FROG Products

What FROG Products does

FROG Products is a brand of King Technology, Inc., a privately-held specialty water care products company founded in 1999 and headquartered in Minneapolis, USA. The company designs, manufactures, and sells mineral- and chlorine- or bromine-based sanitizing systems and consumable cartridges for residential pools, hot tubs, and swim spas. Its proprietary platform combines SmartChlor self-regulating chlorine technology with FROG Sanitizing Minerals in pre-filled cartridges, marketed under the Fresh Mineral Water promise to reduce chlorine usage versus traditional sanitation. The product catalog spans more than 20 SKU families across core sanitizing systems (FROG @ease for hot tubs and swim spas, Pool FROG, FROG Leap, Flippin' FROG for pools 2K-40K gallons, FROG Serene for bromine-based hot tub care), support chemicals, algae prevention treatments, maintenance products, test strips, and co-branded OEM variants for Bullfrog, Jacuzzi, Sundance, Fantasy, and Freeflow Spas. FROG also operates the FROG Water Care mobile app for diagnostic and dealer-locator functions.

The business model is hardware/consumables sales routed exclusively through a nationwide network of authorized independent dealers in the United States — FROG does not sell directly to consumers online. Pricing is set at the dealer level and is not publicly disclosed. Revenue derives from the combination of initial system installation (one-time hardware) and ongoing replacement cartridges, support chemicals, and maintenance products (recurring consumables) across three primary customer segments: residential pool owners, residential hot tub owners, and swim spa owners. Marketing combines content (Water Care Experts, Pool/Hot Tub/Swim Spa School), email, organic social, the FROG Water Care mobile app, and dealer-driven point-of-sale activity. FROG holds registered trademarks across its product portfolio and patents on SmartChlor and FROG Sanitizing Minerals technology. The company's only disclosed partnership is with TerraCycle for end-of-life product recycling through participating dealers. Operations are geographically limited to the contiguous United States (Alaska, Hawaii, and foreign markets are explicitly excluded).

Name

FROG Products

Legal name

King Technology, Inc.

Website

https://frogproducts.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

FROG Products, a brand of King Technology, Inc., is a US-based specialty manufacturer of mineral and chlorine/bromine water care sanitizing systems, consumable cartridges, support chemicals, and maintenance products for residential pools, hot tubs, and swim spas, sold exclusively through a nationwide authorized dealer network.

Ownership category

akta.pro rank

Product category

Pool, Hot Tub, and Swim Spa Water Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

akta.pro secondary industries

Water Testing & Chemical Balancing (HSAIALAB), Biocides & Disinfection Chemicals (Non-Agricultural) (IMAEAJAL)

Keywords

• Pool water care
• Hot tub sanitizing
• Swim spa chemicals
• Mineral water treatment
• Chlorine alternatives

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Water Care Products - Hot Tub: Sale of sanitizing systems (FROG @ease, FROG Serene), support chemicals, test strips, and maintenance products for hot tubs through dealer network
2. Water Care Products - Pool: Sale of Pool FROG systems, Flippin' FROG, FROG Leap, pool support chemicals, and pool solutions (algae treatments) for pools up to 40K gallons through dealer network
3. Water Care Products - Swim Spa: Sale of FROG @ease for Swim Spas and support chemicals for swim spa water care through dealer network

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

FROG Products designs, manufactures, and distributes mineral-based water care sanitizing systems and supporting chemicals for residential swimming pools, hot tubs, and swim spas. Its flagship Fresh Mineral Water technology combines FROG Sanitizing Minerals with low-level chlorine or bromine in prefilled cartridges to kill bacteria two ways, reduce chlorine use, and simplify maintenance. The portfolio includes cycler-based systems (Pool FROG, FROG @ease, FROG Serene), floating dispensers (Flippin' FROG), algae prevention products, support chemicals, and a mobile water-care app, sold exclusively through a nationwide U.S. network of authorized dealers.

Product overview

FROG Products is a portfolio of water care products for pools, hot tubs, and swim spas, built around the Fresh Mineral Water brand promise. The core product lines include mineral-based sanitizing systems (FROG @ease for hot tubs/swim spas and POOL FROG for pools) that combine FROG Minerals with low-level chlorine or bromine to kill bacteria two ways, reducing chlorine use by up to 75%. The ecosystem includes complementary support chemicals (Filter Mate, Jump Start, Maintain, TArget, DropH, JumpH, SooTHe, StoMPS), maintenance products (Surface & Cover Cleaner, Scrub Pad, Defoamer, Metal Remover), algae prevention solutions (FROG BAM, FROG Algae Gone, FROG 90-Day product line), and a mobile app for water testing and maintenance guidance. Products are sold exclusively through a dealer network and are registered with the EPA.

Differentiator

Problem solved

Functional benefit

Brands

• FROG @ease: SmartChlor sanitizing system for hot tubs and swim spas with self-regulating chlorine technology
• FROG Serene
• FROG Leap
• Pool FROG
• Flippin' FROG
• FROG BAM
• FROG Water Care App
• Fresh Mineral Water

Products and services

• FROG @ease SmartChlor System Self-regulating sanitizing system for residential hot tubs combining FROG Sanitizing Minerals with SmartChlor technology, reducing chlorine use by up to 75% compared to traditional methods.
• FROG Serene Bromine System Bromine-based sanitizing system for hot tubs that works with FROG minerals to kill bacteria and maintain clean, clear water for users who prefer or require bromine over chlorine.
• FROG @ease for Swim Spas Complete sanitizing system purpose-built for residential swim spas, combining FROG Sanitizing Minerals and self-regulating SmartChlor to deliver Fresh Mineral Water across dual-temperature, high-jet swim spa environments.
• Pool FROG Model 6100 Minerals and chlorine feeder cycler system for residential pools up to 25,000 gallons that cuts chlorine use in half while maintaining consistent sanitization.
• Pool FROG Model 5400 Minerals and chlorine feeder cycler system for residential pools up to 40,000 gallons using cycler dispensing technology for consistent chlorine levels.
• Pool FROG XL PRO Enhanced minerals and chlorine feeder system for larger residential pools up to 40,000 gallons with advanced dispensing technology for consistent sanitation.
• Flippin' FROG Floating mineral and chlorine dispenser for small residential pools of 2,000 to 5,000 gallons, with a flip-over cartridge that signals when replacement is needed.
• Flippin' FROG XL Floating mineral and chlorine dispenser for medium residential pools of 5,000 to 10,000 gallons, with a flip-over cartridge replacement indicator.
• FROG Leap Twin Dual Bacillus-based algae prevention system for residential pools up to 40,000 gallons that works with FROG minerals to inhibit algae growth.
• FROG Pool Tender Mineral-based pool water care system that conditions water for softness and supports ongoing FROG sanitizing system performance.
• Instant FROG Quick-dissolve mineral treatment for residential pools that delivers immediate water conditioning and supports sanitization.
• FROG BAM Algaecide product offering a 90-day algae prevention guarantee for residential pools, dispensed through the Pool FROG cycler or added directly.
• FROG Algae Gone Dry concentrated copper-based algaecide in prefilled Pods that treats 10,000 gallons of pool water with simple Drop 'n Go application.
• FROG 90-Day Algae Barrier Long-lasting algaecide providing 90 days of continuous algae prevention for residential pools.
• FROG 90-Day GoodBye Phos Pool phosphate remover that eliminates phosphates as a food source for algae, backed by 90 days of protection.
• FROG 90-Day GoodBye Cloudy

Quantifiable outcome

• Up to 75% less chlorine compared to traditional systems (compared to minimum ANSI recommended chlorine level of 2.0 ppm for hot tubs)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TerraCycleminorStrategic or Co-development PartnerFROG Products has partnered with TerraCycle to enable recycling of FROG products. Customers can find recycling dealers through the dealer locator by filtering for 'Recycling Dealer' to ensure responsible disposal and environmental sustainability.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hayward Industries: Hayward is a major pool equipment manufacturer (pumps, filters, heaters, salt-water chlorinators) that competes with FROG's broader pool water care portfolio through its OmniLogic, AquaRite salt-chlorination systems, and pool chemical accessories. It is a broader incumbent addressing the same residential pool owner with a wider portfolio.
• Pentair (now part of several entities): Pentair is a leading pool equipment manufacturer whose IntelliChlor salt-chlorine generators and broader pool care portfolio compete with FROG's pool sanitization systems. It serves the same residential pool market through similar dealer and OEM channels but as a much broader water equipment incumbent.

Direct peers

• AquaChek (Hach): AquaChek is the leading brand of pool and spa water test strips, used by residential pool and hot tub owners to monitor sanitizer, pH, and alkalinity levels. It directly competes with FROG's branded test strips as a complementary yet overlapping product category consumed in the same water care routine.
• Leisure Time (Robarb / Clorox): Leisure Time is a long-established hot tub and spa chemical brand offering sanitizers, shock, balancers, and fragrance products. It competes head-to-head with FROG's hot tub product line (FROG @ease, FROG Serene) for the same residential hot tub owner purchasing water care consumables.
• BioLab / Sigura (formerly BioLab): BioLab owns spa and pool chemical brands including SpaGuard and Natural Chemistry, offering chlorine, bromine, mineral, and non-chlorine sanitizers for residential pools and hot tubs. It directly competes with FROG across chlorine, bromine, and mineral sanitization systems via similar dealer and retail channels.
• HTH (Innovative Water Care, Solenis): HTH is a major retail pool chemical brand offering chlorine, shock, algaecides, and balancers widely sold through mass retail and pool dealers. It represents the traditional chlorine-based approach against which FROG positions its reduced-chlorine mineral systems, competing for the same residential pool owner.
• Natural Chemistry: Natural Chemistry makes enzyme-based and phosphate-free pool and spa chemicals, including Pool Magic, Spa Magic, and Instant Pool Water Conditioner. It competes with FROG in the natural/aspirational water care segment for residential pool and hot tub owners seeking gentler, low-chemical solutions.
• Clorox Pool & Spa (Clorox / Splash): Clorox Pool & Spa sells chlorine, shock, algaecides, and balancing products for residential pools and hot tubs through retail and pool pro channels. It is the most direct mass-market competitor to FROG in pool sanitization chemicals. Both compete for the same residential pool owner purchasing replacement sanitizers.
• Nature2 (Fluidra / Zodiac): Nature2 is a leading mineral-based pool and spa sanitization system, using a mineral cartridge that works with low-level chlorine. It is the closest technology analogue to FROG Sanitizing Minerals + SmartChlor and competes for the same residential pool and hot tub customer seeking reduced-chlorine water care.

Regional players

• Watkins Wellness (Hot Spring Spas parent): Watkins Wellness is the parent of Hot Spring Spas, a major US hot tub OEM that is a current FROG OEM partner and adjacent service offering. While primarily a hot tub manufacturer rather than a chemical competitor, it represents the OEM ecosystem that determines FROG's embedded penetration into the installed hot tub base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/FrogProducts
• Facebookfacebook.com/frogwatercare
• Instagraminstagram.com/frogwatercare
• Xx.com/frogwatercare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FROG Products