Steve McKenna and The Home Advantage
- Company typePrivate
- Founded1985
- HeadquartersArlington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Steve McKenna and The Home Advantage firmographics
Firmographics- Name
- Steve McKenna and The Home Advantage
- Legal name
- Steve McKenna & The Home Advantage Team
- Website
- https://yourhomeforsale.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Steve McKenna and The Home Advantage industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)
- akta.pro secondary industries
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Steve McKenna and The Home Advantage is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Steve McKenna and The Home Advantage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Traditional real estate commission model where the team earns a percentage of property sale transactions. Commissions are typically split between listing agent and buyer's agent, with a portion going to the brokerage (Gibson Sotheby's International Realty).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Full-service real estate representation |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Steve McKenna and The Home Advantage product offering
Product offeringCore offering
Steve McKenna & The Home Advantage Team is a residential real estate brokerage operating under Gibson Sotheby's International Realty, providing buyer representation and seller representation services across Greater Boston. The team offers property search, comparative market analysis, professional staging and marketing consultation, offer negotiation, and transaction coordination, with specialized luxury real estate services leveraging the Sotheby's International Realty global referral network.
Product overview
Steve McKenna & The Home Advantage is a real estate team operating under Gibson Sotheby's International Realty, offering a comprehensive suite of residential real estate services in the Greater Boston area. The core offering consists of buying and selling services, supported by property search functionality, home valuation tools (Home Value Estimator), and Market Analysis reports. The team specializes in luxury properties through the Sotheby's International Realty network and provides area-specific Market Reports for Arlington and Medford. Support services include transaction coordination and marketing support. The team of 9 agents and staff serves clients across Arlington, Medford, Boston, MetroWest, North Shore, South Shore, and Cape Cod communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Buying Services Comprehensive buyer representation services including property search, offer preparation, negotiation, and closing support for home buyers in the Greater Boston area.
- Real Estate Selling Services Home selling services including property valuation, marketing, staging consultation, offer negotiation, and transaction coordination for sellers in the Greater Boston area.
- Luxury Real Estate Services White-glove luxury real estate services leveraging the Sotheby's International Realty global referral network for high-value residential property transactions in Greater Boston.
- Property Search Platform Interactive property search platform allowing users to filter by price, property type, bedrooms, bathrooms, square footage, and geographic region across the Greater Boston MLS.
- Transaction Coordination Licensed transaction coordinator services to ensure seamless execution and efficient processing of real estate transactions from contract to closing.
Quantifiable outcome
- Top 10 Greater Boston real estate team since 1986
- +3 more outcomes
Companies that use Steve McKenna and The Home Advantage
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Steve McKenna and The Home Advantage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Steve McKenna and The Home Advantage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gibson Sotheby's International RealtycoreThe team operates under the Gibson Sotheby's International Realty brokerage, providing access to the Sotheby's International Realty brand, global referral network, marketing resources, and franchise support services. This partnership enables access to worldwide buyers and sellers seeking luxury properties.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Steve McKenna and The Home Advantage competitors and assessment
Company assessmentBroad incumbents
- Keller Williams Realty: Largest real estate franchise by agent count in the U.S., with material presence in Greater Boston. Comparable as a competing full-service brokerage emphasizing team-based productivity and agent-centric culture.
- Coldwell Banker Realty: National residential real estate brokerage franchise with significant presence in Massachusetts and the Greater Boston market. Competes directly for listings and buyer representation, with established brand and franchise network parallels to Sotheby's.
- RE/MAX: Global real estate franchise with substantial agent network in Massachusetts. Competes in the same residential brokerage space with a similar commission-based, agent-driven model, though typically less luxury-focused than Sotheby's.
- Berkshire Hathaway HomeServices: National residential real estate franchise with established presence across New England. Directly comparable as a competing premium-branded brokerage competing for both mainstream and luxury residential clients.
- Century 21: Global residential real estate franchise with substantial New England footprint. Comparable as a competing full-service agent network with similar commission-based economics and brand-driven lead generation.
Direct peers
- Compass: Tech-enabled residential real estate brokerage operating across the U.S., including Greater Boston. Directly comparable as a competing full-service agent model with heavy investment in proprietary technology, luxury marketing, and team-based agent structures.
Emerging players
- eXp Realty: Cloud-based residential brokerage with a rapidly growing agent base and no traditional brick-and-mortar model. Comparable as a competing agent-attraction model and alternative to franchise-based brokerages like Sotheby's.
- Redfin: Tech-enabled residential brokerage with a discount-pricing model and growing Greater Boston operations. Represents the disintermediation threat to traditional commission-based brokerages and competes for the same buyer and seller pool.
Regional players
- William Raveis Real Estate: Family-owned residential brokerage with strong Northeast U.S. footprint including Massachusetts. Highly comparable as a regional, relationship-driven full-service brokerage competing for the same luxury and suburban segments in Greater Boston.
- Leading Edge Real Estate: Massachusetts-based independent residential brokerage with deep local roots in the Greater Boston suburbs including Arlington and Medford. Closest local comparable competing directly for the same suburban Boston buyer and seller segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Steve McKenna and The Home Advantage social profiles
Digital presenceSteve McKenna and The Home Advantage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steve McKenna and The Home Advantage leadership team
Management profileNumber of profiles
Profiles9 records
Steve McKenna and The Home Advantage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steve McKenna and The Home Advantage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steve McKenna and The Home Advantage
What does Steve McKenna and The Home Advantage do?
Steve McKenna & The Home Advantage Team is a residential real estate brokerage operating under Gibson Sotheby's International Realty, providing buyer representation and seller representation services across Greater Boston. The team offers property search, comparative market analysis, professional staging and marketing consultation, offer negotiation, and transaction coordination, with specialized luxury real estate services leveraging the Sotheby's International Realty global referral network.
Is Steve McKenna and The Home Advantage a public or private company?
Steve McKenna and The Home Advantage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Steve McKenna and The Home Advantage founded?
Steve McKenna and The Home Advantage was founded in 1985. It employs 11 to 50 people.
Where is Steve McKenna and The Home Advantage based?
Steve McKenna and The Home Advantage is headquartered in Arlington, United States, in the North America region.
How does Steve McKenna and The Home Advantage make money?
One revenue line is on record: real Estate Commission.
Who are Steve McKenna and The Home Advantage's main competitors?
Broad incumbents on record are Keller Williams Realty, Coldwell Banker Realty, RE/MAX, Berkshire Hathaway HomeServices and Century 21. Compass is listed as a direct peer. Emerging players are eXp Realty and Redfin. Regional players are William Raveis Real Estate and Leading Edge Real Estate.
Does Steve McKenna and The Home Advantage have an API?
No public API is recorded for Steve McKenna and The Home Advantage.
What industry is Steve McKenna and The Home Advantage in?
Steve McKenna and The Home Advantage's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAL, Residential Real Estate Teams & Agent Networks (Team-Based Brokerage), with a secondary code of BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 53121 and its SIC code is 6531.