Boom Ball

What Boom Ball does

Boom Ball is a privately held, U.S.-based live sports entertainment company that produces a touring, co-ed baseball show reimagined for modern families. The product is a two-hour, six-inning event staged at Minor League Baseball stadiums, in which each inning operates under a distinct rule set (SpeedBall, TrickBall, FanBall, BuddyBall, Softball, and Dueling Derby) rather than traditional nine-inning baseball. Two personality-driven co-ed teams, the Lucky Llamas and the Chaos Crew, composed of former collegiate, minor league, and professional softball athletes, compete in front of family audiences, augmented by a mascot (Drama the Llama), pre-game Boom Fest fan zone, fireworks, and light shows. The 2026 inaugural tour covers 15+ U.S. cities from March through October, with tickets sold direct-to-consumer through the company website (boomballtour.com) via TicketSpice.

The company is incorporated as Boom Ball LLC in Illinois, headquartered in Chicago, and operates with a small founding team (under 10 people) led by Founder Joe alongside VPs of Growth and Marketing, Operations, and Show Caller roles. Revenue is generated primarily through a tiered ticket model ranging from $15 general lawn to $150 VIP, supplemented by a direct-to-consumer merchandise storefront (hoodies, t-shirts, caps, youth apparel) and supported by a national partnership with St. Jude Children's Research Hospital, under which a portion of every ticket is donated to the hospital. The product has no proprietary software platform; the technology stack is limited to e-commerce ticketing, a merchandise WooCommerce store, email/SMS marketing, and standard social media channels (Facebook, Instagram, TikTok). The company competes in the alternative baseball entertainment niche validated by the Savannah Bananas and pursues a horizontal segmentation strategy targeting families with children, casual sports fans, and cause-driven consumers.

Name

Boom Ball

Legal name

Boom Ball LLC

Website

https://boomballtour.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Boom Ball is a Chicago-based live sports entertainment company that produces a touring, co-ed baseball show with six unique inning formats, performing at Minor League Baseball stadiums across 15+ U.S. cities and selling tickets and merchandise direct-to-consumer to families.

Ownership category

akta.pro rank

Product category

Live Sports Entertainment

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional Live Sports Leagues & Tours (MPAGAMAA)

akta.pro secondary industries

Baseball & Softball Leagues (MPAKAAAC), General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Live sports entertainment
• Touring baseball show
• Family entertainment events
• Minor league baseball experience
• Stadium live events

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Live Event Ticket Sales: Primary revenue stream from ticket sales across 15+ tour stops. Tickets range from $15 (general lawn) to $150 (VIP) with various tier options. Early access and launch day promotions drive sales urgency.
2. Merchandise Sales: Online merchandise store selling team apparel including hoodies ($68), t-shirts ($19-$28), caps ($32), youth apparel, and player-specific items. Products sourced from various countries and sold through the website.
3. Charitable Partnership Donations: Through St. Jude partnership, $20 from each 'St. Jude All-Star' ticket ($75) and $1 from every ticket sold is donated to St. Jude Children's Research Hospital. This is a cost rather than revenue but drives ticket sales through cause marketing.
4. Stadium Partnerships and Venue Fees: Partnerships with Minor League Baseball stadiums for venue access. The company pays to host events at stadiums like Regions Field, FirstEnergy Stadium, Werner Park, etc., while the stadiums benefit from increased foot traffic and concession sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Boom Ball produces and tours a two-hour, six-inning live baseball entertainment show featuring co-ed teams (the Lucky Llamas and the Chaos Crew) of former collegiate, minor league, and pro softball athletes competing under unique rule sets per inning. The product is delivered at Minor League Baseball stadiums across the U.S., supplemented by a pre-game Boom Fest fan zone, branded merchandise, and a premium St. Jude All-Star charitable ticket tier.

Product overview

Boom Ball is a touring baseball entertainment company offering a single, unified live sports product: the Boom Ball Baseball Show. This six-inning, two-hour experience reimagines baseball with rule-bending mini-games (SpeedBall, TrickBall, FanBall, BuddyBall, Softball, and Dueling Derby), featuring two competing co-ed teams—the Lucky Llamas and the Chaos Crew—composed of former collegiate and minor league players. The offering includes a pre-game festival (Boom Fest), premium St. Jude All-Star ticketing with charitable donations, and branded merchandise. The company operates a nationwide tour across U.S. stadiums, not a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Lucky Llamas: The flagship Boom Ball team, known for elite talent, swagger, and flair. Features players including DC Banks, Zach Cornell, Harrison Rodgers, Jennifer Michuda, Josh Quinn, John-Michael Osley, Max Rogers, Jordan Medina, Ty Magin, Chloe Malau'ulu, Noah Avey, Dom Magliocca, and Broedy Dunham.
• Chaos Crew

Products and services

• Boom Ball Baseball Show A two-hour, six-inning touring live baseball entertainment experience featuring co-ed teams (Lucky Llamas and Chaos Crew) of former collegiate, minor league, and pro softball athletes competing under unique rule-bending inning formats. Sold as ticketed live events to families, casual sports fans, and cause-driven consumers at Minor League Baseball stadiums across the U.S.
• Boom Fest Pre-Game Fan Zone A pre-game festival experience preceding each Boom Ball game featuring music, player meet-and-greets, autographs, family games, and giveaways. Bundled with Boom Ball game-day tickets to extend the on-site entertainment experience before first pitch.
• St. Jude All-Star Premium Ticket A premium $75 ticket tier that includes box seats near the dugouts and an exclusive post-game on-field experience with Boom Ball players, with $20 from each ticket donated to St. Jude Children's Research Hospital.
• Boom Ball Branded Merchandise An online storefront selling Boom Ball branded apparel and accessories including hoodies ($68), t-shirts ($19-$28), caps ($32), youth apparel, and team-specific Lucky Llamas and Chaos Crew items, sold direct-to-consumer via the company website.

Quantifiable outcome

• Two-hour game duration vs. traditional 3+ hour baseball games
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• St. Jude Children's Research HospitalflagshipStrategic or Co-development Partner · 3 June 2026National partnership announced June 2026 in which a portion of proceeds from every game, $20 per premium 'St. Jude All-Star' ticket ($75 ticket price), and $1 from every general ticket sold will be donated to support the hospital's childhood cancer mission. The partnership launches ahead of Boom Ball's inaugural 2026 summer tour and aligns the brand with a major healthcare cause.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Athletes Unlimited: Innovative pro sports league experimenting with fan-driven formats, athlete-led teams, and entertainment-first presentation across multiple sports - explores the same territory of formula-bending traditional sports product.
• Big3 Basketball: 3-on-3 professional basketball league with rule innovations, entertainment-oriented presentation, and traveling showcase formats targeting casual and family fans - analogous reimagining of a traditional sport for modern audiences.
• Monster Jam: Touring family entertainment franchise that travels stadium-to-stadium with theatrical spectacle, pre-show fan zones, and merchandise sales - operational mirror for Boom Ball's touring live-show distribution.

Direct peers

• Harlem Wizards: Touring basketball entertainment show combining athletic skill with comedy and family-friendly fan engagement. Closely mirrors Boom Ball's touring family-sports-entertainment format with stops at community venues.
• Party Animals Baseball: Bananas-affiliated touring baseball entertainment squad. Operates a touring barnstorm-style league with theatrical gameplay, mascot energy, and family-oriented entertainment - the same product category Boom Ball competes in.
• Savannah Bananas: The pioneering touring baseball entertainment show. Boom Ball explicitly positions itself as 'the next evolution' of the Bananas model - co-ed/hype baseball with rule-bending innings, fan engagement, and stadium tour stops aimed at families seeking fast-paced baseball.
• Harlem Globetrotters: Touring entertainment-sports franchise built around theatrical gameplay, fan interaction, and family audiences on the road for 90+ years. Same touring-show-meets-sport format that Boom Ball sells, just in basketball.

Broad incumbents

• Major League Baseball: Governing body of professional baseball and operator of MLB teams whose slow pace and length Boom Ball explicitly solves for. Serves as the broad incumbent sport Boom Ball is reimagining.
• Minor League Baseball (MiLB): Operator of the affiliated minor-league ballparks Boom Ball rents (Regions Field, Werner Park, FirstEnergy Stadium, etc.). Serves as both venue partner supplier and traditional competitor for family sports entertainment dollars.
• WWE (Sports Entertainment): Largest touring sports-entertainment franchise blending athletic performance with scripted showmanship, fan engagement, and stadium-scale production. Definitive incumbent for the entertainment-meets-sport business model Boom Ball uses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/boomballtour
• Instagraminstagram.com/boomballtour
• TikToktiktok.com/@boomballtour

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boom Ball