Upfield Professional NL

What Upfield Professional NL does

Upfield Professional NL, commercially branded as Flora Professional NL, is a Netherlands-based B2B supplier of plant-based fats, cooking creams, and vegan cheese alternatives targeting the European professional foodservice channel. The business operates a portfolio of sub-brands — Flora Professional, Violife Professional, Blue Band Professional, Rama Professional, Becel, and Phase Professional — supplying chefs, catering and institutional kitchens (CPU/Grootkeuken), and industrial food manufacturers across 12+ European markets through its own digital storefront (flora.com) and regional distribution partners. The entity is the Dutch professional-channel subsidiary of Flora Food Group and was rebranded in September 2024 from Violife Professional to Flora Professional to consolidate under the parent's unified master brand.

The business monetizes via B2B sales of plant-based ingredient SKUs into professional kitchens and food manufacturers, with positioning as cost-efficient, sustainable alternatives to dairy. Distribution is hybrid: direct digital sales via flora.com plus channel partners handling broader geographic reach. Strategic emphasis is on portfolio breadth (multiple legacy brands and product categories) and on ecosystem-building activities including a sustainability calculator developed with Quantis and recipe-development collaboration with chef Nils Hendrikse, both intended to deepen engagement with Horeca and industrial buyers. No AI/ML, proprietary technology platform, or disclosed revenue is referenced in the available data.

Name

Upfield Professional NL

Legal name

Flora Professional NL

Website

https://upfieldprofessional.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Upfield Professional NL (Flora Professional) is a Netherlands-based B2B supplier of plant-based fats, creams, and vegan cheese serving European chefs, catering operators, and industrial food manufacturers via the Flora, Violife, Blue Band, Rama, Becel, and Phase Professional brands.

Ownership category

akta.pro rank

Product category

Plant-based food ingredients

NAICS

Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020)

akta.pro primary industry

Plant-Based Dairy Alternatives Manufacturing (Milk, Yogurt, Cheese, Ice Cream) (AFAKAGAB)

akta.pro secondary industry

Plant-Based Milk & Creamer Processing (Oat, Soy, Almond, Coconut, Blends) (AFAHAJAA)

Keywords

• Plant-based food ingredients
• Dairy alternatives
• Professional food service
• Vegan cheese products
• Cooking and baking fats

Headquarters

HQ city

Klein Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Professional Food Product Sales: Sale of plant-based butter alternatives, cooking creams, and vegan cheese products to professional food service businesses and industrial food producers

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Flora Professional NL manufactures and supplies plant-based fats, creams, and vegan cheese alternatives for professional chefs, caterers, and food manufacturers. Its portfolio offers 1:1 dairy replacements for cooking, baking, and spreading, free from allergens and palm oil, and is distributed through dedicated horeca, industrial kitchen, and food production channels across the Netherlands and broader European markets.

Product overview

Flora Professional NL (formerly Violife Professional) is a portfolio of plant-based food products for professional kitchens under the Flora Food Group umbrella. The offering consists of multiple sub-brands including Flora Professional (plant-based butter alternatives and cooking products), Phase Professional (baking and frying solutions), and Violife Professional (vegan cheese alternatives). The products are designed as direct 1:1 replacements for dairy butter, cooking fats, and cheese, targeting professional chefs and industrial food production. The brand portfolio also includes Blue Band Professional, Rama Professional, and Becel for the professional channel.

Differentiator

Problem solved

Functional benefit

Brands

• Violife Professional: Plant-based cheese alternatives for professional use
• Flora Professional
• Blue Band Professional
• Rama Professional
• Becel
• Phase Professional

Products and services

• Flora Professional Plant Koken 15% vet pak 1L

Quantifiable outcome

• CO2 emissions reduction when switching from dairy to plant-based products

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• QuantiscoreStrategic or Co-development PartnerSustainability advisory partnership where Quantis, a leading sustainability consultancy, worked with Flora Professional to calculate and verify the environmental impact of plant-based products compared to dairy equivalents. The partnership enabled the development of a CO2 savings calculator for customers.
• Nils HendrikseminorOthersCollaboration with professional chef Nils Hendrikse for recipe development, featuring desserts created with Flora Professional products. Part of the brand's content marketing strategy to showcase product versatility.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Alpro (Danone): Plant-based dairy alternatives brand owned by Danone producing plant milks, yogurts, creams, and culinary products for both retail and foodservice. Directly comparable as a competing plant-based dairy alternatives brand with established professional/foodservice distribution in Europe.
• Violife (consumer arm): Sister brand under Flora Food Group focused on plant-based cheese alternatives for retail consumers. Comparable as the consumer-facing counterpart to the subject's professional Violife Professional line, sharing formulation technology and brand equity across channels.
• Oatly: Swedish oat-based dairy alternatives producer with both retail and professional/foodservice channels across Europe. Comparable as a competing plant-based dairy alternatives brand pursuing the same Horeca and industrial customers with similar functional 1:1 replacement products.

Emerging players

• Miyoko's Creamery: Plant-based cheese and butter alternatives specialist with foodservice product lines targeting chefs and restaurants. Comparable as a niche plant-based dairy alternatives player competing for the same professional chef and culinary account base with premium positioning.
• Follow Your Heart: US-based plant-based dairy alternatives company producing vegan cheeses, creamers, and dressings with growing foodservice presence. Comparable as a plant-based dairy alternatives specialist pursuing chef and food manufacturer customers with similar functional replacement positioning.
• Forager Project: Plant-based dairy alternatives producer offering vegan creamers, yogurts, and cheese with select foodservice channels. Comparable as a smaller specialty plant-based dairy alternatives player addressing similar chef and food manufacturer use cases.
• Califia Farms: Plant-based creamers, milks, and barista-grade dairy alternatives brand with foodservice/professional product lines. Comparable as a competing plant-based cream and culinary products brand serving Horeca and coffee service customers.

Broad incumbents

• Danone: Global food and beverage major and parent of Alpro, the leading European plant-based dairy alternatives brand. Comparable as the broader incumbent that controls the most direct scaled competitor in plant-based dairy alternatives with overlapping foodservice and industrial channels.
• Arla Foods: European dairy cooperative expanding into plant-based alternatives through the JÖRĐ brand. Comparable as a large incumbent dairy company using plant-based extension lines to defend share against plant-based pure-plays in both retail and foodservice.
• Flora Food Group (Upfield): Parent company and broader portfolio of plant-based butter, spread, and cheese brands including Flora, Violife, Blue Band, Rama, and Becel. Comparable as the overarching plant-based dairy alternatives platform that owns and operates the subject company's brand portfolio across both consumer and professional channels globally.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FloraProfessionalNL/?
• LinkedInnl.linkedin.com/company/flora-professional-nl
• Instagraminstagram.com/florapro_nederland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upfield Professional NL