VIS Group

What VIS Group does

VIS Group (Virtual Info Systems Pvt Ltd) is a privately held, Mumbai-based B2B trade show organizer and niche trade publication house founded in 2000. The company operates an integrated media-and-events platform centered on four large exhibitions (Clean India Show, TrafficInfraTech Expo, ESP Expo, and International Fisheries Tech Expo), three niche trade publications (Clean India Journal, TrafficInfraTech Magazine, and Buildotech Magazine), and a portfolio of industry conferences and awards (International Housekeepers Summit, IFM Seminars, Clean India Awards, and several vertical-specific conferences). Its stated positioning is as the "Voice of the Indian Cleaning Industry" and a leader in B2B trade fairs for cleaning, smart mobility, and sustainable infrastructure, with a claimed audience reach of 2 million-plus buyers across India and a network of government and corporate alliances including a strategic international partnership with Italy-based Afidamp Servizi srl.

The business model is a hybrid of event-driven transaction revenue (booth rentals, exhibitor and attendee participation fees at trade shows and conferences) and recurring subscription revenue (print and digital magazine subscriptions, e-editions, newsletters, advertising across the publication portfolio). The go-to-market is event-driven, organized primarily through vertical specialization: cleaning and hygiene is the flagship and longest-tenured vertical, followed by traffic/transport/infrastructure and building technology; entrance systems, fisheries, and adjacent niches represent newer expansion vectors via co-located shows and dedicated expos.

The company serves B2B customers in verticalized segments — cleaning technology providers, traffic management and infrastructure companies, building technology suppliers, entrance system manufacturers, and fisheries stakeholders — with government departments and industry associations forming a notable portion of the audience. Distribution is primarily direct sales to exhibitor enterprises, supported by an international reseller partnership for cross-border show participation. VIS Group is founder-owned with no disclosed external funding, modest headcount (51-100 employees), and an operating footprint spanning India plus limited international reach via the Afidamp partnership.

Name

VIS Group

Legal name

VIRTUAL INFO SYSTEMS PVT LTD

Website

https://visgroup.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

VIS Group is a privately held Mumbai-based B2B trade show organizer and niche trade publication house serving the cleaning, traffic/infrastructure, entrance systems, and fisheries sectors in India through exhibitions, conferences, magazines, and awards.

Ownership category

akta.pro rank

Product category

Business Events and Trade Media

NAICS

Convention and Trade Show Organizers (56192), Periodical Publishers (51312)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• B2B trade shows
• Trade publications
• Industry conferences
• Exhibition services
• Business media

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Trade Shows and Exhibitions: Revenue generated from organizing major B2B trade exhibitions including Clean India Show, TrafficInfraTech Expo, ESP Expo, and IFT Expo. Exhibitors and attendees pay for booth space, participation fees, and attendance.
2. Publications and Magazines: Revenue from publishing trade magazines including Clean India Journal, TrafficInfraTech Magazine, and Buildotech Magazine. Income generated from subscriptions, advertising, and digital editions.
3. Conferences and Awards: Revenue from organizing conferences such as International Housekeepers Summit, IFM Seminar, and hosting awards ceremonies like Clean India Awards.
4. Digital Services: Revenue from e-editions, newsletters, and digital media services across their publication portfolio.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

VIS Group organizes B2B trade exhibitions, conferences, and summits, and publishes niche trade magazines targeting specialized industries in India. Its portfolio spans cleaning and hygiene, traffic and transport infrastructure, building technology, entrance and sun protection systems, and fisheries, serving manufacturers, service providers, and solution seekers. The company sells exhibition booth space, magazine subscriptions and advertising, conference registrations, and awards sponsorships as integrated B2B media products.

Product overview

VIS Group is a B2B trade show organizer and publication house serving India since 2000. The company operates a portfolio of three niche publications (Clean India Journal, TrafficInfraTech Magazine, and Buildotech Magazine), organizes major trade shows and exhibitions (including ESP Expo, Clean India Show, Traffic Infratech Expo, and International Fisheries Tech Expo), hosts industry conferences and summits (such as International Housekeepers Summit and IFM Seminars), and manages the Clean India Awards program. The publications and events serve the cleaning, hygiene, building technology, traffic management, and infrastructure sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Clean India Journal Monthly trade magazine covering cleaning technology, hygiene solutions, washroom hygiene, laundry, pest management, waste management, car care, and facility services; distributed in print and digital editions to industry professionals across India.
• TrafficInfraTech Magazine Bi-monthly trade publication covering traffic management, traffic safety, parking management, tolling, intelligent transportation systems, mass transport infrastructure, and road infrastructure; distributed to government departments, infrastructure companies, consultants, and product providers.
• Buildotech Magazine Niche publication on building technology, design, and sustainability focusing on energy efficiency, water management, safety and security, lighting, cladding, and fenestration; targets architects, builders, and construction professionals.
• Clean India Show India's integrated exhibition for cleaning, hygiene, linen care, and industrial cleaning, co-located with Laundrex India, Waste Technology India Expo, and Auto Care Expo; held in Mumbai.
• Transport + Traffic Infratech Expo B2B trade fair for transport, traffic management, road infrastructure, and parking solutions with focus on Intelligent Transportation Systems (ITS) and Intelligent Traffic Management Systems (ITMS); co-located with Road Infratech Expo and Parking Infratech Expo; held in New Delhi.
• ESP Expo India's premier trade fair connecting manufacturers of entrance systems and sun protection solutions with contractors, architects, construction companies, and retailers; held in Mumbai.
• International Fisheries Tech Expo (IFT) Comprehensive trade show for India's fisheries sector connecting importers, exporters, producers, processors, machinery manufacturers, and technical experts across aquaculture, processing, packaging, cold storage, and shipping.
• International Housekeepers Summit (IHS) Annual summit organized by Clean India Journal for housekeeping professionals from hospitality, healthcare, and corporate sectors representing Asian countries.
• IFM Seminar Seminar program on Integrated Facility Management focusing on professional practices, standards, and technologies in the cleaning industry.
• Digital Facility Management Conference Conference program on digital solutions and technologies applied to facility management operations.
• Hospital Hygiene Conference Conference program covering hospital hygiene standards, practices, and infection control solutions for healthcare facility professionals.
• LaundrexNet Conference Conference and networking platform for laundry and linen care industry professionals showcasing commercial, industrial, and institutional laundry technologies.
• Clean India Awards Awards program recognizing excellence in the Indian cleaning industry.

Quantifiable outcome

• Over 2 million buyers reached

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Afidamp Servizi srlcoreStrategic or Co-development PartnerVIS Group partnered with Afidamp Servizi srl (Italy) to organize International Cleaning Shows in India. Through participation in cleaning shows in Italy, Netherlands, USA and other countries, the company helped the Indian Cleaning Industry gain global presence. The partnership also extends to TrafficInfraTech Expo.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• NürnbergMesse India: Indian arm of German trade fair organizer NürnbergMesse, running B2B shows across multiple industrial niches in India. Comparable regional organizer with similar niche-vertical strategy but European backing.
• Koelnmesse India: India subsidiary of Koelnmesse (Germany) running B2B trade exhibitions across industrial and consumer segments in India. Similar multi-vertical niche exhibition model with international parent backing.
• Hannover Milano Fairs India: Joint venture between Deutsche Messe (Hannover) and Fiera Milano, organizing industrial and infrastructure B2B trade shows in India (e.g., CeMAT, Industrial Automation). Closely comparable in showing niche industrial verticals via global-local partnership model.

Others

• TradeIndia.com (Infocom Network): Major Indian B2B marketplace and trade media platform. Adjacent rather than directly competitive, but operates in the same B2B industrial marketing ecosystem in India and overlaps on audience (industrial buyers and exhibitors).
• Indian Exhibition Industry Association (IEIA): Industry body representing India's exhibition sector. Thematically adjacent — sits in the same ecosystem and policy framework that VIS Group operates within; not a direct competitor but a relevant industry peer for benchmarking.

Broad incumbents

• Reed Exhibitions (RX) India: RX (Relx) is a top global B2B exhibitions organizer with significant India presence across infrastructure, mobility and lifestyle verticals; comparable to VIS Group in business model (event-fee revenue, B2B focus) but at much larger scale.
• Messe Frankfurt India: India arm of Messe Frankfurt, which already co-organizes VIS Group's TrafficInfraTech and Clean India shows (per event URLs). Operates a broad portfolio of B2B trade fairs across consumer and industrial segments in India, making it both a partner and an incumbent competitor.

Direct peers

• Afidamp Servizi srl: Italian trade association and exhibition organizer for the professional cleaning industry, and active strategic partner of VIS Group. Closely comparable as a niche-vertical, content-plus-events B2B media business in the cleaning sector.
• Informa Markets India: Informa Markets is the world's largest B2B exhibitions organizer and operates a substantial India portfolio (formerly UBM India) running trade shows across multiple industrial verticals — directly comparable to VIS Group's niche-vertical exhibition model, only at global scale.
• Media Today Group: Indian B2B media company combining trade publications, exhibitions and conferences across industrial verticals. Closely comparable to VIS Group in integrating print publications with on-ground B2B events in India, though operating at broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIS Group