Agence D'urbanisme De L'agglomération Marseillaise (agam)

What Agence D'urbanisme De L'agglomération Marseillaise (agam) does

AGAM (Agence d'urbanisme de l'agglomération marseillaise) is a non-profit urban planning agency (association loi 1901 sans but lucratif) established in 1969 and headquartered at 1 place Jules Guesde, Marseille 13002. It functions as the dedicated territorial observatory and planning-research body for the Métropole Aix-Marseille-Provence, producing urban studies, observatories, maps, and analyses for local government partners. Its mandate covers all 92 communes of the metropolitan area, addressing urban planning, mobility, housing, environmental policy, economic development, and student-housing observation. AGAM is governed by an elected board and currently led by President Audrey Gatian, Vice-President Perrine Prigent, and Treasurer Hélène Di Vita Danchesi (elected June 18, 2026).

The agency's core product platform is an integrated observation ecosystem built on a centralized territorial data warehouse. Key offerings include DATA COMMUNES (a shared knowledge platform for the 92 communes providing dynamic maps, interactive atlases, and dashboards), the Cagnascore (a proprietary surface temperature index synthesizing ~60 thermal cartographies for heat-adaptation policy), the Indice de Protection Environnementale (IPE) environmental analysis tool, and a suite of WebSIG-based dashboards covering mobility, neighborhood-level data, and economic conjuncture. The Lab'urbain research series, the Atlas Métropolitain, the Balades Buissonnières mobile heritage app, and the co-run OTLE student housing observatory (with AUPA) round out the portfolio. Distribution is primarily institutional: digital platforms (agam.org, doc.agam.org, spot.agam.org), publications, and events delivered to member authorities rather than commercial customers.

AGAM's business model is non-commercial: revenue is generated through public funding and recurring membership contributions from the Métropole Aix-Marseille-Provence and its 92 constituent communes under French association law. Services are delivered via collaborative partnerships rather than direct sales, with no published commercial pricing. GTM is sales-led but stakeholder-relationship-driven, targeted at government decision-makers, and supported by professional publications, a monthly newsletter, and presence across Instagram, LinkedIn, X, and YouTube. The agency is RGPD-compliant and is not venture-backed, privately held, or publicly traded.

Name

Agence D'urbanisme De L'agglomération Marseillaise (agam)

Legal name

AGAM (Agence d'urbanisme de l'agglomération marseillaise)

Website

https://agam.org

Company type

Private

Founded year

1969

Operating status

Operating

Short description

AGAM is a non-profit French urban planning agency (association loi 1901) founded in 1969, serving the Métropole Aix-Marseille-Provence. It produces territorial data, maps, dashboards, and planning studies for the metropolitan authority and its 92 communes, funded by public membership contributions.

Ownership category

akta.pro rank

Headquarters

HQ city

Marseille-en-beauvaisis

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Public funding and membership contributions: As a non-profit association under French law 1901 (association loi 1901 sans but lucratif), AGAM operates primarily through public funding, membership contributions from local government entities, and institutional partnerships with the Aix-Marseille Provence Metropolis and member municipalities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

AGAM is a non-profit urban planning agency that produces territorial observation studies, urban planning analyses, interactive cartographic data tools, and publications for the Aix-Marseille-Provence metropolitan area and its 92 member communes. The agency provides specialized urban data tools, environmental indices, mobility dashboards, atlases, and research publications to support local public policy on planning, mobility, climate, housing, and urban quality.

Product overview

AGAM operates as a unified platform of territorial observation and urban planning intelligence tools rather than a single product. The core offerings include DATA COMMUNES (a data-sharing platform across 92 communes), the Cagnascore (thermal mapping tool), and various specialized dashboards (mobilities, neighborhoods, economic conjuncture). These are supplemented by WebSIG mapping tools, the Atlas Métropolitain publication, dynamic cartography tools, the OTLE student housing observatory, and themed publications through the Lab'urbain series. The portfolio functions as an integrated observation ecosystem where data is federated in a data warehouse and disseminated through digital deliverables—dashboards, atlases, interactive maps, and research publications—all serving public policy adaptation for the Aix-Marseille-Provence Metropolis.

Differentiator

Problem solved

Functional benefit

Products and services

• DATA COMMUNES
• Cagnascore
• Indice de Protection Environnementale (IPE)
• WebSIG Geographic Information Tools
• Atlas Métropolitain

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Aupa (Agence d'Urbanisme Pays d'Aix)coreStrategic or Co-development PartnerAGAM and Aupa jointly operate the Observatoire Territorial du Logement Étudiant (OTLE) d'Aix-Marseille-Provence, a partnership observatory for student housing observation. This partnership demonstrates AGAM's collaborative approach with other regional urban planning agencies.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• AUAT (Agence d'Urbanisme et d'Aménagement Toulouse aire métropolitaine): Toulouse metropolitan urban planning agency delivering territorial analyses, mobility and environment studies, and planning support to local authorities. Closely aligned with AGAM in governance model and service portfolio.
• APUR (Atelier Parisien d'Urbanisme): Paris metropolitan urban planning agency performing the same association-loi-1901-style observatory function for the Île-de-France region. Directly comparable as a French 'agence d'urbanisme' producing territorial analyses, dashboards, and thematic studies for member authorities.
• ADEUS (Agence de Développement et d'Urbanisme de l'Agglomération Strasbourgeoise): Strasbourg metropolitan urban planning and development agency operating the same French agence d'urbanisme model. Comparable in mandate, member-funding structure, and delivery of territorial studies and planning tools.
• Agence d'urbanisme de l'agglomération lyonnaise (UrbaLyon): Lyon-area urban planning agency serving the Métropole de Lyon and surrounding communes. Closely matches AGAM's mandate of metropolitan-scale territorial observation, planning studies, and member-funded delivery.
• a'urba (Agence d'urbanisme de Bordeaux Métropole): Bordeaux metropolitan urban planning agency, structured under the same French 'agence d'urbanisme' model with member municipalities and a territorial observatory role. Directly comparable in scope, governance, and product mix.
• AUPA (Agence d'Urbanisme Pays d'Aix): Aix regional urban planning agency and an explicit AGAM partner — the two jointly run the OTLE student-housing observatory. Operates the same association-loi-1901 model with member-funded planning studies and dashboards.
• AURAN (Agence d'urbanisme de la région nantaise): Nantes-Saint-Nazaire metropolitan urban planning agency with the same association-loi-1901 structure, member municipalities, and observatory function. Comparable in scale, product types, and metropolitan-coverage remit.

Broad incumbents

• Cerema: French public agency providing expertise, data, and applied research across mobility, environment, urban planning, and risk. A broader state-level incumbent whose thematic scope overlaps AGAM's environmental, mobility, and territorial analytics work, though at national rather than metropolitan scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Agam_marseille
• YouTubeyoutube.com/@agammarseille/videos
• LinkedInlinkedin.com/company/linkedinagam
• Instagraminstagram.com/agam_urba/?hl=fr&utm_source=sendinblue&utm_campaign=COM%20EXT%20%20Newsletter%20avril%202023&utm_medium=email

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agence D'urbanisme De L'agglomération Marseillaise (agam)