MudHen Brewing
MudHen Brewing Company is a privately held craft brewpub in Wildwood, NJ, founded in 2018 by Brendan Sciarra, brewing 8-12 rotating beers on-site alongside a full restaurant, event venue, and wholesale distribution serving tourists, locals, and private event clients.
- Company typePrivate
- Founded2018
- HeadquartersWildwood, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MudHen Brewing does
MudHen Brewing Company is a craft brewery and destination brewpub founded in April 2018 by Brendan Sciarra at 127 W Rio Grande Avenue in Wildwood, New Jersey, operating out of a converted former Harley Davidson dealership. The company brews 8-12 rotating craft beers on-premises, including IPAs, pilsners, porters, sours, wheat beers, and seasonal specialties (flagship products include the 1883 IPA, MudHen Pils, Wildwood Haze, and Captain Doug's Porter), under the direction of Brewmaster Tony Cunha, with quality guidance from consultant Scott Morrison. The brewpub combines a full-service restaurant and bar with live music, retail merchandise, and event programming, and is the only brewery located on the island of Wildwood.
The business generates revenue through five streams: on-site beer, food, and cocktail sales at the brewpub; wholesale distribution of canned and draft beer to South Jersey retailers via a Beer Order Portal; private event hosting at the brewpub and at The Station House (a dedicated event venue opened in 2024); off-premise catering, including a mobile beer trailer; and an online merchandise shop. Pricing includes $9.95 lunch specials (Monday-Friday, 11AM-3PM) and a 3% convenience fee on card transactions. Distribution is multi-channel: direct on-premise, third-party delivery (Spoton, DoorDash), wholesale partners, and e-commerce.
MudHen operates as part of MudHen Hospitality Group, a diversified Wildwood hospitality portfolio that also includes Dogtooth Bar & Grill (established 1998), Poppi's Brick Oven Pizza & Kitchen, The Hen Houses resort, and Wildwood Beach Baseball. The company is privately held by the Sciarra family, with no disclosed institutional or PE backing, and is certified as an Independent Craft Brewer by the Brewers Association.
MudHen Brewing firmographics
Firmographics- Name
- MudHen Brewing
- Legal name
- MudHen Brewing Company
- Website
- https://mudhenbrew.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MudHen Brewing Company is a privately held craft brewpub in Wildwood, NJ, founded in 2018 by Brendan Sciarra, brewing 8-12 rotating beers on-site alongside a full restaurant, event venue, and wholesale distribution serving tourists, locals, and private event clients.
- Ownership category
- akta.pro rank
MudHen Brewing industry classification
Industry- Product category
- Craft Brewery & Brewpub
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Beer Brewing & Brands (CRADAIAA), Microbreweries & Craft Breweries (THAFALAC), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where MudHen Brewing is headquartered
LocationHeadquarters
- HQ city
- Wildwood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MudHen Brewing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- On-site Beer Sales: House-brewed craft beer sold directly to consumers at the brewpub taproom, including draft, Crowlers, and Growlers to go
- Food & Restaurant: Full-service restaurant with breakfast, lunch, dinner menus, featuring BBQ ribs, smoked wings, burgers, mac & cheese, and craft cocktails
- Beer Distribution: Distribution to wholesaler partners through their Beer Order Portal; cans sold through retail distribution
- Merchandise: Online shop selling t-shirts, hats, kids clothing, outerwear, accessories, and event merchandise including IPA 5K race hats
- Catering & Events: Private event hosting including weddings, corporate events, and The Station House venue bookings; beer trailer available for off-site events
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | MudHen IPA 5K Race Registration |
| Unit Pricing | Pay-as-you-go | Lunch Specials |
| Other | Pay-as-you-go | Card Transaction Fee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
MudHen Brewing product offering
Product offeringCore offering
MudHen Brewing Company operates a craft brewpub in Wildwood, NJ, producing 8-12 rotating house-brewed craft beers on-premises alongside a full-service restaurant, full bar, and event venues. The company distributes its beers through South Jersey wholesale partners, sells branded merchandise online, and offers catering and private event hosting at The Station House. Additional revenue comes from live music programming, community events (HenStock Festival, IPA 5K, Beach Baseball Tournament), and on-site/off-site event services.
Product overview
MudHen Brewing Company is a South Jersey craft brewery and destination brewpub founded in April 2018 by Brendan Sciarra. The company operates a single physicalbrewpub location in Wildwood, NJ, featuring 8-12 rotating craft beers brewed on-premises, a full bar and restaurant with American fare, and multiple event venues. The product portfolio includes: house-brewed craft beers (1883 IPA, MudHen Pils, Wildwood Haze, Captain Doug's Porter, and rotating seasonal beers), the brewpub restaurant, The Station House event venue (opened 2024), catering and events services, live music entertainment, and branded merchandise. The company also organizes community events including the IPA 5K race, Beach Baseball Tournament, and Hero Boy 5K. Beers are distributed in cans and on draft throughout South Jersey via wholesale partners.
Differentiator
Problem solved
Functional benefit
Brands
- The Station House: Event venue opened in 2024 for private parties, weddings, and celebrations, featuring live music and extended dining space
Products and services
- House-Brewed Craft Beers (rotating portfolio) Rotating selection of 8-12 craft beers brewed on-premises at the Wildwood brewpub, including IPAs, pilsners, stouts, porters, sours, wheat beers, and seasonal specialties. Available on tap, in cans, Crowlers, and Growlers for retail and on-site consumption.
- 1883 IPA Flagship IPA with floral, citrus, and pine components and a notably dry finish; ABV 6.5%. Available on tap and in cans.
- MudHen Pils Pilsner brewed with American noble type hops and German malt for a traditional pilsner taste; ABV 4.9%.
- Wildwood Haze New England IPA featuring Cashmere and Motueka hops, balancing hop dankness with lemon-lime and tropical fruit notes; ABV 7%.
- Captain Doug's Porter Award-winning robust porter with slight roast undertones and a distinct chocolate character.
- Full Bar and Cocktails Full bar service including craft cocktails, wines, and spirits offered alongside house-brewed craft beers at the Wildwood brewpub.
- Brewpub Restaurant Full-service restaurant featuring BBQ ribs, smoked wings, burgers, mac & cheese, and other American fare; serves breakfast, lunch, and dinner in a converted Harley Davidson dealership with indoor dining, garage area with roll-away doors, outdoor seating with fire pits, and an upstairs lounge.
- The Station House (Event Venue) Event venue seamlessly connected to the brewpub courtyard, ideal for private parties, weddings, and corporate celebrations, with extended space and live music programming.
- Catering and Private Events Catering services for weddings, corporate events, and private parties, including a beer trailer available for off-site events.
- MudHen IPA 5K Race Annual 5K race event held in Wildwood, NJ featuring timed race results, commemorative t-shirt, post-race refreshments, medals for top finishers, and a complimentary beer token for participants 21+.
- Ruff Life Lager Summer seasonal golden lager co-brewed with PigDog Beach Bar in Wildwood, NJ, positioned as a straightforward, easy-drinking summer lager.
- Branded Merchandise Shop Online merchandise store selling t-shirts, hats, kids clothing, outerwear, accessories, and event merchandise including IPA 5K race items.
Companies that use MudHen Brewing
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
MudHen Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MudHen Brewing partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- PigDog Beach BarminorCollaboration partner for Ruff Life Lager, a summer seasonal golden lager
- The Citrus SocialminorHomemade lemonade bar with rotating seasonal flavors and optional spiked selections; donated 30% of lemonade sales to Hurrikanen's Kids
- Hurrikanen's KidsminorCharitable beneficiary receiving 30% of lemonade sales from The Citrus Social at Spring Markets
- Scott Morrison (Brewing Consultant)coreGlobally recognized and award-winning brewing consultant who upheld standards expected of a Sciarra Restaurant; key to establishing brewing quality
- Armageddon BrewingminorProvides gluten-free traditional hard apple cider (Exile) available on draft at MudHen Brewing Company
- Laura's FudgeminorCollaborated on Captain Doug's In Love porter featuring chocolate covered strawberry flavors; also collaborated on Laura's Vanilla Maple Barrel Aged Y.F.L.
- Brian McConnell (Sterling Pig Brewery)coreGABF and World Beer Cup Award-winning Senior Regional Brewer who mentored Brewmaster Tony Cunha
- Dogtooth Bar & GrillcoreRestaurant established by Brendan Sciarra in 1998; part of MudHen Hospitality Group umbrella including MudHen Brewing, Poppi's Brick Oven Pizza, The Hen Houses, and Wildwood Beach Baseball
- Poppi's Brick Oven Pizza & KitchencoreNeapolitan pizza restaurant created with Giulio Adriani's training; part of MudHen Hospitality Group
- The Hen HousescoreResort property in Wildwood; part of MudHen Hospitality Group umbrella of businesses
- Wildwood Beach BaseballminorBeach baseball tournament organization; part of MudHen Hospitality Group umbrella; hosts tournaments at Wildwood beaches
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
MudHen Brewing competitors and assessment
Company assessmentDirect peers
- Ship Bottom Brewery: Jersey Shore brewpub combining craft brewing with on-site food service. Directly comparable operating model in a New Jersey coastal tourism market.
- Tuckahoe Brewing Company: South Jersey craft brewery with taproom and limited distribution. Similar size and regional positioning to MudHen, serving the same South Jersey craft consumer.
- 7 Mile Brewing Company: South Jersey craft brewery and taproom serving the greater Cape May / Wildwood region. Competes for similar South Jersey craft beer demand.
- Cape May Brewing Company: Regional New Jersey craft brewery with taproom and distribution, headquartered in Cape May, NJ. Directly comparable to MudHen in scale, geography, and on-premise/wholesale model.
- Slack Tide Brewing Company: Cape May County craft brewery with taproom presence, directly serving the same South Jersey coastal market and competing for similar visitor traffic.
- Beach Haus Brewery: Jersey Shore craft brewery and brewpub located in Belmar, NJ. Closely matches MudHen's brewpub + craft beer + on-site food concept in a coastal New Jersey setting.
Broad incumbents
- Yards Brewing Company: Philadelphia-based regional craft brewery with taproom, restaurant, and broad distribution. Comparable Mid-Atlantic brewpub-style taproom and on-site food concept at larger scale.
- River Horse Brewing Company: Established New Jersey craft brewery with regional distribution and a tasting room. Overlaps with MudHen on product, geography, and wholesale model, but at larger scale.
- Dogfish Head Brewing & Eats: Iconic Delaware-based craft brewer with brewpub, hospitality, and broad distribution. Comparable on-premise dining + brewing experience at a national scale.
- Flying Fish Brewing Company: One of New Jersey's largest and most established craft breweries with broad regional distribution. Comparable craft beer product, but operates at significantly larger scale than MudHen.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MudHen Brewing social profiles
Digital presenceMudHen Brewing compliance and trust
Trust signalCompliance3 records
MudHen Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
MudHen Brewing leadership team
Management profileNumber of profiles
Profiles2 records
MudHen Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MudHen Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MudHen Brewing
What does MudHen Brewing do?
MudHen Brewing Company operates a craft brewpub in Wildwood, NJ, producing 8-12 rotating house-brewed craft beers on-premises alongside a full-service restaurant, full bar, and event venues. The company distributes its beers through South Jersey wholesale partners, sells branded merchandise online, and offers catering and private event hosting at The Station House. Additional revenue comes from live music programming, community events (HenStock Festival, IPA 5K, Beach Baseball Tournament), and on-site/off-site event services.
Is MudHen Brewing a public or private company?
MudHen Brewing is a private company. It is classified as family owned and is currently operating.
When was MudHen Brewing founded?
MudHen Brewing was founded in 2018. It employs 1 to 10 people.
Where is MudHen Brewing based?
MudHen Brewing is headquartered in Wildwood, United States, in the North America region.
How does MudHen Brewing make money?
Five revenue lines are on record. On-site Beer Sales are the primary driver. The others are food & Restaurant, beer Distribution, merchandise and catering & Events.
Who are MudHen Brewing's main competitors?
Direct peers on record are Ship Bottom Brewery, Tuckahoe Brewing Company, 7 Mile Brewing Company, Cape May Brewing Company, Slack Tide Brewing Company and Beach Haus Brewery. Broad incumbents are Yards Brewing Company, River Horse Brewing Company, Dogfish Head Brewing & Eats and Flying Fish Brewing Company.
Does MudHen Brewing have an API?
No public API is recorded for MudHen Brewing.
What industry is MudHen Brewing in?
MudHen Brewing's product category is Craft Brewery & Brewpub. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of CRADAIAA, Beer Brewing & Brands. Its NAICS code is 31212 and its SIC code is 2082.