Alliance Automotive Group Germany

What Alliance Automotive Group Germany does

Alliance Automotive Group Germany (AAGG) is the German operating subsidiary of Alliance Automotive Group Europe, which is itself a wholly-owned subsidiary of Genuine Parts Company (NYSE: GPC), the world's largest automotive parts distributor. Headquartered in Münster, Germany, and operating as Alliance Automotive Germany GmbH, the company runs a multi-brand automotive parts distribution platform serving independent workshops, dealers, and suppliers across Germany through 89+ branch locations and five distribution subsidiaries (Coler, Hennig, Knoll, Voigt, and AAG Distribution). The company's core business is distributing both Independent Aftermarket (IAM) parts and Original Equipment (OE) parts under manufacturer authorizations for Mercedes-Benz, Volkswagen, Skoda, Renault, and Opel, alongside its own private label brands NAPA and primetool.

The company's technology layer comprises workshop management software products — CENTROdigital (a parts catalog with over 2 million article data entries), CENTROfaktura (merchandise management and invoicing system), and Partsfinder (interactive parts catalog) — installed in 10,000+ workshops across Germany. Supporting services include 24/7 IT hotline support, a technical hotline staffed by automotive trade professionals, training programs through aag-training.de (including Bosch certifications), and specialized service centers for diesel injection repair (Dieselcenter Osnabrück) and ZF-certified transmission service (Hennig Getriebeservice in Oberhausen). The NexDrive concept provides certified hybrid and electric vehicle repair capabilities, while the AAG Concept Cloud platform bundles workshop and trade concepts under unified brand identities including OK Car Service, 1a autoservice, Bosch Car Service, and AutoCrew.

Revenue is generated through a sales-led motion combining field sales representatives calling on workshops, physical branch counter sales, same-day delivery logistics (up to four daily deliveries from central warehouses in Münster, Weiterstadt, and Dortmund), recurring workshop software subscriptions, workshop equipment sales, and professional services including training and specialized repairs. The company disclosed €600M in revenue for its German operations, with 2,200 employees, as part of the broader AAG Europe group which reports $2.6B in revenue across 700+ locations and 12,000 employees.

Name

Alliance Automotive Group Germany

Legal name

Alliance Automotive Germany GmbH

Website

https://allianceautomotive.de

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Alliance Automotive Group Germany distributes IAM and OE automotive parts to independent workshops and dealers across Germany through 89+ locations and five subsidiaries, offering parts, workshop software, training, and specialized repair services as a subsidiary of Genuine Parts Company.

Ownership category

akta.pro rank

Product category

Automotive Parts Distribution

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)

akta.pro secondary industry

Aftermarket Tools, Equipment & Garage Accessories Manufacturing (Jacks/Lifts/Diagnostic Tools/Compressors) (IMACANAM)

Keywords

• Automotive parts distribution
• Aftermarket parts supply
• OE parts distribution
• Workshop management software
• Automotive spare parts logistics

Headquarters

HQ city

Bad Münster-ebernburg

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. IAM (Independent Aftermarket) Parts Sales: Sale of aftermarket automotive parts under own brands and third-party brands to independent workshops and dealers
2. OE (Original Equipment) Parts Sales: Sale of original equipment manufacturer parts for vehicle brands including Mercedes, VW, Skoda, Renault, and Opel
3. Workshop Equipment Sales: Sale and distribution of workshop equipment including own brand primetool, plus planning, delivery, and installation services
4. Workshop Software Licensing: Licensing of workshop management software including CENTROdigital, CENTROfaktura, and Partsfinder
5. NAPA Private Label Products: Sale of NAPA branded automotive parts including consumables and wear parts
6. Diesel Repair Services: Diesel injection system repair, injector, high-pressure and inline pump service through Osnabrück Dieselcenter
7. Training and Certification Services: Training programs for workshops including Bosch certifications and OE training through aag-training.de

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Alliance Automotive Group Germany distributes Independent Aftermarket (IAM) and Original Equipment (OE) automotive parts through five regional distribution subsidiaries and 89+ branch locations across Germany. Beyond parts distribution, it supplies workshop software (CENTROdigital, CENTROfaktura, Partsfinder), workshop concept brands (NAPA, primetool, NexDrive, OK Car Service, 1a autoservice, Bosch Car Service, AutoCrew), specialized repair services (Dieselcenter Osnabrück, Hennig Getriebeservice), and technical/IT hotlines plus training programs for independent workshops, dealers, and suppliers.

Product overview

Alliance Automotive Group Germany operates as a multi-brand automotive parts distributor and workshop services provider, offering a platform-plus-services model. The core offering includes IAM and OE parts distribution with logistics services across 85+ locations. Their digital ecosystem comprises workshop software (Partsfinder, CENTROdigital, CENTROfaktura) and the AAG Concept Cloud platform. They provide workshop concepts under brands like OK Car Service, 1a autoservice, Bosch Car Service, and AutoCrew. Specialized services include the Dieselcenter Osnabrück for diesel repairs and Hennig Getriebeservice for transmission work. Their private label brands include NAPA (automotive parts) and primetool (workshop equipment). The NexDrive concept addresses hybrid and electric vehicle services. Supporting services include IT and Technical hotlines and the aag-training.de training portal.

Differentiator

Problem solved

Functional benefit

Brands

• NAPA: Own brand offering high-quality consumption and wear parts for the German workshop and trade market, originally founded in the USA in 1925 by GPC.
• primetool
• NexDrive

Products and services

• IAM and OE Automotive Parts Distribution Independent Aftermarket (IAM) and Original Equipment (OE) parts covering brake discs through gear oil, sourced for vehicle brands including Mercedes-Benz, VW, Skoda, Renault, and Opel, with full ordering, invoicing, and warranty processing supplied to independent workshops and dealers across Germany.
• NAPA Private Label Brand Own private label brand offering high-quality automotive parts, consumables, wear parts, tools, equipment, and workshop supplies under the NAPA name for the German workshop and trade market.
• primetool Workshop Equipment Brand Own brand offering workshop equipment at fair prices with high innovation degree, sold and distributed with planning, delivery, and installation services.
• NexDrive Hybrid and EV Service Concept Concept for certified repair and maintenance of hybrid and electric vehicles, positioning partner workshops as certified service providers for next-generation mobility.
• CENTROdigital Parts Catalog Software Parts catalog software containing over two million article data entries for comprehensive vehicle coverage, used by workshops for parts identification across the IAM and OE range.
• CENTROfaktura Merchandise Management Software Complete merchandise management and invoicing system for automotive workshops, enabling order processing, returns, warranty claims, and accounting through a single interface.
• Partsfinder Interactive Parts Catalog Interactive parts catalog software enabling workshops to identify and order automotive parts efficiently, deployed in more than 10,000 workshops.
• AAG Concept Cloud Platform Digital platform bundling workshop and trade concepts, providing easy access to various support services and marketing materials for workshop partners.
• OK Car Service Workshop Concept Workshop concept brand offered to independent automotive repair shops under the AAG network for standardized service positioning.
• 1a autoservice Workshop Network Workshop network concept brand offering standardized services for independent repair shops.
• Bosch Car Service Workshop Concept Workshop concept partnership with Bosch offering standardized automotive service under the Bosch brand to independent partner workshops.
• AutoCrew Workshop Concept Workshop concept brand for professional automotive service and repair offered through the AAG network.
• Dieselcenter Osnabrück Repair Services Specialized diesel repair service center offering analysis, repair, and replacement of diesel injection systems, injectors, high-pressure pumps, and rail pumps with overnight nationwide service.
• Hennig Getriebeservice Transmission Services ZF Group customer service center in Oberhausen providing comprehensive service for transmissions, steering, axles, drives, and differentials for commercial vehicles and agricultural machinery.
• Logistics and Delivery Services Logistics network covering more than 85 personal-contact locations in Germany with central warehouses in Münster and Weiterstadt (over 100,000 parts each) and an OE warehouse in Dortmund, providing delivery up to four times daily.
• Technik-Hotline Technical Support Technical hotline staffed by automotive trade professionals providing solutions for technical problems, available Monday-Thursday 8:00-16:45 and Friday 8:00-15:45.
• IT-Hotline Software Support 24/7 technical support hotline for workshop software products including CENTROdigital, CENTROfaktura, Partsfinder, partslink24, and CIOS 2.0.
• aag-training.de Training Programs Training portal offering comprehensive training programs from vehicle technology to workshop management, including certified Bosch training and OE training.

Quantifiable outcome

• Up to 4 daily deliveries from central warehouses
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Robert Bosch GmbHcoreTechnology or Integration · 1 January 1926Coler GmbH & Co. KG, a subsidiary of AAGG, has worked with Bosch since 1926. This partnership provides access to Bosch automotive technology, spare parts, and diagnostic equipment. Coler operates as a key OE parts supplier with deep Bosch expertise.
• Genuine Parts Company (GPC)coreStrategic or Co-development PartnerParent company of Alliance Automotive Group Germany. GPC is the world's largest automotive parts distributor, founded in 1928. AAGG operates as the German subsidiary under GPC's global umbrella, providing access to international resources, NAPA brand products, and global supply chain advantages.
• ZF GruppecoreStrategic or Co-development PartnerHennig Getriebeservice in Oberhausen has been a ZF Group customer service center since 1939, providing transmission, steering, axle, and drive service for agricultural and construction machinery as well as differentials.
• Group Auto UnioncoreChannel Partner/ Reseller/ DistributorEuropean group of automotive aftermarket companies. Hennig Fahrzeugteile GmbH & Co. KG is part of the Group Auto Union network, providing access to a broader European distribution network and shared purchasing power.
• Mercedes-BenzminorChannel Partner/ Reseller/ DistributorAAGG operates authorized service operations for Mercedes vehicles, providing OE parts and authorized repair services.
• Volkswagen Group (VW, Skoda)minorChannel Partner/ Reseller/ DistributorAAGG operates authorized service operations for VW and Skoda vehicles, providing OE parts and authorized repair services.
• RenaultminorChannel Partner/ Reseller/ DistributorAAGG operates authorized service operations for Renault vehicles, providing OE parts and authorized repair services.
• OpelminorChannel Partner/ Reseller/ DistributorAAGG operates authorized service operations for Opel vehicles, providing OE parts and authorized repair services.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Trost Auto Service GmbH: German automotive aftermarket parts and workshop supplies distributor with strong regional presence — competes with AAGG's branch network and field sales model.
• Stahlgruber GmbH: German automotive aftermarket parts distributor (now part of LKQ Europe), serving independent workshops with nationwide logistics and OE/IAM parts access — directly comparable to AAGG's business model and German footprint.
• Temot International: Global network of automotive aftermarket parts distributors serving independent workshops — comparable in business model and target customer base.
• PV Automotive GmbH: German IAM parts distributor serving independent workshops with multiple regional branch networks and field sales — directly competes with AAGG's Coler/Hennig/Knoll subsidiaries for workshop customers.
• Group Auto Union Europe (ATR): European purchasing alliance of independent IAM distributors — AAGG's Hennig subsidiary is a member; comparable group structure and shared purchasing scale dynamics.
• WM SE (Würth Mobility): German automotive aftermarket distributor with extensive branch network serving workshops across Germany — comparable in scale and target customer to AAGG.

Broad incumbents

• LKQ Corporation: US-headquartered global auto parts distributor owning Stahlgruber and other European aftermarket operations — directly comparable business model with broader geographic reach.
• Robert Bosch GmbH (Automotive Aftermarket): Global automotive parts manufacturer and distributor with Bosch Car Service workshop concept — both partner and competitor to AAGG; comparable in OE parts supply and workshop ecosystem integration.
• Continental AG (Automotive Aftermarket): Global automotive parts manufacturer with substantial aftermarket presence including VDO and ContiTech product lines — comparable in OE/IAM dual-channel distribution to workshops.

Others

• ZF Friedrichshafen AG (Aftermarket): Global drivetrain and chassis technology company with aftermarket service network (partnered with AAGG's Hennig Getriebeservice) — comparable in OE parts supply and commercial vehicle service capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aag.germany
• LinkedInlinkedin.com/company/allianceautomotiveservicegmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Automotive Group Germany