Wasatch Heat Cable

What Wasatch Heat Cable does

Wasatch Heat Cable is a privately held specialty trades company headquartered in North Salt Lake, Utah that designs, installs, and services roof and gutter heat cable systems for residential and commercial properties across Utah and surrounding Rocky Mountain states (Idaho, Wyoming, Arizona, Nevada). Founded approximately 25 years ago, the company has completed over 3,900 jobs and installed more than 1,000,000 feet of heat cable, positioning itself as a focused specialist in ice dam prevention and snow management rather than a generalist roofing contractor.

The company's core technology centers on Drexan MultiTrace self-regulating heat cable, which automatically adjusts heat output based on ambient temperature and operates effectively below 20°F. Wasatch has developed proprietary and patented offerings on top of this base cable, including Heated Panels (an aesthetic alternative to traditional zig-zag cable using 25-40% less cable and rated for 40+ years) and the Thermal Cartridge concealed ice melt system installed within the roof structure. The company operates a UL 508A Certified panel shop producing custom control systems with thermostat activation, ground-fault equipment protection, LED indicators, and SmartSwitch capabilities. Adjacent offerings include snow retention systems (snow bars, rails, cleats), surge protectors, snow and ice removal services, twice-yearly system inspections with thermal imaging, and pre-planning consultations for architects and builders.

Wasatch operates a hybrid go-to-market combining direct-to-consumer field installation with enterprise field sales to HOAs, multi-dwelling housing, and commercial property owners, plus channel partnerships with contractors, electricians, roofers, and architects. Revenue streams blend professional services (installation, snow removal, inspections, pre-planning) with hardware sales (cable, panels, controllers, snow retention). Pricing is fully quote-based with no publicly disclosed rates. The company runs lean with 1-10 employees, including a Lead Technician and Technician Manager, and has no disclosed outside funding or parent company.

Name

Wasatch Heat Cable

Legal name

Wasatch Heat Cable

Website

https://wasatchheatcable.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Wasatch Heat Cable designs, installs, and services roof and gutter heat cable systems, patented heated panels, and custom UL 508A control panels for residential and commercial customers across Utah, Idaho, Wyoming, Arizona, and Nevada.

Ownership category

akta.pro rank

Product category

Roof De-icing and Snow Management Services

NAICS

Roofing Contractors (23816), Plumbing, Heating, and Air-Conditioning Contractors (23822), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)

SIC

Sheet Metal Work (3444), Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Ice Dam Prevention & Roof/Gutter De-Icing Systems (Heat Cable Install/Maintenance) (HSAIAKAM)

akta.pro secondary industries

Gutters, Downspouts & Rainwater Systems (IMADAFAM), Gutter Installation & Replacement (Seamless/Sectional) (HSAGAIAC), Gutter Repair, Resealing & Leak Mitigation (HSAGAIAD)

Keywords

• Roof de-icing systems
• Heat cable installation
• Ice dam prevention
• Heated roof panels
• Snow retention systems

Headquarters

HQ city

North Salt Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Heat Cable Installation Services: Professional installation of self-regulating and constant wattage heat cable systems for roofs and gutters. Includes site assessment, custom system design, and professional installation.
2. Heated Panel Systems: Sale and installation of proprietary heated panels that provide aesthetic alternatives to traditional heat cable with improved energy efficiency.
3. Custom Control Systems: Design and build of UL 508A certified custom control panels for heat cable systems, including thermostats, GFEP breakers, and smart switching capabilities.
4. Snow & Ice Removal Services: Emergency and scheduled snow and ice removal from roofs using specialized equipment and systems.
5. System Inspections & Maintenance: Twice-yearly inspection services including amp draw tests, insulation tests, thermal imaging, and visual inspections to ensure system integrity and warranty compliance.
6. Snow Retention Systems: Installation of snow retention products including snow bars, snow rails, cleats, and fixed/clamp mounts to prevent dangerous snow and ice slides from roofs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Wasatch Heat Cable designs, sells, and professionally installs roof and gutter heat cable systems for residential and commercial properties. Core offerings include Drexan MultiTrace self-regulating heat cable, patented heated panels, the concealed Thermal Cartridge system, and UL 508A certified custom control panels, complemented by snow retention systems, snow/ice removal services, and inspection/maintenance programs.

Product overview

Wasatch Heat Cable is a specialized service company offering ice and snow prevention solutions primarily for residential and commercial properties. The core product portfolio includes Drexan MultiTrace self-regulating heat cable, patented heated panels, and the new Thermal Cartridge concealed system. Custom-built controllers manage these systems, while snow retention systems, surge protectors, and inspection/pre-planning services complete the offering. The company operates as a UL 508A certified panel shop and serves the Wasatch Front and Rocky Mountain regions.

Differentiator

Problem solved

Functional benefit

Brands

• Thermal Cartridge: A groundbreaking concealed ice melt system installed within the roof, offering efficient and even heat dispersion. Features easy serviceability without removing roofing materials and energy-efficient heat retention.

Products and services

• Drexan MultiTrace Self-Regulating Heat Cable Self-regulating heat cable manufactured by Drexan using a vacuum extrusion process for roof and gutter de-icing applications to prevent ice dams. Available in 120V to 277V configurations with heat output options of 5, 8, and 10 watts per foot; designed to automatically adjust heat output based on ambient temperature and operate in conditions below 20°F.
• Constant Wattage Heat Cable Plug-and-play constant wattage heat cable designed for DIY installation, suitable for residential roofs and gutters. More cost-effective than self-regulating cable but limited to operation above 20°F and has a shorter lifespan of 5-10 years with a 2-year warranty.
• Heated Panels Patented heated panels installed on roof edges as an aesthetic alternative to traditional zig-zag heat cable patterns. Uses 25-40% less cable than standard installations, offers lower power consumption, is built to last 40+ years, and provides an even panel-edge appearance.
• Thermal Cartridge Concealed ice melt system installed within the roof structure, offering hidden protection with efficient and even heat dispersion. Features easy serviceability without removing roofing materials and retains heat output to maximize energy efficiency, available with standing seam color and profile options.
• Custom Heat Cable Control Systems Custom-built UL 508A certified control panels designed specifically for each heat cable system, featuring thermostat activation, ground-fault equipment protection (GFEP), LED indicator lights, and SmartSwitch capabilities for automated temperature-based operation.
• Snow Retention Systems Installation of snow retention products including snow bars, snow rails, cleats, and fixed/clamp mounts designed to prevent dangerous snow and ice slides from roofs, protecting people, animals, vehicles, and decks from falling ice hazards.
• Ice & Snow Removal Services Professional emergency and scheduled removal of ice and snow from roofs using specialized equipment and systems to prevent ice dams and avoid property damage. Service also includes proactive heat cable installation consultation during warmer months.
• System Inspections & Maintenance Twice-yearly professional inspection services for heat cable systems including amp draw tests, insulation/mega tests, thermal imaging, and visual inspections to ensure system integrity, warranty compliance, and optimal performance.
• Project Planning & Pre-Planning Services Comprehensive pre-installation planning services including architectural evaluation, design consultation, electrical planning, and HOA/multi-dwelling unit building inspections to ensure successful heat cable system implementation.

Quantifiable outcome

• Heated panels use 25-40% less cable than traditional heat cable installations
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DrexancoreTechnology or IntegrationPrimary heat cable supplier providing Drexan MultiTrace self-regulating heat cable, which the company has used as their product of choice for many years. Drexan MultiTrace is recognized for superior durability, thicker outer jacket, consistent interior core construction, and unique extrusion manufacturing process that eliminates air pockets.
• Edge Melt SystemscoreTechnology or IntegrationProvider of the Hidden Heat system, a concealed ice melt solution that is installed beneath the first row of shingles. Wasatch Heat Cable partners with Edge Melt Systems to offer this aesthetic heat cable option that provides superior performance and energy efficiency with a single run of self-regulating heat cable embedded in an aluminum panel.
• HeatCable.comminorGTM or Marketing PartnerWebsite development and design partnership indicated by 'In partnership with HeatCable.com' reference in website footer.
• Contractors and ArchitectscoreChannel Partner/ Reseller/ DistributorThe company actively seeks contractor and architect partnerships for Thermal Cartridge distribution, offering opportunities for contractors to bring this innovative ice melt system to homeowners and businesses across the Wasatch Front, differentiating themselves in the market.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Chromalox: Major manufacturer of heat trace and heating solutions for industrial and commercial applications; overlaps with Wasatch's heat cable and custom control panel product categories at scale.
• nVent (Raychem): Global manufacturer of heat trace systems (formerly Raychem/Tyco) producing self-regulating heat cable for industrial, commercial, and roof/gutter de-icing — a much larger incumbent upstream supplier/competitor to Wasatch's installation business.
• Easy Heat / Emerson: Producer of heat trace cable and roof/gutter de-icing products sold through retail and pro channels; competes with Wasatch's offering at the consumer/DIY tier.

Direct peers

• Warmzone (HeatTrak): National provider of radiant heat and roof de-icing systems, including self-regulating heat cable for ice dam prevention — directly comparable in product mix and customer use case to Wasatch.
• HotEdge LLC: Manufacturer and installer of ice melt systems and heated panels for roof edges; competes with Wasatch's heated panel and concealed system category on similar aesthetics-driven differentiation.
• Edge Melt Systems: Provider of the Hidden Heat concealed ice melt system that Wasatch distributes under the Thermal Cartridge brand; a direct product-line peer and existing technology partner.
• HeatCable.com: Online retailer and educator specializing in heat trace cable for roof, gutter, and pipe de-icing. Directly overlaps with Wasatch's core heat cable offering and is even listed as a partner on Wasatch's website.
• Ice Dam Guys: Regional service company providing steam ice dam removal and heat cable installation in cold-climate markets; directly competes on Wasatch's installation and emergency service offering.

Regional players

• Brim Heating & Air Conditioning: Regional HVAC and heat cable installation contractor serving mountain markets; overlaps with Wasatch's residential/commercial heat cable installation services in adjacent geographies.
• Heat-Line (a division of Mapna): Manufacturer of heat trace cable systems for pipe, roof, and gutter applications primarily in Canadian cold-climate markets; comparable product line but limited geographic overlap with Wasatch's US mountain footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wasatchheatcable8757
• Facebookfacebook.com/wasatchheatcable
• Instagraminstagram.com/wasatchheatcable
• LinkedInlinkedin.com/company/wasatch-heat-cable

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wasatch Heat Cable