By Billgren
By Billgren is a Swedish direct-to-consumer e-commerce retailer of men's jewelry and accessories, selling 925 sterling silver collections, steel and leather bracelets, necklaces, rings, watches, and gift sets through its own online storefront.
- Company typePrivate
- Founded2010
- HeadquartersMalmö, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What By Billgren does
By Billgren is a Swedish direct-to-consumer e-commerce retailer specializing in men's jewelry and accessories, operating exclusively through its owned storefront at bybillgren.com. The product portfolio is built around three core layers: a premium 925 nickel-free sterling silver line branded NOBEL by BILLGREN (necklaces, bracelets, rings with oxidized finishes and engravable options, priced up to 7,395 SEK); a fashion jewelry range in steel, leather, and beads (bracelets, necklaces, rings, earrings starting from approximately 299 SEK); and a lifestyle accessories assortment covering watches, wallets, cardholders, cufflinks, sunglasses, and mobile accessories. Sub-brands include the Teen Collection (smaller sizing for younger male customers) and pre-packaged gift sets, alongside cause-marketed SKUs such as SAVE THE OCEAN and Band for Life bracelets. The underlying technology is a Quickbutik-powered storefront with multi-currency checkout (SEK, EUR, GBP, USD), Swedish-native payment rails (Klarna, Swish, PayPal), same-day shipping for orders placed before 11:00, and free shipping over 399 SEK. Distribution is solely through the owned online store, with marketing concentrated across Facebook, Instagram, YouTube, an email newsletter, a Swedish/English style-advice blog, and organic SEO. The company is privately held, based in Sweden, recognized as "Årets Företagare Malmö 2025" (Entrepreneur of the Year Malmö 2025), and serves primarily Swedish male consumers plus gift purchasers, with limited but functional international shipping infrastructure.
By Billgren firmographics
Firmographics- Name
- By Billgren
- Legal name
- By Billgren
- Website
- https://bybillgren.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- By Billgren is a Swedish direct-to-consumer e-commerce retailer of men's jewelry and accessories, selling 925 sterling silver collections, steel and leather bracelets, necklaces, rings, watches, and gift sets through its own online storefront.
- Ownership category
- akta.pro rank
By Billgren industry classification
Industry- Product category
- Men's Jewelry and Accessories
- NAICS
- Jewelry Retailers (45831)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Men’s Fine Jewelry (CRAKAAAG)
- akta.pro secondary industries
- Men’s Fashion Jewelry (CRAKABAI), Bespoke Men’s Jewelry (Signet Rings, Cufflinks, Tie Bars) (CRAKAHAD)
Keywords
Where By Billgren is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Markets served
By Billgren business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- E-commerce retail of men's jewelry and accessories: Direct-to-consumer sales of men's jewelry including bracelets, necklaces, rings, watches, and accessories through their own e-commerce platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly steel and leather accessories starting around 299 SEK |
| Unit Pricing | Pay-as-you-go | Mid-range silver-plated and premium steel jewelry 1,000-3,000 SEK |
| Unit Pricing | Pay-as-you-go | Premium 925 Sterling Silver - NOBEL by BILLGREN 2,000-7,000+ SEK |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
By Billgren product offering
Product offeringCore offering
By Billgren operates a direct-to-consumer online store selling men's jewelry and accessories, with the flagship NOBEL by Billgren line of premium 925 sterling silver bracelets, necklaces, and rings. The assortment also includes men's watches, wallets, cufflinks, sunglasses, phone accessories, a Teen Collection, Present Gift Sets, and Charity Bracelets, available with engraving personalization, multi-currency pricing, and free shipping over 399 SEK.
Product overview
By Billgren is a Swedish e-commerce retailer specializing in stylish men's jewelry and accessories. The product portfolio centers on three core categories: (1) NOBEL by Billgren premium 925 sterling silver jewelry including necklaces, bracelets, and rings with engravable options; (2) Fashion jewelry in steel, leather, and beads materials; and (3) Accessories such as watches, wallets, cufflinks, and sunglasses. Additional offerings include a Teen Collection with scaled-down sizing, pre-packaged gift sets, and charity-themed bracelets. The company operates exclusively online with a Quickbutik-powered e-commerce platform offering same-day shipping on orders placed before 11:00 and free shipping over 399 SEK.
Differentiator
Problem solved
Functional benefit
Brands
- NOBEL by BILLGREN: 925 sterling silver jewelry collection featuring necklaces, bracelets, and rings in oxidized and polished finishes.
- Teen Collection
Products and services
- NOBEL by Billgren Flagship in-house label of premium 925 sterling silver men's jewelry including bracelets, necklaces, and rings, available with engraving personalization for direct online purchase.
- Men's Watches Men's wristwatches offered as part of the By Billgren accessories range for individual consumers shopping online.
- Men's Accessories Complementary men's lifestyle accessories including wallets, cufflinks, and sunglasses, sold alongside the core jewelry range.
- Phone Accessories Mobile phone accessories sold through the By Billgren online store as part of the broader men's accessory offering.
- Teen Collection Curated jewelry collection targeted at teen buyers, extending the brand beyond the core men's segment.
- Present Gift Sets Pre-curated gift sets of By Billgren jewelry and accessories packaged for gifting occasions.
- Charity Bracelets Charity-themed bracelet line linked to a charitable cause, sold through the By Billgren online store.
Quantifiable outcome
- Free shipping threshold: 399 SEK
- +1 more outcomes
Companies that use By Billgren
Customer profileSegments2 records
Ideal customer profiles1 record
By Billgren technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
By Billgren partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
By Billgren competitors and assessment
Company assessmentBroad incumbents
- Mejuri: Canadian fine-jewelry DTC brand with growing men's category in gold and silver chains/bracelets. Comparable on premium-DTC positioning, oxidized finishes, and gift-set merchandising.
- Pandora: Global jewelry incumbent with strong men's charm/bracelet presence and Scandinavian roots (Danish). Overlaps with By Billgren on silver bracelets and charm-based gifting, but at vastly larger scale and via mixed retail/DTC channels.
Direct peers
- Miansai: US-based men's jewelry and accessories DTC brand known for bracelets, necklaces and rings in premium metals. Directly comparable to By Billgren in product mix (bracelets, chains, signet rings), premium positioning, and single-brand DTC e-commerce model.
- Tateossian London: London-based men's jewelry and cufflinks brand in silver and steel. Comparable product mix (bracelets, cufflinks, signet-style pieces) and premium positioning, though broader global distribution.
- William Henry (Mens USA): US men's jewelry and accessories maker specializing in bracelets, pendants and rings in sterling silver and exotic materials. Comparable on men's premium silver, engravable pendants, and gift-set merchandising.
- Nialaya Jewelry: Los Angeles men's jewelry DTC brand offering stainless steel and sterling silver bracelets, chains and rings at accessible price points. Comparable catalog, channel mix and gifting emphasis.
- King Baby (now King & Smith): US men's sterling silver jewelry brand with bracelets, chains, rings and pendants. Comparable in men's sterling-silver focus and oxidised/biker aesthetic, with similar price tiers.
- Vitaly Design: Canadian men's jewelry DTC brand selling chains, bracelets and pendants in stainless steel and silver. Comparable to By Billgren on men's-focused catalog, oxidized/dark aesthetic, and price tiering between fashion and precious-metal lines.
Regional players
- Efva Attling Stockholm: Swedish contemporary jewelry brand with unisex and men's-leaning pieces in silver. Most direct regional competitor given shared Swedish design DNA, silver focus, and Scandinavian retail footprint.
- CUZ (Concept Uniform Zone): Swedish DTC accessories and lifestyle brand offering bracelets and small leather goods for men. Comparable in geography, channel mix and men's-accessories positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
By Billgren social profiles
Digital presenceBy Billgren financial estimates
Financial estimateRevenue estimate
Valuation estimate
By Billgren leadership team
Management profileNumber of profiles
By Billgren funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
By Billgren M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about By Billgren
What does By Billgren do?
By Billgren operates a direct-to-consumer online store selling men's jewelry and accessories, with the flagship NOBEL by Billgren line of premium 925 sterling silver bracelets, necklaces, and rings. The assortment also includes men's watches, wallets, cufflinks, sunglasses, phone accessories, a Teen Collection, Present Gift Sets, and Charity Bracelets, available with engraving personalization, multi-currency pricing, and free shipping over 399 SEK.
Is By Billgren a public or private company?
By Billgren is a private company. It is classified as unknown and is currently operating.
When was By Billgren founded?
By Billgren was founded in 2010. It employs 1 to 10 people.
Where is By Billgren based?
By Billgren is headquartered in Malmö, Sweden, in the Europe region.
How does By Billgren make money?
One revenue line is on record: E-commerce retail of men's jewelry and accessories.
Who are By Billgren's main competitors?
Broad incumbents on record are Mejuri and Pandora. Direct peers are Miansai, Tateossian London, William Henry (Mens USA), Nialaya Jewelry, King Baby (now King & Smith) and Vitaly Design. Regional players are Efva Attling Stockholm and CUZ (Concept Uniform Zone).
Does By Billgren have an API?
No public API is recorded for By Billgren.
What industry is By Billgren in?
By Billgren's product category is Men's Jewelry and Accessories. Its primary akta.pro industry code is CRAKAAAG, Men’s Fine Jewelry, with a secondary code of CRAKABAI, Men’s Fashion Jewelry. Its NAICS code is 45831 and its SIC code is 5944.