What Agrostis Turf Consultancy does

Agrostis Turf Consultancy is an independent UK-based sports surface consultancy founded in 2005 by Dr Tim Lodge and incorporated as a private limited company in 2008 (Company No. 6675140). The firm operates from an operational office in Walsham le Willows, Bury St Edmunds, Suffolk, with a registered office at Eldo House, Kempson Way. It explicitly markets itself as commercially independent with no ties to manufacturers, contractors, or distributors, which positions it as a neutral technical advisor rather than a vendor-aligned supplier.

The company delivers agronomic advisory, design, specification, project management, and expert witness services across six core verticals: golf, football/rugby/cricket, polo and equestrian, public open space, major events, and artificial/hybrid surfaces. Its technical platform rests on three pillars: the patented Lodgemeter (GB2442787) for in-situ measurement of rootzone physical properties; the Spectre multi-spectral drone-imaging service for spatial turf-condition surveying; and proprietary methodologies covering rootzone hydraulic conductivity, stoniness assessment, and Biodiversity Net Gain (BNG). The firm is also accredited under SAPCA, RIPTA, Constructionline, GMA, the Hurlingham Polo Association, The R&A, and the UK Register of Expert Witnesses, which function as credentialing assets for tendered work.

Commercially, Agrostis monetises through time-and-materials advisory engagements (advisory visits from approximately £350), discrete survey and reporting projects, and full design-and-project-management mandates where project values range from several thousand pounds for advisory scopes into seven-figure budgets for major pitch constructions. The customer base spans named professional clubs (Wasps RUFC, Worcestershire CCC), elite polo establishments (Guards, Cirencester, Berkshire, Beaufort), private golf clubs (Swinley Forest, Elton Furze, Links Newmarket), major equestrian events (Badminton Horse Trials), and London borough park management teams (Clapham Common, Brockwell Park, Victoria Park, Heaton Park, Highbury Park). Engagement footprint extends beyond the UK into continental Europe, the USA, China, and Morocco. No public financials, headcount, or funding rounds are disclosed.

Name

Agrostis Turf Consultancy

Legal name

Agrostis Turf Consultancy Ltd.

Website

https://agrostis.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Agrostis Turf Consultancy is an independent UK sports-surface consultancy providing agronomic advisory, design, project management, and expert witness services to golf clubs, sports pitches, polo grounds, equestrian venues, and public green spaces across the UK and internationally.

Ownership category

akta.pro rank

Product category

Sports Surface Consultancy

NAICS

Support Activities for Crop Production (11511), Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro primary industry

Yield Optimization & Crop Performance Consulting (AFACABAC)

akta.pro secondary industries

Soil Health & Regenerative Agronomy Consulting (AFACABAA), Sustainability & ESG / Carbon & Conservation Program Advisory (AFACAJAF), Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH)

Keywords

• Sports surface consultancy
• Agronomic advisory services
• Turfgrass management
• Drone site surveying
• Sustainable drainage design

Headquarters

HQ city

Bury Saint Edmunds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Agronomic Advisory Services: Professional independent agronomic advice provided through one-off advisory visits or regular programmes of visits. Services are tailored to each client.
2. Site Investigation and Feasibility Studies: Site investigation reports with full analysis and interpretation, providing cost estimates particularly useful for grant funding applications.
3. Design and Specification Services: Detailed design documentation including technical specifications, drawings, and bills of quantities for sports facility projects.
4. Project/Contract Management: Monitoring of works as they proceed and management of contracts, including payment and completion certificates.
5. Expert Witness Services: Expert witness reports on sports surface and soil/drainage-related situations where litigation is involved. Preparation for court and court appearances when required.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Agrostis is an independent consultancy providing professional agronomic advisory services for the design, procurement, construction and maintenance of natural grass, artificial and hybrid sports surfaces. Services are delivered through one-off advisory visits or regular visit programmes, supplemented by site investigation, soil and surface testing, drone-based multi-spectral imaging, SuDS design, project specification and management, and registered expert witness reporting. The company operates with no commercial ties to product suppliers, ensuring impartial advice to sports clubs, local authorities and facility developers.

Product overview

Agrostis Turf Consultancy operates as a consultancy firm providing expert advisory services for outdoor sports and recreational surfaces. The company offers a comprehensive portfolio of interconnected consulting services rather than a unified software product: site investigation and soil/surface testing form the technical foundation; drone services and research capabilities enhance data collection and analysis; sustainable drainage (SuDS) design and project management services support facility development; and specialised agronomy services address specific sports including golf, football/rugby/cricket, polo/equestrian, lawns, and events. The firm also provides expert witness services and publishes industry research. The core offering is professional independent consultancy spanning design, procurement, construction, and maintenance advisory for natural turf, artificial surfaces, and hybrid systems, with no commercial ties to product suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Surface Consultancy Services Independent professional consultancy for the design, procurement, construction and maintenance of natural grass, artificial and hybrid sports surfaces, covering agronomy, sustainable drainage systems (SuDS) and environmental enhancement, delivered to clubs, local authorities and developers.
• Site Investigation Initial site assessment covering size, shape, topography, soil type, geology and hydrological characteristics, incorporating drone-based aerial survey and photography to support detailed site planning.
• Soil Testing Comprehensive soil analysis including texture (sand, silt, clay, organic matter), chemistry (pH, minerals, phosphate, potassium, magnesium), structure, hydraulic properties, water infiltration and California Bearing Ratio (CBR) testing.
• Surface Testing Performance quality testing for natural turf surfaces including ground cover, grass shoot density, species composition, sward health, slope, evenness, hardness, stoniness quantification and golf green smoothness measurement using the patented Lodgemeter.
• Drone Services UAV/drone-based surveying and analysis using multi-rotor drones up to 20 kg, including optical imaging for site mapping and damage assessment, photogrammetry for site modelling and the Spectre multi-spectral imaging service for early detection of disease, nutrient or water stress in natural turf.
• Sustainable Drainage Systems (SuDS) Surface water drainage system design for new developments and sports facilities, determining greenfield runoff rates and designing drainage and attenuation systems to replicate natural drainage conditions for both natural and artificial surfaces.
• Project Design and Specification Design documentation and technical specifications for sports facilities including drawings, material specifications, performance tolerances, Bill of Quantities, and planning application support including Design and Access Statements.
• Project Management Contract and project management services following RIBA work stages, including monitoring contractor work, checking payment applications, supervising works and issuing payment and completion certificates.
• Artificial and Hybrid Surfaces Consultancy for artificial grass pitches (AGP), MUGAs, hybrid pitches, athletics tracks and equestrian surfaces, including surface type selection, sub-base design, drainage and attenuation, fencing, floodlighting and recyclability assessment.
• Football, Rugby and Cricket Pitch Agronomy Agronomic advisory services for grass pitches covering fertiliser use, end of season renovation, top dressing, playing quality, mowing, scarification, weed/pest/disease control and wicket preparation, including Sport England Performance Quality Standards (PQS) compliance testing.
• Golf Course Agronomy Professional independent agronomic advice for golf courses covering irrigation, fertiliser, top dressing, aeration, green speed, disease control, moisture mapping, fairway drainage, bunker design, reconstruction and drone photography.
• Polo and Equestrian Services Ground maintenance and construction advisory for polo grounds and equestrian facilities including arenas, gallops and training tracks, with HPA-affiliated performance quality standards assessment for tournament eligibility.
• Lawns Advisory Lawn installation and maintenance advisory for domestic clients covering turf or seed selection, soil improvement, shaded / hard-wearing / ornamental lawn types, and wildflower meadow establishment.
• Events Services Before and after event site assessments and restoration advisory for outdoor events in public spaces, including damage minimisation planning and site restoration to original condition.
• Public Open Space Services Advisory services for public open spaces balancing sports functionality with environmental, ecological and social benefits, including natural versus artificial surface evaluation and habitat creation.
• Research Services Applied research on sports and amenity surfaces covering hydraulic conductivity of sports pitch profiles, Biodiversity Net Gain (BNG) data collection methodology and turfgrass seed cultivar optimisation using multivariate statistics.
• Expert Witness Services Registered expert witness services for sports surface and soil/drainage-related litigation, covering injury cases, inappropriate materials/installation, inadequate design/maintenance and contractual disputes, including report preparation and court appearances.

Quantifiable outcome

• Reduced fertiliser, pesticide and water inputs through precision multi-spectral imaging
• +2 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SAPCA (Sport And Play Construction Association)coreOthersMember of SAPCA's Professional Services section since 2014. SAPCA fosters excellence, professionalism and continuous improvement in sport, physical activity, recreation and play facilities.
• RIPTA (Register of Independent Professional Turfgrass Agronomists)coreOthersTim Lodge is a registered member of RIPTA, a register of independent professional turfgrass agronomists.
• ConstructionlinecoreOthersRegistered with Constructionline, the UK's largest register for pre-qualified contractors and consultants. Identifies suppliers to government standards for construction industry procurement.
• GMA (Grounds Management Association)coreOthersCorporate Member of the GMA (formerly Institute of Groundsmanship). Not-for-profit membership organisation promoting and protecting interests of professionals who maintain green spaces and playing surfaces.
• Hurlingham Polo AssociationcoreStrategic or Co-development PartnerTim Lodge has worked with the HPA for almost 20 years advising members on ground maintenance and construction. Provides annual seminars for grounds staff and owners. Helped establish performance quality standards for polo grounds.
• University of LeedscoreOthersTim Lodge's PhD was acquired in 1994 from the University of Leeds. Thesis available in Edward Boyle Library. Research on golf green construction funded by The R&A.
• UK Register of Expert WitnessesminorOthersTim Lodge is a registered expert witness listed in the UK Register of Expert Witnesses, providing reports on sports surface and soil/drainage-related litigation matters.
• SAPCA Expert Witness DirectoryminorOthersTim Lodge listed on SAPCA's expert witness directory for sports surface and soil/drainage-related situations.
• Open College of Equine StudiesminorOthersTim Lodge occasionally lectures to this distance learning facility based in Suffolk, covering equestrian surface topics.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights4 records

Customer concentration

• Xx.com/info_agrostis
• LinkedInlinkedin.com/company/agrostis-turf-consultancy-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrostis Turf Consultancy