Kabani Group of Companies

Name

Kabani Group of Companies

Legal name

Kabani Group of Companies

Website

https://kabaniholdings.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Diversified FMCG Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cement Manufacturing (32731), Basic Chemical Manufacturing (3251), Chemical Manufacturing (325)

SIC

Cement, Hydraulic (3241), Industrial Inorganic Chemicals (2810), Chemicals & Allied Products (2800), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Commodity Surfactants & Detergent Base Chemicals (IMAEAAAI)

akta.pro secondary industry

Cement Manufacturing (Portland, Blended & Specialty) (IMADAAAG)

Keywords

• Detergent manufacturing
• Soap manufacturing
• Cement manufacturing
• FMCG distribution
• Restaurant services

Headquarters

HQ city

Calicut

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Manufacturing and Sales: Revenue generated from manufacturing and selling FMCG products including detergents, soaps, cement, and perfumes. Products are sold through dealer networks and retail channels across Kerala and internationally.
2. Trading Operations: Trading units including Limar Enterprises and Limar Trading Company market and distribute group products through multiple branches across Kerala.
3. Restaurant Operations: White House Restaurant generates revenue through dine-in services offering dining experiences at their Kozhikode location.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

Kabani Group of Companies manufactures and distributes a diversified portfolio of FMCG products including detergent powders, soaps, and perfumes through multiple subsidiaries, produces cement for the construction sector under Kabani Cements, manufactures industrial sodium silicate chemicals under Mehruba Chemicals, and operates a restaurant under the White House brand. The group reaches customers through 158 dealers and 9 branches primarily across Kerala, with additional international operations in the UAE.

Product overview

Kabani Group of Companies is a diversified business group operating in Kerala for over three decades, consisting of independent professionally managed companies across multiple verticals. The portfolio includes: (1) FMCG/Manufacturing division comprising Limar Skincare Products (soap manufacturing brands: Kabani, Surfex, Kabani Max, White Kabani), Limar Chemicals and Limar Industries (detergent powder manufacturing brands: Rinse, Magic Wash, Active Rose, Rose, Riel), Mehruba Chemicals (sodium silicate for detergent and foundry industries), and Kabani Detergent (the original product line); (2) Kabani Cements (cement manufacturing launched 2017); (3) Trading operations including Limar Enterprises (headquartered in Engapuzha with 9 branches across Kerala), Limar Trading Company (Malappuram), and Ashkal Trading (UAE for steel utensils); (4) White House Restaurant (dining services at Odungakkad); and (5) Code Perfumes (fragrance products). The companies operate independently while sharing the Kabani brand umbrella, serving both retail and business markets across India and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Kabani: Soap brand manufactured by Limar Skincare Products
• Surfex
• Kabani Max
• White Kabani
• Rinse
• Magic Wash
• Active Rose
• Rose
• Riel
• Kabani XL
• Total Wash
• Protect
• Vivo Gel

Products and services

• Kabani Detergent Powder Household laundry and cleaning detergent powder marketed under the Kabani master brand and multiple sub-brands, sold through the group's dealer network of 158 distributors and 9 branches primarily across Kerala.
• Kabani Soap Products Personal care and household soap brands produced under the group's Limar Skincare Products subsidiary and sold to retail consumers through the dealer network.
• Kabani Cement Cement manufactured and supplied to construction contractors, builders, and infrastructure developers for residential, commercial, and infrastructure projects.
• Sodium Silicate Industrial-grade sodium silicate chemical produced by the group's Mehruba Chemicals subsidiary and supplied to industrial manufacturers as a raw material input.
• Code Perfumes Fragrance products marketed under the Code Perfumes brand for retail consumers, sold through the group's distribution channels.
• White House Restaurant Food and beverage dining services operated under the White House Restaurant brand for walk-in diners and local patrons.

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Godrej Consumer Products Limited: Diversified FMCG player with soaps, detergents, and personal care brands. Comparable breadth to Kabani's FMCG portfolio and overlapping customer base in mass-market household products.
• Dabur India Limited: Large Indian FMCG company with personal care, health, and home care brands. Broad overlap with Kabani's soap, personal care, and household hygiene product lines across the Indian consumer market.
• Hindustan Unilever Limited: India's largest FMCG player with dominant detergent (Surf, Rin) and soap (Lux, Lifebuoy) brands. Competes head-on with Kabani across detergents, soaps, and personal care, with vastly larger scale, marketing, and distribution.
• Procter & Gamble India: Indian arm of global FMCG giant with detergent (Ariel, Tide) and personal care brands. Competes with Kabani's detergent and soap lines across mass and premium segments with significantly larger marketing budgets.

Direct peers

• Chemplast Sanmar Limited: Indian specialty chemicals manufacturer producing silicones, intermediates, and related inputs. Comparable to Mehruba Chemicals' sodium silicate manufacturing and the group's chemicals vertical.
• Nirma Limited: Indian manufacturer of detergents, soaps, and sodium-based chemicals. Closely comparable to Kabani's Limar Chemicals detergent line and Mehruba Chemicals sodium silicate operations, particularly in price-sensitive mass-market detergents.
• Jyothy Labs Limited: FMCG company focused on detergents, fabric care, and household cleaning brands (e.g., Ujala, Henko, Pril). Direct competitor to Kabani's detergent powder and cleaning product portfolio in the Indian mid-market.
• Wipro Consumer Care and Lighting: Manufactures soaps (Santoor), personal care, and lighting products with strong South India distribution. Comparable to Limar Skin Care's soap brands (Kabani, Surfex, Kabani Max, White Kabani) in target customer and channels.

Regional players

• India Cements Limited: South India-focused cement manufacturer with strong presence in Tamil Nadu and Kerala. Most direct regional comparable to Kabani Cements' Palakkad-based cement business in terms of geography and end-market.
• Ramco Cements Limited: South Indian cement producer with manufacturing bases across multiple states including Kerala and Tamil Nadu. Competes with Kabani Cements in the same regional infrastructure and housing markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kabani-group-of-companies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kabani Group of Companies