M2 Design Group
M2 Design Group is a privately-held, principal-led interior design firm serving luxury residential and commercial clients nationwide. The firm offers full-service design, new construction finish-out, custom furnishings procurement, and design documentation through offices in California and Texas.
- Company typePrivate
- Founded2006
- HeadquartersSouthlake, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What M2 Design Group does
M2 Design Group is a privately-held, boutique interior design and interior architecture firm founded in 2006 and headquartered in Dana Point, California with a regional office in Southlake, Texas serving the Dallas/Fort Worth market. The firm is led by principal designer and owner Carrie Maniaci and operates with 1–10 employees serving luxury residential and commercial clients nationwide across California, Texas, New York, New Jersey, Colorado, Massachusetts, and Arizona.
The firm's core offering is full-service interior design spanning residential design (designer furnishings, lighting, artwork, accessories, space planning, color coordination, and in-home consultation), commercial design (full-scope developmental projects, model homes, and resort and hotel interiors), and new construction finish-out working with builders and architects from the ground up. Specialized modules include design consultation, custom furnishings procurement with international sourcing trips to Italy and Brazil, and design documentation delivered as concept booklets with CAD drawings, elevations, and 3D renderings. Underlying technology is limited to standard CAD and 3D rendering tools rather than proprietary platforms.
M2 monetizes through project-based professional services fees plus procurement markups on furnishings, antiques, lighting, and accessories. Pricing is custom quote-based with multi-year engagements, distributed via direct enterprise field sales with the principal personally overseeing each project. Customer segments are luxury residential HNW individuals, celebrities, professional athletes, and commercial developers/custom builders, with a portfolio of 60+ completed projects. Marketing relies on Houzz, social media, and earned media (HGTV, 360 Magazine). The firm has no AI capabilities, no external funding, and no disclosed M&A activity.
M2 Design Group firmographics
Firmographics- Name
- M2 Design Group
- Legal name
- M2 Design Group
- Website
- https://www.them2group.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- M2 Design Group is a privately-held, principal-led interior design firm serving luxury residential and commercial clients nationwide. The firm offers full-service design, new construction finish-out, custom furnishings procurement, and design documentation through offices in California and Texas.
- Ownership category
- akta.pro rank
M2 Design Group industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (541410), Interior Design Services (54141)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Space Planning & Workplace Design (BPAHAKAI), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where M2 Design Group is headquartered
LocationHeadquarters
- HQ city
- Southlake
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
M2 Design Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Others
Revenue model
- Residential Interior Design Services: Full-service residential interior design including designer furnishings, lighting, artwork, accessories, space planning, color coordination, and in-home design consultation. Revenue generated through project-based fees for design services and markups on furnishings procurement.
- Commercial Design Services: Full scope developmental projects, model home residences, and resort and hotel interior design concepts. Revenue from comprehensive commercial interior design projects.
- New Construction Finish-out: Working with home builders and architects from the ground up selecting all interior finishes and furnishings. Project management and procurement services for new construction projects.
- Furnishing Procurement: Purchasing and designing custom furnishings, acquisition of art, antiques, lighting, and accessories with markups on procurement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based interior design services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
M2 Design Group product offering
Product offeringCore offering
M2 Design Group is a luxury interior design firm that delivers full-service residential and commercial interior design, including space planning, custom furnishings procurement, color coordination, kitchen and bath design, and new construction finish-out. The firm works with home builders and architects from the ground up, prepares design concept booklets with CAD drawings, elevations, and 3D renderings, and sources furnishings both domestically and internationally (including Italy and Brazil).
Product overview
M2 Design Group offers a comprehensive suite of interior design services as a single unified offering rather than a platform-plus-modules architecture. The core offering consists of Residential Design Services and Commercial Design Services, supported by specialized service modules including Design Consultation, Custom Furnishings & Procurement, and Design Documentation & Rendering. Projects are organized into portfolio categories: Interior Spaces, Outdoor Living, Kitchen & Baths, and Kid Spaces. The company also undertakes New Construction Finish-out projects working directly with home builders and architects from initial concept through final installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Design Services Full-service residential interior design including designer furnishings, lighting, artwork, accessories, space planning, color coordination, and in-home design consultation. Also includes new construction finish-out working with home builders from the ground up selecting all interior finishes and furnishings.
- Commercial Design Services Commercial interior design services covering full scope developmental projects, model home residences, and resorts and hotel interior design concepts.
- Design Consultation Services Comprehensive design consultation including space planning, furniture placement, custom cabinet design for kitchens and bathrooms, color coordination, budget management, and consultation with architects, general contractors, and other third parties.
- Custom Furnishings & Procurement Purchasing and designing custom furnishings, art, antiques, lighting, and accessories. Includes domestic and international travel for procurement, including trips to Italy and Brazil for one-of-a-kind stone slabs.
- Design Documentation & Rendering Preparation of design concepts in booklet format including specifications, finishes, CAD drawings, elevations, and 3D renderings for homeowners, builders, and sub-contractors.
Companies that use M2 Design Group
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
M2 Design Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
M2 Design Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Aria Stone GalleryminorPartnership for stone sourcing from Italy. Carrie Maniaci and clients traveled to Milan, Bergamo, Verona, and Carrara Italy through Aria Stone Gallery's hosted trips to source one-of-a-kind marble slabs. The experience allowed clients to participate in hand-selecting stone for their homes, understanding the history, culture, and cuisine of the stone sourcing region. This hands-on approach differentiates the stone selection experience.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
M2 Design Group competitors and assessment
Company assessmentDirect peers
- Studio McGee: National luxury interior design firm with media presence (Netflix's 'Dream Home Makeover') serving HNW residential clients with full-service design, space planning, and furnishings. Highly comparable positioning as a celebrity-led luxury design studio with multi-state reach.
- Pierce & Ward: Boutique celebrity interior design firm serving A-list entertainment and HNW residential clients. Comparable as a principal-led luxury design practice with strong media profile and focus on high-end residential interiors.
- Martyn Lawrence Bullard Design: Celebrity interior designer known for luxury residential and hotel projects worldwide, with regular media features. Comparable as an HGTV-featured, globally recognized luxury designer with similar celebrity-client book.
- Nate Berkus Associates: Internationally recognized interior design firm serving luxury residential clients with a strong media platform (books, television, product lines). Comparable as a celebrity principal leading a multi-market luxury design practice.
- Jeff Lewis Design: Celebrity interior designer with television exposure and a luxury residential client base, particularly in Los Angeles. Comparable as a principal-led, media-driven luxury design firm focused on high-end residential projects.
- Bobby Berk: Celebrity interior designer with major media presence (Netflix's 'Queer Eye') serving residential clients. Comparable as a luxury residential designer with celebrity-led brand and television-driven inbound demand.
Emerging players
- House of Honey: Luxury interior design studio serving HNW residential clients with strong aesthetic identity and custom furnishings offering. Comparable as a boutique luxury design firm operating in a similar service category with similar client demographic.
- Choeff Levy Fischman: Luxury residential architecture and interior design practice working with HNW clients and custom builders. Comparable as a luxury residential design firm with similar clientele and project typologies (estate homes, custom builder partnerships).
- Havenly: Tech-enabled interior design platform connecting consumers with designers for e-design and full-service projects. Comparable as an interior design services provider, though operating in a more accessible price tier via a marketplace model rather than M2's pure luxury positioning.
Broad incumbents
- RH (Restoration Hardware): Large public luxury home furnishings and interior design brand offering design services, galleries, and integrated product. Comparable as a luxury home aesthetic brand overlapping M2's customer demographic, but operating at vastly greater scale with a product-led model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
M2 Design Group social profiles
Digital presenceM2 Design Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
M2 Design Group leadership team
Management profileNumber of profiles
Profiles1 record
M2 Design Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M2 Design Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M2 Design Group
What does M2 Design Group do?
M2 Design Group is a luxury interior design firm that delivers full-service residential and commercial interior design, including space planning, custom furnishings procurement, color coordination, kitchen and bath design, and new construction finish-out. The firm works with home builders and architects from the ground up, prepares design concept booklets with CAD drawings, elevations, and 3D renderings, and sources furnishings both domestically and internationally (including Italy and Brazil).
Is M2 Design Group a public or private company?
M2 Design Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was M2 Design Group founded?
M2 Design Group was founded in 2006. It employs 1 to 10 people.
Where is M2 Design Group based?
M2 Design Group is headquartered in Southlake, United States, in the North America region.
How does M2 Design Group make money?
Four revenue lines are on record. Residential Interior Design Services are the primary driver. The others are commercial Design Services, new Construction Finish-out and furnishing Procurement.
Who are M2 Design Group's main competitors?
Direct peers on record are Studio McGee, Pierce & Ward, Martyn Lawrence Bullard Design, Nate Berkus Associates, Jeff Lewis Design and Bobby Berk. Emerging players are House of Honey, Choeff Levy Fischman and Havenly. RH (Restoration Hardware) is listed as a broad incumbent.
Does M2 Design Group have an API?
No public API is recorded for M2 Design Group.
What industry is M2 Design Group in?
M2 Design Group's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAI, Space Planning & Workplace Design. Its NAICS code is 541410 and its SIC code is 1520.