STI Asset Management

What STI Asset Management does

STI Asset Management (legally STI Assets Management Limited) is a Nigerian non-bank financial services firm incorporated in 2008 and headquartered in Victoria Island, Lagos. The company is licensed by the Securities and Exchange Commission (SEC) as a Fund/Portfolio Manager and operates a focused three-product investment suite: the STIAM Money Market Note (SMM), a short-term low-risk vehicle with a 90-day minimum tenor and a N250,000 minimum investment; the STIAM Fixed Income Note (SFN), a 180-day to one-year fixed-return product investing in local-currency government and corporate bonds with a N10 million minimum; and the STIAM Fixed Income Dollar Note (SFDN), a USD-denominated product with a USD 10,000 minimum that hedges against naira devaluation. Alongside these investment products, STI offers Financial Advisory Services, Market Research, Portfolio and Fund Management, and Corporate Investment Schemes.

The firm's client base spans individual investors (both risk-averse and medium-tolerance personas) and corporate/business clients seeking cash management and employee benefit plan administration. STI runs a consultative sales-led GTM motion with initial consultations to determine risk profile and product fit, supported by a web-based client portal (access.stiassetmgt.com), phone and email support, and a content marketing engine anchored by a daily STIAM Market Digest PDF and social media presence across LinkedIn, Facebook, Instagram, and Twitter.

The business model is fee-based across three revenue streams: asset management fees on managed portfolios (subscription/recurring), financial advisory fees for personalized planning and strategy (professional services), and market research service fees (professional services). The firm is privately held, wholly Nigerian-owned, with no disclosed parent, investors, subsidiaries, funding rounds, M&A activity, or revenue figures in the available source material. Its stated geographic footprint is domestic Nigeria, with no claims of cross-border operations.

Name

STI Asset Management

Legal name

STI Assets Management Limited

Website

https://stiassetmgt.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

STI Asset Management is a Lagos-based, SEC-licensed Nigerian fund and portfolio manager offering money market, fixed income, and USD-denominated investment notes to individual and corporate clients. Founded in 2008, the firm generates fee-based revenue from managed portfolios, advisory, and market research.

Ownership category

akta.pro rank

Product category

Investment Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Portfolio Construction & Asset Allocation Advisory (FSAEAAAC)

akta.pro secondary industries

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO)

Keywords

• Asset management
• Portfolio management
• Money market funds
• Fixed income securities
• Financial advisory services

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Asset Management Fees: Fees charged for managing client investment portfolios across money market, fixed income, and dollar-denominated notes. Fees vary based on portfolio size and product type, with transparent fee structure provided during initial consultation.
2. Financial Advisory Fees: Revenue generated from personalized financial advisory services including financial planning, investment strategy development, and ongoing advisory consultations.
3. Market Research Services: Fees for providing market research services including market insights, trends analysis, and data-driven investment decision support for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

STI Asset Management is a Nigerian SEC-licensed fund/portfolio manager that issues and manages investment products (STIAM Money Market Note, STIAM Fixed Income Note, STIAM Fixed Income Dollar Note) and delivers financial advisory, market research, portfolio/fund management, and corporate investment scheme services to individuals, corporates, and institutional clients.

Product overview

STI Assets Management Limited is a non-bank financial company offering a focused portfolio of three SEC-approved investment products. The core offerings consist of: the STIAM Money Market Note (SMM), a short-term, low-risk vehicle for capital preservation targeting risk-averse investors with a minimum 90-day holding period; the STIAM Fixed Income Note (SFN), a medium to long-term product investing in local-currency government and corporate bonds for moderate-risk investors; and the STIAM Fixed Income Dollar Note (SFDN), a USD-denominated product providing currency diversification and hedge against naira devaluation. The company also provides related financial services including Financial Advisory, Market Research, and Portfolio/Fund Management, but these services are offered alongside rather than integrated within the product architecture.

Differentiator

Problem solved

Functional benefit

Brands

• STIAM Money Market Note: Short-term investment vehicle designed to deliver capital preservation and consistent wealth appreciation by allocating funds to specific financial instruments. Targeted at risk-averse investors seeking returns above standard savings accounts.
• STIAM Fixed Income Note
• STIAM Fixed Income Dollar Note

Products and services

• STIAM Money Market Note A money market investment note issued by STI Asset Management that provides investors short-term, liquidity-focused exposure to money market instruments for yield generation. Targeted at individual and corporate investors in Nigeria seeking professionally managed cash-equivalent investments.
• STIAM Fixed Income Note A naira-denominated fixed income investment note managed by STI Asset Management, providing investors exposure to a diversified fixed income portfolio for medium-term yield. Targeted at individual and corporate investors seeking professionally managed fixed income returns.
• STIAM Fixed Income Dollar Note A dollar-denominated fixed income investment note issued by STI Asset Management that gives investors dollar-currency exposure to a managed fixed income portfolio. Targeted at individual and corporate investors seeking to hold dollar-denominated fixed income assets for yield and currency diversification.
• Financial Advisory Services Financial advisory services providing investment strategy and financial guidance to individuals and corporates, drawing on STI Asset Management's market expertise. Targeted at clients seeking professional counsel on investment positioning, asset allocation, and capital market decisions.
• Market Research Services Market research and market digest services produced by STI Asset Management, delivering capital market insights and analysis to inform investor and corporate decision-making. Targeted at existing clients and market participants seeking Nigerian capital market intelligence.
• Portfolio/Fund Management SEC-licensed discretionary portfolio and fund management service in which STI Asset Management invests and manages client funds in line with agreed mandates. Targeted at individuals, corporates, and institutional clients seeking professional investment management oversight.
• Corporate Investment Scheme A dedicated corporate investment scheme providing structured investment solutions for corporate treasury balances. Targeted at Nigerian corporates seeking yield on surplus cash under professionally managed, SEC-regulated investment arrangements.

Quantifiable outcome

• Regular portfolio reports and daily global market updates provided to keep clients informed about investments and economic developments.
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vetiva Capital Management: Nigerian SEC-licensed investment manager with fixed income, money market, and equity funds serving retail and institutional clients — directly comparable to STI's offering and customer focus.
• Sigma Pensions: One of Nigeria's largest licensed pension fund administrators managing retirement assets with money market and fixed income strategies — competes for the same Nigerian retail and corporate savings pool STI targets.
• Chapel Hill Denham: Nigeria-registered investment manager offering fixed income, equities, and alternative funds to institutional and HNW clients — directly competing for the same corporate and individual mandates STI targets.
• Stanbic IBTC Asset Management: A major Nigerian SEC-registered fund/portfolio manager with a broad suite including money market, fixed income, equity, and dollar funds — competing head-on with STI's Nigerian individual and corporate investor base.
• Cardinalstone Capital: SEC-licensed Nigerian asset manager providing portfolio management, mutual funds, and advisory services across money market, fixed income, and equities — a directly comparable product and customer overlap to STI.
• ARM Asset Managers: One of Nigeria's largest SEC-licensed asset managers, offering money market, fixed income, and multi-asset funds to institutional and retail investors — directly overlapping STI's portfolio management and fixed-income product focus.
• United Capital Asset Management: SEC-licensed Nigerian asset manager running money market, fixed income, equity, and dollar funds — competing in the same product categories and serving the same Nigerian investor segments as STI.
• Investment One Financial Services: SEC-licensed Nigerian wealth and asset manager providing money market funds, fixed income notes, and portfolio management — closely aligned with STI's product mix and customer segments.
• FBN Quest Asset Management: FBN group's SEC-registered portfolio management arm offering mutual funds and discretionary mandates to Nigerian institutional and retail clients — directly comparable in regulatory standing and product scope.

Others

• NGX (Nigerian Exchange Group): Operator of the Nigerian Stock Exchange and adjacent capital markets infrastructure; relevant as the underlying market ecosystem that STI's equity-adjacent products and market research serve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sti-assets-management-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STI Asset Management