Automotive VAP Solutions

What Automotive VAP Solutions does

Automotive VAP Solutions (legal name: AVS Solutions) is a South African private company founded in 2013 by Francois Haasbroek, headquartered in Centurion. The company designs and distributes a portfolio of eight value-added automotive protection products — Mechanical & Electrical Warranty, Tyre & Rim Warranty, Exterior Maintenance Plan, Caravan Warranty, Motorcycle Mechanical Warranty, Gap Warranty, Service & Maintenance Plan, and Consumer Protection Act Dealer Assist Warranty — sold exclusively through motor vehicle dealerships across South Africa. All products are underwritten by Genric Insurance Company Limited (FSP: 43638), an Authorised Financial Services Provider and licensed non-life insurer, under a strategic partnership formed in 2017.

The company operates a sales-led, distribution-only model: it does not own underwriting capacity but acts as the dealer-facing marketing and administration layer for Genric's warranty products. Its core technology stack is essentially a product, claims administration, and dealer onboarding system — there is no disclosed proprietary platform, mobile app, API, or integration infrastructure beyond approval on dealer split invoicing systems and finance house platforms. It employs 51-100 staff split across sales, qualified claims technicians, and an admin department focused on quick claim turnaround.

Revenue is generated on a recurring basis through warranty premiums and commissions on policies sold via dealerships. The company is approved by all major South African finance houses and on all dealer platforms and split invoicing systems, giving it a national sales and repairer footprint. Pricing is quote-based and not publicly disclosed. The business operates as part of a partnership group under the Genric Insurance banners, and its growth and unit economics are not publicly reported.

Name

Automotive VAP Solutions

Legal name

AVS Solutions

Website

https://avssolutions.co.za

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Automotive VAP Solutions distributes value-added automotive warranty and maintenance products — including mechanical, electrical, tyre, gap, and Consumer Protection Act coverage — exclusively through South African motor vehicle dealerships, underwritten by Genric Insurance.

Ownership category

akta.pro rank

Product category

Automotive Warranty and Vehicle Protection Services

akta.pro primary industry

GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection) (FSAJALAC)

akta.pro secondary industries

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL), Auto Ancillary Warranties (Tire & Wheel, Paintless Dent, Key/Remote, Windshield) (FSAJALAB)

Keywords

• Automotive warranty products
• Vehicle protection plans
• Mechanical breakdown insurance
• Motor dealer value-added
• Extended vehicle warranties

Headquarters

HQ city

Centurion

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Automotive Warranty Products: Automotive VAP Solutions generates revenue through the sale of value-added automotive warranty and maintenance products including Mechanical & Electrical Warranty, Tyre & Rim Warranty, Exterior Maintenance Plan, Caravan Warranty, Motorcycle Mechanical Warranty, Gap Warranty, and Service & Maintenance Plans. These products are sold through motor vehicle dealerships and are underwritten by Genric Insurance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Automotive VAP Solutions markets and distributes a portfolio of eight vehicle value-added insurance and maintenance products, including Mechanical & Electrical Warranty, Tyre & Rim Warranty, Exterior Maintenance Plan, Caravan Warranty, Motorcycle Mechanical Warranty, Gap Warranty, Service & Maintenance Plan, and Consumer Protection Act Dealer Assist Warranty. The company sells these products exclusively through motor vehicle dealerships across South Africa, with all policies underwritten by Genric Insurance Company Limited (FSP: 43638). Its role is product structuring, dealer enablement, and claims administration within the Genric Insurance underwriting umbrella.

Product overview

Automotive VAP Solutions offers a portfolio of eight value-added automotive warranty and protection products. The core offering includes Mechanical & Electrical Warranty, Tyre & Rim Warranty, Exterior Maintenance Plan, Caravan Warranty, Motorcycle Mechanical Warranty, Gap Warranty, Service & Maintenance Plan, and Consumer Protection Act Dealer Assist Warranty. These products are designed to provide vehicle owners with financial protection against mechanical failures, cosmetic damage, and unplanned expenses, with coverage options spanning passenger vehicles, LDVs, 4x4s, motorcycles, and caravans. The products are underwritten by Genric Insurance and are approved by finance houses and dealer platforms across South Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Mechanical & Electrical Warranty A warranty product providing compensation for unforeseen mechanical or electrical failure of vehicles, sold through South African motor vehicle dealerships and underwritten by Genric Insurance.
• Tyre & Rim Warranty A warranty policy offering financial compensation for unforeseen irreparable damage to tyres and rims on the insured vehicle while used on maintained South African roads, sold through motor vehicle dealerships and underwritten by Genric Insurance.
• Exterior Maintenance Plan A policy providing complete cosmetic care for the vehicle exterior, covering repair of scratches and dents from minor incidents and restoration of small dents and chips from day-to-day motoring, designed to maintain vehicle condition and resale value, sold through motor vehicle dealerships and underwritten by Genric Insurance.
• Caravan Warranty A warranty policy offering compensation for unforeseen mechanical or electrical failure of caravans, sold through South African motor vehicle dealerships and underwritten by Genric Insurance.
• Motorcycle Mechanical Warranty A warranty policy offering compensation for unforeseen mechanical or electrical failure of motorcycles, sold through South African motor vehicle dealerships and underwritten by Genric Insurance.
• Gap Warranty A policy offering compensation in the event of a shortfall on the underlying warranty for unforeseen mechanical or electrical failure, sold through South African motor vehicle dealerships and underwritten by Genric Insurance.
• Service & Maintenance Plan A combined service and maintenance plan covering the costs of component replacement for up to 2 services per 12-month period, including wear-and-tear coverage for Passenger, LDV, and 4x4 vehicles, sold through South African motor vehicle dealerships and underwritten by Genric Insurance.
• Consumer Protection Act Dealer Assist Warranty A warranty product designed to assist motor dealers in complying with South African Consumer Protection Act requirements, sold through motor vehicle dealerships and underwritten by Genric Insurance.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Genric Insurance Company LimitedcoreStrategic or Co-development Partner · 1 January 2017In 2017, Automotive VAP Solutions partnered with Genric Insurance to offer more value and industry-leading products to their clients and motor dealerships. Automotive VAP Solutions forms part of a partnership group under the Genric Insurance banners. GENRIC Insurance is the underwriting company for all AVS warranty and maintenance products. Genric Insurance Company Limited (FSP: 43638) is an Authorised Financial Services Provider and licensed non-life insurer.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Old Mutual Insure: Old Mutual Insure offers motor and warranty products, including extended warranty and GAP cover distributed through dealer and broker channels in South Africa. It is comparable as an established insurer competing in the same automotive VAP category, though as part of a much larger diversified portfolio.
• Bidvest Insurance: Bidvest Insurance is a South African insurer offering motor warranty, scratch and dent, and value-added automotive products distributed through dealerships. It is comparable as a multi-product automotive insurer using a similar dealer channel model for warranty attach.
• Auto & General Insurance: Auto & General is a South African insurer offering motor, warranty and value-added products including extended warranty and excess waiver products. It is comparable as a broader insurance provider that competes in the same automotive warranty / VAP category, but operates a wider portfolio of insurance lines.
• Hollard Insurance: Hollard is a major South African insurer offering motor warranties, service plans, and GAP cover via partnerships and dealer channels. It is comparable as a large-scale underwriter and distributor of automotive warranty products with a comparable target market.
• Santam: Santam is the largest short-term insurer in South Africa offering motor, warranty, and GAP products through dealer and broker channels. It is comparable as a broad incumbent competing in the same automotive warranty category, but with significantly larger scale and product breadth.
• Genric Insurance Company Limited: Genric is the underwriting partner for all AVS warranty products and the licensed non-life insurer (FSP: 43638) under whose regulatory umbrella AVS operates. It is comparable as the financial backer and risk carrier for the same automotive warranty product category, though it operates more broadly across non-life insurance lines.

Emerging players

• MUA Insurance Acceptances: MUA Insurance Acceptances is a South African managing general agent specialising in niche motor and non-life insurance products including warranty-adjacent offerings. It is comparable as a specialist South African underwriting/distribution business focused on motor value-added insurance products.

Direct peers

• MotorHappy: MotorHappy is a South African provider of motor warranty, service and maintenance plans sold through dealer networks. It is a direct competitor in automotive VAP distribution, addressing the same dealer channel and end-customers with overlapping warranty products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AutomotiveVAPSolutions
• LinkedInlinkedin.com/company/automotive-vap-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automotive VAP Solutions