Longview Farms
Longview Farms is a privately held, founder-owned e-commerce company founded in 1992 that sells pure emu oil and emu oil-based skincare, pain relief, nutrition, and pet care products direct-to-consumer from its Bloomsburg, Pennsylvania farm, with an additional wholesale channel for bulk OEM buyers.
- Company typePrivate
- Founded1992
- HeadquartersBloomsburg, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Longview Farms does
Longview Farms is a privately held, direct-to-consumer e-commerce company founded in 1992 and headquartered on a 169-acre farm in Bloomsburg, Pennsylvania. The company sells pure emu oil and a broad catalog of emu oil-based products spanning skincare, personal care, pain relief, nutrition, and pet care. Its core technology is molecular distillation, which the company uses to remove contaminants such as heavy metals, herbicides, pesticides, and arsenic from emu oil — a processing claim it positions as a purity differentiator versus commodity-grade emu oil.
The company operates a Shopify storefront (longviewfarms.com) with a free-shipping threshold of $50, and supplements D2C sales with a wholesale/OEM channel for bulk emu oil sizes ranging from 32 oz to 640 oz (5-gallon pail) targeting cosmetics and soap manufacturers. Revenue streams are one-time-purchase across pure emu oil (0.5 oz to 640 oz), value-added products (soaps, creams, lip balms, hair care, pain rubs), dietary gel capsules (Omega 3-6-9), and pet supplements and skin therapy. Customer segments are individual consumers seeking natural skincare, health-conscious supplement buyers, pain management seekers, pet owners, and B2B manufacturers sourcing bulk oil.
The go-to-market is primarily organic: an educational content hub (Emu Oil Institute), a Shopify blog covering topics from purity to FDA/USDA compliance, and active social media profiles across Facebook, Instagram, Pinterest, TikTok, X, and YouTube. The company is independently owned, has 1-10 employees, no disclosed funding, no partnerships or alliances, and no reported M&A activity.
Longview Farms firmographics
Firmographics- Name
- Longview Farms
- Legal name
- Longview Farms
- Website
- https://longviewfarms.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Longview Farms is a privately held, founder-owned e-commerce company founded in 1992 that sells pure emu oil and emu oil-based skincare, pain relief, nutrition, and pet care products direct-to-consumer from its Bloomsburg, Pennsylvania farm, with an additional wholesale channel for bulk OEM buyers.
- Ownership category
- akta.pro rank
Longview Farms industry classification
Industry- Product category
- Natural Skincare & Emu Oil Products
- NAICS
- Fats and Oils Refining and Blending (311225), Starch and Vegetable Fats and Oils Manufacturing (31122)
- SIC
- Fats & Oils (2070), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Fats, Oils & Lipid Ingredients (Specialty Oils, MCTs, Structured Lipids) (CRADAOAL)
- akta.pro secondary industries
- Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed) (AFAKAEAE), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)
Keywords
Where Longview Farms is headquartered
LocationHeadquarters
- HQ city
- Bloomsburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Longview Farms business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Emu Oil Products: Direct sales of pure emu oil in various sizes from 0.5 oz to 640 oz, serving both consumer and commercial/manufacturer needs. Consumer sizes range from sampler sizes to bulk containers.
- Emu Oil Value-Added Products: Sales of finished products including soaps, skincare creams, lip balms, hair care products, and pet supplements that incorporate emu oil as a key ingredient.
- Emu Oil Dietary Supplements: Sales of emu oil gel capsules as a food dietary supplement containing Essential Fatty Acids (EFAs), marketed as an all-natural omega 3-6-9 complex.
- Bulk/Wholesale Emu Oil: Large-scale sales of bulk emu oil (32 oz to 640 oz) to manufacturers for use as an ingredient in lotions, creams, cosmetics, and soap making. OEM pricing available by phone inquiry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer-sized emu oil products from 0.5 oz to 4 oz |
| Unit Pricing | Pay-as-you-go | Bulk consumer and commercial emu oil sizes |
| Unit Pricing | Pay-as-you-go | Emu oil gel capsules dietary supplement |
| Unit Pricing | Pay-as-you-go | Soaps, skincare, and personal care products |
| Unit Pricing | Pay-as-you-go | Pet care products |
| Unit Pricing | Pay-as-you-go | Pain relief and muscle rub products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Longview Farms product offering
Product offeringCore offering
Longview Farms processes and sells 100% pure, molecularly distilled emu oil in consumer and bulk sizes, along with emu oil-based personal care, pet care, pain relief, and nutritional supplement products. The portfolio spans pure oil (0.5 oz to 640 oz), soaps, facial creams, wrinkle moisturizers, hair care kits, lip balms, muscle and joint rubs (Zap It!), pet food supplements and skin therapy, and Omega 3-6-9 gel capsules.
Product overview
Longview Farms is an e-commerce company selling pure emu oil products and emu oil-based personal care, pet care, and wellness products. The core product line consists of pure emu oil in various sizes (from 0.5 oz to 640 oz bulk), supplemented by finished consumer products including emu oil soaps (Unscented, Mint, Colloidal Oatmeal, Baby Scent, Rose Scent varieties), facial creams, wrinkle moisturizers, hair care (shampoo, conditioner, hair loss kit), lip balms, muscle/joint pain rubs (Zap It! line), pet food supplements and skin therapy, dietary gel capsules, and burn care kits. The company operates as a direct-to-consumer e-commerce business established in 1992 on a 169-acre farm in northeastern Pennsylvania.
Differentiator
Problem solved
Functional benefit
Products and services
- Pure Refined Emu Oil
Quantifiable outcome
- Products contain verified Essential Fatty Acids (EFAs) including Omega 3-6-9 necessary for healthy body function
Companies that use Longview Farms
Customer profileSegments5 records
Ideal customer profiles5 records
Longview Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Longview Farms partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Longview Farms competitors and assessment
Company assessmentEmerging players
- Badger Balm: Small-batch natural balm and skincare company selling lip balms, muscle rubs, and sun care with specialty oils as ingredients. Comparable as a niche natural topical brand with pain/skin-care SKUs in similar price tiers and channels.
- Leven Rose: DTC specialty oils brand selling jojoba, argan, rosehip and similar single-ingredient beauty oils primarily through e-commerce. Comparable as a single-ingredient natural beauty oils DTC brand targeting overlapping skincare consumers.
- Zesty Paws: Fast-growing DTC pet wellness brand offering skin/coat, allergy, and hip-joint functional supplements. Comparable as a premium-positioned pet supplement brand targeting overlapping pet-owner buyers interested in functional skin and coat health.
- Pet Honesty: DTC pet supplement brand selling skin and coat, allergy, and wellness chews and oils for dogs and cats. Comparable in the pet food supplement and skin therapy categories where Longview Farms sells emu-based pet products.
Direct peers
- Heritage Products: Seller of castor oil and other specialty natural oils marketed for cosmetic and wellness uses. Comparable as a single-ingredient, traditional/oil-based specialty personal care brand with overlapping customer demographics.
- Emu Australia: Major Australian producer and brand of emu oil products for skincare, pain relief, and haircare. Competes head-to-head with Longview Farms in pure and value-added emu oil offerings globally.
- Mountain Rose Herbs: Specialty supplier of bulk organic oils, herbs, and natural ingredients to both consumers and manufacturers/OEMs. Comparable as a bulk-and-retail specialty oils supplier with a B2B ingredient channel analogous to Longview Farms' wholesale emu oil offering.
- Australian Emu Oil Company: Specialty emu oil producer offering refined emu oil for cosmetic, therapeutic, and nutraceutical applications. Closely comparable as a refined-ingredient and finished-good emu oil specialist.
- Emu Tracks: Australian emu oil brand selling pure emu oil and emu oil-based skincare, soaps, and lip balms. Directly comparable as a vertically-positioned specialty emu oil consumer brand competing in the same niche category.
Broad incumbents
- Dr. Bronner's: Iconic natural soap and personal care brand selling castile soaps, lotions, and balms across natural and specialty retail. Comparable at the category level as an established natural personal care brand with soap and lotion lines overlapping Longview Farms' value-added products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Longview Farms social profiles
Digital presenceLongview Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Longview Farms leadership team
Management profileNumber of profiles
Profiles1 record
Longview Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Longview Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Longview Farms
What does Longview Farms do?
Longview Farms processes and sells 100% pure, molecularly distilled emu oil in consumer and bulk sizes, along with emu oil-based personal care, pet care, pain relief, and nutritional supplement products. The portfolio spans pure oil (0.5 oz to 640 oz), soaps, facial creams, wrinkle moisturizers, hair care kits, lip balms, muscle and joint rubs (Zap It!), pet food supplements and skin therapy, and Omega 3-6-9 gel capsules.
Is Longview Farms a public or private company?
Longview Farms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Longview Farms founded?
Longview Farms was founded in 1992. It employs 1 to 10 people.
Where is Longview Farms based?
Longview Farms is headquartered in Bloomsburg, United States, in the North America region.
How does Longview Farms make money?
Four revenue lines are on record. Emu Oil Products are the primary driver. The others are emu Oil Value-Added Products, emu Oil Dietary Supplements and bulk/Wholesale Emu Oil.
Who are Longview Farms's main competitors?
Emerging players on record are Badger Balm, Leven Rose, Zesty Paws and Pet Honesty. Direct peers are Heritage Products, Emu Australia, Mountain Rose Herbs, Australian Emu Oil Company and Emu Tracks. Dr. Bronner's is listed as a broad incumbent.
Does Longview Farms have an API?
No public API is recorded for Longview Farms.
What industry is Longview Farms in?
Longview Farms's product category is Natural Skincare & Emu Oil Products. Its primary akta.pro industry code is CRADAOAL, Fats, Oils & Lipid Ingredients (Specialty Oils, MCTs, Structured Lipids), with a secondary code of AFAKAEAE, Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed). Its NAICS code is 311225 and its SIC code is 2070.