Kabani Group of Companies
- Company typePrivate
- Founded1985
- HeadquartersKozhikode, India
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Kabani Group of Companies firmographics
Firmographics- Name
- Kabani Group of Companies
- Legal name
- Kabani Group of Companies
- Website
- https://kabaniholdings.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Kabani Group of Companies industry classification
Industry- Product category
- Diversified FMCG Manufacturing
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Cement Manufacturing (32731), Basic Chemical Manufacturing (3251), Chemical Manufacturing (325)
- SIC
- Cement, Hydraulic (3241), Industrial Inorganic Chemicals (2810), Chemicals & Allied Products (2800), Wholesale-Chemicals & Allied Products (5160)
- akta.pro primary industry
- Commodity Surfactants & Detergent Base Chemicals (IMAEAAAI)
- akta.pro secondary industry
- Cement Manufacturing (Portland, Blended & Specialty) (IMADAAAG)
Keywords
Where Kabani Group of Companies is headquartered
LocationHeadquarters
- HQ city
- Kozhikode
- HQ country
- India
- HQ region
- Asia
Offices8 records
Markets served
Kabani Group of Companies business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Manufacturing and Sales: Revenue generated from manufacturing and selling FMCG products including detergents, soaps, cement, and perfumes. Products are sold through dealer networks and retail channels across Kerala and internationally.
- Trading Operations: Trading units including Limar Enterprises and Limar Trading Company market and distribute group products through multiple branches across Kerala.
- Restaurant Operations: White House Restaurant generates revenue through dine-in services offering dining experiences at their Kozhikode location.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels1 record
Kabani Group of Companies product offering
Product offeringCore offering
Kabani Group of Companies manufactures and distributes a diversified portfolio of FMCG products including detergent powders, soaps, and perfumes through multiple subsidiaries, produces cement for the construction sector under Kabani Cements, manufactures industrial sodium silicate chemicals under Mehruba Chemicals, and operates a restaurant under the White House brand. The group reaches customers through 158 dealers and 9 branches primarily across Kerala, with additional international operations in the UAE.
Product overview
Kabani Group of Companies is a diversified business group operating in Kerala for over three decades, consisting of independent professionally managed companies across multiple verticals. The portfolio includes: (1) FMCG/Manufacturing division comprising Limar Skincare Products (soap manufacturing brands: Kabani, Surfex, Kabani Max, White Kabani), Limar Chemicals and Limar Industries (detergent powder manufacturing brands: Rinse, Magic Wash, Active Rose, Rose, Riel), Mehruba Chemicals (sodium silicate for detergent and foundry industries), and Kabani Detergent (the original product line); (2) Kabani Cements (cement manufacturing launched 2017); (3) Trading operations including Limar Enterprises (headquartered in Engapuzha with 9 branches across Kerala), Limar Trading Company (Malappuram), and Ashkal Trading (UAE for steel utensils); (4) White House Restaurant (dining services at Odungakkad); and (5) Code Perfumes (fragrance products). The companies operate independently while sharing the Kabani brand umbrella, serving both retail and business markets across India and internationally.
Differentiator
Problem solved
Functional benefit
Brands
- Kabani: Soap brand manufactured by Limar Skincare Products
- Surfex
- Kabani Max
- White Kabani
- Rinse
- Magic Wash
- Active Rose
- Rose
- Riel
- Kabani XL
- Total Wash
- Protect
- Vivo Gel
Products and services
- Kabani Detergent Powder Household laundry and cleaning detergent powder marketed under the Kabani master brand and multiple sub-brands, sold through the group's dealer network of 158 distributors and 9 branches primarily across Kerala.
- Kabani Soap Products Personal care and household soap brands produced under the group's Limar Skincare Products subsidiary and sold to retail consumers through the dealer network.
- Kabani Cement Cement manufactured and supplied to construction contractors, builders, and infrastructure developers for residential, commercial, and infrastructure projects.
- Sodium Silicate Industrial-grade sodium silicate chemical produced by the group's Mehruba Chemicals subsidiary and supplied to industrial manufacturers as a raw material input.
- Code Perfumes Fragrance products marketed under the Code Perfumes brand for retail consumers, sold through the group's distribution channels.
- White House Restaurant Food and beverage dining services operated under the White House Restaurant brand for walk-in diners and local patrons.
Companies that use Kabani Group of Companies
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Kabani Group of Companies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kabani Group of Companies partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Kabani Group of Companies competitors and assessment
Company assessmentBroad incumbents
- Godrej Consumer Products Limited: Diversified FMCG player with soaps, detergents, and personal care brands. Comparable breadth to Kabani's FMCG portfolio and overlapping customer base in mass-market household products.
- Dabur India Limited: Large Indian FMCG company with personal care, health, and home care brands. Broad overlap with Kabani's soap, personal care, and household hygiene product lines across the Indian consumer market.
- Hindustan Unilever Limited: India's largest FMCG player with dominant detergent (Surf, Rin) and soap (Lux, Lifebuoy) brands. Competes head-on with Kabani across detergents, soaps, and personal care, with vastly larger scale, marketing, and distribution.
- Procter & Gamble India: Indian arm of global FMCG giant with detergent (Ariel, Tide) and personal care brands. Competes with Kabani's detergent and soap lines across mass and premium segments with significantly larger marketing budgets.
Direct peers
- Chemplast Sanmar Limited: Indian specialty chemicals manufacturer producing silicones, intermediates, and related inputs. Comparable to Mehruba Chemicals' sodium silicate manufacturing and the group's chemicals vertical.
- Nirma Limited: Indian manufacturer of detergents, soaps, and sodium-based chemicals. Closely comparable to Kabani's Limar Chemicals detergent line and Mehruba Chemicals sodium silicate operations, particularly in price-sensitive mass-market detergents.
- Jyothy Labs Limited: FMCG company focused on detergents, fabric care, and household cleaning brands (e.g., Ujala, Henko, Pril). Direct competitor to Kabani's detergent powder and cleaning product portfolio in the Indian mid-market.
- Wipro Consumer Care and Lighting: Manufactures soaps (Santoor), personal care, and lighting products with strong South India distribution. Comparable to Limar Skin Care's soap brands (Kabani, Surfex, Kabani Max, White Kabani) in target customer and channels.
Regional players
- India Cements Limited: South India-focused cement manufacturer with strong presence in Tamil Nadu and Kerala. Most direct regional comparable to Kabani Cements' Palakkad-based cement business in terms of geography and end-market.
- Ramco Cements Limited: South Indian cement producer with manufacturing bases across multiple states including Kerala and Tamil Nadu. Competes with Kabani Cements in the same regional infrastructure and housing markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kabani Group of Companies social profiles
Digital presenceKabani Group of Companies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kabani Group of Companies leadership team
Management profileNumber of profiles
Profiles1 record
Kabani Group of Companies subsidiaries and ownership
Company hierarchySubsidiaries11 records
Kabani Group of Companies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kabani Group of Companies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kabani Group of Companies
What does Kabani Group of Companies do?
Kabani Group of Companies manufactures and distributes a diversified portfolio of FMCG products including detergent powders, soaps, and perfumes through multiple subsidiaries, produces cement for the construction sector under Kabani Cements, manufactures industrial sodium silicate chemicals under Mehruba Chemicals, and operates a restaurant under the White House brand. The group reaches customers through 158 dealers and 9 branches primarily across Kerala, with additional international operations in the UAE.
Is Kabani Group of Companies a public or private company?
Kabani Group of Companies is a private company. It is classified as family owned and is currently operating.
When was Kabani Group of Companies founded?
Kabani Group of Companies was founded in 1985. It employs 1 to 10 people.
Where is Kabani Group of Companies based?
Kabani Group of Companies is headquartered in Kozhikode, India, in the Asia region.
How does Kabani Group of Companies make money?
Three revenue lines are on record. Product Manufacturing and Sales are the primary driver. The others are trading Operations and restaurant Operations.
Who are Kabani Group of Companies's main competitors?
Broad incumbents on record are Godrej Consumer Products Limited, Dabur India Limited, Hindustan Unilever Limited and Procter & Gamble India. Direct peers are Chemplast Sanmar Limited, Nirma Limited, Jyothy Labs Limited and Wipro Consumer Care and Lighting. Regional players are India Cements Limited and Ramco Cements Limited.
Does Kabani Group of Companies have an API?
No public API is recorded for Kabani Group of Companies.
What industry is Kabani Group of Companies in?
Kabani Group of Companies's product category is Diversified FMCG Manufacturing. Its primary akta.pro industry code is IMAEAAAI, Commodity Surfactants & Detergent Base Chemicals, with a secondary code of IMADAAAG, Cement Manufacturing (Portland, Blended & Specialty). Its NAICS code is 32561 and its SIC code is 3241.