Ai.nl - Ai Trends En Inzichten

What Ai.nl - Ai Trends En Inzichten does

Ai.nl is a Dutch artificial intelligence professional services firm founded in 2018 and headquartered in Utrecht, operating as a trading name of The AI Group B.V. The company is co-founded by Job van den Berg and Remy Gieling, both recognized as leading AI keynote speakers and published authors, and runs a three-pillar offering aimed at Dutch enterprises and teams: AI keynotes for inspiration, hands-on training workshops on tools such as ChatGPT, Claude, Copilot and AI agents, and strategic consultancy combining strategy work with forward-deployed engineering delivered via sister company The Automation Group.

The underlying stack is light and product-light; ai.nl itself is a services and content business anchored on founder expertise, an extensive content library and published books ('Handboek AI Strategie' 2024, 'AI Agents' 2025), and a recurring enterprise training program. Adjacent consumer-facing tools such as a LinkedIn headshot generator (headshot.ai.nl) and an AI e-commerce readiness tool (product-agent.ai.nl) are positioned as sub-brands within the wider The AI Group B.V. holding alongside The Automation Group, Proxies and eBrain.ai. Ai.nl does not publish proprietary AI models and has no disclosed patents or research function.

The commercial model is professional services with a quote-based, no-public-pricing structure for keynotes, training and consultancy, plus direct-to-consumer book sales at €34.95 per title via the company website. Customer acquisition is event-driven: founders deliver 150+ keynotes per year (175+ cumulative) generating inbound pipeline, supported by content marketing, PR in Dutch media (RTL, FD, BNR), and an email newsletter. The firm claims 500+ organizations served since 2018 with an 8.6/10 average rating, and lists enterprise customers including ASML, AWS, Nvidia, Hewlett Packard, AFAS, KPN, ABN AMRO, BDO, KVK, RTL and HAL Investments across banking, legal, telecom, technology, real estate and government verticals. Revenue is not publicly disclosed and there is no reported external funding, with operations housed within The AI Group B.V. holding structure.

Name

Ai.nl - Ai Trends En Inzichten

Legal name

The AI Group B.V.

Website

https://www.ai.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Dutch AI professional services firm founded in 2018 by Job van den Berg and Remy Gieling, offering keynotes, hands-on training, and consultancy on AI tools and strategy to Dutch enterprise clients.

Ownership category

akta.pro rank

Product category

AI Education and Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Computer Training (611420)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• AI consultancy
• AI keynote speaking
• AI training workshops
• AI strategy advisory
• Enterprise AI implementation

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. AI Keynotes: Delivering AI keynote presentations at corporate events, summits, and conferences. Revenue generated through speaking fees for inspirational presentations on AI trends, strategies, and implementations.
2. AI Training & Workshops: Hands-on practical workshops covering AI tools including ChatGPT, Claude, Copilot, and AI Agents. Includes both in-person sessions and e-learning modules.
3. AI Consultancy: Strategic consulting engagements combining strategy development with forward deployed engineers who build alongside client teams, from strategy to production implementation.
4. AI Books Sales: Sale of practical AI guidebooks including 'AI Agents' and 'Handboek AI Strategie', priced at €34.95 each, sold directly through the website with shipping within 2 business days.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ai.nl is a Dutch AI knowledge and services company that delivers three core offerings: (1) AI Keynotes — inspirational speaking engagements delivered by founders Job van den Berg and Remy Gieling at corporate events and conferences; (2) AI Training / Workshops — hands-on practical workshops covering ChatGPT, Claude, Copilot, AI Agents and related tools in both in-person and e-learning formats; and (3) AI Consultancy — strategic AI advisory combined with forward-deployed engineers who build production AI alongside client teams. The company also sells practical AI guidebooks and operates a small set of consumer AI tools such as the LinkedIn Headshot Generator and the AgentReady e-commerce generator.

Product overview

Ai.nl operates as a Dutch AI knowledge and services company founded in 2018, offering a three-pronged portfolio: (1) AI Keynotes - inspirational speaking engagements by founders Job van den Berg and Remy Gieling; (2) AI Training - hands-on workshops covering specific AI tools (ChatGPT, Claude, Copilot, Lovable) and topics (AI Agents, Agentic Commerce, Responsible AI); and (3) AI Consultancy - combining strategy with forward-deployed engineering for production AI implementation. The company also operates two consumer-facing AI tools: LinkedIn Headshot Generator (headshot.ai.nl) for professional headshots and AgentReady (product-agent.ai.nl) for e-commerce AI-readiness. Published products include two practical guidebooks: 'AI Agents' (2025) and 'Handboek AI Strategie' (2024). The company positions itself as a trusted advisor to 500+ Dutch organizations including ASML, KPN, ABN AMRO, and major enterprises.

Differentiator

Problem solved

Functional benefit

Brands

• Claude CoWork: AI collaboration tool/service offered by ai.nl
• AI Prompt
• AI Headshots Generator
• AI E-commerce Generator

Products and services

• AI Keynotes Professional keynote presentations delivered by AI experts Job van den Berg and Remy Gieling at corporate events, summits and conferences, covering AI trends, AI skills, AI agents, European AI developments, and concrete strategies for AI adoption in large organisations.
• AI Training / Workshops Hands-on, practical workshops that train corporate teams on AI tools and platforms including ChatGPT, Claude, Copilot and AI Agents, with both in-person sessions and e-learning modules covering prompt engineering, responsible AI use, agentic commerce and Claude Cowork collaboration.
• AI Consultancy Strategic consulting engagements that combine AI strategy development with forward-deployed engineers who build alongside client teams, taking AI use cases from strategy through prototype to production implementation inside enterprises.
• LinkedIn Headshot Generator AI-powered tool that generates 12 professional high-resolution headshots from a single selfie, optimized for LinkedIn profiles; sold as a self-serve product directly from headshot.ai.nl.
• AgentReady / AI E-commerce Generator Self-serve product aimed at making e-commerce offerings AI-ready, enabling businesses to integrate AI agents into their online stores via the Agentic Commerce Protocol.
• AI Agents (Book) Practical guide on AI agents covering how autonomous AI colleagues take over work and how professionals and organisations can benefit; co-authored by Job van den Berg and Remy Gieling and sold directly through the ai.nl website at €34.95 per copy.
• Handboek AI Strategie (Book) Comprehensive handbook guiding executives and managers through AI transformation, from building the business case to delivering working AI solutions; co-authored by Remy Gieling and Job van den Berg and sold directly through the ai.nl website at €34.95 per copy.

Quantifiable outcome

• 500+ organizations helped with AI transformation since 2018
• +2 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered parent company and core.

• The AI Group B.V.parent companyOthersThe AI Group B.V. is the parent company under which ai.nl operates as a trading name. The group includes multiple AI-focused businesses including The Automation Group, Proxies, and eBrain.ai. This corporate structure allows for collaboration across AI specializations including agentic AI development and enterprise deployment.
• The Automation Group B.V.coreStrategic or Co-development PartnerThe Automation Group B.V. is a sister company focused on automation solutions. Job van den Berg leads engineers at The Automation Group who bring agentic AI from prototype to production within enterprises. The companies collaborate on enterprise AI implementation projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Innodata: AI/data services firm combining consulting, engineering, and managed services for enterprise AI initiatives — comparable in professional services DNA around AI engineering and deployment, though at significantly larger scale.
• O'Reilly Media: Publisher of technical books and operator of a learning platform with deep AI/ML content and enterprise training subscriptions — highly comparable on the book-publishing and AI training dimensions of ai.nl's business.
• Udacity: Online learning platform offering AI, data science, and programming programs with enterprise editions — comparable on the AI upskilling/training dimension of ai.nl's business, with a more productized delivery format.
• GoDataDriven: Amsterdam-based AI and data science consultancy providing training, consulting, and implementation services to Dutch and European enterprises — overlaps directly with ai.nl on AI training/workshops and enterprise AI consulting.
• DataCamp: Online learning platform focused on data and AI skills, offering enterprise subscriptions for hands-on AI and Python training — directly comparable to ai.nl's corporate AI training/workshop offering, with a more productized, scalable delivery model.
• Xebia Group: Dutch-headquartered IT consultancy with a large data and AI practice offering training, advisory, and engineering services to enterprise clients across Europe — closely comparable in geography, customer profile, and AI services portfolio.
• Faculty AI: UK-headquartered applied AI consultancy combining strategy, training, and engineering to deliver AI solutions for enterprises — comparable service mix (keynote-adjacent thought leadership, training, and production deployment) and enterprise customer focus.
• Pluralsight: Enterprise technology learning platform with strong AI/ML content, used by corporate teams to upskill on AI tools — comparable to ai.nl's corporate AI training/workshop offering, delivered through a scalable SaaS model.

Broad incumbents

• QuantumBlack (McKinsey): AI arm of McKinsey providing strategy consulting and data science implementation for the world's largest enterprises — comparable enterprise AI advisory work but operates at much larger scale and broader portfolio.
• Accenture AI: Global professional services firm's applied AI practice delivering large-scale AI strategy, training, and deployment to Fortune 500 enterprises — overlaps with ai.nl across keynote-style thought leadership, enterprise training, and AI consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ai-nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ai.nl - Ai Trends En Inzichten