SereneAir
SereneAir is a privately held Pakistani airline founded in 2016 that operates 7 aircraft (Boeing 737-300 NG and Airbus A330-200) on domestic routes and to the UAE, Saudi Arabia, and China, offering passenger, cargo, and charter services alongside group, corporate, and co-branding partnerships.
- Company typePrivate
- Founded2016
- HeadquartersIslamabad, Pakistan
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What SereneAir does
Serene Air (Pvt.) Limited, trading as SereneAir, is a privately held Pakistani commercial airline founded in 2016 and headquartered in Islamabad. The airline operates a mixed fleet of 7 aircraft — 4 Boeing 737-300 NG narrow-bodies and 3 Airbus A330-200 wide-bodies — and serves domestic routes within Pakistan (Karachi, Lahore, Islamabad, Peshawar, Quetta) alongside international routes to the United Arab Emirates (Dubai, Sharjah), Saudi Arabia (Jeddah, Riyadh, Medinah), and China (Beijing Daxing). It offers a premium SerenePlus business class cabin (24 seats per A330) alongside high-density economy seating. The technology stack is conventional for a regional carrier: a web-based booking and reservation portal at sereneair.com, a dedicated Chinese-language portal at sereneair.com.cn for Beijing Daxing service, an agent booking portal (er.quickprs.com), Tawk.to live chat, Google Analytics, and standard corporate social media presence.
SereneAir generates revenue through four primary streams: passenger ticket sales (the core), dedicated air cargo services, passenger and cargo charter services, and corporate/co-branding sponsorship deals that monetize advertising space on the ground and inside the aircraft. Its go-to-market combines direct-to-consumer online booking, a travel-agent trade channel, a corporate sales desk ([email protected]), and a group-booking desk for parties of 10 or more, supported by a UAN call center, WhatsApp, and live chat. Customer segmentation is hybrid, with individual leisure and business travelers as the primary segment and corporate clients, group travelers, students to China, disabled passengers, and cargo customers as secondary segments. Special discounts (e.g., 20% off student fares to China, 50% off for disabled passengers plus 25% for attendants) indicate a strategy to capture under-served demographics. Brand equity has been recognized through Brand of the Year 2020 and consecutive Consumers Icon Awards in 2021 and 2022.
SereneAir firmographics
Firmographics- Name
- SereneAir
- Legal name
- Serene Air (Pvt.) Limited
- Website
- https://sereneair.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- SereneAir is a privately held Pakistani airline founded in 2016 that operates 7 aircraft (Boeing 737-300 NG and Airbus A330-200) on domestic routes and to the UAE, Saudi Arabia, and China, offering passenger, cargo, and charter services alongside group, corporate, and co-branding partnerships.
- Ownership category
- akta.pro rank
SereneAir industry classification
Industry- Product category
- Passenger Air Transportation
- NAICS
- Scheduled Passenger Air Transportation (481111), Nonscheduled Chartered Passenger Air Transportation (481211)
- SIC
- Air Transportation, Scheduled (4512), Air Transportation, Nonscheduled (4522)
- akta.pro primary industry
- Full-Service Airlines (Passenger + Belly Cargo Integrated) (THABAAAF)
Keywords
Where SereneAir is headquartered
LocationHeadquarters
- HQ city
- Islamabad
- HQ country
- Pakistan
- HQ region
- Asia
Offices1 record
Markets served
SereneAir business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Passenger Ticket Sales: Primary revenue stream from selling economy and business class (SerenePlus) tickets on domestic and international routes across Pakistan, UAE, Saudi Arabia, and China.
- Cargo Services: Cargo transportation services for freight, with dedicated email contact at [email protected] and 24-hour customer response.
- Charter Flight Services: Passenger and cargo charter flight services offered to customers, with dedicated [email protected] contact and 24-hour response time.
- Corporate Partnerships and Branding: Co-branding opportunities for advertising on ground and within aircraft, plus event sponsorship deals, generating additional revenue from brand partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Economy Class - Karachi |
| Unit Pricing | Pay-as-you-go | Economy Class - Lahore |
| Unit Pricing | Pay-as-you-go | Economy Class - Peshawar |
| Unit Pricing | Pay-as-you-go | Economy Class - Quetta |
| Unit Pricing | Pay-as-you-go | Economy Class - Sharjah |
| Unit Pricing | Pay-as-you-go | Economy Class - Dubai |
| Unit Pricing | Pay-as-you-go | Economy Class - Jeddah |
| Unit Pricing | Pay-as-you-go | Economy Class - Riyadh |
| Unit Pricing | Pay-as-you-go | Economy Class - Medinah |
| Unit Pricing | Pay-as-you-go | Economy Class - Islamabad |
| Unit Pricing | Pay-as-you-go | SerenePlus Business Class |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
SereneAir product offering
Product offeringCore offering
SereneAir is a Pakistani commercial airline operating a mixed fleet of 7 aircraft (4 Boeing 737-363 NG narrow-body and 3 Airbus A330-200 wide-body) providing scheduled passenger air transportation in economy and SerenePlus business class cabins on domestic routes within Pakistan and international routes to the UAE, Saudi Arabia, and China. The airline also sells air cargo transportation, passenger and cargo charter flights, group bookings, corporate partnership arrangements, and co-branding/sponsorship opportunities. Customers can book and manage reservations directly through sereneair.com or via travel agents.
Product overview
SereneAir is a Pakistani commercial airline operating a mixed fleet of 7 aircraft (4 Boeing 737-300 NG narrow-body and 3 Airbus A330-200 wide-body aircraft) serving domestic routes within Pakistan and international routes to the Middle East (Dubai, Sharjah, Jeddah, Riyadh, Medinah) and Beijing Daxing in China. The airline offers passenger charter and cargo services, with a premium SerenePlus business class product available on wide-body aircraft. Additional services include group booking with volume discounts, corporate partnerships, and co-branding/sponsorship opportunities. The product portfolio is a single unified airline service rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- On-time performance emphasized as a key service differentiator
Companies that use SereneAir
Customer profileSegments6 records
Ideal customer profiles6 records
SereneAir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
SereneAir partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
SereneAir competitors and assessment
Company assessmentBroad incumbents
- Pakistan International Airlines (PIA): PIA is Pakistan's flag carrier and largest airline, operating a much broader domestic and international network than SereneAir, with overlapping routes to the Middle East and the UK.
- Flydubai: Flydubai operates a high-frequency network from Dubai to multiple Pakistani cities, directly overlapping SereneAir's strongest Dubai corridor with a low-cost-cost model.
- Qatar Airways: Qatar Airways competes with SereneAir on Pakistan–Doha traffic and beyond, offering a global hub-and-spoke network that competes for premium and connecting passengers from the same Pakistani origin markets.
- Turkish Airlines: Turkish Airlines connects multiple Pakistani cities via Istanbul, providing an alternative one-stop option for travelers that competes with SereneAir's Middle East and onward-Europe services.
- Saudia (Saudi Arabian Airlines): Saudia is the national carrier of Saudi Arabia and competes directly with SereneAir on the dense Pakistan–Kingdom corridor (Jeddah, Riyadh, Medinah), particularly during Hajj/Umrah seasons.
- Emirates: Emirates operates multiple daily flights from Pakistan to Dubai and beyond with a far larger wide-body fleet, directly competing for premium and connecting traffic on SereneAir's flagship international routes.
- China Southern Airlines: China Southern connects Pakistan with China through its Guangzhou- and Beijing-based hub, directly competing on the Pakistan–China corridor that SereneAir's A330 fleet is positioned to serve.
- Air Arabia: Air Arabia is a UAE-based low-cost carrier serving Sharjah and other GCC points from Pakistani cities, competing with SereneAir on price-sensitive leisure and labor-travel segments.
- Etihad Airways: Etihad operates flights from Pakistan to Abu Dhabi and beyond, overlapping SereneAir's UAE-bound traffic and competing for premium connecting passengers via its global network.
Direct peers
- AirBlue: AirBlue is a private Pakistani airline operating domestic and international scheduled passenger services with a similar fleet strategy (narrow-body), making it the closest direct competitor to SereneAir in the Pakistan market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SereneAir social profiles
Digital presenceSereneAir compliance and trust
Trust signalCompliance1 record
SereneAir financial estimates
Financial estimateRevenue estimate
Valuation estimate
SereneAir leadership team
Management profileNumber of profiles
SereneAir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SereneAir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SereneAir
What does SereneAir do?
SereneAir is a Pakistani commercial airline operating a mixed fleet of 7 aircraft (4 Boeing 737-363 NG narrow-body and 3 Airbus A330-200 wide-body) providing scheduled passenger air transportation in economy and SerenePlus business class cabins on domestic routes within Pakistan and international routes to the UAE, Saudi Arabia, and China. The airline also sells air cargo transportation, passenger and cargo charter flights, group bookings, corporate partnership arrangements, and co-branding/sponsorship opportunities. Customers can book and manage reservations directly through sereneair.com or via travel agents.
Is SereneAir a public or private company?
SereneAir is a private company. It is classified as unknown and is currently operating.
When was SereneAir founded?
SereneAir was founded in 2016. It employs 501 to 1,000 people.
Where is SereneAir based?
SereneAir is headquartered in Islamabad, Pakistan, in the Asia region.
How does SereneAir make money?
Four revenue lines are on record. Passenger Ticket Sales are the primary driver. The others are cargo Services, charter Flight Services and corporate Partnerships and Branding.
Who are SereneAir's main competitors?
Broad incumbents on record are Pakistan International Airlines (PIA), Flydubai, Qatar Airways, Turkish Airlines, Saudia (Saudi Arabian Airlines), Emirates, China Southern Airlines, Air Arabia and Etihad Airways. AirBlue is listed as a direct peer.
Does SereneAir have an API?
No public API is recorded for SereneAir.
What industry is SereneAir in?
SereneAir's product category is Passenger Air Transportation. Its primary akta.pro industry code is THABAAAF, Full-Service Airlines (Passenger + Belly Cargo Integrated). Its NAICS code is 481111 and its SIC code is 4512.