Mandai X

Name

Mandai X

Legal name

Mandai Global Pte Ltd

Website

https://mandaix.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wildlife Conservation & Nature-Based Venture Building

NAICS

Zoos and Botanical Gardens (71213), Landscape Architectural Services (54132)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Social/UGC Game Platforms with Integrated Stores (MPAFACAG)

akta.pro secondary industries

Multi-site/Corporate Group Operations Platforms (Franchise/MSO Tools, Standardization) (HLAMAGAM), Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts) (MPAFAIAI)

Keywords

• Wildlife edutainment platforms
• Nature-based consulting
• Augmented reality conservation
• Digital pet care solutions
• Sustainable venture building

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Venture Building and Licensing: Mandai X builds and operates purpose-led ventures including edutainment (Ranger Buddies), digital engagement (Pawpaw), and nature-based consulting services. Revenue is generated through licensing, partnerships, and potentially consulting fees from wildlife attraction design and eco-tourism projects.
2. Nature-Based Consulting Services: Professional consulting services leveraging 50+ years of Mandai Wildlife Reserve expertise in wildlife attraction design, eco-tourism development, sustainability policies, and operational excellence for nature-based attractions globally.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Mandai X is the venture-building arm of Mandai Wildlife Group that creates and operates purpose-led ventures at the intersection of sustainability and technology. Its core offerings include Ranger Buddies, an edutainment programme combining augmented reality adventures with the C.O.U.R.A.G.E. life-skills framework for children; Pawpaw, a digital dog-care platform delivering personalised nutrition recommendations; and Nature-Based Consulting, an end-to-end advisory service for wildlife park and eco-tourism attraction design. The portfolio also includes the Venture Engine for incubating new sustainable businesses and Phy-gital Healing Nodes co-created with healthcare partners.

Product overview

Mandai X is the growth acceleration and venture-building arm of Mandai Wildlife Group, operating as a portfolio of three interconnected purpose-led ventures targeting a billion consumers with sustainability impact. The core portfolio consists of Ranger Buddies (an edutainment programme for children using augmented reality, real-world exploration, and the C.O.U.R.A.G.E. learning framework), Pawpaw (a digital dog-care platform delivering personalised nutrition recommendations), and Nature-Based Consulting (an end-to-end consultancy for wildlife park and eco-tourism attraction development). These ventures are supported by a Venture Engine that builds new sustainable businesses at the intersection of consumer needs and technology. Mandai X's reach extends through partnerships that deploy Ranger Buddies in diverse settings — including Club Med Bintan and Paya Lebar Quarter — while its consulting arm draws on 50+ years of Mandai Wildlife Reserve operating experience to advise on greenfield nature-based attractions worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Ranger Buddies: Edutainment program for children that empowers future generations to be heroes for the environment through interactive missions combining augmented reality with real-life exploration.
• Pawpaw

Products and services

• Ranger Buddies An edutainment programme for children combining augmented reality adventures with the C.O.U.R.A.G.E. life-skills framework and real-life exploration missions. Deployed at Club Med Bintan and Paya Lebar Quarter; award-winning platform (iF Design Award 2023, Red Dot Winner 2023, Markies Awards 2022, LEA Awards 2022).
• Pawpaw A digital dog-care platform delivering personalised nutrition recommendations based on a dog's unique profile — age, breed, weight, health conditions, and lifestyle — designed to make pet health and nutrition simple and affordable for dog owners.
• Nature-Based Consulting End-to-end consultancy for wildlife park and eco-tourism attraction development, covering visioning, master planning, design, visualisation, realisation, execution, activation, and validation, with expertise in sustainability policies and operational excellence.
• Magic Valley App A digital storytelling app inside the Ranger Buddies ecosystem delivering interactive and personalised stories for children, including generative AI content based on completed mission experiences.
• Venture Engine Mandai X's investment and venture-building function that identifies investable spaces at the intersection of consumer pain points, sustainable living, and new business models combined with technology, building and scaling sustainable businesses through a portfolio approach.
• Phy-gital Healing Nodes and Therapeutic Spaces Co-created therapeutic spaces that immerse users in nature through a mix of real and digital biophilic elements — nature-inspired visuals, digital gardens and animals, and soothing soundscapes — designed to enhance mood regulation and psychosocial healing for patients, caregivers, and staff.

Quantifiable outcome

• Club Med Bintan web traffic increased by 9.3% during Ranger Buddies campaign period with purchase intent up 8.8%
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• EGH Campus (Sengkang General Hospital)flagshipStrategic or Co-development Partner · 7 March 2026First-of-its-kind partnership to co-create phy-gital healing nodes and therapeutic spaces across the EGH hospital campus. Mandai X contributes expertise in immersive nature experiences and digital tools, while EGH Campus provides clinical expertise to evaluate therapeutic effects. The spaces will immerse users in nature through real and digital biophilic elements including nature-inspired visuals, digital gardens, and soothing soundscapes.
• Paya Lebar Quarter (Lendlease)coreStrategic or Co-development Partner · 16 April 2025Two-year partnership (April 2025 to December 2026) bringing Ranger Buddies: Missions Around the World to PLQ Parkside, featuring 8 global missions including Trouble on Everest, addressing illegal wildlife trade in South Africa, and protecting the Great Barrier Reef. The experience blends physical and AR elements, with participants earning badges and exclusive dining offers from PLQ tenants.
• Club MedcoreStrategic or Co-development Partner · 9 September 2024Club Med partnered with Mandai X to bring Ranger Buddies Missions to Club Med Bintan from November 2024 to June 2025. The program features AR adventures and real-world exploration missions where children help save threatened ocean habitats. The partnership was extended through June 2025 after reaching 1,500+ families and showing positive engagement metrics including 9.3% web traffic increase and 8.8% purchase intent improvement for Club Med Bintan.
• LendleasecoreGTM or Marketing PartnerLendlease, as parent company of Paya Lebar Quarter, partnered with Mandai X to bring Ranger Buddies experiences to PLQ Parkside. The partnership includes exclusive rewards for Lendlease Plus members including Plus$ and e-vouchers upon mission completion.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• AECOM: Global design and infrastructure consultancy with significant nature-based and cultural attraction project portfolio. Comparable as a competitor to Mandai X's Nature-Based Consulting arm for wildlife attraction master planning and design.

Direct peers

• Earth Rangers: Canadian kids' conservation organization delivering wildlife-themed edutainment programs and digital content to families. Most direct comparable to Ranger Buddies as a children's nature-conservation edutainment program, though smaller and regionally focused.
• Wildlife Conservation Society: Operates the Bronx Zoo and global field conservation programs with public education components. Comparable to Mandai Wildlife Group/Mandai X on zoo operations plus conservation education, an adjacent model to Ranger Buddies.
• The Farmer's Dog: Direct-to-consumer personalized dog nutrition platform delivering recommendations based on individual pet profiles. Most direct comparable to Mandai X's Pawpaw digital dog-care platform, both built on personalized nutrition as the core value proposition.
• San Diego Zoo Wildlife Alliance: Operates San Diego Zoo and Safari Park while running conservation, research, and education programs. Comparable to Mandai Wildlife Group/Mandai X on both the wildlife-attraction operations side and the conservation-education mission that powers Ranger Buddies.
• Merlin Entertainments: Global operator of wildlife, aquarium, and family edutainment attractions (SEA LIFE, LEGOLAND Discovery, Madame Tussauds). Closely comparable to Mandai Wildlife Group's zoo/wildlife attraction operating heritage that underpins Mandai X's consulting and Ranger Buddies content.
• Rover.com: Digital marketplace and care platform for pets. Comparable to Pawpaw as a consumer-facing digital pet-care platform, though Rover focuses on services marketplace while Pawpaw focuses on personalized nutrition.

Broad incumbents

• Walt Disney Parks & Resorts: Large-scale family edutainment/theme-park operator with immersive storytelling and IP-driven content for children. Comparable as a broad incumbent in destination-based family entertainment and edutainment, though Disney operates at vastly greater scale.
• Sesame Workshop: Global children's edutainment organization producing curriculum-driven content (Sesame Street). Comparable to Ranger Buddies as a children's edutainment brand, though Sesame Workshop operates at global scale and is nonprofit.
• National Geographic Society: Global nonprofit producing conservation storytelling and family educational content at scale. Comparable as a broad incumbent in conservation-themed edutainment that Mandai X's Ranger Buddies competes against for family mindshare.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mandaix

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mandai X