Exercise ETC

What Exercise ETC does

Exercise ETC Inc. is a privately held, Ft. Lauderdale, Florida-based continuing education provider founded in 1993 that serves certified fitness professionals in the United States. The company delivers approved continuing education credits (CECs and CEUs) accepted by 11 major certifying bodies including ACE (since 1993), NSCA (since 1998), AEA and NASM (since 1999), ACSM (2024-2026), and BOC (through 2027). Its product portfolio spans three formats: in-person 8-hour live workshops held at hotel venues across 22+ US cities ($99-129 each, 8 CEs per workshop), on-demand 2-hour webinars hosted on Vimeo ($10 individually or in bundles, 0.2 CECs/2.0 CEUs each), and self-paced home study/correspondence courses combining textbooks with online testing ($35-179 per course).

The underlying technology stack is deliberately simple and instructional rather than data- or AI-driven: an e-commerce website (exerciseetc.com) with online testing and instant grading at a 70% passing threshold, Vimeo for video delivery, QR codes linking workshop attendees to exercise-specific video clips, Constant Contact for email marketing, and an Amazon Kindle integration launching April 2026 for eBook distribution. The faculty consists of credentialed instructors (Master's and PhD-level in exercise physiology, kinesiology, and wellness) who lead both live and recorded content. A trademarked flagship program, 'Brains and Balance Past 60™', anchors the senior fitness curriculum.

The business model is high-volume, low-margin direct-to-consumer commerce. Exercise ETC sells primarily through its own website with no resellers, marketplaces, or enterprise channels; phone and email support are staffed (1-800-244-1344, [email protected]). Promotion runs through SEO, a Constant Contact newsletter, free Vimeo-hosted exercise demonstration videos, and rotating promotional sales (July ConEd Sale, Webinar Bundle BOGO, early bird workshop pricing). The company holds no external institutional investment and operates with a small leadership team led by Executive Director Guy Andrews (with the company since 1992) and Director of Education Mike Deibler (since 2008), suggesting a self-funded, lifestyle/private ownership structure.

Name

Exercise ETC

Legal name

Exercise ETC Inc.

Website

https://exerciseetc.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Exercise ETC Inc. is a privately held, Ft. Lauderdale-based continuing education provider founded in 1993 that sells approved CEC/CEU courses to US-certified fitness professionals via live workshops in 22+ cities, on-demand Vimeo webinars, and home study textbooks.

Ownership category

akta.pro rank

Product category

Fitness Continuing Education

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAAHAB

Fitness & Exercise Training Education (Strength, Cardio, Mobility)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYEDAAAEAH

Health, Wellness & Lifestyle Noncredit Programs

Education/Adult & Continuing Education/Continuing Education (Noncredit) & Lifelong Learning Programs

Keywords

• Fitness continuing education
• CEU certification programs
• Live fitness workshops
• On-demand webinars
• Home study courses

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Live Workshop Programs: In-person 8-hour continuing education workshops held at hotel venues across the USA, priced at $129 per program (early bird $99), earning participants 8.0 CEs per workshop. Programs include Brains & Balance Past 60, Fitness Trends 2026, Functional Aging for Seniors, and Performance-Based Training.
2. Webinars On-Demand: Pre-recorded 2-hour webinar courses sold individually for $10 each during sales, with webinar bundles offering buy-one-get-one-free deals. Each webinar earns 0.2 CECs or 2.0 CEUs. Bundle packages provide access to complete series with specialty certificates awarded upon completion.
3. Home Study / Correspondence Courses: Physical textbook plus online test or eBook plus eTest options. Physical course sets range from $35-$179; eTest-only options available for those who already own textbooks. Courses are priced affordably with the company emphasizing high-volume, low-margin strategy.
4. Specialty Certificates: Free specialty certificates awarded to participants who complete all 4 modules of a live workshop program, serving as marketing tools to document specialized training.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Exercise ETC provides continuing education programs for fitness professionals across three delivery formats: 8-hour live workshops held at hotel venues in 22+ US cities, on-demand webinars streamed via Vimeo, and home study/correspondence courses combining textbooks with online testing. Programs award CECs/CEUs approved by 11+ major certifying organizations including ACE, ACSM, NASM, NSCA, and BOC, serving personal trainers, athletic trainers, group fitness instructors, dietitians, licensed massage therapists, and physical therapists.

Product overview

Exercise ETC is a continuing education provider for fitness professionals offering three primary delivery formats: Live Workshops (in-person training at hotel venues across the USA), Webinars On-Demand (pre-recorded streaming video courses), and Home Study Courses (textbook-based correspondence programs). The product portfolio centers on Brains & Balance Past 60™ (trademarked senior fall prevention and cognitive training program), Fitness Trends 2026, Performance-Based Training, and Functional Aging for Seniors live workshops. Supporting offerings include bundled webinar series (Complete Webinar Series packages), individual webinar titles covering specialized topics, dozens of home study course textbooks with online testing, specialty certificates for concentrated training recognition, free exercise demonstration videos, and certificate management systems (issuance, replacement, answer sheet grading). Programs are approved for continuing education credits from major certifying organizations including ACE, ACSM, AEA, AFAA, NASM, NSCA, and others. Pricing for live workshops is $99-129, webinars are $10-40, and home study courses range from $35-179 depending on format.

Differentiator

Problem solved

Functional benefit

Products and services

• Brains & Balance Past 60™ Flagship 8-hour live workshop program for training seniors in fall prevention and cognitive improvement through balance exercises and age-appropriate resistance and cardiovascular training. Trademarked program with specialty certificate recognition for certified instructors.
• Fitness Trends 2026 Live 8-hour workshop covering cutting-edge innovations for customized training programs, including exercise modifications for aging Baby Boomers, progressive bodyweight exercises, and kettlebell/medicine ball/elastic tube/dumbbell training techniques.
• Performance-Based Training Live 8-hour workshop teaching individualized fitness journey design through movement pattern assessment, personalized technique integration, and evidence-based program implementation for athletes, older adults, and general fitness goals.
• Functional Aging for Seniors Evidence-based 1-day program for seniors aged 65 and older focusing on activities of daily living, core training, and balance drills to maintain independence and functional ability.
• Webinars On-Demand Pre-recorded 2-hour continuing education webinars delivered via Vimeo streaming. Includes individual webinar titles and bundled series covering topics from strength training to senior fitness. Each webinar earns 0.2 CECs or 2.0 CEUs.
• Home Study Courses (Correspondence Courses) Self-paced home-based continuing education programs combining textbook study with online testing. Available as physical books with priority mail delivery or as eBooks via Amazon Kindle. Includes instant grading service for certificate issuance upon scoring 70% or higher.

Quantifiable outcome

• Earn 8.0 CEs per live workshop, 0.2 CECs or 2.0 CEUs per webinar, and varying credits per home study course

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Amazon (Kindle)minorChannel Partner/ Reseller/ DistributorStarting April 2026, Exercise ETC began transitioning its eBooks to the Kindle platform by Amazon. Customers purchase Kindle editions directly from Amazon and must still buy the test separately from Exercise ETC to earn CEs. Exercise ETC is an Amazon Associate and earns commissions from qualifying purchases.
• NFPT (National Federation of Professional Trainers)minorChannel Partner/ Reseller/ DistributorNFPT has pre-approved all Exercise ETC courses for CEC awards. Exercise ETC is recognized as a CE Provider by NFPT with a published CE award chart showing specific credits per course.
• ISSA (International Sports Sciences Association)minorChannel Partner/ Reseller/ DistributorExercise ETC is a marketing and continuing education partner with ISSA. CE courses are accepted by ISSA for certification renewal.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NFPT (National Federation of Professional Trainers): National personal trainer certifying body that pre-approves Exercise ETC courses for CEC awards. Comparable as a CE-granting authority serving the same trainer customer base.
• NASM (National Academy of Sports Medicine): Leading US fitness certification body that sells its own continuing education courses to its certified trainer base. Directly comparable as a CE provider to fitness professionals, though part of a larger certification and CPT curriculum portfolio.
• NSCA (National Strength and Conditioning Association): National certifying body for strength and conditioning specialists that offers its own CE courses approved in Category A and Category C formats. Comparable to Exercise ETC as a CE provider serving CSCS-certified professionals.
• ACE (American Council on Exercise): Major US fitness certifying body that operates its own continuing education catalog in addition to certifications. Directly comparable as a CE provider serving the same personal trainer and group fitness instructor segments, with broader portfolio reach.
• ISSA (International Sports Sciences Association): International fitness certification body with its own online continuing education catalog and a marketing partnership with Exercise ETC. Comparable as a CE provider serving personal trainers seeking recertification.
• AFAA (Athletic & Fitness Association of America): Major US group fitness certification body that began accepting Exercise ETC home study programs in 2016 and also offers its own continuing education. Directly comparable as a CE provider in the group fitness segment.
• ACSM (American College of Sports Medicine): Professional society for sports medicine and exercise science that offers its own approved continuing education programs. Comparable as an authority-granting and CE-approving organization serving Exercise ETC's clinical fitness and exercise science segments.

Direct peers

• NESTA (National Exercise & Sports Trainers Association): Fitness certification and continuing education organization offering CE courses to personal trainers, group fitness instructors, and specialty niches. Directly comparable as a CE provider in the same fitness professional segment.
• Fitness Education Online: Online continuing education provider offering video-based CE courses accepted by major certifying bodies for personal trainers. Closely comparable business model: digital CE delivery, multi-certifier approval, and fitness professional target audience.
• Fitness Mentors: Independent online continuing education provider selling CE courses for personal trainers and group fitness instructors. Directly comparable as a small, focused digital CE provider competing for the same fitness professional buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/exerciseetceducation
• LinkedInlinkedin.com/company/exercise-etc.-inc

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exercise ETC