AT Business Solutions and Laptop Distributors

Name

AT Business Solutions and Laptop Distributors

Legal name

AT Business Solutions and Laptop Distributors (Pty) Ltd.

Website

https://atbusinesssolutions.co.za

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Computer Hardware Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Computing Devices & Peripherals Distribution (CRAOACAD)

Keywords

• Computer hardware distribution
• IT support services
• Laptop repair services
• Microsoft 365 licensing
• Computer accessories retail

Headquarters

HQ city

Midrand

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of laptops, desktops, monitors, accessories, and computer components to businesses and consumers across South Africa.
2. Computer Distribution: Distribution of computer equipment including laptops, desktops, monitors, components, and software to businesses and institutions.
3. On-site IT Support Services: Technical support services including hardware repair, network setup, server maintenance, cybersecurity, and IT consulting. Offered as month-to-month contracts or pay-as-you-go.
4. Microsoft Cloud Solutions Provider (CSP): Microsoft 365 licensing, deployment, migration, and ongoing management services as a certified Microsoft CSP partner.
5. Laptop and PC Repairs: Hardware repair services including motherboard repairs, chip-level fixes, liquid damage restoration, screen replacements, hinge repairs, keyboard and battery replacements, and DC jack repairs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AT Business Solutions and Laptop Distributors is a South African company founded in 2015 that distributes laptops, desktops, computer accessories, and software, while providing IT support, hardware repairs, and Microsoft 365 Cloud Solution Provider (CSP) services to SMEs, education, healthcare, and government customers, as well as individual consumers through e-commerce.

Product overview

AT Business Solutions and Laptop Distributors is a South African computer hardware distributor and IT services company founded in 2015. The company operates as a single integrated offering combining product distribution (laptops, desktops, monitors, components, accessories, software) with complementary service layers. Core services include Onsite IT Support Services, Laptop and PC Repairs, Video Conferencing Solutions (Yealink), Microsoft 365 Cloud Solutions Provider (CSP) services, Warranty Management, and Delivery Services. The company partners with major manufacturers (HP, Dell, Lenovo, Asus, Microsoft, Apple) for hardware supply and provides free device setup with hardware purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Laptop and Desktop Distribution Distribution of laptops, desktops, and related computer hardware to businesses, education, healthcare, government, and individual consumers in South Africa.
• Computer Accessories and Software Distribution Distribution of computer accessories such as monitors and peripherals, along with software products, to business and consumer customers.
• Onsite IT Support Services Onsite IT support services for businesses and consumers, available on an hourly basis (R350/hour) or on a month-to-month subscription basis.
• Laptop and PC Repair Services Hardware repair services for laptops and PCs, available to both business and consumer customers in South Africa.
• Microsoft 365 Cloud Solutions Provider (CSP) Services Authorized Microsoft 365 Cloud Solution Provider services, offering subscription-based Microsoft 365 licensing, setup, and support to business and consumer customers.
• Video Conferencing Solutions Distribution of video conferencing hardware from partner brand Yealink, offered to business customers for meeting room and remote collaboration needs.

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• HPcoreChannel Partner/ Reseller/ DistributorMajor brand partnership for HP business laptops and computer equipment distribution. Specializing in HP business laptops with competitive pricing for single and bulk orders.
• DellcoreChannel Partner/ Reseller/ DistributorPartnership for Dell computer products and equipment distribution.
• LenovocoreChannel Partner/ Reseller/ DistributorPartnership for Lenovo laptop and desktop distribution.
• AsuscoreChannel Partner/ Reseller/ DistributorPartnership for Asus computers and components including Vivobook value range.
• MicrosoftcoreTechnology or IntegrationCertified Microsoft Partner and Cloud Solutions Provider (CSP). Provides Microsoft 365 licensing, deployment, migration, and ongoing management services.
• ApplecoreChannel Partner/ Reseller/ DistributorPartnership for Apple products including iPhones, Apple Watch, and Apple computer products.
• SamsungminorChannel Partner/ Reseller/ DistributorDistribution partnership for Samsung products.
• LogitechminorChannel Partner/ Reseller/ DistributorPartnership for Logitech peripherals and accessories.
• YealinkminorChannel Partner/ Reseller/ DistributorVideo conferencing solutions including Yealink UVC40 E2 All in One Meeting Bar.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sahara Computers: South African IT distributor and reseller supplying laptops, desktops, peripherals, and components to resellers and direct customers. Closely comparable mid-sized competitor competing for the same retail and SMB hardware buyers.
• Rectron: South African distributor of IT hardware, components, and consumer electronics to resellers and retail channels. Direct competitor for HP, Dell, Lenovo, Asus, and Samsung volume across the same SMB and consumer base that AT Business Solutions addresses.
• Corex (Corex IT Distribution): South African distributor of IT hardware, peripherals, and accessories supplying resellers and corporate customers. Direct competitor for the same OEM-branded laptop and desktop volume.

Broad incumbents

• Datatec (Westcon-Comstor parent): JSE-listed ICT group with global distribution operations through Westcon-Comstor, focused on enterprise networking, security, and collaboration infrastructure. Comparable distributor model with deeper enterprise and global reach.
• Tarsus Distribution: South African IT distribution business within Tarsus Technology Group, focused on enterprise and SMB IT products and services. Closely comparable channel-partner model with broader vendor portfolio.
• Mustek Limited: JSE-listed South African assembler and distributor of personal computers, peripherals, and IT components. Directly comparable as a national ICT distributor serving resellers and end-customers, but at vastly larger scale and with proprietary hardware brands.
• Axiz: Pan-African ICT distributor with South African operations supplying enterprise hardware, networking, and data-centre products. Competes for similar OEM distribution agreements and mid-market/enterprise end-customers.
• Pinnacle Technology Holdings: JSE-listed value-added ICT distributor covering enterprise hardware, software, and cloud across South Africa. Comparable distribution model with broader portfolio including enterprise software and Microsoft CSP capabilities that overlap with AT's offerings.
• Vodacom Business / VodaCompute-style managed IT resellers: Large South African telecoms and ICT provider offering bundled hardware, connectivity, and managed IT services to enterprise customers. Adjacent incumbent competing for managed-services and Microsoft 365 deployment wallet share.

Emerging players

• Takealot Business / BT-Com (online B2B IT retailers): Online platforms selling laptops, desktops, and IT accessories direct to South African consumers and small businesses. Emerging competitor in the DTC e-commerce channel where AT also competes on price and delivery speed.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ATBSOL
• LinkedInlinkedin.com/company/at-business-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AT Business Solutions and Laptop Distributors