Bike Easy

What Bike Easy does

Bike Easy (legal name: Metro Bicycle Coalition of New Orleans, EIN 80-0100169) is a 501c3 nonprofit organization founded in 2003 in New Orleans, Louisiana, and rebranded to Bike Easy in 2010 when it hired its first Executive Director. The organization promotes safer and more accessible bicycling across the Greater New Orleans region through three integrated pillars: education (Youth and Adult Learn to Ride classes, Smart Biking workshops, After School Ride Clubs, Bike Light Giveaways, instructor training), advocacy (Complete Streets policy, Safer St. Claude campaign, Louisiana Bootlace Trail Network, Count Dat data project), and community programming (Bicycle Valet at major festivals, Bicycle Second Line annual ride, free FixIt Stations, Powered by Entergy free bicycle rack program).

The organization has no proprietary technology systems; its digital infrastructure consists of a NationBuilder-based website supporting event registration, membership signup, donations, and an interactive Bike Easy Online Map. Integrations are limited to consumer fitness platforms Strava and MapMyRide for tracking participation in the annual April Challenge. Programs are delivered in-person at schools, parks, community centers, and partner venues.

Bike Easy is funded through a diversified nonprofit revenue model: recurring membership dues, individual donations (including Charitable Foundation and Employee Match Program giving), event-based fundraising (Give NOLA Day with a $25K target), foundation grants, and earned income from sliding-scale education class fees ($25-$75 per participant for Learn to Ride classes). Major institutional funders and sponsors include Entergy, the Greater New Orleans Foundation, LCMC Health, the NORD Commission, and Bike Law Louisiana. The organization is governed by a 15-member Board of Directors and led by Executive Director Allene La Spina, with a small full-time staff supplemented by part-time program assistants and LCI-certified instructors.

Name

Bike Easy

Legal name

Metro Bicycle Coalition of New Orleans

Website

https://bikeeasy.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Bike Easy is a New Orleans-based 501c3 nonprofit, founded in 2003, that delivers bicycle education, community events, and policy advocacy to promote safer bicycling across the Greater New Orleans region.

Ownership category

akta.pro rank

Product category

Bicycle Advocacy and Education Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

Keywords

• Bicycle education programs
• Cycling safety advocacy
• Community cycling events
• Bicycle infrastructure policy
• Youth cycling education

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Bike Easy operates a membership program where individuals pay dues to support the organization. Membership provides benefits and is promoted during events and campaigns such as Membership Month.
2. Donations: The organization accepts donations from individuals and promotes charitable giving, including through Charitable Foundation and Employee Match Programs. EIN listed: 80-0100169.
3. Event-Based Fundraising: Bike Easy participates in Give NOLA Day fundraising campaign with ambitious goals (25K target mentioned in 2022). Also organizes fundraising events and silent auctions.
4. Education Program Fees: Sliding-scale payment rates for education classes ($25-$75 for Youth Learn to Ride and Adult Learn to Ride classes). Some programs are free.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bike Easy is a 501c3 nonprofit that promotes bicycling in Greater New Orleans through three pillars: Education (Youth and Adult Learn to Ride classes, Smart Biking workshops, After School Ride Clubs, and instructor training), Advocacy (Complete Streets policy, Safer St. Claude, Count Dat data project, Louisiana Bootlace Trail Network), and Community (Bicycle Valet, Bicycle Second Line, Bike Light Giveaways, FixIt Stations, and membership/donation drives). Programs reach children ages 5 and up, adults, schools, and policymakers across the region.

Product overview

Bike Easy is a non-profit organization (dba Metro Bicycle Coalition of New Orleans, EIN 80-0100169) providing bicycle advocacy, education, and community programs in Greater New Orleans. The organization operates as a single unified mission-focused entity offering educational programs including Youth Programs (After School Ride Clubs, Walk & Roll to School Week), Adult Programs (Learn to Ride, Smart Biking, maintenance workshops), and community events (Bicycle Valet, Bicycle Second Line). Core advocacy initiatives include Complete Streets policy, the Safer St. Claude Campaign, Count Dat data tracking, the Bike Easy Online Map, and the Louisiana Bootlace Trail Network. The organization provides membership benefits and maintains FixIt Stations and Bike Light Giveaway programs throughout the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycle Safety Education Programs Comprehensive bicycle safety education for youth and adults, including Learn to Ride classes, Smart Biking workshops, and on-street skill development taught by League Cycling Instructors certified through the League of American Bicyclists.
• Youth Programs After School Ride Clubs, Walk & Roll to School Week activities, and Youth Learn to Ride classes for children ages 5 and up, teaching Glide, Balance, Start, Stop, Pedal and Steer skills.
• Adult Programs Adult Learn to Ride classes for beginners ages 16 and up, Smart Biking workshops, and bike maintenance and safety workshops for adult cyclists, offered on a sliding scale of $25-$75.
• Bicycle Valet Free bicycle valet service provided at community events throughout New Orleans, including Wednesday at the Square, Congo Square Rhythms Festival, Fete Francaise, and Oak Street Po-Boy Festival.
• Bicycle Second Line Annual community bicycle ride event featuring live music, typically covering 10 miles across New Orleans with an after-party celebration; 269 riders participated in the 2022 edition.
• Complete Streets Advocacy Advocacy campaign to ensure every street built or reconstructed in Greater New Orleans is designed to accommodate all users, through policy development, community engagement, and work with the New Orleans Complete Streets Coalition.
• Bike Easy Online Map Interactive online map showing Bike Easy Certified Sites, Member Discounts, FixIt Stations, Bike Shops, and bike routes throughout Greater New Orleans.
• Count Dat A data documentation project that tracks New Orleans' investments in developing a connected, low-stress network of walking and bicycling facilities and analyzes outcomes from those investments.
• Membership Program Annual membership program offering benefits including member discounts at local bike shops, access to exclusive events, and support for Bike Easy's advocacy and education mission.
• FixIt Stations Public bicycle repair stations installed throughout New Orleans, equipped with basic tools and air pumps for minor repairs and maintenance.
• Bike Light Giveaways Community safety program distributing bicycle lights to riders to improve visibility and compliance with Louisiana bike light laws.
• Look Before You Open Safety education program teaching cyclists and drivers proper protocols for navigating vehicle doors and avoiding dooring incidents.
• Louisiana Bootlace Trail Network Advocacy initiative for developing a connected trail network across Louisiana supporting long-distance cycling routes.
• Safer St. Claude Campaign Focused advocacy campaign advocating for protected bike lanes and safety improvements along St. Claude Avenue, a high-crash corridor in New Orleans.
• Instructor Training League Cycling Instructor (LCI) certification training pathway offered in partnership with the League of American Bicyclists for community members who want to teach bicycling skills.
• Discount Rack Program / Free Bicycle Racks Program powered by Entergy that provides free and discounted bicycle racks to local businesses and community locations to expand bicycling infrastructure.

Quantifiable outcome

• 300% increase in people biking to work since 2003
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

15 partnerships are on record, tiered major, core, program, event and policy.

• EntergymajorGTM or Marketing PartnerEntergy is a major sponsor of Bike Easy, powering the free bicycle rack program. They support community initiatives to make bicycling more accessible.
• New Orleans Complete Streets CoalitioncoreStrategic or Co-development PartnerBike Easy is a key partner in the Complete Streets Coalition, working on policy and design committee, advocacy campaigns, and infrastructure improvements. Joint advocacy for Complete Streets policy implementation.
• Louisiana Cancer Prevention & Control Programs (LCP)programStrategic or Co-development PartnerPartnership for Pedal for Colorectal Cancer Awareness - monthly bike rides during March to promote colorectal cancer awareness and screening.
• Get Up Brass BandeventGTM or Marketing PartnerProvided live music during Bicycle Second Line 2022 event to keep spirits high during the 10-mile ride.
• NORD CommissioneventGTM or Marketing PartnerDonor/supporter of Bicycle Second Line event.
• Bike Law LouisianaeventGTM or Marketing PartnerDonor/supporter of Bicycle Second Line event. Bike Law ambassador program associated with Bike Easy.
• Second-Line Brewing CompanyeventGTM or Marketing PartnerHosted afterparty venue for Bicycle Second Line 2022.
• League of American BicyclistscoreStrategic or Co-development PartnerNational organization providing League Cycling Instructor (LCI) certification. Bike Easy staff become certified instructors through LAB training. Affiliated with national bike advocacy network and National Bike Summit.
• Metairie CemeteryeventGTM or Marketing PartnerPartnership for Ride to Remember - community bike rides through the historic cemetery in honor of National Bicycle Safety Month and those lost in fatal cycling accidents.
• New Harmony High SchoolprogramImplementation/ SI/ Consulting PartnerCollaboration to start an After School Ride Club for high school freshman. Free course led by Bike Easy instructors to advance on-street and long-distance riding skills.
• Youth Empowerment Project (YEP)programImplementation/ SI/ Consulting PartnerPartnership for After School Bike Club providing bicycling education and skills training for youth.
• Living SchoolprogramImplementation/ SI/ Consulting PartnerPartnership for After School Bike Club providing bicycling education and skills training for youth.
• Blue BikesprogramGTM or Marketing PartnerBike share system operated in New Orleans. Bike Easy works with and promotes bike share as part of their transportation options. $1.7M DOE grant secured for expansion.
• City of New OrleanspolicyStrategic or Co-development PartnerFormal working relationship for Complete Streets policy, bikeway planning, and infrastructure improvements. Work with City Council, DPW, and Mayor's Office.
• Louisiana Department of Transportation and Development (LADOTD)policyStrategic or Co-development PartnerState agency responsible for state roads where Bike Easy advocates for protected bike lanes (e.g., St. Claude Avenue). Ongoing discussions about safety improvements on state corridors.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• San Francisco Bicycle Coalition: Bay Area bicycling advocacy organization with membership, education programs, and infrastructure policy work. Comparable in mission, urban focus, and member-supported non-profit model.
• Cascade Bicycle Club: Pacific Northwest bicycling advocacy and education non-profit running classes, major rides, and policy campaigns. Comparable regional advocacy + education model.
• Bike Pittsburgh: Pittsburgh-based bicycling advocacy and education non-profit with community rides, classes, and policy work. Comparable urban-focused advocacy and education mission.
• Washington Area Bicyclist Association (WABA): Washington, D.C. regional bicycling advocacy and education non-profit offering classes, community events, and policy advocacy. Closely mirrors Bike Easy's regional advocacy + education + community-events structure.
• MassBike: Massachusetts state-level bicycle advocacy organization offering education, advocacy, and community programming. Comparable as a state/regional advocacy non-profit with similar program pillars.
• Los Angeles County Bicycle Coalition: L.A. County bicycle advocacy non-profit with education, advocacy, and community programming. Comparable as a regional advocacy and education non-profit with similar urban infrastructure challenges.
• Bicycle Coalition of Greater Philadelphia: Greater Philadelphia regional bicycle advocacy non-profit focused on education, infrastructure, and policy. Strong direct peer in mission, program mix, and constituency.
• Bike New York: New York City-based bicycling education and advocacy non-profit running Learn to Ride classes, community rides, and advocacy campaigns. Directly comparable operating model and urban focus to Bike Easy.

Broad incumbents

• League of American Bicyclists: The national umbrella bicycling advocacy organization that provides League Cycling Instructor certification to Bike Easy staff. Operates at a national scale across advocacy, education, and policy, making it the broadest comparable in the same space.
• PeopleForBikes: National bicycling advocacy and industry coalition that works on infrastructure, policy, and ridership. Highly comparable as a larger, broader advocacy body in the same mission space as Bike Easy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BikeEasy
• Facebookfacebook.com/BikeEasy
• LinkedInlinkedin.com/company/bike-easy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bike Easy