Akkurat® Studios
Akkurat® Studios is a Berlin-based artist-driven production and talent management company representing 35+ award-winning directors and photographers for commercials, music videos, and films, serving premier global brands across automotive, technology, sportswear, and finance.
- Company typePrivate
- Founded2019
- HeadquartersBerlin-müggelheim, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Akkurat® Studios does
Akkurat® Studios is an artist-driven production and talent management company founded in 2019 in Berlin, Germany, with a satellite office in Los Angeles. The company represents a roster of 35+ award-winning directors and photographers, brokering engagements with premier global brands and advertising agencies for commercials, music videos, branded content, photography assignments, and short films. Service delivery is structured around three integrated arms: (i) talent representation and creative production for brands, (ii) AKKURAT Production Services, a full-service line producer offering crew hiring, location scouting, casting, and post-production coordination across Germany and Europe with access to advanced infrastructure such as Studio Babelsberg and LED volumes (LEDcave Berlin, Hyperbowl), and (iii) a cultural ecosystem that includes AKKURAT Journal (a print/digital magazine featuring director interviews, 17+ volumes), AKKURAT Labs (experimental creative environment), AKKURAT Café (physical community space in Berlin-Kreuzberg), and limited-edition apparel and art-print merchandise sold through akkurat.tv/shop.
The business model is predominantly professional services: commissions on talent bookings, per-project production fees, and creative/agency fees on commercial productions, supplemented by modest direct-to-consumer merchandise and journal sales priced between €7 and €120. The company does not publicly disclose pricing for its core commercial and representation services, which are quote-based per engagement. Go-to-market relies on direct enterprise sales ([email protected]), industry event presence (e.g., Ciclope side event), and earned reputation through award recognition (Cannes Lions, D&AD, British Arrows, UKMVA). Customer logos span automotive (BMW, Mercedes-Benz, VW, Porsche, Audi, Nissan, Hyundai, Renault, Ford, Volvo, Land Rover, Kia), sportswear (Nike, Adidas/Reebok, ON, Altra), technology (Google, Apple, Samsung, LinkedIn, PlayStation, Xbox, Cisco, Bang & Olufsen), telecommunications (Vodafone, BT, Telia, KPN), banking (Commerzbank, BNP Paribas, Santander, Commbank), food and beverage (KFC, McDonald's, Burger King, Deliveroo, Old Spice, Smirnoff), and music labels/streaming (Royal Blood, Depeche Mode, Calvin Harris, JADE, JENNIE & Dua Lipa, David Guetta x Sia), with a strong portfolio of short films and documentaries that have premiered at Tribeca, Berlinale, Cannes, TIFF, and SXSW.
Revenue figures are not publicly disclosed; the firm is privately held with no external funding rounds reported and is owned by its founding partners and managing directors. Headcount is reported as 1–10 in firmographic data, though the business model is asset-light, depending on a network of freelance directors, photographers, and production crew rather than a large permanent payroll.
Akkurat® Studios firmographics
Firmographics- Name
- Akkurat® Studios
- Legal name
- AKKURAT Studios GmbH
- Website
- https://www.akkurat.tv
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Akkurat® Studios is a Berlin-based artist-driven production and talent management company representing 35+ award-winning directors and photographers for commercials, music videos, and films, serving premier global brands across automotive, technology, sportswear, and finance.
- Ownership category
- akta.pro rank
Akkurat® Studios industry classification
Industry- Product category
- Commercial Production Services
- NAICS
- Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)
- akta.pro secondary industry
- Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM)
Keywords
Where Akkurat® Studios is headquartered
LocationHeadquarters
- HQ city
- Berlin-müggelheim
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Akkurat® Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Talent Representation & Commission: AKKURAT Studios acts as a talent management company representing award-winning directors and photographers for commercial and film projects. Revenue is generated through commissions on projects secured for represented artists.
- Production Services: AKKURAT Production Services offers line producing, location scouting, crew hiring, equipment booking, talent casting, and post-production coordination for commercials and features, primarily in Germany (Berlin) and extending across Europe. Services are billed per-project.
- Creative Production for Brands: The company produces commercials, music videos, and branded content for global brands, earning production fees and creative fees for projects directed by its represented talent.
- Merchandise & Journal Sales: AKKURAT operates an e-commerce shop selling AKKURAT Journal magazines (print and digital), apparel (hoodies, t-shirts, socks, sweatshirts), and art prints. Apparel items range from €40 to €120, journals from €7 to €15.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AKKURAT Journal - Physical Copy |
| One time/ perpetual license | Pay-as-you-go | AKKURAT Journal - Digital Copy |
| One time/ perpetual license | Pay-as-you-go | Apparel - T-Shirts |
| One time/ perpetual license | Pay-as-you-go | Apparel - Hoodies |
| One time/ perpetual license | Pay-as-you-go | Apparel - Socks |
| One time/ perpetual license | Pay-as-you-go | Apparel - Artist Collaboration Sweatshirts |
| One time/ perpetual license | Pay-as-you-go | Apparel - Artist Collaboration Longsleeve |
| One time/ perpetual license | Pay-as-you-go | Art Prints & Notebooks |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Akkurat® Studios product offering
Product offeringCore offering
AKKURAT Studios represents a curated roster of award-winning directors and photographers for commercials, music videos, short films, and branded content. Its AKKURAT Production Services arm delivers line producing, location scouting, crew hiring, equipment booking, talent casting, and post-production coordination for clients producing in Germany. The company supplements these creative and production services with cultural initiatives including the AKKURAT Journal magazine, the Addicted podcast series, and AKKURAT Apparel merchandise.
Product overview
AKKURAT Studios is an artist-driven production and talent management company founded in 2019, representing award-winning directors and photographers for commercials, music videos, and films. The core offering centers on creative representation and production services, supplemented by cultural initiatives including the AKKURAT Journal (magazine publication featuring director interviews), AKKURAT Labs (experimental creative environment), AKKURAT Apparel (merchandise line), and AKKURAT Café (physical location). AKKURAT Production Services provides full-service production support including line producing, location scouting, and post-production coordination primarily in Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- AKKURAT Studios Talent Representation
- AKKURAT Production Services
- AKKURAT Journal
- AKKURAT Apparel
Quantifiable outcome
- Sune Sorensen's 'Take Care' campaign reached nearly 2 billion views globally
- +8 more outcomes
Companies that use Akkurat® Studios
Customer profileNamed customers148 records
Segments3 records
Ideal customer profiles2 records
Akkurat® Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Akkurat® Studios partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- IXA (Institut der Deutschen Werbefilmakademie)coreIXA is a collaboration between the Institut der Deutschen Werbefilmakademie and AKKURAT Studios, aimed at making the commercial film industry more accessible to young people with a family history of migration. AKKURAT donates 50% of its IXA Edition apparel proceeds to IXA. This partnership addresses the lack of young talent in the industry and is a key social impact initiative.
- Studio Babelsberg / Cinespace Studios NetworkcoreAKKURAT Production Services operates adjacent to Studio Babelsberg — the world's oldest and one of Europe's largest film studios with 21 sound stages on a 42-acre lot. Studio Babelsberg is part of the global Cinespace Studios network and has hosted productions by Wes Anderson, Hunger Games, and Babylon Berlin. AKKURAT leverages this proximity to offer international productions access to world-class German studio infrastructure.
- MarkenfilmminorMarkenfilm is referenced as a production partner on multiple AKKURAT artist projects (Mario Feil for Commerzbank, Opel; Rúnar Ingi for Volvo; Markus Walter for VW ID Buzz). Markenfilm serves as a co-production partner on German commercial productions.
- Riff Raff FilmsminorRiff Raff Films is referenced as a production partner for The Sacred Egg (iPad Mini for Apple, Ultimate Scream for Xbox) and Rich Hall (KFC 'Your Chicken Could Never', BT Sport). Rich Hall was developed under Matthew Fone and Riff Raff's close development.
- Serial PicturesminorSerial Pictures is referenced as the production company for Daniel Askill's David Guetta x Sia 'Beautiful People' music video.
- NewlandminorNewland is referenced as a production partner for Olivia Kastebring's 'Cards of Qatar' (Blankspot) and Rúnar Ingi's Volvo campaign. AKKURAT Studios itself is listed as a production partner for some projects.
- FinchminorFinch is referenced as the production company for Kyra Bartley's 'The Smart Network' (Vodafone) and 'Brainchild Foundation' (Frankie4) campaigns.
- ResetminorReset is referenced as the production company for Markus Walter's 'Horsemen' (HIPPO) campaign and Novemba's 'Wish Bigger' (Facebook) campaign.
- NorðurminorNorður is referenced as the production company for Rúnar Ingi's 'Sveindis' (HLEDSLA) campaign.
- Pegasus ProductionsminorPegasus Productions is referenced as the production company for Rúnar Ingi's 'Jol' (Iceland Air) campaign.
- Erste LiebeminorErste Liebe is referenced as the production company for Rúnar Ingi's 'Sportyfeel' (Lidl) campaign.
- AKKURAT CaféminorAKKURAT Café at Besselstraße 13, 10969 Berlin is a physical café and part of the AKKURAT ecosystem, serving as a community and cultural space. It was established in June 2020.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Akkurat® Studios competitors and assessment
Company assessmentDirect peers
- Riff Raff Films: UK-based commercial and music video production company with overlapping roster of directors including Rich Hall and The Sacred Egg — both of whom AKKURAT also represents. Closest direct comparable in business model and even shares credits on specific campaigns (KFC, Apple, Xbox).
- Serial Pictures: US/UK commercial production company that has produced work with AKKURAT-represented Daniel Askill (David Guetta x Sia). Direct peer operating the same boutique commercial + music video talent model targeting the same agency clients.
- RESET Content: Global boutique commercial production company referenced as a co-production partner on AKKURAT projects (Markus Walter's HIPPO campaign, Novemba's Facebook campaign). Directly comparable boutique peer with similar premium brand client base.
- Prettybird: US-based director representation and production company representing award-winning commercial directors. Operates a similar boutique talent management model targeting premium brands and agencies, making it a comparable US counterpoint to AKKURAT.
- Pulse Films: Global production company with strong music video heritage (under Virgin Records/Universal) and growing commercial division. Directly comparable in the combined music video + commercial production space where AKKURAT also operates.
- Iconoclast: Global production and talent management company representing directors across commercials and music videos, with offices in LA, London, Berlin, and Paris. Direct peer competing head-to-head for the same A-list brand and agency assignments.
Broad incumbents
- Anonymous Content: Larger US-based talent management and production company representing directors across commercials, film, and TV. Closest scale comparable to AKKURAT's combined representation + production services model, though materially larger and more diversified.
- Partizan: Established global commercial and music video production company with a deep director roster and offices in London, LA, Paris, and beyond. Closest European-rooted incumbent peer to AKKURAT in scope and aesthetic positioning.
- MJZ: One of the largest US commercial production companies, representing A-list directors across Hollywood and global adland. Larger and more established incumbent serving many of the same premium brand clients (BMW, Nike, Adidas) as AKKURAT.
- Ridley Scott Associates (RSA Films): Long-established global commercial production company founded by Ridley Scott, with deep automotive and luxury brand relationships (BMW, Mercedes). Larger incumbent peer competing for the same tier of automotive and luxury campaigns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Akkurat® Studios social profiles
Digital presenceAkkurat® Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Akkurat® Studios leadership team
Management profileNumber of profiles
Profiles5 records
Akkurat® Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Akkurat® Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Akkurat® Studios
What does Akkurat® Studios do?
AKKURAT Studios represents a curated roster of award-winning directors and photographers for commercials, music videos, short films, and branded content. Its AKKURAT Production Services arm delivers line producing, location scouting, crew hiring, equipment booking, talent casting, and post-production coordination for clients producing in Germany. The company supplements these creative and production services with cultural initiatives including the AKKURAT Journal magazine, the Addicted podcast series, and AKKURAT Apparel merchandise.
Is Akkurat® Studios a public or private company?
Akkurat® Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Akkurat® Studios founded?
Akkurat® Studios was founded in 2019. It employs 1 to 10 people.
Where is Akkurat® Studios based?
Akkurat® Studios is headquartered in Berlin-müggelheim, Germany, in the Europe region.
How does Akkurat® Studios make money?
Four revenue lines are on record. Talent Representation & Commission is the primary driver. The others are production Services, creative Production for Brands and merchandise & Journal Sales.
Who are Akkurat® Studios's main competitors?
Direct peers on record are Riff Raff Films, Serial Pictures, RESET Content, Prettybird, Pulse Films and Iconoclast. Broad incumbents are Anonymous Content, Partizan, MJZ and Ridley Scott Associates (RSA Films).
Does Akkurat® Studios have an API?
No public API is recorded for Akkurat® Studios.
What industry is Akkurat® Studios in?
Akkurat® Studios's product category is Commercial Production Services. Its primary akta.pro industry code is MPAAAMAI, Photography & Still Production (Stills, Product, Lifestyle), with a secondary code of MPAIAGAM, Casting & Talent Placement (Sessions, Bands, Touring Musicians). Its NAICS code is 512 and its SIC code is 7812.