ASPI Homes

What ASPI Homes does

ASPI Homes is a boutique residential property developer and design & build contractor operating in Surrey and South & South West London. Founded in 2013 by a husband-and-wife team led by Director Anish Sabherwal, the company acquires sites, designs residential schemes, and delivers new-build houses and apartments — typically in small collections of 2 to 9 units per development — alongside a parallel Design & Build contractor service for bespoke residential projects.

The product portfolio comprises individual housing developments in Esher (8 houses), Shirley (8 houses), Quail Gardens (7 houses), The Glade (4 houses), Dale Road (2 semi-detached houses), and Satin Heights (9 apartments, sold out). Specifications are consistent across sites: smart thermostats, LED lighting, premium USB sockets, quartz or solid oak worktops, engineered oak flooring, and electric car and bike chargers. Sales are handled through a direct-to-consumer website with enquiry registration, supplemented by regional marketing agents (Frost Property, James Neave, Barnard Marcus) acting on a development-by-development basis.

Revenue is generated through one-time sales of completed residential units and contractor fees. The company targets two customer segments: individual home buyers seeking design-led properties in desirable Surrey and South West London locations, and property investors pursuing residential opportunities in the same catchment. With 1–10 employees and no disclosed institutional funding, ASPI Homes operates as a privately-held, founder-led boutique developer with no evidence of public listing, capital raises, or M&A activity.

Name

ASPI Homes

Legal name

ASPI Homes

Website

https://aspihomes.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Residential Property Development

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115), New Multifamily Housing Construction (except For-Sale Builders) (236116), Residential Remodelers (236118)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

Keywords

• Residential property development
• Design and build contractor
• Boutique home builder
• New build housing
• Custom home construction

Headquarters

HQ city

Walton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Property Sales: ASPI Homes generates revenue through the sale of newly developed residential properties including houses and apartments. They develop and sell individual homes, semi-detached houses, and small apartment collections in Surrey and South West London.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

ASPI Homes develops and sells boutique residential properties—individual houses and small apartment collections—in Surrey and South/South West London. Each scheme (e.g., Esher, Shirley, Quail Gardens, The Glade, Satin Heights, Dale Road) is a named, distinct development sold to individual buyers. The company also provides a fully project-managed Design & Build contractor service for bespoke residential extensions and new builds commissioned by clients.

Product overview

ASPI Homes is a boutique residential property developer and design-led contractor operating in Surrey and South & South West London. Their product portfolio comprises individual housing developments (including houses ranging from 3-4 bedrooms and apartments) and a Design & Build contractor service. The current developments include Esher (8 houses), Shirley (8 houses), Quail Gardens (7 houses), The Glade (4 houses), Satin Heights (9 apartments), and Dale Road (2 semi-detached houses), collectively representing their core residential development offerings alongside their contractor service for custom projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Esher Development A current ASPI Homes residential development of 8 three-bedroom houses designed to blend with the local street scene, located within walking distance of Esher mainline stations and Esher high street. Targeted at individual home buyers seeking design-led new-build housing in Surrey.
• Shirley Development A current ASPI Homes residential development comprising 4 four-bedroom houses and 4 three-bedroom houses with study rooms, combining traditional brickwork and sash-style windows with contemporary living spaces. Targeted at individual home buyers in the Croydon/Shirley area.
• Quail Gardens Development A current ASPI Homes residential development comprising 7 four-double-bedroom houses, each with private driveway and visitor bays, backing onto Selsdon Wood nature reserve. Targeted at individual home buyers in the Croydon/Selsdon area.
• The Glade Development A current ASPI Homes residential development of 2 four-bedroom houses and 2 three-bedroom houses featuring monocouche render, stone sills, wood-grained shaker style kitchens, zenith worktops and herringbone flooring. Completion expected December 2025. Sold via Barnard Marcus marketing agent.
• Satin Heights Development A current ASPI Homes residential development of 9 design-led modern apartments situated on a tree-lined road within walking distance of Purley town centre and mainline station. Features Silestone quartz worktops, porcelain tiles, private allocated parking, electric car chargers and communal gardens. Sold via Frost Property marketing agent.
• Dale Road Development, Walton on Thames A boutique ASPI Homes new-build development of two luxury semi-detached houses on a highly regarded road in the centre of Walton on Thames, set midway between the town centre and the River Thames. Features wood-grained indigo blue kitchen units, white quartz worktops, AEG/Zanussi appliances, electric car charging points and large rear gardens. Sold via James Neave marketing agent.
• Design & Build Contractor Service A fully project-managed Design & Build contractor service from ASPI Homes providing end-to-end design and construction capabilities for residential extensions and new build projects. Targeted at individual homeowners and clients who want to commission a custom home development with a personal service from a boutique builder.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• Frost PropertyminorChannel Partner/ Reseller/ DistributorFrost Property acts as the marketing agent for ASPI Homes' Satin Heights development at 9 Haydn Avenue, Purley. They handle sales and marketing for this apartment development consisting of 9 units.
• James NeaveminorChannel Partner/ Reseller/ DistributorJames Neave is the marketing agent for ASPI Homes' Dale Road development in Walton on Thames, consisting of two luxury semi-detached houses.
• Barnard MarcusminorChannel Partner/ Reseller/ DistributorBarnard Marcus acts as the marketing agent for ASPI Homes' The Glade development in Shirley, consisting of 4 houses (2 x 4 bedroom and 2 x 3 bedroom).

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mount Anvil: Boutique London-focused residential developer delivering design-led, premium-spec apartments and homes across inner London. Closely comparable to ASPI Homes in scale, design-led positioning, and focus on the higher-end urban/suburban London market.
• Weston Homes: Boutique UK housebuilder specialising in design-led apartments and family homes across the Home Counties and Essex commuter belt. Comparable to ASPI Homes on boutique scale, premium specification, and outer-London geographic focus.
• London Square: Mid-sized London and South East residential developer building design-led homes and apartments. Highly comparable to ASPI Homes in target customer, design-led product, and Greater London commuter-belt geography.

Broad incumbents

• Berkeley Group: Major UK housebuilder with a flagship Berkeley Homes brand delivering premium residential developments across London, the South East, and Surrey. Operates in the same affluent commuter-belt markets as ASPI Homes but at materially greater scale.
• Crest Nicholson: Established UK housebuilder focused on family homes across the South of England and the Midlands, including Surrey. Comparable as a competing developer of residential housing in the same regional markets, though at much larger scale.
• Bellway: Top-tier UK volume housebuilder with active developments in Surrey and South West London. Competes for the same home-buyer segment as ASPI Homes but delivers at a substantially larger scale and broader geographic footprint.
• Redrow: Major UK housebuilder with a Heritage Collection focused on premium family homes across the South of England. Comparable end-customer and product positioning to ASPI Homes' premium-spec houses, though at much greater scale.
• Taylor Wimpey: Largest UK housebuilder by volume, with significant Surrey and South West London operations. Sets the competitive baseline for residential pricing, land acquisition, and buyer expectations in ASPI Homes' core geographies.
• Keepmoat Homes: UK housebuilder with significant activity across the South East including Surrey and Greater London. Overlaps with ASPI Homes on residential housing product and regional end-market, though focused on higher-volume family housing.

Emerging players

• Pocket Living: London-focused small-to-mid developer creating design-led homes for first-time buyers in the commuter belt. Comparable to ASPI Homes in boutique scale and design-led product, though differentiated by its first-time-buyer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aspi-homes
• Instagraminstagram.com/aspi_thepropertycouple

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASPI Homes