beverage annually, with stated category leadership in jams (Tollarp, described as the Nordic region's largest jam facility), tomato ketchup (Fågelmara, the largest in the Nordics at 27,000 tons annually), stone-oven pizza (Vansbro, baking 200 pizzas simultaneously) and ketchup/pickles (Eslöv). Roughly 90% of food and beverages sold in Sweden are also produced in Sweden. The company holds the BRC Global Standard for Food Safety across all owned factories, Felix cucumbers are certified under the IP Sigill Fruit and Vegetables climate scheme (~30% lower footprint with biodiversity requirements), and Orkla Foods Sverige's climate targets have been validated by the Science Based Targets initiative as 1.5°C-aligned (65% reduction by 2025 and 70% by 2030 versus a 2016 baseline, net-zero across scopes 1-3 by 2045). Two factories currently operate on fossil-free energy (Kumla on a company-owned bio-fuel boiler; Kungshamn on a circular biogas system), with a third under construction for 2025 commissioning.\n\nThe business is private at the subsidiary level, with revenue of SEK 6.8 billion (2025) and approximately 1,300 employees. Monetization is essentially one-time wholesale: branded grocery to retailers, export to international distributors, and B2B foodservice contracts through FoodSolutions. Marketing is predominantly retailer-mediated brand activation with consumer-facing touches limited to brand websites (orklafoods.se, felixjams.com, abbaseafood.com), Instagram and LinkedIn for employer branding, product catalogs, and an app-based packaging recycling initiative in partnership with Bower. Innovation, sustainability communications and brand heritage are the primary marketing levers, with sales force deployment targeted at FoodSolutions B2B clients.

Name

Orkla Foods

Legal name

Orkla Foods Sverige AB

Website

https://orklafoods.se

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Orkla Foods Sverige is a Swedish branded packaged foods company and subsidiary of Orkla ASA that manufactures and sells approximately 500 products across 25 heritage brands through Swedish retail, export distributors in 30+ countries, and a B2B foodservice division.

Ownership category

akta.pro rank

Product category

Branded packaged food and beverage manufacturing

NAICS

Food Manufacturing (311), Cookie, Cracker, and Pasta Manufacturing (31182), Dairy Product Manufacturing (3115)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Prepared Meat & Seafood Entrées with Sides (Complete Meals) (AFANAFAI)

akta.pro secondary industries

Frozen Prepared Meals & Entrées Wholesale (AFAIAHAG), Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Ethnic Frozen & Refrigerated Foods Wholesale (AFAIAIAB)

Keywords

• Branded packaged foods
• Food and beverage manufacturing
• Consumer packaged goods
• Foodservice meal solutions
• Plant-based ready meals

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail food and beverage sales: Sale of consumer packaged goods through Swedish retail grocery stores under owned brands including Felix, Grandiosa, Anamma, Abba, Kalles Kaviar, BOB, Paulúns, and others.
2. Export and distribution: Export of Swedish food products to over 30 countries through distributor partnerships. Key markets include USA (Felix lingonberry jam), Germany (Abba herring), Spain (Kalles Kaviar), UK (Felix pickles), Japan (dressings).
3. FoodSolutions B2B/horeca: Sale to restaurants, institutional food service, and large-scale kitchens through Orkla FoodSolutions division. Includes meal solutions for schools, hospitals, and restaurants.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Orkla Foods Sverige manufactures and sells branded food and beverage products across categories including ready meals, ketchup, jams, seafood, plant-based foods, pizzas, porridges, desserts, and beverages under approximately 25 brands such as Felix, Grandiosa, Anamma, Abba, Kalles Kaviar, Paulúns, BOB, Risifrutti and Ekströms. It operates 8 production facilities in Sweden producing ~190,000 tons annually, primarily selling through Swedish grocery retailers and export distributors in 30+ countries, and through its B2B division Orkla FoodSolutions serving horeca and institutional customers.

Product overview

Orkla Foods Sverige is a portfolio of approximately 25 brands with over 500 products, combining strong heritage brands with innovative new categories. The offering is organized around the core Felix brand (ketchup, meatballs, pickles, jams, frozen foods), Grandiosa frozen pizza, Anamma plant-based alternatives, Paulúns health foods, Abba seafood, and a range of supplementary brands (BOB, FUN Light, Risifrutti, Ekströms, Önos, Havrefras) covering jams, beverages, breakfast cereals, and desserts. A dedicated B2B division, Orkla FoodSolutions, serves the restaurant and catering market. The company operates 8 production facilities across Sweden producing ~190,000 tons annually.

Differentiator

Problem solved

Functional benefit

Brands

• Abba: Seafood brand since 1838, offering herring, anchovies, tuna, caviar and fish products from Kungshamn
• Anamma
• BOB
• Den Gamle Fabrik
• Ejderns
• Ekströms
• Felix
• FUN Light
• Grandiosa
• Grebbestads Ansjovis
• Hållö
• Havrefras
• JOKK
• Kalles
• Krögarklass
• Kung Gustaf
• Liva Energi
• Önos
• Paulúns
• Risifrutti
• Svennes
• Orkla FoodSolutions
• Felix Jam International

Products and services

• Felix Broad portfolio of branded packaged foods including ketchup, meatballs, pickles, jams, ready meals, and potato products; market leader in most of its categories in Sweden; for Swedish households and international consumers.
• Grandiosa Frozen pizza brand; stone-oven-baked pizzas produced in Vansbro, Dalarna; cultural icon in Swedish pizza culture, with 30 million Grandiosa pizzas eaten annually in Sweden.
• Anamma Vegan and plant-based food brand and market leader in Sweden for plant-based ready meals; products include veggie mince, veggie sausage, falafel, lunch bowls and veggie pizza, all 100% vegan.
• Abba Seafood brand dating to 1838, producing herring, anchovies, tuna, mackerel, caviar, fish balls and ready-made sauces from its facility in Kungshamn on Sweden's west coast.
• Kalles Kaviar Spreadable tube caviar launched in 1954; one of the best-known brands in Swedish grocery trade and a national symbol.
• Paul\u00fans Health food brand offering granola, m\u00fcsli, crispy breads, porridge, soups, and bowls; focuses on nutritious food without additives or added sugar; founded by nutritionist Fredrik Paul\u00fan.
• BOB Fruit and berry brand producing jams, preserves, fruit drinks, and squeezable jam packaging; since the 1940s, BOB has been a staple in Swedish households.
• FUN Light Sugar-free, zero-calorie drink mix available since the 1990s adding color and flavor to water in multiple flavors.
• Risifrutti Ready-to-eat rice porridge dessert with two-chamber packaging (porridge plus fruit sauce); about 1.3 cups consumed every second on average; available across the Nordic countries.
• Ekstr\u00f6ms Historic brand dating to 1848, known for rosehip soup (Nyponsoppa, served at Vasaloppet), blueberry soup, porridges and vanilla sauces.
• Felix Os\u00f6tad Tomatketchup Felix unsweetened tomato ketchup, the first ketchup in the category without added sugar or sweeteners, with increased sun-ripened tomatoes.
• \u00d6nos Quality brand for jams, marmalades, juices and pickled vegetables; originally started with wine, transitioning to jams and preserves following alcohol restrictions.
• Den Gamle Fabrik Traditional marmalades made with whole berries and fruits, cooked in open pots without boiling to preserve texture and quality.
• Havrefras Breakfast cereal family from Nordic whole grain oats including Havrefras, R\u00e5gfras and Minifras, all bearing the Nyckelh\u00e5lsm\u00e4rket health label.
• JOKK Berry drink brand from Norrland including cranberry, lingon, blackcurrant and blueberry drinks as concentrate or ready-to-drink; name means 'brook' in Sami.
• Grebbestads Ansjovis Historic anchovy brand with distinctive pink can; anchovies stored in mountain caves in Kungshamn with a closely guarded seasoning recipe.
• Kung Gustaf Brand for sardines in tomato sauce and smoked bockwurst; recognizable by the painting of a king on the packaging.
• Ejderns Premium caviar brand offering a bolder taste compared to classic Kalles caviar, targeting connoisseurs.
• Svennes Milder caviar brand with classic caviar taste, increasingly appreciated by Swedish consumers.
• Liva Energi High-energy nutritional food for elderly and healthcare settings; minimum 30% higher energy than regular portions to combat malnutrition and increase quality of life.
• Kr\u00f6garklass Premium fresh meat dishes for restaurants and catering, including meatballs, Wallenbergare and patties; fried (not deep-fried); made in Esl\u00f6v.
• H\u00e5ll\u00f6 Seafood brand named after the island of H\u00e5ll\u00f6 near Kungshamn, selling shellfish to restaurants, catering and industry.
• Orkla FoodSolutions Dedicated B2B division providing complete food solutions and trend-conscious concepts for the professional kitchen/restaurant market, with strong focus on sustainability and health.
• Anamma Formbar F\u00e4rs Formable plant-based mince that allows completely plant-based eating while still achieving a solid form similar to a burger or meatball.
• Felix Jam International Export brand for Felix jam products in international markets, sold via dedicated brand websites (felixjams.com) and distribution partners in 30+ countries.

Quantifiable outcome

• 90% of food sold in Sweden is also produced in Sweden
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Mount Franklin FoodsminorChannel Partner/ Reseller/ Distributor · 1 January 2025US market partnership for Bubs candy brand expansion. Bubs, known for viral gummy products, partnered with Mount Franklin Foods to enter US market following social media virality-driven global demand surge.
• BowercoreStrategic or Co-development PartnerPartnership with Bower app for packaging returns and recycling. Consumers can return packaging at recycling stations and receive deposit refunds through the app. Applies to Felix, Anamma, Abba, Paulúns, Grandiosa, Risifrutti, BOB and Havrefras brands.
• Hållbar Livsmedelskedja (Sustainable Food Chain)coreStrategic or Co-development PartnerMember of Hållbar Livsmedelskedja, a unique collaboration in the value chain between 15 companies and WWF to promote sustainable food production.
• Växtbaserat SverigeminorStrategic or Co-development PartnerPartnership with industry organization Växtbaserat Sverige to promote consumption and production of plant-based foods.
• Hela Sverige BlommarminorStrategic or Co-development PartnerParticipation in Hela Sverige Blommar project with contract growers. Farmers receive flower seeds to cultivate on their land, supporting bees and pollinators.
• IP Sigill certificationcoreStrategic or Co-development PartnerFelix cucumbers certified under IP Sigill Fruit and Vegetable climate certification. Approximately 30% lower climate footprint. Includes requirements for biodiversity measures.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kavli: Norwegian food group producing branded cheese, sandwich spreads, dressings, juices and condiments across the Nordics. Comparable as a Nordic mid-sized branded packaged-food peer with overlapping product categories (spreads, condiments, seafood-adjacent).
• Cloetta: Swedish-listed confectionery company (CLO B on Nasdaq Stockholm) producing branded sweets including Kexchoklad, Plopp and Jenkki. Comparable as a Nordic branded packaged-food company with strong heritage brands and grocery distribution.
• AAK (AarhusKarlshamn): Swedish-Danish specialty oils and fats producer (listed on Nasdaq Stockholm) supplying food manufacturers, including bakery, dairy and confectionery customers. Comparable as a Nordic food ingredients and branded food manufacturer serving B2B and retail channels.
• Findus: European frozen food manufacturer owned by Nomad Foods, with strong Nordic presence in frozen vegetables, fish and ready meals. Comparable to Orkla Foods Sverige in the frozen ready meals and seafood categories where Grandiosa and Felix compete.
• Paulig: Finnish family-owned coffee, food and flavored drinks company operating across the Nordics and Baltics. Comparable as a Nordic multi-category branded packaged-food company with strong regional retail and foodservice positions.
• Lantmännen: Swedish farmer-owned cooperative operating across grain, food ingredients and branded packaged foods. Comparable to Orkla Foods Sverige as a major Swedish-headquartered branded food manufacturer serving Nordic grocery and foodservice channels.
• Continental Foods: Swedish branded packaged-food company (owned by Litorina and Volati) producing categories such as soup, sauces and meals. Comparable as a Sweden-headquartered branded food peer competing in similar grocery categories.

Broad incumbents

• Orkla ASA: Norwegian-listed parent conglomerate (ticker: ORK on Oslo Børs) of Orkla Foods Sverige. Operates branded consumer goods across food, snacks, care and food ingredients across the Nordics, Baltics and beyond, with Q1 2026 revenues of NOK 17.4bn. Highly comparable as the ultimate parent of the subject company.

Others

• Procordia Food: Predecessor entity whose food operations were acquired by Orkla in 1995 and later integrated into Orkla Foods Sverige in 2014. Relevant historical/portfolio comparable but no longer an independent competitor.

Regional players

• HKScan: Nordic and Baltic meat and prepared meals producer (listed in Helsinki) operating under brands such as Kariniemen and Scan. Comparable in ready meals, meatballs and frozen prepared foods, though primarily operating in Finland, Denmark and the Baltics rather than Sweden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orkla-foods-sverige-ab
• Instagraminstagram.com/jobbapaorkla

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orkla Foods