What Selmore Pharmaceuticals does

Selmore Pharmaceuticals (PVT) Ltd. is a privately held veterinary pharmaceutical company founded in 2002 and headquartered in Lahore, Pakistan. It manufactures and sells veterinary drugs for livestock, poultry, and companion animals across three commercial lines (Livestock, Poultry, and Pet), spanning therapeutic categories that include antibacterials, anthelmintics, anticoccidials, NSAIDs, hormonal treatments, restorative medicines, insecticides, expectorants, and flushers. Its portfolio exceeds 200 formulations delivered in injections, oral powders, drenches, solutions, suspensions, and sprays, produced at a single WHO-GMP compliant, ISO 9001-certified manufacturing facility at 36-KM Batth Road, Shamke Bhattian, Punjab. The company markets products through three internal sales divisions (Lion, Tiger, and Panther) and distributes to customers in more than 20 countries across South Asia, the GCC, Africa, Southeast Asia, Central Asia, East Asia, and Latin America.

Selmore operates a B2B sales model combining field sales teams organized into regional zones (North, Central, and Sargodha) with distribution partnerships through regional partners such as Aman Traders in Sargodha. Named enterprise customers include Nishat Dairy Farm, Sapphire Dairies, Interloop Dairies Limited, Umer Dairies, and Ghani Dairy Farm, primarily in the dairy vertical, alongside a broader customer base of poultry producers, veterinarians, and pet owners. Marketing tactics include industry-academia partnerships with veterinary colleges, free veterinary treatment camps, and organic social channels (Facebook with approximately 21,900 followers, Instagram with 59 followers). Leadership is headed by Chairman Sir Akbar Ali, with Mr. Muhammad Yousaf Siddiqui as Head of Sales and Marketing for the Lion Division and additional divisional managers across the organization.

The company generates revenue through one-time sales of pharmaceutical products, with no disclosed subscription, contract, or licensing model. International technology partnerships with Laboratorios Syva S.A.U. and Igusol Advance S.A. (both based in Spain) support product portfolio expansion under the company's foreign collaboration initiative. The company remains privately held with no public listing, no disclosed institutional investors, and no reported revenue, headcount, or funding figures in the available data.

Name

Selmore Pharmaceuticals

Legal name

Selmore Pharmaceuticals (PVT) Ltd.

Website

https://selmorepharma.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Selmore Pharmaceuticals is a Pakistan-based veterinary pharmaceutical manufacturer founded in 2002, producing 200+ formulations of antibacterials, anthelmintics, NSAIDs, and related drugs for livestock, poultry, and companion animals across more than 20 countries, operating from a WHO-GMP compliant, ISO-certified facility in Lahore.

Ownership category

akta.pro rank

Product category

Veterinary Pharmaceuticals

NAICS

Pharmaceutical Preparation Manufacturing (325412)

SIC

Pharmaceutical Preparations (2834), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Generic & Private-Label Veterinary Pharmaceuticals (HLAMAEAM)

akta.pro secondary industry

Veterinary Pharmaceutical Wholesalers & Distributors (HLAMAIAA)

Keywords

• Veterinary pharmaceuticals
• Animal health products
• Livestock medicines
• Poultry health solutions
• Veterinary formulations

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Veterinary Pharmaceutical Products: Selmore generates revenue through the manufacturing and sale of veterinary pharmaceutical products including antibiotics, anthelmintics, anticoccidials, anti-inflammatory drugs, hormonal treatments, and other veterinary medicines for livestock and poultry animals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Selmore Pharmaceuticals manufactures and sells a portfolio of 200+ veterinary pharmaceutical products for livestock, poultry, and companion animals. The range spans antibacterials, anthelmintics, anticoccidials, NSAIDs, hormonal treatments, supportive medicines, insecticides, and intramammary suspensions across multiple formulations including injections, oral powders, drenches, solutions, and sprays. Products are produced at a WHO-GMP compliant, ISO-certified manufacturing facility in Lahore, Pakistan, and distributed domestically and across 20+ international markets.

Product overview

Selmore Pharmaceuticals is a veterinary pharmaceutical company offering a comprehensive portfolio of 200+ pharmaceutical products organized across three commercial lines: Livestock Line, Poultry Line, and Pet Line. The product portfolio spans multiple therapeutic categories including Antibacterials (Amoxygent, Cipoxin, Colimoxin, Ceftisel), Anthelmintics (Actimec, Abentin, Albensel), NSAIDs (Clofenac, Camilox), Hormonal Treatments (Bosol), Restorative Medicines (Actibol, Multimino-V, Gesiton), Insecticides (Ectoend, Delta-25), Anticoccidials (Coxiril Plus, Ethoprol), Expectorants (Bronchofit), Flushers (Nephralyte), and various intramammary suspensions for dairy cattle. Products are available in multiple formulations including injections, oral powders, drenches, solutions, and sprays. The company manufactures cost-effective veterinary formulations meeting WHO-cGMP and ISO standards, serving both local and international markets across South Asia, GCC, Africa, Southeast Asia, Central Asia, and Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• Lion Division: Sales division handling livestock products and business development
• Tiger Division
• Panther Division
• Pet Line
• Poultry Line
• Livestock Line

Products and services

• Uteprim Intrauterine Suspension Antibacterial intrauterine suspension for cows containing Cephapirin as Benzathine 500mg, presented in a 19gm syringe for veterinary use against uterine infections.
• Tygent Injection Antibacterial injection containing Tylosin Tartrate 100mg and Gentamicin as Sulphate 50mg per ml, used for cattle, goat, sheep, and poultry.
• Triger Oral Dry Powder Antibacterial oral powder formulation for calves, poultry, and livestock, providing cost-effective veterinary formulations.
• Trifle-C Powder Antibacterial powder for livestock and poultry health solutions.
• Tylosel 50 Oral Powder Oral powder poultry product launched as part of the Poultry Group B product line at Selmore Pharmaceuticals.
• Oxysel 50 Oral Powder Oral powder poultry product launched as part of the Poultry Group B product line at Selmore Pharmaceuticals.
• Abentin Drench Anthelmintic drench for buffalo, cattle, goat, and sheep used to control parasitic worm infections.
• Actimec 3.15% Injection Anthelmintic injection for buffalo, camel, cattle, goat, and sheep to treat parasitic infections.
• Albensel-10 Drench Anthelmintic drench for buffalo, camel, cattle, goat, horses, poultry, and sheep to control parasitic worm infections.
• Cefagent Intramammary Suspension Antibacterial intramammary suspension for lactating cows, cattle, goat, and sheep used to treat mastitis.
• Ceftisel Dry Powder Injection Antibacterial dry powder injection available in 1gm and 4gm formulations for various animals including cats, dogs, goats, horses, and livestock.
• Duasol LA Injection Long-acting antibacterial injection containing Oxytetracycline as HCl BP 300mg and Flunixin Meglumine USP 20mg for use in livestock and other animals.
• Bosol Injection Hormonal treatment injection for buffalo, cows, goat, horses, and sheep used for reproductive and hormonal therapy.
• Multimino-V Injection Multivitamin restorative injection for buffalo, cats, cattle, dog, goat, horses, lambs, poultry, and sheep.
• Brolimox Oral Powder Antibacterial oral powder formulated for poultry to treat bacterial infections.
• Coxiril Plus Solution Anticoccidial solution for poultry used to prevent and treat coccidiosis.
• Ethoprol Powder Anticoccidial powder containing Amprolium HCl 200mg and Ethopabate 20mg per gram, used to prevent and treat coccidiosis in poultry.
• Neflox Solution Antibacterial solution containing Florfenicol USP 23gm per 100ml used to treat bacterial infections in livestock and poultry.

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Laboratorios Syva S.A.U.coreStrategic or Co-development PartnerForeign collaboration partner from Spain for veterinary pharmaceutical products. Part of Selmore's international partnership strategy for technology and product development.
• Igusol Advance S.A.coreStrategic or Co-development PartnerForeign collaboration partner from Spain for veterinary pharmaceutical products. Contributes to Selmore's international technology exchange and product portfolio expansion.
• Vet Crescent Society – Jhang ChapterminorGTM or Marketing PartnerCollaboration for flood relief campaigns and veterinary treatment camps. Joint community outreach initiatives for livestock welfare.
• SAVERS (College of Veterinary and Animal Sciences, Jhang)minorGTM or Marketing PartnerIndustry-academia collaboration for veterinary welfare camps and community service programs.
• Aman Traders (Sargodha)coreChannel Partner/ Reseller/ DistributorRegional distribution partner in Sargodha for poultry and livestock products. Key venue for product launch celebrations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MSD Animal Health / Merck Animal Health: Animal-health division of Merck offering pharmaceuticals, vaccines and智能化 solutions across all major species. Overlaps with Selmore's entire therapeutic range and competes in many of the same export markets.
• Elanco Animal Health: Global animal health incumbent spanning companion-animal and livestock pharmaceuticals, vaccines and parasiticides. Competes against Selmore's portfolio across multiple species and therapeutic categories, particularly in the same emerging-market geographies.
• Zoetis: World's largest animal health company offering pharmaceuticals, vaccines, diagnostics, and genetics across species. Serves the same veterinarian and livestock-producer customers as Selmore but at a vastly larger R&D-backed scale.
• Ceva Santé Animale: Global veterinary company focused on pharmaceuticals, vaccines and equipment, with strong emerging-market presence across poultry, swine and ruminants. Comparable product breadth to Selmore, with additional biologics and vaccine capabilities.
• Boehringer Ingelheim Animal Health: Top-tier animal-health company with vaccines, parasiticides, and pharmaceuticals across livestock, swine and poultry. Operates in the same GCC, African and South Asian markets where Selmore distributes, but with deeper biologic and vaccine capabilities.

Direct peers

• Virbac: Global animal health company with a wide multi-species veterinary pharmaceutical portfolio spanning parasiticides, antibiotics, vaccines and nutritionals — an analogous value proposition to Selmore's across the same livestock and companion-animal segments.
• Vetoquinol: Mid-sized European veterinary pharmaceutical company focused on multi-species therapeutics (antibacterials, parasiticides, anti-inflammatories, reproductive health) — directly comparable to Selmore's broad generic-pharma portfolio across livestock, poultry and companion animals.
• Phibro Animal Health: Diversified animal health and mineral nutrition company selling antibacterials, parasiticides, vaccines and specialty products globally — closely mirrors Selmore's generics-led, multi-therapeutic-category model serving livestock and poultry producers in emerging markets.

Regional players

• Hester Biosciences: India-based animal health company manufacturing veterinary vaccines, pharmaceuticals and health products for poultry, livestock and companion animals. Closest geographic and operating-model analogue to Selmore among South Asian private veterinary pharma manufacturers.
• Indian Immunologicals: Indian veterinary and human biologicals manufacturer producing veterinary vaccines and pharmaceuticals for livestock and companion animals. Comparable to Selmore as an emerging-market, multi-species animal-health manufacturer targeting tropical livestock disease profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/selmorepharma
• Instagraminstagram.com/selmore_pharma
• LinkedInlinkedin.com/company/selmorepharma

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selmore Pharmaceuticals