What Club de Creativos does

Club de Creativos (c de c), legally CLUB DE CREATIVOS DE ESPAÑA (NIF G82281700), is a Madrid-based non-profit association founded in 1999 dedicated to improving the quality of creative work in Spain's advertising industry and uniting creative professionals through education and training. The organization operates a multi-product platform spanning four core assets: (1) the Anuario de la Creatividad Española, an annual printed yearbook (ISBN 978-84934943-1-5; ISSN 1576-5067) documenting the best Spanish creative work since 1999; (2) the Archivo de la Creatividad, a digital archive of 6,108+ pieces across 1,156 brands, 6,880 companies, and 23,310 professionals, with both free and premium (€242/year) search access; (3) the Día C annual festival at the Kursaal in Donostia-San Sebastián (since 2016), drawing nearly 2,000 attendees for conferences and the National Creativity Awards Gala; and (4) the Día E educational initiative including online hackathons and Inspirational Day events. The underlying technology consists of a web-based digital archive with searchable database, online ticketing, and member management infrastructure, with Google Analytics as the only documented third-party integration.

The organization generates revenue through a tiered membership model (Student €30, Young Professional €100, Professional €295, Startup €800, Training €1,500, Institutional €3,400 annually), Día C festival ticket sales, Anuario book sales, Archivo premium subscriptions, and event/workshop fees. It is governed by a Junta Directiva led by President Pepa Rojo and managed by CEO Curro Palma, with a small operational team of fewer than 10 employees. Key partnerships include ADCE (Art Directors Club of Europe) for international network access, Forbes España for the co-branded "100 más creativos" list, and corporate sponsors such as Cervezas Alhambra (Grupo Mahou San Miguel) and Mahou San Miguel for Día E programming. The organization operates exclusively within Spain, with no disclosed funding rounds, parent company, or external investment.

Name

Club de Creativos

Legal name

CLUB DE CREATIVOS DE ESPAÑA

Website

https://clubdecreatividad.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Club de Creativos (c de c) is a 1999-founded Spanish non-profit association that certifies and promotes creative excellence in advertising through the annual Anuario, Día C festival, digital archive, and National Creativity Awards, serving advertising professionals, agencies, brands, and students across Spain.

Ownership category

akta.pro rank

Product category

Advertising Industry Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Creative advertising association
• Industry membership services
• Advertising awards programs
• Creative industry events
• Professional networking association

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Annual Membership Subscriptions: The organization generates primary recurring revenue through tiered annual membership subscriptions, ranging from €30/year for students to €3,400/year for institutional members. Benefits include event discounts, access to the Anuario and archive, jury voting rights, and networking.
2. Día C Festival Tickets: The organization sells tickets to the annual Día C festival, Spain's largest advertising industry gathering held at the Kursaal in Donostia-San Sebastián. Members receive discounts of up to 50%. The event includes conferences and the National Creativity Awards Gala.
3. Anuario Sales: Sales of the annual Anuario de la Creatividad Española book. Members receive a free copy of the current edition and discounts of 10–25% on purchases of past editions.
4. Archivo Premium Subscriptions: The digital Archivo archive offers a premium subscription tier (€242/year for 1 user) providing expanded search capabilities including by brand, professional, company, sector, and favorites. Volume discounts are available for teams of 3+ users.
5. Event and Workshop Fees: Revenue from educational events including Día E hackathons (€10 for members, €30 for non-member students) and training courses, where members receive 25% discounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Club de Creativos (c de c) is a Spain-based non-profit industry association founded in 1999 that represents the Spanish creative advertising community. It sells tiered memberships (Student, Young, Professional, Institutional, Startup, and Training), convenes industry events Día C and Día E, publishes the annual Anuario, maintains the digital Archivo de la Creatividad, runs the Premios Nacionales de Creatividad awards program, and operates an industry job board.

Product overview

Club de Creativos is a non-profit organization that works to improve the quality of creative work in Spain and unite professionals in the sector for education and training. The organization operates as a platform with multiple interconnected offerings: the Archivo de la Creatividad digital archive (with both free and Premium subscription tiers), the annual Anuario de la Creatividad Española publication, event series including Día C (the flagship national awards festival), Día E (hackathon), Inspirational Day, and Creatividad con Marca Propia, plus various membership tiers (Student, Professional, Young Professional, Institutional, Startup, Training) providing access to member benefits, the Premium Archive, and the job board.

Differentiator

Problem solved

Functional benefit

Brands

• Anuario de la Creatividad Española: Annual publication documenting the best creative advertising work in Spain, serving as a historical record from 1999 to present. ISBN 978-84934943-1-5; ISSN 1576-5067.
• Día C
• Archivo de la Creatividad
• Día E

Products and services

• Individual Memberships (Student, Young, Professional tiers) Tiered individual memberships for students, early-career creatives (Young), and working creative professionals (Professional), providing affiliation with the Spanish creative advertising industry, awards eligibility (Premios Nacionales de Creatividad), access to the Archivo de la Creatividad and annual Anuario, and invitations to Día C/Día E events.
• Institutional, Startup, and Training Memberships Organizational memberships for advertising agencies and brands (Institutional), early-stage creative businesses (Startup), and schools/academies offering creative/advertising programs (Training), providing their staff/students access to c de c resources and serving as the association's institutional stakeholder base.
• Día C (industry event) National creative advertising industry event run by Club de Creativos, bringing together members, agencies, brands, and students for networking, talks, and professional community activities tied to the Spanish creative advertising industry.
• Día E (industry event) National creative advertising industry event run by Club de Creativos, distinct from Día C, serving as a second major touchpoint on the c de c annual events calendar for the Spanish creative advertising community.
• Anuario (annual publication) Annual printed publication showcasing creative advertising work from c de c members, serving as a reference/portfolio piece for the Spanish creative advertising industry each year.
• Archivo de la Creatividad (digital archive) Digital archive/database hosted by Club de Creativos that catalogs Spanish creative advertising work, serving as a reference resource for members, agencies, brands, students, and researchers studying the Spanish creative advertising industry.
• Premios Nacionales de Creatividad (awards program) National-level awards program run by Club de Creativos recognizing creative advertising work in Spain. Awards participation is tied to c de c membership and provides category recognition for agencies, brands, and individual creatives.
• Job Board (bolsa de empleo) Online job board operated by Club de Creativos that connects creative advertising job seekers (member creatives/students) with hiring agencies and brands in Spain.

Quantifiable outcome

• 379 pieces selected for the 2026 Anuario, 117 medals + 1 Grand Prix awarded at the National Creativity Awards
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Cervezas Alhambra (Grupo Mahou San Miguel)coreStrategic or Co-development Partner · 2 December 2025Cervezas Alhambra (a brand of Grupo Mahou San Miguel) provided the creative brief for the Día E 2025 online hackathon. Student teams of 6 worked for 24 hours to solve the challenge, with professional creative mentors guiding them. The three finalist teams presented at the Inspirational Day event.
• Ayuntamiento de Donostia-San SebastiáncoreStrategic or Co-development PartnerThe city government of Donostia-San Sebastián hosts the annual Día C festival, providing a formal reception for the event and opening the Palacio de Miramar for the c de c and Forbes cocktail event where the 'Los 100 más creativos' list was presented.
• LOLA MullenLowecoreStrategic or Co-development PartnerLOLA MullenLowe created the Día C 2026 campaign theme 'Ver para crear' (inspired by their Grand Prix-winning 'Find Your Summer' for Magnum) and won the 2025 Grand Prix with that campaign.
• Palacio de MiramarminorOthersHistoric venue in Donostia-San Sebastián that hosted the c de c and Forbes cocktail event during Día C 2026, where the 'Los 100 más creativos en el mundo de los negocios 2026' list was presented.
• KursaalcoreOthersThe Kursaal convention center in Donostia-San Sebastián has been the official venue for the Día C festival since 2016, hosting conferences and the National Creativity Awards Gala.
• Forbes EspañacoreGTM or Marketing PartnerPartnership with Forbes España to co-present 'Los 100 más creativos en el mundo de los negocios' list at the Día C festival, with a cocktail event held at the Palacio de Miramar.
• Universidad NebrijacoreStrategic or Co-development PartnerThe Faculty of Communication and Arts of Universidad Nebrija in Madrid hosted the Inspirational Day 2025 event on December 10th, part of the Día E 2025 educational programming.
• AntiestáticominorImplementation/ SI/ Consulting PartnerAntiestático collaborated on video recording and editing for the Día C 2026 festival coverage.
• ADCE (Art Directors Club of Europe)coreStrategic or Co-development PartnerClub de Creativos offers its members free dual membership with the ADCE, with all associated benefits of its alliance with The One Club. This provides members access to European and international creative networks.
• Eva SorianominorOthersComedian and presenter Eva Soriano hosted the National Creativity Awards Gala at Día C 2026.
• Miami Ad School MadridminorStrategic or Co-development PartnerMiami Ad School Madrid hosted the 'Creatividad con marca propia' event featuring Lolo Ortega's book presentation 'Cupletina' at its campus in Madrid.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• D&AD: UK-based charity that runs the D&AD Awards (Pencil), D&AD Festival, and Shift education programs. Operates as a non-profit creative-industry association with similar membership, awards, and educational programming to c de c, but at global scale.
• The One Club for Creativity: US-based non-profit organization that produces The One Show, ADC Annual Awards, and Young Ones — making it the most direct functional peer to Club de Creativos. The One Club is the alliance partner of ADCE, which is itself affiliated with c de c, making the comparison highly relevant.
• Art Directors Club of Europe (ADCE): European-level non-profit association for creative directors and agencies, headquartered in Barcelona. ADCE is c de c's alliance partner and shares the same membership-association model for the European creative community.

Broad incumbents

• Clio Awards: Global creative awards program (Clio Music, Clio Sports, Clio Health, Clio Entertainment) operating across multiple verticals. A broader incumbent in the same awards category as c de c's Premios Nacionales de Creatividad, but serving a global rather than national audience.
• The Drum Awards: Industry-recognized awards program run by The Drum media brand, covering advertising, marketing, and design. Operates as a broader commerce-driven incumbent in the same awards space as c de c.
• Cannes Lions: Global flagship advertising festival (Lions Awards) owned by Ascential. Operates the same annual festival + awards combination as Día C but at global scale and as a commercial rather than non-profit entity, making it the broader incumbent in the same category.

Regional players

• Advertising Club of New York (The Ad Club): Long-established US non-profit advertising industry association (founded 1896) traditionally running the ANDYs awards. Provides a comparable regional professional-association model, though operating in a different geography.
• Festival Iberoamericano de la Creatividad (FIAP): Ibero-American advertising creativity festival historically held in Spain. Operates as a regional (Ibero-American) counterpart to c de c's Spanish-national scope, with overlapping awards and agency audiences across Latin America.
• Círculo de Creativos de Argentina: Argentina's non-profit creative association for advertising professionals, modeled directly on the Club de Creativos structure. Operates Argentina's national creativity awards and festival (FIAP), serving as the closest geographic peer.

Others

• Effie Worldwide: Global marketing-effectiveness awards program focused on the business outcomes of marketing. Adjacent to c de c's category — Effie rewards effectiveness rather than pure creativity — but shares the same awards-festival-non-profit operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cdec_es
• Facebookfacebook.com/cdec
• LinkedInlinkedin.com/company/clubdecreatividad
• Instagraminstagram.com/clubdecreatividad_cdec
• TikToktiktok.com/@clubdecreatividad_cdec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club de Creativos