Mjunction

What Mjunction does

Mjunction services limited is a B2B e-commerce platform company founded in February 2001 as a 50:50 joint venture between Tata Steel and Steel Authority of India Limited (SAIL). Headquartered in Kolkata, India, the company operates India's largest B2B e-commerce platform and claims the world's largest e-marketplace for steel. Its platform supports e-Auction, e-Store, e-Marketplace, and e-Procurement (mjPRO) modules, handling transactions across steel, coal, telecom spectrum, oil and gas, agricultural commodities, real estate, hazardous wastes, idle assets, and scrap. The technology is built and maintained by a CMMI Level-5 certified in-house engineering team, with STQC-certified e-procurement integration.

The company monetises through transaction fees on e-auctions, marketplace commissions, subscription and recurring fees for mjPRO deployments, managed sourcing and advisory services, and supply chain finance facilitation fees from 14 partner banks and financial institutions. It serves over 200 large corporate clients including Tata Steel, SAIL, Jindal Steel, Cairn Oil and Gas, and various government PSUs (Coal India, FCI, NAFED, DoT), alongside 3 lakh+ buyers and sellers and 2 lakh+ active suppliers. The company maintains a 44-location network across India with client contact officers embedded at major industrial sites, plus international offices in Dubai and London via its cross-border subsidiary rivexa.

Strategic positioning centres on being a neutral, transparent platform backed by India's two largest steel conglomerates, with deep regulatory empanelments (Coal India exclusive, FCI, NAFED, Spices Board, Tea Board, DGH) that create high entry barriers. The company has transacted over Rs 16 lakh crore cumulatively since inception and 150,000+ Crores annually, with 6.2 million+ e-auctions and 4.1 million+ e-tenderings conducted. Recent product expansion includes rivexa (cross-border B2B marketplace launched October 2023), the ELV Dismantling Platform (December 2023), and the Jorhat Tea Auction Centre (world's first broker-less tea e-auction platform). The company has no public listing and does not disclose revenue figures.

Name

Mjunction

Legal name

mjunction services limited

Website

https://mjunction.in

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mjunction services limited is a B2B e-commerce platform company and 50:50 joint venture between Tata Steel and SAIL, operating India's largest e-marketplace for steel, coal, and commodities. It serves 200+ large corporates and government bodies with e-auction, e-procurement, and cross-border trade solutions.

Ownership category

akta.pro rank

Product category

B2B E-commerce Platform

NAICS

Commodity Contracts Intermediation (523160), Wholesale Trade Agents and Brokers (4251)

SIC

Commodity Contracts Brokers & Dealers (6221), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industries

Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC), Trade Finance & Supply Chain Finance Platforms (FSAGAJAL), Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB), Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)

Keywords

• B2B e-commerce platform
• Electronic auction services
• E-procurement software
• Commodity marketplace
• Industrial supply chain

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices19 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction/Commission Fees on e-Auctions: mjunction charges transaction fees or commissions on e-auction transactions conducted on its platform. This is the primary revenue driver, supporting over 6.2 million e-auctions and 4.1 million e-tenderings historically. The platform monetises both seller-side (maximising sales realisation) and buyer-side (reducing procurement costs) transactions.
2. e-Marketplace and e-Store Commissions: Revenue from listing and facilitating transactions on e-Marketplace and e-Store platforms across multiple commodity categories including steel, coal, agricultural commodities, real estate, and idle assets.
3. e-Procurement (mjPRO) Platform Services: mjPRO generates revenue through deployment and usage of its e-procurement platform for project buys and sourcing services. SAIL has contracted mjPRO across all five integrated steel plants. Revenue includes implementation, configuration, and transaction processing fees.
4. Managed Sourcing and Advisory Services: Fees from managed sourcing service and eSourcing advisory service that assist businesses with direct or indirect procurement, supplier management, and strategic sourcing optimisation.
5. Buyer Finance Facilitation: mjunction's financing division enables unsecured online finance for buyers and channel partners. The company has tied up with 14 large banks, financial institutions and NBFCs providing supply chain finance. Revenue is generated through facilitation fees and interest share arrangements with partner financial institutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Mjunction operates a B2B e-commerce platform that enables enterprises to conduct electronic auctions (e-Auction), fixed-price and negotiated digital sales (e-Store), and marketplace transactions (e-Marketplace), alongside a cloud-based e-procurement platform (mjPRO) for project and service procurement. The platforms connect 3 lakh+ buyers and sellers across commodities including steel, coal, iron ore, scrap, agricultural commodities, oil and gas, telecom spectrum, and idle assets, processing over 150,000 Crores in annual GMV. The company also provides managed sourcing services, eSourcing advisory, and facilitates supply chain finance through 14 partner banks.

Product overview

mjunction is a B2B e-commerce platform operated by mjunction services limited, a 50:50 joint venture between Tata Steel and SAIL. The platform operates on a multi-module architecture centered around e-Auction, e-Store, and e-Marketplace for selling, and mjPRO for procurement. Key product lines include sector-specific auction services (coal, steel, scrap, real estate, agricultural commodities, oil & gas, hazardous wastes, ores & minerals, idle assets), supported by industry publications (Coal Insights, Steel Insights), and annual conferences (Indian Steel Markets Conference, Indian Coal Markets Conference). The subsidiary platform rivexa handles B2B cross-border trade, while the Jorhat Tea Auction Centre provides broker-less tea auctions. The ecosystem processes over Rs 16 lakh crore in GMV with participation from 200+ large corporates and 3 lakh MSMEs.

Differentiator

Problem solved

Functional benefit

Brands

• mjPRO: Cloud-based e-procurement platform for project buys and sourcing
• Jorhat Tea Auction Centre (JTAC)
• rivexa

Products and services

• e-Auction Platform Secure and reliable electronic auction platform for selling steel, coal, scrap, real estate, hazardous wastes, idle assets, ores & minerals, oil & gas, agricultural commodities, and telecom spectrum (700MHz to 2500MHz bands). Used by enterprises, government bodies, and commodity sellers for transparent price discovery and buyer participation.
• e-Store Digital store platform for selling products through fixed-price or negotiated mechanisms, complementing the auction model for continuous commodity sales.
• e-Marketplace B2B marketplace platform connecting buyers and sellers for diverse goods and services with transparent trading mechanisms and price discovery across multiple commodities.
• mjPRO e-Procurement Platform Cloud-based e-procurement platform providing RFQ management, supplier validation, procurement analytics, and ERP integration capabilities for project and service buys. Supports complex RFQ terms, multiple currencies, QCBS evaluation criteria, BOM-based pricing, WBS-based budget tracking, and dynamic workflow approvals. Deployed across SAIL's five integrated steel plants.
• Managed Sourcing Service Third-party vendor management and outsourcing service for non-strategic procurement items, helping businesses reduce procurement costs and turnaround time.
• eSourcing Advisory Service Expert advisory services for optimizing procurement strategies and sourcing processes, including strategic sourcing optimization.
• Estimation & Scheduling Services Professional estimation and scheduling services for project planning and resource allocation.
• Jorhat Tea Auction Centre (JTAC) World's first broker-less, fully digital tea auction platform handling arrival, quality assessment, sale, dispatch, and payment with a 14-day auction cycle (shortest in India). Serves small tea growers and MSMEs in Assam.
• rivexa Cross-Border B2B Marketplace B2B cross-border marketplace connecting Indian MSMEs in apparel, home textiles, and industrial goods with global buyers across UAE, USA, UK and other markets. Features cross-border payment integration via IFSCA framework with 1,500+ verified suppliers.
• ELV Dismantling Platform AI-driven digital platform for Registered Vehicle Scrapping Facilities (RVSFs) to sell End-of-Life Vehicle (ELV) scrap to processors and melters, supporting compliance with environmental, legal, and commercial standards. Includes AI-driven matching and logistics coordination across 120+ locations with 250+ GST-compliant suppliers.
• Large Cardamom E-marketplace E-marketplace for large cardamom producers and sellers registered with Spices Board of India, conducting transparent e-auctions for spice commodities.
• rivexa Cross-Border Trade Payment Solution Cross-border trade payment solution enabling exporters to receive export proceeds in multiple foreign currencies with automatic FIRA documentation for regulatory compliance, facilitated through partnerships with IFSCA, RXIL Global, and Glomopay.

Quantifiable outcome

• 143% price appreciation achieved for UPSIDA through transparent e-auction of land parcels
• +9 more outcomes

Named customers21 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• IFSCA (International Financial Services Centres Authority)coreStrategic or Co-development Partner · 25 November 2025IFSCA is the unified regulatory authority for financial products and services in India's International Financial Services Centres (GIFT City). mjunction's rivexa platform leverages the IFSCA regulatory ecosystem to streamline cross-border trade payments for Indian exporters. IFSCA is also partnered with rivexa for the rivOlution 2025 conference on export finance.
• Glomopay Private LimitedmajorTechnology or Integration · 25 November 2025Glomopay is a licensed payment solutions provider that facilitates multi-currency collection accounts and compliant cross-border payment solutions for exporters. Formal partnership announced at rivOlution 2025. The integration allows rivexa users to receive export proceeds in multiple foreign currencies with automatic FIRA documentation for regulatory compliance.
• RXIL Global IFSC LimitedmajorStrategic or Co-development Partner · 25 November 2025RXIL Global is a cross-border receivables financing platform operating in GIFT City that allows exporters to discount invoices and access international liquidity. Partnered with rivexa for rivOlution 2025 to widen access to global trade finance for Indian exporters.
• Coal India Limited (CIL)coreStrategic or Co-development Partner · 28 December 2023mjunction has been appointed as the exclusive service provider of Coal India Limited for conducting linkage e-auctions. A revamped platform was launched on 28th December 2023. Linkage auctions have been conducted for cement, sponge iron and power sectors (~15 million tons). mjunction also designed and implemented digital signing of Fuel Supply Agreements (FSAs) for Coal India for winners of linkage auctions.
• Tata SteelcoreStrategic or Co-development Partner · 1 February 2001Tata Steel is the 50% co-promoter/joint venture partner of mjunction services limited, along with SAIL. Founded in February 2001, mjunction is an equal joint venture between Tata Steel and Steel Authority of India Limited (SAIL). Tata Steel provides domain expertise in steel and mining, client access, and strategic guidance through board representation.
• Steel Authority of India Limited (SAIL)coreStrategic or Co-development Partner · 1 February 2001SAIL is the 50% co-promoter/joint venture partner of mjunction services limited. mjunction is the e-commerce vehicle for SAIL's steel and coal sales, and SAIL deploys mjPRO across all five of its integrated steel plants for project procurement.
• Directorate General of Hydrocarbon (DGH)majorStrategic or Co-development PartnerDGH is the Indian governmental regulatory body under the Ministry of Petroleum and Natural Gas. mjunction was empanelled by DGH in November 2020 to independently carry out auctions for price discovery of Natural Gas, alongside 4 other empanelled participants.
• Food Corporation of India (FCI)coreGTM or Marketing Partnermjunction is empanelled with FCI for e-auction of foodgrains. Has sold agri commodities worth over Rs 25,000 Crore through its platforms.
• NAFED (National Agricultural Cooperative Marketing Federation of India)majorGTM or Marketing Partnermjunction is empanelled with NAFED for agricultural commodities procurement and sales through its digital platform.
• Tea Board of IndiacoreStrategic or Co-development Partnermjunction collaborated with Tea Board of India to launch the Jorhat Tea Auction Centre (JTAC) in May 2020, the world's first broker-less, ex-factory tea e-auction platform. The platform has transformed the Indian tea supply chain and completed five years of operations.
• Spices Board of IndiamajorGTM or Marketing Partnermjunction received an auctioneer licence from Spices Board of India to conduct e-auction for spices. Has set up an e-marketplace of large cardamom for producers and sellers registered with Spices Board, conducting maiden large cardamom e-auction in March 2023.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TradeIndia: Long-established India B2B marketplace with broad industrial and consumer product coverage. Comparable to mjunction's marketplace infrastructure and SME supplier aggregation, though more horizontal vs. mjunction's vertical commodity focus.
• OfBusiness: India B2B commerce and finance platform focused on industrial raw materials (steel, cement, polymers) and capital products for SMEs. Closely comparable to mjunction's steel/coal auction and supply chain finance proposition, with overlap in target customers and categories.
• Moglix: Singapore/India-based B2B e-commerce platform for industrial supplies (MRO, fasteners, electrical, hydraulics) combining marketplace with supply chain finance. Directly comparable to mjunction's e-procurement and supply chain finance offerings, with a similar enterprise/manufacturing buyer base.
• Udaan: India B2B e-commerce platform connecting manufacturers, wholesalers, and retailers across categories including industrial and consumer goods. Comparable to mjunction's marketplace model and B2B buyer/seller network, though more focused on Kirana/retail supply chain than industrial commodities.
• IndiaMART InterMESH: India's largest listed B2B marketplace connecting buyers and suppliers across industrial and consumer categories. Highly comparable to mjunction in B2B marketplace model and enterprise customer base, though IndiaMART is more SME-focused and broader in product coverage versus mjunction's industrial commodity focus.

Broad incumbents

• Alibaba.com: Global B2B e-commerce marketplace with massive cross-border reach. Comparable to mjunction (especially rivexa) for cross-border B2B trade, though vastly larger in scale and more horizontal in product scope.
• ThomasNet: North America's leading B2B sourcing platform for industrial products and suppliers. Comparable to mjunction's industrial buyer-supplier marketplace and supplier aggregation value proposition, though regional to North America.
• Government e-Marketplace (GeM): India's official government e-marketplace for procurement by government buyers. Closely comparable to mjunction's mjPRO e-procurement and government empanelment business, with overlapping government buyer base though different mandate (direct public procurement vs. mjunction's auction and corporate focus).

Emerging players

• SteelMint: India-focused steel and metals intelligence, news, and price benchmarking platform. Comparable to mjunction's Steel Insights publication and steel market data infrastructure, with overlap in steel industry audience though narrower (intel-only) scope.
• Procurement Leaders / Procurify: Cloud-based procurement and spend management platform for mid-market and enterprise. Comparable to mjunction's mjPRO e-procurement platform for indirect/indirect spend, ERP integration, and supplier management workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hellomjunction

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mjunction