HumanForest
HumanForest, trading as Forest Bikes, operates a London-based shared e-bike service across 19 boroughs, accessed via a consumer mobile app on a pay-as-you-go basis, and serves urban commuters and corporate employers through a Cycle to Work scheme.
- Company typePrivate
- Founded2019
- HeadquartersCity Of London, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What HumanForest does
HumanForest (legal entity Human Forest Limited, trading as Forest Bikes / Forest) is a London-based shared micromobility operator founded in 2019 and headquartered in the City of London. The company operates a fleet of shared e-bikes (and, per its short company description, e-mopeds) across 19 London boroughs, distributing the service through a self-serve mobile app on iOS and Android that allows users to locate, unlock, and pay for rides. The fleet and supporting service vehicles are positioned as 100% zero-carbon powered, and the business is B Corp certified.
Underlying technology is a consumer-grade mobile app stacked on a shared-fleet operational layer; no API, SDK, or integration surface is publicly documented, and no AI or data-asset capabilities are disclosed. The core product, branded Forest Bikes, is delivered exclusively through the Forest App, with no separate web or kiosk channel referenced.
The revenue model combines two streams. Individual consumers pay £1 to unlock a bike with up to 30 minutes of ride time included on a pay-as-you-go basis, with additional per-minute charges beyond 30 minutes. Corporate customers are reached through a Cycle to Work scheme, a B2B2C channel where employers fund employee access via salary sacrifice at £1.70 per day or more. The short company description also references an in-app ad platform as an additional, less-detailed revenue stream. Go-to-market is product-led and self-serve for consumers, supplemented by employer-partnership sales for the corporate channel, with social media (LinkedIn, TikTok, Instagram), app-store presence, and content marketing supporting top-of-funnel acquisition.
HumanForest firmographics
Firmographics- Name
- HumanForest
- Legal name
- Human Forest Limited
- Website
- https://humanforest.co.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HumanForest, trading as Forest Bikes, operates a London-based shared e-bike service across 19 boroughs, accessed via a consumer mobile app on a pay-as-you-go basis, and serves urban commuters and corporate employers through a Cycle to Work scheme.
- Ownership category
- akta.pro rank
HumanForest industry classification
Industry- Product category
- Shared Micromobility / Bike Sharing Services
- NAICS
- Recreational Goods Rental (532284)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- E-Bike Rentals (THADAGAE)
- akta.pro secondary industry
- Bikeshare (Dockless) (TLAFAMAF)
Keywords
Where HumanForest is headquartered
LocationHeadquarters
- HQ city
- City Of London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
HumanForest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Pay-As-You-Go Rides: Users pay £1 to unlock a bike, which includes 1-30 minutes of ride time. This is the primary transaction-based revenue model for individual consumers.
- Cycle to Work Scheme: Corporate partnership program where employers can offer ebike commuting benefits to employees. Employees pay from £1.70 per day through salary sacrifice arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay As You Go - £1 unlock with up to 30 mins included |
| Subscription | Monthly | Cycle to Work - From £1.70 per day |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
HumanForest product offering
Product offeringCore offering
HumanForest operates a shared e-bike rental service (Forest Bikes) across 19 London boroughs, with users locating, unlocking, and paying for rides through the Forest mobile app at £1 per unlock including up to 30 minutes of ride time. The company also runs a Cycle to Work employer program that delivers e-bike commuting benefits to employees from £1.70 per day via salary sacrifice, and powers both its bike and service fleets with 100% zero-carbon energy.
Product overview
Forest operates a single unified ebike sharing service called Forest Bikes (or Forest), available exclusively through its mobile app. The product portfolio consists of the Forest Bikes core ebike sharing service and the companion Forest App for iOS and Android. The service covers 19 London boroughs, positioning itself as London's homegrown ebike share with a mission to provide affordable (£1 for 30 minutes) and sustainable transportation powered by 100% zero-carbon energy.
Differentiator
Problem solved
Functional benefit
Products and services
- Forest Bikes (Shared E-Bike Service) London's homegrown shared e-bike service operating across 19 London boroughs; riders locate, unlock, and pay for an e-bike via the Forest mobile app at £1 per unlock with up to 30 minutes of ride time included, with the entire fleet powered by 100% zero-carbon energy.
- Cycle to Work Employer Scheme B2B2C program allowing London employers to offer e-bike commuting benefits to their staff via salary sacrifice arrangements, priced from £1.70 per day per employee, positioning the e-bike service as a sustainable workplace benefit.
Quantifiable outcome
- £1 for up to 30 minutes of riding
- +1 more outcomes
Companies that use HumanForest
Customer profileSegments2 records
Ideal customer profiles2 records
HumanForest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
HumanForest partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Virgin RedminorPartnership announced on 28 April 2026 between Forest and Virgin Red. This appears to be a rewards/loyalty partnership, leveraging Virgin Red's points-based loyalty program to offer Forest users additional benefits or visibility through the Virgin ecosystem.
- Cycle to Work Scheme PartnerscoreForest offers a cycle-to-work program allowing employers to provide ebike commuting benefits to employees. This is a key B2B channel where Forest partners with companies to offer ebikes from £1.70 per day through salary sacrifice arrangements.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
HumanForest competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
HumanForest social profiles
Digital presenceHumanForest compliance and trust
Trust signalCompliance1 record
HumanForest financial estimates
Financial estimateRevenue estimate
Valuation estimate
HumanForest leadership team
Management profileNumber of profiles
Profiles1 record
HumanForest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HumanForest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HumanForest
What does HumanForest do?
HumanForest operates a shared e-bike rental service (Forest Bikes) across 19 London boroughs, with users locating, unlocking, and paying for rides through the Forest mobile app at £1 per unlock including up to 30 minutes of ride time. The company also runs a Cycle to Work employer program that delivers e-bike commuting benefits to employees from £1.70 per day via salary sacrifice, and powers both its bike and service fleets with 100% zero-carbon energy.
Is HumanForest a public or private company?
HumanForest is a private company. It is classified as venture growth investor backed and is currently operating.
When was HumanForest founded?
HumanForest was founded in 2019. It employs 11 to 50 people.
Where is HumanForest based?
HumanForest is headquartered in City Of London, United Kingdom, in the Europe region.
How does HumanForest make money?
Two revenue lines are on record. Pay-As-You-Go Rides are the primary driver. The others are cycle to Work Scheme.
Does HumanForest have an API?
No public API is recorded for HumanForest.
What industry is HumanForest in?
HumanForest's product category is Shared Micromobility / Bike Sharing Services. Its primary akta.pro industry code is THADAGAE, E-Bike Rentals, with a secondary code of TLAFAMAF, Bikeshare (Dockless). Its NAICS code is 532284 and its SIC code is 4700.