Wishful Singing

Name

Wishful Singing

Legal name

Stichting Wishful Singing

Website

https://wishfulsinging.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Performing Arts / Vocal Music

NAICS

Musical Groups and Artists (711130), Independent Artists, Writers, and Performers (71151), Other Performing Arts Companies (711190)

akta.pro primary industry

Session Musicians & Vocalists (MPAIAHAC)

akta.pro secondary industry

Private Voice Lessons (Vocal) (EDAMANAB)

Keywords

• Female vocal ensemble
• Gregorian chant concerts
• A cappella performances
• Vocal music education
• Therapeutic singing programs

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Concert Ticket Sales: Revenue from live concert performances at venues across the Netherlands and internationally. Tickets sold through own website ticketing module and external ticketing partners.
2. CD and Merchandise Sales: Sale of recorded CDs (In Mysterium, What about Mary?, Canto Ostinato, New Blue, Time Travels, Zevensprong, Zing je sterk CDs) and merchandise (Wishful Christmas Cards) through the Wishful Singing webshop and external streaming platforms (Spotify, iTunes).
3. Online Course Sales: Sale of online courses: Basic Gregorian Chant course (€15), Follow-up Gregorian course (€15), KerstVerlichting (Christmas) course, and Zing je sterk health program. Zing je sterk is offered free to patients, funded through donations and institutional support.
4. Donations and Institutional Funding: Wishful Singing is a non-profit cultural institution (Stichting Wishful Singing) funded by the Performing Arts Fund NL (Fonds Podiumkunsten), the City of Utrecht, the Wishful Fifty donor program, and individual donations. Crowdfunding campaigns support specific projects such as CD productions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Wishful Singing is a five-voice female a cappella vocal ensemble that delivers live concert performances (specializing in Gregorian chant and contemporary vocal repertoire), produces and sells recorded CDs and merchandise through its own webshop, offers self-paced online Gregorian chant courses, and runs the Zing je sterk therapeutic singing/breathing program for people with Long Covid, chronic illness, and cancer. The ensemble operates as a Dutch non-profit foundation (Stichting Wishful Singing) and earns revenue from ticket sales, CD sales, course fees, donations, and institutional grants.

Product overview

Wishful Singing is a five-voice female a cappella ensemble offering a portfolio of live concert performances, theatrical productions (including the Hildegard opera), and recorded music through CDs and streaming platforms. Educational offerings include online Gregorian chant courses (Basiscursus gregoriaans, Vervolgcursus gregoriaans, and Gregorian Treasures with VOCES8 Scholars) and the Zing je sterk program—a therapeutic singing and breathing training for people with chronic illness and caregivers, available as online courses, home choir sessions via Zoom, and companion CDs. Products are distributed through a dedicated webshop and streaming platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Zing je sterk: Online singing and breathing program for people with Long COVID, chronic illness, cancer patients, and caregivers. Includes Thuiskoor (home choir) weekly sessions via Zoom.

Products and services

• Concert Performances Live a cappella vocal concert performances by the five-voice female ensemble, featuring programs spanning Gregorian chant, Renaissance/Baroque repertoire, contemporary compositions, opera, and live film soundtracks. Performed at Dutch venues (Concertgebouw, Muziekgebouw aan 't IJ, TivoliVredenburg) and international festivals.
• In Mysterium (CD) Gregorian chant CD collaboration with Herman Finkers featuring highlights from the Gregorian repertoire, released 2017. Also available on iTunes and Spotify.
• What about Mary? (CD) A cappella ode to Maria featuring music from Hildegard von Bingen, Duruflé, Reger, Kate Moore, and classics from The Beatles and The Sound of Music.
• Canto Ostinato (CD) Simeon ten Holt's classic piece arranged for organ and female voices by Aart Bergwerff.
• Time Travels (CD) Dutch and English children's songs performed by Wishful Singing with pianist Bert van den Brink.
• Zevensprong (CD) Children's songs album by Wishful Singing with pianist Bert van den Brink.
• New Blue (CD) Album featuring contemporary vocal repertoire by the ensemble.
• Wishful Christmas Card Christmas card featuring Wishful Singing music, sold as merchandise through the webshop.
• Basiscursus gregoriaans (online) Self-paced online basic Gregorian chant course with 7 lessons including webinars and instructional videos, co-created with Herman Finkers. No prior musical knowledge required.
• Vervolgcursus gregoriaans (online) Advanced online Gregorian chant course teaching a complete Maria Vespers in Latin, including neum notation and modal singing, as continuation of the basic course.
• Cursus KerstVerlichting (online) Online Advent course with Stine Jensen featuring six videos with inspiring columns and seasonal Advent and Christmas music from Wishful Singing.
• Gregorian Treasures Online Course Online course created in collaboration with VOCES8 Scholars to learn to read, sing, and feel Gregorian chant.
• Zing je sterk Program Online singing and breathing training program for people with long-term illness or caregivers, developed with healthcare professionals and Dutch hospitals. Includes 6 weekly online group sessions, video exercise program, and mailed practice materials.
• Zing je sterk (CD) CD with repertoire from the Zing je sterk exercise program for people with chronic illness, featuring breathing and singing exercises.
• Zing je sterk deel 2 (CD) Second volume of the Zing je sterk program with 12 new songs for people with chronic illness and caregivers.
• Zing je sterk Thuiskoor Weekly Zoom-based home choir sessions with professional guidance for singing practice and breathing exercises, offered as part of the Zing je sterk program.
• Hildegard Opera Opera by composer Steven Kamperman about medieval composer and mystic Hildegard von Bingen, performed with Wishful Singing.

Quantifiable outcome

• 89% of Zing je sterk participants report improved breathing technique; shortness of breath reduced from 25% to 6% after the program
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• VOCES8 Scholars EnsemblecoreStrategic or Co-development Partner · 15 March 2024Wishful Singing and the VOCES8 Scholars Ensemble co-developed and launched 'Gregorian Treasures', an online course teaching Gregorian chant reading, singing, and feeling. The partnership also includes a live winter concert program 'Gregorian Treasures | Nix Immortalis' performing Gregorian chant and early polyphony, presented during the Advent/Christmas season across venues in the Netherlands and Belgium.
• Herman FinkersflagshipStrategic or Co-development PartnerLong-standing collaboration with Dutch comedian and composer Herman Finkers on multiple projects: Missa in Mysterium (a Gregorian sing-along Mass), the 'In Mysterium' CD (2017), the online Basic Gregorian Chant Course and Follow-up Course (with over 8,000 participants), and the 'Missa Sancti Georgii' CD (2024, awarded the Edison Klassiek Publieksprijs). Finkers provides theatrical direction, Twente humor, and historical context to Gregorian repertoire.
• Steven KampermancoreStrategic or Co-development PartnerComposer-in-residence Steven Kamperman wrote the new soundtrack for Wishful Singing's 2026 production of Metropolis (Fritz Lang's 1927 film classic). Kamperman's music — featuring haunting singing, incisive percussion, and crossovers between human and machine — adds a contemporary layer to the silent film. He also composed the opera 'Hildegard' premiered in 2018 at November Music festival.
• Canisius Wilhelmina Ziekenhuis (CWZ) NijmegencoreStrategic or Co-development PartnerCWZ was the first hospital in the Netherlands to offer the Zing je sterk program to Long Covid patients. Participants are monitored through the CWZ Thuis – na corona app and Luscii. The research is supervised by CWZ pulmonologist Anneke van Veen and funded by Stichting Vrienden van CWZ. 150 participants started the pilot on June 8, 2021.
• Meander Medisch Centrum AmersfoortcoreStrategic or Co-development PartnerMeander Medisch Centrum in Amersfoort collaborated with Wishful Singing to develop and deliver the Zing je sterk 'samen zingen met en na kanker' program for oncology patients, documented by NOS on World Cancer Day 2023. The program is made possible by Vrienden Meander Medisch Centrum.
• How Young Production CompanyminorChannel Partner/ Reseller/ DistributorOrganized Wishful Singing's debut tour to China in June 2017, including concerts at Ningbo Poly Grand Theater, Guangzhou Opera House, Heyuan Grand Theater, and Baotou Grand Theater.
• Aspen Incorporated (Japan)minorChannel Partner/ Reseller/ DistributorJapanese booking agent handling Wishful Singing's theater and concert bookings in Japan. Contact: Aspen Incorporated, T: +81-3-5467-0081, [email protected].

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tenebrae: British professional vocal ensemble under Nigel Short performing Renaissance and contemporary sacred repertoire. Comparable in ensemble size, repertoire focus on early and sacred music, and active educational and commissioning activities.
• The Sixteen: British vocal ensemble known for early music and choral programming. Comparable in repertoire breadth, educational initiatives (learning platforms), and UK/European touring circuit presence; both ensembles bridge early music heritage and contemporary commissions.
• Trio Mediaeval: Norwegian female vocal trio specializing in medieval chant and contemporary commissions. Direct peer due to overlapping small-ensemble format, female voice cast, and specialization in medieval/Gregorian repertoire with cross-genre contemporary commissions.
• Chanticleer: American male vocal ensemble performing repertoire from medieval to contemporary. Comparable as a small vocal ensemble with a similarly broad repertoire span including Gregorian and Renaissance works, touring internationally and recording extensively.
• Cappella Amsterdam: Dutch vocal ensemble performing early and contemporary repertoire under conductor Daniel Reuss. Direct peer operating in the same Dutch cultural ecosystem with overlapping Gregorian, Renaissance, and contemporary vocal programming, including collaborations with Holland Baroque.
• Stile Antico: British vocal ensemble specializing in Renaissance polyphony. Direct peer because of comparable ensemble size, focus on pre-Classical repertoire, and active engagement with educational programming and touring across European concert halls.
• VOCES8: British vocal ensemble performing repertoire spanning Renaissance to contemporary music. Direct peer because Wishful Singing partnered with them on the Gregorian Treasures online course and concert program, and the two ensembles share the female-anchored vocal ensemble format with overlapping early music repertoire.

Broad incumbents

• The King's Singers: Established British male vocal ensemble with global touring presence and commercial recording catalog. Comparable as a vocal ensemble with educational programming and product diversification, though at substantially larger scale and broader repertoire mandate than Wishful Singing.

Regional players

• Netherlands Chamber Choir: Leading Dutch professional chamber choir performing contemporary and classical repertoire. Comparable Dutch regional peer with institutional funding from the same Dutch cultural ecosystem and overlap in performing at major Dutch venues.
• Collegium Vocale Gent: Belgian early music vocal and instrumental ensemble led by Philippe Herreweghe. Regional peer operating across similar repertoire (Baroque, sacred music) and venues, drawing on the same Flemish/Dutch cultural funding and festival circuits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/wishful-singing
• Xx.com/WishfulSinging
• Facebookfacebook.com/wishfulsinging

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wishful Singing